Japanese alternative rock band Kroi dropped a new single called “Method” on July 16. Both songs on the set — the title track being featured as the opening theme song for the anime series SAKAMOTO DAYS, and “Clay” — are powerful numbers showcasing the five-man band’s essence and future direction.

The members sat down with Billboard Japan to open up about the genre-bending band’s current mode as it continually evolves.

Kroi has been actively performing outside of Japan in recent years. Most recently, you performed at The Great Escape in Brighton, England in May, and during your Unspoil tour last year, you did a show in Taipei. Were there any takeaways from your experiences overseas?

Masanori Seki (Ba.): We want to be seen by all kinds of audiences in all kinds of places. Outside of Japan, we’ve had opportunities to perform in Taiwan, South Korea, the U.S. and the U.K. so far, and personally, the audience in South Korea left the biggest impression. The culture of concert-viewing over there is totally different from Japan. Some people had made banners and waved them during the show, and there were circle pits during our songs, which would be unthinkable back home. People were enjoying themselves like they considered concerts as places to party. That was a culture shock for me.

Yuki Hasebe (Gt.): This isn’t limited to live shows, but when I go abroad and speak with the people over there, there are many moments when they judge something by whether it’s “good or bad” and not “skilled or inept.” Like, “Well, they it messed up but it has a great vibe, so we’ll use it.” I find that way of thinking exciting and it’s interesting to me.

Daiki Chiba (Key.): I imagine there are differences between countries in the recording process as well. The music probably reflects the differences in the way people live and the basic lifestyles of each place. And how something fits depends on the person. The studio we used in the U.K. was the same one used by (Japanese guitarist) Tomoyasu Hotei. Apparently he records a lot over there, and I think that’s partly because the sound is good, and partly because he’s comfortable with the way things are done.

Hidetomo Masuda (Dr.): We did some recording in the U.K. with a producer present. In Japan, recording is like “making a fair copy,” but in the U.K., it was like we were writing the song together while recording. That was a new experience. It was more proactive and fun than how it’s done in Japan, and I wanted to apply it back home.

Uchida-san, do you have any thoughts on singing in places where the language is different?

Leo Uchida (Vo.): It feels like I’m getting closer to the style I’m aiming for. Of course when I write lyrics, I focus on the strength of the words, but there’s a part of me that wants to achieve something like the jolt I got out of the Western music I heard back in junior high. Even if there’s a language barrier, I want to communicate with people who don’t understand the words through sound, vibes, and groove. When we perform live in a country where we don’t speak the local language, it gets close to that feeling. It’s very fundamental. It feels more like we’re “doing music.” When I sing with an emphasis on the lyrics, I become more conscious of the message of the work, but when we perform live in a place where there’s a language barrier, it becomes this act of self-introduction through sound, like, “This is what our band is like.” That’s fun to do.

It’s a more fundamental way of communication.

Uchida: I feel the strength of music directly. That feeling of being able to connect with each other through sound. When I get a strong reaction from the audience, I feel that they probably understand us. I’m blown away each time because we’re communicating through music even though we don’t understand each other’s languages.

The band released its latest single “Method” on July 16. Both the title track and the accompanying song, “Clay,” feel important in that they represent new aspects of the band’s creativity. I’d like to ask you about “Method,” the opener for the anime series SAKAMOTO DAYS. Mr. Uchida, you once said that when writing songs that will accompany other works, you try to find overlapping aspects between that work and Kroi’s expressions. What was the overlap between SAKAMOTO DAYS and the band?

Uchida: The song is for SAKAMOTO DAYS’ second season, the “Death Row Arc” where the battles intensify and the contrast between the daily scenes and battle scenes becomes more pronounced. There’s this character named Shin Asakura, and a scene where he develops a new level of power. This was during battle, and when I saw that, I thought there are times we also feel something like that and get in the zone when we’re doing something, like during a live performance or while writing a song. For example, if I haven’t written songs for a while, I forget how to write them, and can’t get into that zone right away. Then when I go, “I’ll just keep moving my hands for now,” there are times when that level of concentration suddenly kicks in and it feels like I can keep writing forever. When performing live, no matter how well I warm up my throat, it feels like my awareness is above my head in the beginning, you know what I mean? Like I’m pulling back a bit.

You’re still calm and objective.

Uchida: But my awareness suddenly returns before I know it, and there are times when it feels like I’m blending into what’s happening onstage. That feeling I have and Shin leveling up in the midst of battle felt similar.

I see. So that line that goes, “Kimi no me, Sorasanaikara zutto” (“I won’t ever let you look away”), that’s also happening during that next level of awareness you’re talking about.

Uchida: Right. That “you” can be anyone or anything. In SAKAMOTO DAYS, it could be the protagonist Sakamoto’s family he’s trying to protect, or for me, the lyrics could overlap with my yearning to get into the zone again and performing each time thinking, “I hope I can feel like that again today.” I’ve written it so that there can be multiple meanings, not just double. So when I listen to this song years from now, I think the meaning of “you” will have changed. I write songs so that I can see new faces in them when time passes, so that they can grow like living things.

Have you all experienced this feeling of heightened awareness during recording or performing, too?

Hasebe: I have. The vibe of the audience differs from place to place, even within Japan, and when the energy of the crowd matches our wavelength, it makes me wish the show would never end.

The melody and sound of “Method” also serve to evoke that feeling of heightened awareness, of “getting into a zone” that you’ve been talking about. 

