Smirnoff ICE helped the Miami takeover celebrate 35 years of Latin music.

Narrator:

Superstar acts, live music and panel conversations, had Billboard Latin Music Week buzzing, and we have all the highlights. Billboard Latin Music Week celebrated its 35th anniversary and had Miami on its feet. For this year’s festivities, fans got up close and personal to superstar acts with giveaways and ice cold drinks provided by Smirnoff ICE outside of panel conversations, Latin music’s hottest acts like Majo Aguilar took to Wynwood Marketplace for intimate performances as part of Billboard En Vivo. And shared some special words with the crowd. Beyond the music, attendees were met with the photo op, a jam booth, ice sculpture and plenty of ice cold drinks provided by Smirnoff ICE. For more on Billboard, Latin Music Week, head over to billboard.com.