How UnitedMasters Gained a ‘Competitive Edge’ by Emphasizing Artist Development: ‘We Build Brick by Brick’
Mike Weiss and David Melhado like to tell the story of when they first met. It was 2019, and UnitedMasters artist NLE Choppa had just released “Shotta Flow,” which would eventually become a top 40 hit on the Billboard Hot 100, and Weiss, UM’s head of A&R, was interviewing Melhado for the company’s head of artist marketing […]
