Billboard Latin Music Week reached a milestone with its 35-year benchmark and the stars took to a culminating concert on Friday, October 18, to usher out the week on high note. 

At The Fillmore in South Beach, attendees took to the finale anniversary party, which included entertainment like a comedy set from George Harris and performances from Ana Mena, Belinda, Tito Double P, Young Miko and more. Beyond the numbers, fans were met with a friendly face at the event as Spicy Tam, otherwise known as the real life emoji formerly known as the woman dancing, hit the red carpet and mingled with the crowd. Smirnoff Spicy Tamarind’s brand ambassador even showed off her dance moves.

When they weren’t catching the entertainment for the night, fans 21+ and older sipped on custom cocktails provided by Smirnoff Spicy Tamarind like the Pina Picañte and Spicy Tamarita. They were also met with giveaways, photo opps and more. If you missed out on the event, scroll on below as Billboard has you covered with all kinds of highlights from the evening.

A bowl sitting on a bar full of Smirnoff Spicy Tamarind patches

A decorative bottle of Smirnoff Spicy Tamarind

Guests cheering with drinks made with Smirnoff Spicy Tamarind

DJ playing music at Billboard Latin Music Week in front of Smirnoff Spicy Tamarind sign

Bartender serving a drink made with Smirnoff Spicy Tamarind and pineapple garnish

Smirnoff Spicy Tamarind sign