Uchida: A major thing this time was, we didn’t add too many sounds besides the ones played by the band. Usually, we’d have arrangements on our recordings that we wouldn’t actually be able to reproduce onstage with just the five of us, like synths layered on top of Chiba’s two-handed electric piano playing, or percussion and horns on top of my guitar track. But this time, it’s very physical and we focused on a sound that we all make together. There weren’t too many tracks, were there?

Chiba: Yeah, not much compared to our usual music. When we were recording, we tried not to do anything unnecessary since it’s a tight song with relatively few notes.

Uchida: So this time, it was really like, “Let’s record Kroi close to its real live condition.” We’ve gotten more used to anime tie-ins, so the challenge was, “How do we write an anime opener, a composition that must leave an impression on the viewer, through just the lyrics, composition, and arrangement without bolstering it with (excessive) sound?” I think the sound captures Kroi’s fundamental ability to express itself and also that sense of getting into the zone on your own.

This might be a part that’s not included in the anime opener version, but the interlude where the organ and handclaps intermingle is really cool.

Chiba: That part isn’t included in the anime version, but the organ is something that can’t be omitted when discussing soul and funk, you know? I personally think it’s stylish to feature that now, in 2025, and in a J-pop anime number at that.

The other song on the single, “Clay,” also feels like it’s an important number for the band, lyrics included.

Uchida: I think “Clay” turned out to be a meaningful song for the band. There were moments when I could catch a glimpse of what everyone likes while writing it, and it’s a song like a palette. You know how a great painter’s palette can be a work of art in itself? It’s like that. Kroi squeezed out all the colors for making a song on a palette and released it in that state. [Laughs] That’s why I think this song will lead to the next one. It’s not so much about the musicality of this number, but rather the many things that Kroi will pick out in the future from the song that’s a jumble of various elements of the band. It’s a song that holds a lot of promise. 

So “Clay” encompasses the future of Kroi.

Uchida: Yes. It’s great that we were able to put out such a song.

This interview by Fumiaki Amano first appeared on Billboard Japan

This summer, one of the most powerful soundtracks emerged not from a chart-topping idol group, but from a K-pop-inspired animated feature. KPop Demon Hunters, produced by Sony Pictures with major contributions from star producers at THEBLACKLABEL, quickly captured global attention after its June 20 premiere on Netflix, debuting at No. 1 on the platform’s Global Film chart.

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Centered around HUNTR/X, a fictional girl group battling evil spirits, and their rival boy band called Saja Boys, the film playfully blends the worlds of K-pop, animation and superhero action. Unlike traditional K-pop content built around real-life stars and fandoms, KPop Demon Hunters constructs a wholly original universe where music and narrative are developed hand-in-hand from the ground up.

The film’s lead track, “Golden” by HUNTR/X, made history by peaking at No. 6 on the Billboard Hot 100 and reaching No. 1 on the Global 200 — a largely unprecedented feat for a fictional act. Other tracks from the soundtrack, including “Your Idol,” “How It’s Done” and “Soda Pop,” quickly dominated streaming platforms worldwide. According to Billboard, Netflix plans to submit “Golden” for best original song at the upcoming Academy Awards, positioning the film for a dual run at both the Billboard charts and the Oscars.

But the success of KPop Demon Hunters goes beyond cutting-edge animation. The music itself is the heartbeat of the story, infusing every scene with emotion and narrative weight. These aren’t just songs; they’re weapons in a world where idols literally fight demons through performance.

At the heart of this musical vision are THEBLACKLABEL’s powerhouse producers: IDO (YUHAN, ZHUN and NHD), Vince and Dominsuk. Known for crafting hits like BLACKPINK’s “Pink Venom,” BIGBANG’s “Still Life,” TAEYANG’s “VIBE,” SOMI’s “Fast Forward,” ALLDAY Project’s “FAMOUS” and MEOVV’s “MEOW” and “DROP TOP,” these producers took on an entirely new challenge: creating music not for real artists, but for animated characters with their own story arcs and emotional depth.

What began as an experiment in fictional world-building turned into a cultural phenomenon, sparking global chart success, viral challenges and even Oscar buzz. We sat down with IDO, Vince and Dominsuk to hear how they brought this ambitious project to life — translating visuals into sound, weaving narrative through rhythm, and proving just how far K-pop can stretch when imagination leads the way.

KPop Demon Hunters is quite a departure from the usual projects we see from THEBLACKLABEL. What inspired you to take on the challenge of creating music for fictional characters instead of real-life K-pop idols?

Vince: I was intrigued the moment I heard it was a Sony Pictures project. They’re the same studio behind Spider-Man: Into the Spider-Verse, which I absolutely loved, so I’ve always had a strong affinity for their work. What really stood out was the way they blended a classic superhero narrative with K-pop storytelling — it was so fresh. I also found the visual elements really compelling — like the characters wearing traditional Korean traditional hats [gat], hanbok-inspired outfits, and the overall Korean-inspired aesthetic.

Which tracks and parts did each of you work on? And were there any moments during the process that particularly stood out?

IDO (ZHUN): I produced “Golden,” “How It’s Done” and “Your Idol.” I also worked on the track used during HUNTR/X’s intro scene at the start of the film. One moment that really sticks with me is from the storyboard for “How It’s Done.” There’s this intense action sequence, and suddenly it cuts to a character eating ramen — it was so random and hilarious. That lighthearted energy ended up bleeding into the music naturally.

Vince: I produced “Soda Pop” and also worked on “Your Idol.”

Dominsuk: I produced “Soda Pop.”

Did you have any idea this music would grow beyond just an animated soundtrack? All the tracks charted on Billboard, and “Golden” is even being discussed as a strong Oscar contender for best original song.

