How Arctic Monkeys Became the Internet’s First Breakout Band in 2006 – And Struck Viral Gold Again
This week, Billboard is publishing a series of lists and articles celebrating the music of 20 years ago. In this instalment of our 2006 Week, we turn to the rapid rise of Arctic Monkeys, an early social media-era breakthrough that redefined how bands could build an audience. It began in earnest, almost like a modern myth, with four […]
