How Olivia Rodrigo Went Above and Beyond to Give Her Fans Unique ‘GUTS’ Tour Merch — Including These Posters
In 2024, the average merchandise campaign consists of 50 pieces of artwork that can easily be adapted for use on varied tour and direct-to-consumer items, says Matt Young, president of Bravado, Universal Music Group’s merch and brand management company. But for Olivia Rodrigo’s GUTS campaign, he says, “I think we’ve done at least 375 unique […]