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Want to shop the best new product releases? In this guide, ShopBillboard highlights our favorite new product launches of the week. From tech-savvy gadgets, to trendy musician merch, to the hottest sneaker releases, we’ve sorted through the good and the best to curate a collection of new arrivals that are worth your time and money.

Shop the Best New Products to Buy This Week, At a Glance:

This week, there’s plenty of splurge-worthy products to shop. JENNIE teamed up with Beats to drop limited-edition Ruby red Solo 4 headphones, the Beyoncé-approved beauty brand Cécred dropped a line of haircare products, and Mitchell & Ness gave their throwback NFL, NBA and NHL jerseys a “Freaky Friday” makeover. For more products, see below.

Don’t see anything you like? We will continuously update this article throughout the month with new releases we think you should know about. Until then, scroll down to shop the 10 best new products to buy this week.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Beats x JENNIE Solo 4 Special Edition


The collab features a Ruby red base with unique “R” and “J” details, and an embellished UltraPlush ear cushion with symbols inspired by the megastar. The headphone are also adorned with an attachable red ribbon, tied into a bow on each side. The fiery, monochromatic design is a nod to JENNIE’s debut studio album, Ruby.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Cécred Hair & Scalp Balm


A balm-to-oil salve that both protects and soothes the scalp. The balm can be used to prep or maintain protective styles and works best on textured hair types. If you’ve got a dry or sensitive scalp, this Beyoncé-approved balm will be your saving grace.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Shaquille O’Neal Los Angeles Lakers Mitchell & Ness Maxxed Out Hockey Jersey


Is the best NBA merch actually a hockey jersey? Yes, it is. The good folks at Mitchell & Ness gave a bunch of throwback jerseys a “Freaky Friday” makeover and we can’t be more excited.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Remarkable Paper Pro Move


Note taking never felt more satisfying than on a Remarkable’s Paper Pro Move. The new Kindle-esque device is essentially a smaller, more portable version of the Paper Pro that it released in late 2024. The Paper Pro Move features a 7.3-inch display instead of a the 11.8-inch color e-ink display, making it slim enough to be able to slip into your pants’ pocket. You can connect the device right to your smartphone and transfer notes in a breeze.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

JBL Boombox 4


JBL make impressive bluetooth speakers at all sizes, but their new Boombox, which is the largest portable rugged speaker that the company makes, is the best for keeping the party going inside and on the move. The Boombox 4 features the same boombox-style design as its predecessor, but is two pounds lighter and promises 50 percent more power. Additionally, JBL enhanced it with new audio technologies, such as AI Sound Boost and Auracast (for multi-room functionality).

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Snow Peak System Cooler 19


Planning a weekend getaway or a Saturday afternoon in the park? This sleek cooler from Snow Peak will be your ideal companion. According to the brand, it can keep its contents frozen for up to two days. It also has interior mesh pockets for cold packs, a removable shoulder strap, compression straps and buckles and more.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Herman Miller x Heath Ceramics Dinnerware


Give your dining table an elevated lift with Herman Miller’s first-ever dinnerware collection. The popular design company tapped Heath Ceramics for a collection of mid-century colors and archival shapes dating back to the 1940s. With the ceramics adorned in warm, neutral tones, shop the full lineup of plates, bowls, mugs and candleholders for a lovely Fall aesthetic.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Rocco x MALIN+GOETZ Super Smart Fridge

$1795 $1995 10% off

Buy Now on rocco


The viral fridge has taken over social media for its mid-century modern aesthetic, vibrant colorways, and its impressive smart tech features. Teaming up with MALIN+GOETZ, the Roccor fridge gets a tomato red makeover that can easily be the centerpiece of a living room. It can also store all every drink can, beer bottle, wine and champagne bottles. You can also control temperature and lighting while keeping track of your inventory straight from the app.

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Nike Dunk Trickshot x LEGO Set


This is one Nike Dunk worth putting on display. Teaming up with LEGO, the classic skateboarding shoe get’s the brick treatment in a minifigure from. Build it your way for an epic display of play.

Shop Our Previous Picks Below

The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Crocheted Emotional Support Prince Doll

If his music doesn’t already put you in a better mood, you can now bring home your very own crochet Prince doll that’ll rain purple love with its “emotional support” sign.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Clot Stan Smith Shoes by Edison Chen

The classic Stan Smith sneaker gets a great redesign by Clot adding in a cozy espadrille sole for a more relaxing look. Grab a pair of the highly-sought after collab now before they sell out.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Amazon Kindle Colorsoft

Bring color to your Kindle with this latest release. The 7-inch Colorsoft display is optimized for reading in color and is different from the Kindle Paperwhite display, which is optimized for only black and white reading. Users can now highlight their favorite scenes in yellow, orange, blue, and pink.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

KPop Demon Hunters HUNTR/X Officially Licensed T-Shirt

$19.52 $22.97 15% off

Buy Now On Amazon

A T-shirt featuring all of the HUNTR/X members on the front.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Pair of Thieves Superiair Boxer Briefs (3Pack)

After selling out, the super light and breezy Superiair boxer briefs are back and a perfect option for staying cool during the summer months.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Nothing CMF Watch 3 Pro

$79 $99 20% off

Buy Now on nothing

Nothing’s budget-friendly smartwatch boasts a new heart rate sensor, improved GPS tracking and a variety of new fitness features (including AI coaching) for casual runners. If you’re looking for great smart tech, this under $100 watch is great entry point.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Coach Mini Rowan Crossbody Bag With Charms

Jump in on the bag charm trend with this trendy mini Rowan crossbody bag.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

A$AP Rocky x Ray-Ban Ultra Wrap 001 Sunglasses

Apart of the Next Generation collection, the Ultra
Wrap 001 sunglasses feature a radically reengineered style delivering a hyper-futuristic design.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

Asus ProArt Display PA32QCV

Level up your office with this top-of-the-line display from Asus. The new monitor features an impressive 32-inch 6K screen and supports HDR10 and VESA DisplayHDR 600.


The 9 Best New Products to Buy This Week: Shop Nike, Beats & NBA Merch

NOMATIC Toiletry Bag for Travel

There’s always 99 annoyances to deal with when traveling, don’t let your toiletries be one.