‘Like the Wild West’: Why Music Companies Are Cracking Down on Corporate Social Media
You open up TikTok or Instagram. The first video is a creator dancing to “Lush Life” by Zara Larsson. The next one is an influencer promoting a startup mattress brand, set to Fleetwood Mac’s “Dreams.” After that, it’s Kylie Jenner lip-syncing to “Pretty Little Baby” by Connie Francis. Then it’s your favorite NCAA team, using […]