IDO (YUHAN): Honestly, I never imagined we’d be talking about the Oscars while working on K-pop. It’s opened up a whole new realm of possibilities for us, and it’s been a deeply meaningful experience.

Vince: To be honest, not at all. I was just focused on crafting music that would match the visuals. Of course, we poured our hearts into it — as if we were producing tracks for a real K-pop group — but I didn’t expect it to resonate this strongly. In the end, I think it’s the synergy between the music and visuals that struck a chord with people.

IDO (ZHUN): Now that we’re here, I’m daring to dream of topping the Billboard Hot 100 — or even winning a Grammy. Dreams are free, right? I just hope this leads to even more great outcomes in the future.

Many fans have described the soundtrack as quintessentially “K-pop.” Did you deliberately aim for that, or were there conscious efforts to differentiate it from traditional K-pop? How did you incorporate THEBLACKLABEL’s signature sound?

Vince: We didn’t set out to make it sound “K-pop.” Our only goal was to make good music that fit great visuals. I think what people call “K-pop” today goes beyond just genre — it’s a blend of visuals, performance, storytelling and music. We simply aimed to create catchy pop tracks that people would enjoy. Since the music was made by Korean creators, it naturally ended up being labeled as K-pop — but that label was never the starting point.

IDO (ZHUN): Same here. Rather than trying to make it sound like K-pop, we focused on how to bring emotional depth to the characters and their narrative. We wove in THEBLACKLABEL’s signature elements — like catchy drops and unique grooves — very organically. We also mixed Korean and English lyrics to give it a more global feel. I think all of that came together pretty naturally in the final tracks.

The tempo and structure of “Soda Pop,” performed by the fictional boy band Saja Boys, seems perfectly tailored for a viral dance challenge. Was that intentional?

Dominsuk: We didn’t set out to create a challenge track. But while making it, the idea that “this could be fun as a challenge” did cross my mind. I just didn’t expect the reaction to blow up the way it did. Music has a way of taking on a life of its own — often in ways even the creators didn’t anticipate.

The casting of vocalists with strong synergy to each character was also a hot topic. How were the vocalists selected, and what influenced those choices?

Vince: The final vocalist decisions were made by the production team, but we were involved early on, especially in discussing what kind of tone would best suit each character and scene. It’s not just about the vocal style fitting the music; it also has to match the voice acting and emotional rhythm of the animation. We went through a few different vocalists before landing on the perfect fits, and I think the end result was really well balanced.

If you had to compare the soundtrack’s sound to a real-life K-pop group, who would it be?

Vince: We didn’t model the songs after any particular artist — we just immersed ourselves in the characters and their emotions. But if I had to name a few, BLACKPINK or BTS come to mind. They both have strong global branding and powerful music and performances.

Vince, you’re not only a producer but also an artist yourself, with a new single dropping in August. From your perspective at the frontlines of K-pop, how do you think KPop Demon Hunters has influenced the current K-pop landscape?

Vince: I think the biggest achievement is that it introduces K-pop to a wider range of audiences — especially younger generations — in a really natural way. Globally, I hope it helps shape a more positive and expansive perception of what K-pop can be.

There’s already buzz about a sequel. If you were to return for a second film, what kind of music would you want to create?

IDO (YUHAN): If HUNTR/X gets a new rival group [in a sequel], I’d love to produce for them. I’d want to explore a darker, more electronic sound than we used this time.

Working outside your usual environment can often be the biggest creative trigger. Was this project that kind of moment for you? And if so, are there any global artists you dream of collaborating with in the future? It’s a Billboard interview, after all — so maybe it could happen!

IDO (ZHUN): I’ve always loved electronic music — Skrillex was a big influence growing up — and lately I’ve been really into Fred again.. He’s definitely on my collaboration wish list.

IDO (YUHAN): I’m also a fan of electronic music like ZHUN, but the first artist that comes to mind for a dream collab is The Weeknd.

IDO (NHD): I’d love to work with 2hollis. His bass-heavy, hyperpop-inspired sound is so fresh — it’d be an exciting creative challenge.

Dominsuk: I’ve been listening to a lot of Fred again.. lately. I’d also love to collaborate with Justin Bieber someday — it’s been one of my biggest goals as a producer.

Vince: I’m lucky enough to be collaborating with one of my dream artists right now. I can’t reveal who just yet, but we’ve got a single coming out in August. It’s a summer-ready track that I think a lot of people will enjoy, so stay tuned.

Legendary band Los Bukis was honored with its very own star on the Hollywood Walk of Fame on Wednesday (July 23). Helmed by Marco Antonio Solís, the Mexican romantic grupero act received the 2,817th star now located on Hollywood Boulevard, immortalizing its contributions to Latin music over the past five decades.

The ceremony kicked off around 2 p.m. local time with heartfelt speeches by actor and comedian Gabriel “Iglesias” Fluffy and Oscar-nominated actor Demián Bichir, who said Los Bukis have become “the soundtrack of our lives.”

With fans chanting “Los Bukis” in unison, the iconic band took the stage with Solís, sharing some words with those present. “After so much English, I am going to speak in Spanish,” he said to the roaring crowd. “It is a special, wonderful day, an unimaginable blessing from God, but look, thanks to our reunion, we can be here celebrating this blessing that God has given us. How many of us came here to gaze at the stars here, and now we have one.”

While his speech was brief, it was impactful and timely, thanking the immigrants that live in the United States for their support throughout the years. “We dedicate this star to all immigrants gathered here in this beautiful country, to all workers who strive every day, the silent force of service in this country, silent but making a lot of noise and doing a lot for this country,” Solís said. “In these times of adversity, we are with you. Our hearts go out to all those who are suffering from the hardships we are going through. We fully trust that this will have a solution.”

