Meet The Exec Who Thinks Merch Can Be ‘More Powerful Than A Simple Transaction’
In today’s music economy, where streaming royalties remain thin and ticket prices continue to escalate, one of the fastest-growing and most resilient sectors is merchandise — and few companies are as prominent in the space as Universal Music Group’s wholly owned Bravado, which oversees the world’s largest music merchandise operation. Bravado aims to unite artists […]
