Music Merch Is Big Business, But It Won’t Deliver Big Growth
From Taylor Swift T-shirts to Fleetwood Mac Rumours vinyl LPs, the global music merchandise business will grow to a retail value of $16.3 billion by 2030, according to a new report by MIDiA Research. Merch become a priority for many artists in 2020 when the COVID-19 pandemic shut down the concert business. And as touring […]
