Why HYBE Is Betting Big on Latin: Isaac Lee on the K-Pop Giant’s Next Global Growth Engine
When HYBE chairman Bang Si-Hyuk approached Isaac Lee about launching HYBE’s Latin American division in 2023, he says his first reaction was, “I am not the right person for this job.” Lee had long understood the power of music as a content driver, but he had never run a music company. Two years later, he is […]
