Dolly Parton didn’t just rework her 1980 hit “9 to 5″ for her first Super Bowl ad; she also reworked her pink nail set as an instrument for an a cappella performance Monday (Feb. 8).
Parton looked pretty in pink for her effortless rendition of the revamped song, now dubbed “5 to 9,” which honors professionals using their off-hours to work on passion projects. The spot, for the website-building and e-commerce platform Squarespace, aired Sunday during the Super Bowl.
“Working 5 to 9, making something of your own now/ And it feels so fine to build a business from your know-how/ Gonna move ahead, and there’s nothing that you can’t do/ When you listen to that little voice inside you,” Parton sings on the revamped version. “Yeah 5 to 9, you’ve got passion and a vision/ ‘Cause it’s hustlin’ time, whole new way to make a livin’/ Gonna change your life, do something that gives it meaning/ With a website that is worthy of your dreaming.”
The Squarespace ad features a bunch of disinterested co-workers at a grayscale office waiting till the clock strikes 5 so they can finally pursue their own passions, as their cubicles transform into colorful workspaces. Parton doesn’t make an official appearance in the commercial, but she does make a cute cameo, winking at the camera from the cover of the fictional Five-Nine magazine.
Parton features her own side hustle, the singer’s namesake fragrance Dolly that has its own Squarespace site, during her “5 to 9″ a cappella performance.
Watch it below.