Last year, Los Bukis made history as the first-ever full Spanish-language residency on the Las Vegas Strip. It was preceded by a momentous Los Bukis stadium tour, which kicked off in 2021, reuniting the band after a 25-year hiatus. According to Billboard‘s 2021 year-end Boxscore charts, Los Bukis’ Una Historia Cantada Tour landed a No. 6 spot on Billboard‘s 40 top tours of 2021 with a total gross of $49,667,153. The reunion trek also won Top Latin Tour at the 2022 Billboard Music Awards.

Overall, Los Bukis has 32 entries onto Hot Latin Songs (which began in October 1986), scoring five No. 1 hits, including “Cómo Fui A Enamorarme De Ti,” “Y Ahora Te Vas” and “Mi Mayor Necesidad.”

Watch the ceremony below:

Taylor Swift is entering her wax figure era. As unveiled Wednesday (July 23), Madame Tussauds is welcoming 13 new statues of the pop star to different locations across the world — meaning Swifties who have never met her can finally pose with their idol, even if it’s just in their waxiest dreams.

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Described as the “most ambitious project in Madame Tussauds’ 250-year history,” the new wax figures will pop up in the museum’s branches in Amsterdam, Berlin, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando, Sydney and Blackpool, England. Each one will sport a replica of a different look worn by Swift on her global Eras Tour throughout 2023 and 2024, from her iconic glitzy Lover-era leotard to her white Tortured Poets Department gown.

The 13th Swift figure will start out in Madame Tussauds’ location in Shanghai, but — much like its real-life inspiration did on her Eras trek — will travel around to different spots.

In a statement, Danielle Cullen, Madame Tussauds’ senior figure stylist Danielle Cullen said, “We’re honored to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of [Swift’s] most iconic looks — many of which will have special significance to the cities the 13 new figures will call home.”

“It feels a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can,” continued Cullen, adding that the grand scale of the undertaking “only feels right to reflect the stratospheric status of Taylor Swift.”

The unveiling comes about seven months after Swift’s Eras Tour wrapped after nearly two years on the road. During the run, the 14-time Grammy winner traveled to five different continents and raked in upwards of $2 billion with more than 10 million tickets sold, according to Billboard Boxscore. It is, to date, the highest grossing trek of all time.

Madame Tussauds’ new collection honoring the tour follows several other Taylor Swift wax installments over the years. She first received a figure in 2010 at the Nashville location, and has since been replicated in branches across Washington, D.C.; Hollywood; Dubai; and Hamburg, Germany.

See the new Taylor Swift wax figures by Madame Tussauds below.

A collage of all 13 Madame Tussauds wax figures of Taylor Swift

A collage of all 13 Madame Tussauds wax figures of Taylor Swift

Courtesy Madame Tussauds

The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated August 2, we look at the latest from Tyler, The Creator, which looks to headed for a huge debut despite using barely more than half the available tracking week. 

Tyler, The Creator, Don’t Tap the Glass (Columbia): In his 15-plus year career to this point, hip-hop star Tyler, The Creator had never released official albums in back-to-back years , generally operating at an every-other-year pace and actually taking three years in between 2021’s Call Me If You Get Lost and 2024’s Chromakopia. But just nine months after the latter album debuted to the best first-week numbers of his career, Tyler is already back with its follow-up: Don’t Tap the Glass, the up-tempo release he describes as being made for “Dancing. Driving. Running. Any type of movement… Only at full volume.” 

The 10-track, 28-minute release dropped this Monday morning (July 20), after having been announced just a few days before. Unsurprisingly for an artist of Tyler’s stature, the set instantly swarmed the top of DSP daily charts, occupying 10 of the top 11 spots on Spotify’s Daily Top Songs USA listing and currently claiming six of the top seven spots on Apple Music’s real-time chart — with the set’s opening track, the Pharrell-assisted “Big Poe,” leading on both. Even in less than four full days of tracking, the set should bow to blockbuster streaming numbers. 

It should sell in large numbers as well. Despite the semi-surprise drop — which often means that artists don’t have a physical released prepared in time to go out with it, as was the case two Fridays ago (July 11) with Justin Bieber’s Swag Don’t Tap the Glass is available for purchase in a variety of physical formats. Tyler is selling Glass on both CD and vinyl through his website, with one exclusive additional track to go with the 10-track version available for streaming and digital download. It’s also out in three different boxed sets, each with a piece of branded clothing and a CD copy contained in a branded box.  

Will it all be enough for the album to bow at No. 1, even without the first three-plus days of available tracking? It seems likely — Chromakopia already set the precedent last November, debuting at the same time of the week and still racking up a career-best 299,000 units, according to Luminate. Glass will likely come in under that number, due largely to its shorter 10-song tracklist and less-pre-hyped release, but anything within range of it will probably be able to cruise to the top spot — with no other new releases on its level this week, Swag likely to recede somewhat in its second frame, and Morgan Wallen’s long-reigning I’m the Problem slipping to weekly numbers under half of that Chromakopia tally.  

BTS, Permission to Dance on StageLive (BIGHIT): As the world waits for BTS’ official return, with all seven members now returned from compulsory military service, fans have a release to tide them over in the Permission to Dance on Stage – Live set. The album captures the K-pop superstars’ 2021-22 mini-tour — which brought them to three venues for four shows each, and was previously featured in the Permission to Dance on Stage – LA concert film, shot over the tour’s four stops at L.A.’s SoFi Stadium in late 2021.  

