Lady Gaga, JISOO, Trevor Noah and more declared “I choose you!” during a 2026 Super Bowl commercial celebrating the 30th anniversary Pokemon that aired during the Big Game on Sunday (Feb. 8).

The spot opens with comedian Noah — who just hosted the Grammys for his sixth and final time on Feb. 1 — asking a simple question: “What’s my favorite?”

From there, numerous celebs shared traits of their favorite characters. Gaga — who earlier not only sang the Mister Rogers theme song for Redfin and Rocket’s spot and then made a surprise appearance to sing during Bad Bunny’s halftime show — revealed that her No. 1 pokemon “has a 12-octave vocal range.” What’s more? Her character of choice “just always finds a way to make it funny,” the 16-time Grammy winner explained before revealing, “Jigglypuff is my favorite!” As the camera panned around her studio, Jiggly floated off the couch, and the two sweetly duetted on Jigglypuff’s lullabye. At the end, Gaga shares yet another thing about the character that she loves: “She uses her voice to protect herself.”

Another global star with a recognizable voice also praised her favorite pokemon in the one-minute spot: BLACKPINK’s JISOO and her preference for cute little Eevee. “I think she resembles me a bit,” the K-pop star said shyly in Korean as she fanned herself, adding that she finds the creature’s “ability to transform into many forms” an admirable quality.

Puerto Rican rapper Young Miko also shared her pick: the angry-looking Gengar. “He would improvise on the spot,” explained the artist. “He’s mischievous, but that’s sort of his love language.”

Pokemon first launched 30 years ago as a role-playing game. It has since spun off into franchise that includes not only video games, but manga, animated shows, movies, trading cards and more.

Watch Lady Gaga, JISOO and more in Pokemon‘s 30th anniversary Super Bowl commercial above.

After a momentous Grammys night on Feb. 1 — where he became the first artist to win album of the year with an all-Spanish-language LP, Debí Tirar Más Fotos — Bad Bunny ignited the Levi’s Stadium in Santa Clara, Calif. on Sunday (Feb. 9) with a headlining Super Bowl Halftime Show destined to go down in history.

As the Seattle Seahawks soared to a 9-0 lead over the New England Patriots by halftime, anticipation was high for El Conejo Malo to take over. He kicked off his electrifying set with “Tití Me Preguntó” while donning an off-white football jersey emblazoned with his last name, Ocasio, and the number ’62. Striding across the field, he passed workers in traditional pava (straw) hats, setting the tone for a celebration steeped in Puerto Rican culture.

As he belted out the anthem, Bad Bunny made his way through scenes bursting with cultural pride — field workers, people playing dominoes, women getting their nails done, snow-cone makers preparing piraguas, and even boxers training under a spotlight. Meanwhile, cameos from stars like Karol G, Jessica Alba, and Cardi B added extra star power to the spectacle. In a moment Billboard predicted, he brought out his famous casita — a vibrant replica of a traditional Puerto Rican home — bringing it all full circle.

Then he segued into “Yo Perreo Sola” and “Voy a Llevarte Pa’ PR” as he climbed onto the roof of a pickup truck, surrounded by dozens of girls dancing in sync. With brief samples of Don Omar’s “Dale Don Dale” and Daddy Yankee’s “Gasolina,” the hard-hitting, Grammy-winning hit “EoO” pulsed through the stadium. “This is the music of Puerto Rico,” he shouted in Spanish, and a full-blown reggaetón party erupted, complete with twerking.

The iconic toad, Coquí — a signature of his tour — made an appearance, delighting fans. Suddenly, violinists emerged, adding a dramatic flair to the moment introducing “Monaco.”

