What Can Bad Bunny Expect to Earn From Playing the Super Bowl Halftime Show?
After generating an estimated $500 million for Puerto Rico during his record-setting residency there this summer, Bad Bunny is Super Bowl-bound. How much could his Feb. 8, 2026 halftime show performance at Levi’s Stadium in Santa Clara, Calif. be worth to him? Using Luminate data, Billboard estimates that over the past five years, solo acts […]