The 22-track set should stream respectably though obviously not as well as a brand-new BTS album would — and should sell in big numbers, thanks to five CD variants available for purchase, all containing branded bonus collectibles, some of which are randomized. It might not be enough to get the set past Tyler’s latest, but it should help secure the group its eighth top 10 album on the Billboard 200.  

Alex Warren, You’ll Be Alright, Kid (Atlantic): What about the guy who’s had the No. 1 song in the country for seven of the past eight weeks? Alex Warren is perhaps the year’s biggest breakout artist thanks to his Billboard Hot 100-dominating “Ordinary,” and on Friday he released his official debut album, You’ll Be Alright, Kid — a 21-track expansion of his previously released You’ll Be Alright, Kid (Chapter 1), which he officially classified as an EP despite it containing 11 tracks (including “Ordinary”).  

Sales of the 21-track new version should be boosted by its availability in five vinyl variants (including one signed), as well as a standard and signed CD. And the set should certainly stream very well, propelled not only by the massive numbers of “Ordinary” — still in the top five on Streaming Songs after 20 weeks on the chart — but the strong debut of new song “Eternity,” which debuted at No. 3 on Spotify’s Daily Top Songs USA for its Friday release, though it has since of course gotten buried under Tyler’s Glass.  

IN THE MIX 

Jessie Murph, Sex Hysteria (Columbia): Genre-blurring singer-songwriter Jessie Murph’s new album arrives after she scored her first unaccompanied Hot 100 smash this spring with the No. 15-peaking (so far) “Blue Strips.” The 15-track streaming set should perform well, and could also rack up some solid sales numbers thanks to two CD and vinyl variants for sale, each of which includes two exclusive tracks not available on the streaming version. 

Nicholas Arter dedicated himself to making AI music full-time when he was laid off from his job in government consulting amid federal workforce reductions. But while “AI is making the job market for consultants in particular more difficult and more competitive,” he says, “when I was laid off, I actually doubled down on AI.”

Arter “went in 100%” on his AI music brand AI For The Culture — which now has 155,000 subscribers on YouTube, 110,000 on Instagram and 250,000 monthly listeners on Spotify. AI For The Culture also boasts over 250 Patreon subscribers, paying $5 monthly for full access to his catalog; across his income streams, he estimates he makes thousands each month.

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Arter, who also releases music under the name “Nick Hustles,” is one of many musicmakers who now earn significant income from releasing AI generated (or assisted) songs online. And although the visibility of these creators is growing, thanks to a number of viral AI hits — including, most recently, songs by The Velvet Sundown — most of them still have had little to no affiliation with the music industry establishment. They do not tour. They are not offered record deals. They do not issue physical releases.

Instead, their careers more often resemble those of content creators, making money largely from social media creator funds, YouTube views and paid subscription platforms, like Patreon. And as this growing cohort increasingly posts AI music to official streaming services like Spotify, too, they’re pioneering an emerging and controversial career path in music — one that increasingly competes for royalties with traditional artists.

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Much of AI music content started as a joke. Around late 2022, as AI voice models improved, parody covers of popular songs — where a celebrity or popular character’s voice replaced the original artists’ — became more common. Then, in May 2023, Ghostwriter, an anonymous songwriter/producer, posted his original song “Heart On My Sleeve,” which used AI to deepfake the voices of Drake and The Weeknd without their permission.

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The song made headlines and Ghostwriter became the poster child for a new, polarizing type of creative. “Heart On My Sleeve” was also confusing: many believed that the song was generated entirely by AI, even though the emerging tech was actually only used to swap out Ghostwriter’s own vocal performance for Drake and The Weeknd’s. (AI music generators already existed, but typically couldn’t compose a song start-to-finish.)

This technological window was short-lived. In December 2023, AI music companies Suno and Udio debuted, enabling the creation of songs that were nearly indistinguishable from human-made music to be made at the click of a button. Soon, AI musicmaking evolved from voice swapping pre-existing or original songs to an explosion of fully AI generated content. (The two companies have since been sued by the major music companies, which allege Suno and Udio are engaged in widespread copyright infringement by training their models on copyrighted sound recordings without consent or compensation to artists).

Comedians-turned-AI-musicmakers like Will Hatcher, who releases under the moniker King Willonius, and Glenn Robinson, the creator of popular social media account Obscurest Vinyl, each tell Billboard they signed up for these new AI music platforms to help take their jokes to the next level. Soon after, in March 2024, Hatcher released his viral smash “BBL Drizzy,” an Udio-generated song (with lyrics written by Hatcher) that mocked Drake at the height of his rap beef with Kendrick Lamar. Remixed and popularized by Metro Boomin, the track became another key moment in the development of AI music.

Meanwhile, Robinson was building an Instagram page where he posted funny, photoshopped album covers. Once he tried Suno, he started posting AI songs to pair with his self-made artwork. “I start with the album cover and think, ‘What would this sound like?’ and I just write some lyrics and prompt accordingly,” says Robinson, who, like Hatcher and Arter, had a background in making music before AI. “It takes a few tries, but if I can’t get something I like, I’ll record a demo myself.”

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Obscurest Vinyl now has grown to 295,000 Instagram followers and its top song on Spotify, “I Glued My Balls to My Butthole Again,” has over 3 million streams to date. Robinson says his biggest moneymaker is merchandise based on the music, but he earns royalties — sometimes hundreds of dollars a month — from YouTube and Spotify, too.

“I think we’re still in the phase of AI music as comedy,” says George Karalexis, co-founder/CEO of Ten2 Media, a YouTube content strategy firm that works with AI For The Culture and Hatcher along with artists including Benson Boone, BigXThaPlug and Lil Tjay. “There will always be some type of comedic music in this field, but I think we are entering the next phase, as this stuff gets really good, where people just enjoy the music for what it is.”

