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Texting With the Jonas Brothers: Band Launches New Smartphone-Based Fan Club

Scriber, a subscription-based texting and digital fan club service, announced its launch Tuesday (May 31) along with its first artist partnership: Jonas Brothers. Through the new texting platform, the band will be offering their fans exclusive content, including behind-the-scenes videos, early ticket access and other updates directly from the trio. More creator partnerships are slated […]

Nicki Minaj Named ‘Maxim’ Creative Director & Global Ambassador of Sports Gambling Brand MaximBet

Nicki Minaj shared the news Tuesday (May 31) that she’s become the global ambassador for MaximBet, the sports betting lifestyle brand launched by Maxim last year. As part of the collaboration, the superstar rapper will become creative director for Maxim magazine and collaborate with MaximBet on merchandise, events, fan experiences, other partnerships, branding and more. […]

Pink Floyd Is Officially on TikTok

Pink Floyd has joined TikTok, the band announced on Monday (May 30). After just one day on the app, the veteran English psych rockers have have amassed more than 7,500 followers and shared two different videos. The first features a hypnotic spinning pyramid set to “Breathe (In the Air)” to commemorate the pending 50-year anniversary […]