Inside the Business of Coachella — How the SoCal Show Became America’s Top Festival
When Coachella debuted for the first time in 1999, the American music festival market was unrecognizable from what it is today. A smattering of touring festivals were already around, including Lollapalooza and Warped Tour, but there wasn’t much else. Plus, one of the biggest attempts at throwing a big American festival — Woodstock ’99, an […]