Now, it’s clear that AI music is good for more than a laugh — it’s an increasingly popular option for listeners. JPEGMAFIA, for example, prominently sampled one of AI For The Culture’s songs in his 2024 single “either on or off drugs.” The Suno-generated doo-wop tune “A Million Colors,” released by Brazilian AI music content creator Vinih Pray, became the first-known AI song to chart on the TikTok Viral 50 in June, peaking at no. 46. And just a month later, a Reddit controversy around The Velvet Sundown made the AI band go viral worldwide — and its Spotify monthly listenership swelled to over 1.4 million.

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Some streaming services, including Spotify, still do not have policies specific to AI music. As long as AI songs do not violate other rules, like ones against impersonation or spam, they are often allowed to accrue streaming money just like any human-made song. This lack of royalty differentiation was at the heart of the recent Velvet Sundown controversy, which prompted discourse about whether it’s acceptable for AI music to compete in the same marketplace as human-made music — and what streaming services could do to regulate the incoming flood of AI music, which French streaming service Deezer estimates accounts for 18% of songs delivered daily to its platform.

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“There are a lot of misconceptions with AI music,” says Hatcher. “At the end of the day, I think there is still a craft to it. You have to have a great ear. You can generate 20 songs and not have the ear to decide which is actually good. You might get lucky and just have a random hit [with AI], but the people, like me, who are doing this sustainably are very dedicated, consistent and continually improving. I think AI just empowers people to be more creative.”

Arter says that he “firmly believes” that “the human element” of his songs, like writing his own lyrics and editing AI results in ProTools, is paramount to his success with the emerging technology. But he also credits the high quality of his songs to learning how to precisely prompt AI. “I’m at a point, since I’ve used it so much, where I can hear a melody in my head, and I can get the AI to get that exact melody based on how I word my prompts,” he says.

Still, while Robinson, Hatcher and Arter all stress their respect for human artistry and their belief that AI musicmaking is a skilled creative pursuit, Hatcher admits that there’s “a lot of AI slop” on the internet that doesn’t take such a thoughtful approach to creating with the technology. Experts believe much of this AI slop is even used with the intent to steal royalties.

Last fall, a North Carolinian named Michael Smith was indicted by federal prosecutors over allegations that he used AI to help create “hundreds of thousands” of songs and then used the AI tracks to earn more than $10 million in fraudulent streaming royalty payments since 2017. Deezer, which has become a vocal proponent for AI music regulation, also reports a significant link between AI music and fraudulent streaming activities, claiming that “up to 70%” of streams for AI songs are artificial, as of June 2025.

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Even if an AI music content creator has good intentions with their work, voluntarily labels it as AI, and writes some of the lyrics themselves, the role is still stigmatized. This summer, Timbaland’s announcement of his new AI entertainment company, Stage Zero, which would release songs by AI artist TaTa, provoked outcry from creatives online, including one producer, K Fresh, who accused Timbaland of taking his song without credit and running it through Suno. Timbaland quickly issued an apology to the producer and clarified that “at Stage Zero…nothing happens without people. Our focus is on building tools with creators, not at their expense.”

Robinson says that while the reception was largely positive when he started adding AI music to his Instagram posts, he still upset some followers by doing it. “Of course, you do get people who are like, ‘You shouldn’t be using this,’ and they’re also completely valid,” he says. “I get why they’re upset; if I wasn’t doing Obscurest Vinyl, I probably wouldn’t go anywhere near AI. For me, it just serves the purpose of helping me match the album covers I make in Photoshop to music of all styles and voices which I couldn’t do effectively without AI.”

The stigma, paired with the lack of clarity around how copyrightable these works are worldwide and how streaming services will regulate it in the future, has kept traditional record labels, publishers, managers and agents away from the AI music content creation game — for now. But JVKE’s manager Ethan Curtis, an early adopter of AI tools, says he thinks it’s only a matter of time before the industry capitalizes on this growing field. “It’s not far off,” Curtis says. “Honestly, I wouldn’t be surprised if [record labels] didn’t start creating AI artists themselves. I mean, why not? You don’t have to share any revenue. You don’t have to deal with moody artists. You don’t have to fight for creative control. I imagine that is already on the roadmap.”

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AI music may now be taking home part of the royalty pool previously reserved for just human artists, but Hatcher, Arter and Robinson all doubt that human-made music will go away because of projects like theirs. “I like to use the analogy of AI music being fast food,” says Hatcher. “There are people that will never, under any circumstances, eat fast food. They want a fine dining experience. And then there are other people who are like, ‘I don’t care where it comes from or who the chef is, give me that burger.’”

“If we are talking about pure output, there’s no way humans can compete with AI music,” says Karalexis. “But where artists can outperform is with meaningful connections with fans, live performances. There is a human element that people still want. I don’t think this is a competition where one wins and the other loses, it’s going to become two different games.”

This story is part of Billboard’s music technology newsletter ‘Machine Learnings.’ Sign up for ‘Machine Learnings’ and other Billboard newsletters for free here.

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

This week: Songs by Olivia Rodrigo, Sufjan Stevens and more benefit from synchs in the new ‘Summer I Turned Pretty’ season, Connie Francis’ catalog rockets up in sales and streams after her death, Pierce the Veil scores a belated hit with a 2023 song and more.

