How HYBE’s IPX Business Unit Brought a Unique Aspect of K-Pop Fandom to the Paris 2024 Olympics Games
If you’ve ever attended a K-pop concert, holding an artist’s official “light stick” is a crucial aspect of the viewing experience. At the Paris 2024 Olympics Games, Team Korea will embrace this special aspect of K-pop super fandom with its own light sticks, an official cheer song, and more in partnership with industry leader HYBE. […]
