As Younger Listeners Turn to Podcasts, They’re Tuning Out AM/FM Radio. That’s Bad News for Legacy Media
Earlier this year, young Americans’ listening habits reached a tipping point that doesn’t bode well for legacy media companies. In the second quarter, AM/FM and podcasts both had a 14% share of time spent listening to audio in the 18- to 29-year-old age group. But just 11 years ago, AM/FM radio had a seemingly insurmountable […]