‘Summer’ Season 3 Synchs Turn Up the Heat on Songs by Ariana Grande, Olivia Rodrigo, Justin Timberlake & More

Few, if any, TV shows at the moment have a greater commitment to big songs in big moments than Amazon Prime’s The Summer I Turned Pretty. The hit teen drama made waves in its first two seasons for its extensive use of Taylor Swift synchs — even premiering the new “Taylor’s Version” of 1989 deep cut “This Love” in its 2022 pre-premiere trailer — and the first two episodes of Season Three (which premiered last Wednesday, July 16), make extensive use of everything from classics by alt-rock stars Red Hot Chili Peppers and Cranberries to newer songs by rap hitmakers Jack Harlow and Saweetie. 

Many of those songs, both old and new-ish, have seen major streaming gains since the season’s Amazon debut a week ago. Justin Timberlake’s ‘00s hit “Summer Love,” used in a car singalong scene in the season premiere, racked up over 1.3 million streams in this the first four days of this tracking week (July 18-21) — up 105% from the 641,000 it notched over the same period the week before, according to early data provided by Luminate — while songs from V, SZA and Coi Leray also saw smaller-but-notable gains. 

The season’s second episode saw big gains for even more of its featured songs. Olivia Rodrigo’s Guts fan-favorite ballad “Lacy,” used during a tearful reminiscence scene, rose 62% to 1.3 million over the same period, while Ariana Grande’s rueful “I Wish I Hated You,” used for a bitterly nostalgic sequence, doubled to 370,000 streams. And perhaps the biggest bump came for Sufjan Stevens’ Call Me By Your Name modern standard “Mystery of Love,” used during an emotionally loaded late-episode scene, which rose 163% to 705,000 over that period. 

And there’s been no Taylor Swift yet through two episodes — so the biggest music moments from Summer Season Three may still be yet to come. — ANDREW UNTERBERGER


Pierce the Veil Snags Surprise Sleeper Streaming Hit With ‘So Far So Fake’ 

By and large, America is still in its yeehaw era — but a turn to rock ‘n’ roll (in all of its forms) seems to be on the horizon. 

Aided, in part, by a trend highlighting the often-overlooked segment of Black rock fans, Pierce the Veil’s “So Far So Fake” is experiencing a streaming resurgence. Though similar videos have popped up on TikTok since the song’s 2023 release, the recent momentum appears to have been sparked by user @selfishmavchines’ July 11 video, in which she wines her waist to a groovy, R&B-inflected instrumental break in “So Far So Fake.” Captioned, “[Pierce the Veil] is [just] a bunch of screaming and whining,” the dance clip is intended to show off the versatility of the band’s sound. User @selfishmavchines’ original clip has since earned over 1.7 million views and 335,000 likes, helping the official “So Far So Fake” TikTok sound reach nearly 15,000 posts. “So Far” pulled over 185,000 official on-demand U.S. streams in the four-day period following user @selfishmavchines’ post (July 11-14). The next week (July 18-21), that figure jumped nearly 540% to over 1.18 million official on-demand U.S. streams, according to early data provided by Luminate.

“So Far So Fake” appears on Pierce the Veil’s The Jaws of Life album, which reached No. 14 on the Billboard 200 and topped Hard Rock Albums in 2023. The band has already charted four of the album’s tracks on Hot Hard Rock Songs — “Pass the Nirvana” (No. 4), “Emergency Contact” (No. 5), “Even When I’m Not With You” (No. 9), “Kiss Me Now” (No. 12) — and “So Far So Fake” could make it five should it maintain its momentum. – KYLE DENIS


Connie Francis’ Streams and Sales Soar After Her Death at 87

It’s very sad, though also maybe a little touching, that Connie Francis died just months after she had her biggest moment of pop visibility in decades: We wrote about the surprise TikTok success of her 1962 B-side “Pretty Little Baby” back in May, which was enough to foist Francis onto the Global 200 and Digital Song Sales charts for the first time in her career. Now, following her passing, her entire catalog is up, as her old fans rediscover (and perhaps younger fans discover anew) her catalog gems beyond that unexpectedly viral smash. 

In fact, the continued popularity of “Pretty Little Baby” disguises a bit just how much the rest of Francis’ discography is up this week. All together, Francis’ body of work amassed 3.4 million official on-demand U.S. streams over the four-day period following her Thursday (July 17) death, according to early data provided by Luminate — up 131% from the four-day period prior to her death. But if you remove “Baby” from those calculations — which on its own accounted for nearly 65% of her streaming numbers from July 13-16 — her catalog was up a whopping 295%,to  just over two million streams. (“Baby” itself rose 42% to nearly 1.4 million streams over the same period.) Her catalog also sold over 6,200 digital songs over that period, a 1,426% gain.

Meanwhile, some of Francis’ other biggest gainers and best-sellers during this stretch include her late-’50s breakthrough hits “Who’s Sorry Now” (up 437% to 182,000 streams) and “Stupid Cupid” (up 96% to 240,000), as well as her ‘60s favorite “Where the Boys Are” (up 354% to 147,000). – AU


Viral ‘Aura Farming’ Indonesian Boat Race Kid Helps Melly Mike Earn Biggest Hit Yet 

Indonesia’s Pacu Jalur, an annual boat race featuring young dancer on the bow of each boat dancing to entertain the crowd and motivate the rower, has provided one of the most unlikely sports-music crossover moments of the year. 

On TikTok, users started to pair videos of Dika, the most popular boat performer, with both the concept of “aura farming” (a Gen Alpha term referring to repetitively doing an action to appear cool or aligned with a specific aesthetic) and Melly Mike’s “Young Black & Rich,” giving all involved parties a massive viral moment. From the PSG and AC Milan football clubs to Travis Kelce and KSI, Dika’s dance moves helped the official “Young Black & Rich” TikTok sound reach over 141,000 posts. 

