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Pharrell Williams Leads Voices of Fire for ‘October Hits Different’ 2025 MLB Postseason Campaign

With the marathon 162-game regular season winding down this weekend, playoff baseball is in the air. Ahead of the 2025 MLB Playoffs, Major League Baseball launched its “October Hits Different” campaign on Thursday (Sept. 25). The MLB recruited Grammy-winning multi-hyphenate Pharrell Williams and the choir group Voices of Fire star in the campaign trailer, setting […]

How U.S. Immigration Crackdowns Are Costing the Latin Music Industry Millions

When Donald Trump was elected to his second term as President of the United States last November, Billboard‘s senior Latin editor, Griselda Flores, began watching to see if his forthcoming immigration policy changes would impact the Latin music business. Related How Visa Issues Are Threatening Artists’ Careers — And the Music Companies That Work With Them  […]

AWAL Launches in the Middle East

Sony Music’s AWAL is heading to the Middle East. On Thursday (Sept. 25), the full-service recorded music company announced the launch of AWAL Middle East along with its first signings: Egyptian artist Wegz and his Raad Records. Related AWAL’s Lonny Olinick on Being Music’s Jack of All Trades: ‘We Can Do All of the Things’ How […]