During the week of June 20-26, “Young Black & Rich” earned over 200,000 official on-demand U.S. streams, according to Luminate. The following week (June 27-July 4), which accounts for the earliest viral clips of Dika, that figure jumped by 350% to over 920,000 official streams. During the week of July 5-11, once the clips got more time to visit more FYPs and the trend increased in popularity, streaming totals for “Young” lifted a further 148% to over 2.28 million official streams. Those gains continued in the following week (July 12-18), with “Young” scoring a 19% increase to over 2.73 million official on-demand U.S. streams. Over the past three weeks, Melly Mike’s new hit has exploded over 1,235% in streaming activity. 

Melly Mike originally dropped “Young Black & Rich” in June 2024, and a little over a year later, the song’s journey is still just getting started. This year, Pacu Jalur takes place from Aug. 20-24, and Melly Mike has already confirmed his attendance — and a performance of “Young Black & Rich.” – KD

Post Malone’s ex has dropped a court petition that sought to move their three-year-old daughter from Utah to California after intense opposition from the singer.

The star (Austin Post) and his ex-girlfriend, Hee Sung “Jamie” Park, who had a daughter together in 2022, have been fighting over custody arrangements since April. The child is anonymous in court papers.

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Park had been seeking through a California court petition to take primary custody of the child in Los Angeles, where she moved after splitting from Post this past fall. Post, however, brought his own custody case in Utah, where he says their daughter has lived most of her life and should remain.

The singer’s lawyers filed a motion in May to dismiss Park’s California petition as unfair “gamesmanship,” and the matter was scheduled for a hearing next week. But Park has apparently relented, dropping her California case on Monday (July 21).

Park dismissed the California case with prejudice, meaning it can’t be re-filed. It seems that she and Post will now continue to litigate their custody battle in Utah, though court records there are sealed.

It’s a win for Post, who wrote in the May court filing that Park “intentionally” hid from the court that their child — referred to by the initials “DDP” — has been a Utah resident since birth. 

“I do intend to work cooperatively with Jamie to ensure that DDP has frequent and equal custodial time with her mother,” Post wrote. “However, I do not consent to Jamie’s back door attempt to change DDP’s residence from Utah to California.”

Reps for Post and Park did not return requests for comment on Wednesday (July 23).

Rapper Tekashi 6ix9ine has pleaded guilty to violating his supervised release by possessing cocaine and MDMA, his second such breach of a plea deal he struck with prosecutors in 2018 to testify against his former Brooklyn gangmates.

The new charges stem from a raid on the rapper’s Miami home in March. In public statements at the time, the rapper (real name Daniel Hernandez) said that officers had seized firearms and drugs during the incident, but he denied any wrongdoing.

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According to court records, the 29-year-old rapper appeared Wednesday in Paul A. Engelmayer’s federal courtroom, where he admitted to two counts of drug possession in violation of his supervised release. Those charges are linked to cocaine and MDMA — the party drug known as Molly or ecstasy — found during the raid.

In return for the guilty plea, prosecutors agreed to drop two additional counts Tekashi was facing. He’ll be sentenced in September, when the punishment could range from a few months to years of new prison time.

Once a rising star in the world of hip-hop and social media, Tekashi was charged in November 2018 with helping the Nine Trey Gangsta Bloods gang as they “wreaked havoc on New York City.” But just a day after being arrested, Tekashi cut a deal with federal prosecutors to flip on his crew in return for lenience.

Under the terms of that deal, Tekashi was sentenced to just two years in prison and five years of supervised release. He was released even earlier, in April 2020, after his lawyers argued that the COVID-19 pandemic posed health risks due to his asthma.

With just months left on his five-year supervised release, Tekashi was charged in November with violating the terms of the deal by taking methamphetamine, failing to appear for drug tests, traveling to Las Vegas without permission and other wrongdoing.

After admitting to those violations in a new deal with prosecutors, the judge ordered Tekashi into prison for 45 days and extended his term of supervised release to a year after his release from jail. At the time, Judge Engelmayer sharply scolded the rapper, saying Tekashi apparently doesn’t “believe the rules apply” to him: “Your breach of the court’s trust is profound.”

It will be the same Judge Engelmayer sentencing Tekashi for the new violations in September. At Wednesday’s appearance, per AP, the judge warned the rapper that the “consequences will be severe” if there are additional violations before that sentencing hearing.

Since debuting in 2016, BLACKPINK has been busy not only making music, but collecting accolades. Besides climbing up the charts with their well-received releases and catchy tunes, the quartet of Lisa, Jennie, Rosé and Jisoo has been raking in numerous firsts as an all-female K-pop group.

Billboard charts records? Check! First K-pop girl group to not only perform at Coachella, but first Asian act to headline the festival? Done! New Guinness World Records? Yep! Surpassing Justin Bieber in YouTube subscribers? You know it! And that’s just several of the notable accomplishments the four ladies of BLACKPINK have notched on their belts in just a few short years. Even more impressive? Many of those achievements came about even before their debut studio album — titled The Album — arrived in October 2020.

“It’s very surprising to us. All the records are the results of our fans, BLINKs, and their unconditional support,” Jennie told Grammy.com of the group’s success in September 2020. “Every day we try to acknowledge how grateful we are, but more than the pressure, we are ready to give them back as much as they gave us. It just gives us more motivation to go further than we ever dreamed of.”

And BLACKPINK is primed to knock down even more records. Read on to see what the global K-pop superstar group has managed to accomplish thus far.