“Buenas tardes, California, mi nombre es Benito Antonio Martínez Ocasio,” he declared, voice brimming with emotion, “y si ahora estoy en el Super Bowl LX, es porque nunca, nunca dejé de creer en mí.” Then, looking straight into the camera, he delivered a heartfelt message: “Tú también nunca dejes de creer en ti.“

Then, with an unexpected twist, Lady Gaga made a glorious entrance, dressed in a baby blue dress, singing “Die With A Smile” over a vibrant salsa rhythm. The performance transformed into a full-blown tropical reverie, with brass blaring and an infectious energy radiating through the stadium. Adding to the magic, the beloved Toñita — owner of Brooklyn’s Caribbean Social Club, famously shouted out in “NuevaYol” — appears on stage to hand Bad Bunny a drink. Appropriately, the opening notes of the latter Hot 100 hit begins, and more choreography unfolds.

The camera focuses on the cuatro player as they begin strumming the opening notes of “Lo Que Pasó en Hawaii.” Suddenly, superstar Ricky Martin emerges to deliver the song. As the melody transitions, the rhythm of “El Apagón” takes over. The moment shone a spotlight on the island’s ongoing electricity issues in the aftermath of Hurricane Maria, critiqued the privatization of its power grid under LUMA Energy and highlighted the displacement of its residents.

Toward the end of the song, Bad Bunny takes a moment to shout out every country from the Americas, one by one, as the crowd roars in support. Holding up a football emblazoned with the words “Together We Are America,” he delivered a poignant response to criticism he has faced, reinforcing his message of unity and empowerment.

Despite the artists’ attempts to steer clear of politics, this year’s halftime performance has sparked significant discourse, becoming one of the most talked-about and debated shows in recent memory.

The Turning Point USA All-American Halftime Show promises to celebrate “faith, family and freedom” via performances by Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett.  

The TPUSA website doesn’t feature information about the show until fairly far down on its homepage. Instead, it’s soliciting donations through promoting the late founder Charlie Kirk’s last book, Stop, in the Name of God, and his vision, which includes recruiting high school and college students to raise the next generation to support his movement “rooted in faith, freedom and love of country.”

The TPUSA quartet is counterprogramming to the Super Bowl LX halftime, featuring another famous American, Bad Bunny. Kid Rock, promoting the show on Fox (which, interestingly, is not streaming the TPUSA halftime show) on Friday (Feb. 6) promised a “classic rock, in your face” opener, but then pledged to perform “one of the best written songs in a long time.” He didn’t give away the title, but elaborated that it’s a “pretty current, last few years country song. It’s one of the greatest written songs I’ve heard in a long time.”

Not one to miss an opportunity and being the good capitalist he says he is, Kid Rock will then release that song at midnight. (He does not mention whether he’s donating the proceeds to TPUSA). His hints eliminate the song being “Cool Daddy Cool,” his 2001 collaboration with Joe-C that has resurfaced for its the notable lyrics about “hoes” and the couplet, “Young ladies, young ladies, I like ’em underage/ Some say that’s statutory (But I say it’s mandatory)” — lyrics that are much more in line with the Epstein files than supposed family values.

Rock declared the TPUSA halftime is for people “who love America, love football, love Jesus.” He also stressed that neither he nor any of the other performers are “approaching this with any hate in our hearts.” (A sentiment that Gilbert also stressed in a social media post he made on Friday, though President Trump went out of his way to add that he felt both Bad Bunny and Green Day, who played a rousing opening slot, were not his cup of tea. “I’m anti-them. I think it’s a terrible choice,” Trump told Page Six. “All it does is sow hatred. Terrible.”

Rock also said that if the NFL wanted to take care of its fanbase, it would have picked local performers from the Bay Area such as Metallica (he’s not alone in that thought), given the game is taking place in Santa Clara, Calif. (But Green Day — who is from the Bay Area — did perform during the pre-show opening ceremony.)

Below, Billboard recaps TPUSA’s halftime show in real time.

4:49 p.m. PT: The seven-minute countdown to the halftime starts with a salute to Charlie Kirk, which is also a promo for conservative Christian Hillsdale College in Michigan, before returning to a countdown and a scroll to text for TPUSA merch and to text “freedom” to the same number to get “involved in the movement.”

4:53 p.m. PT: A commercial plugging adoption as an option, a key conservative pro-life message, is abruptly cut off for a commercial for tickets to the Olympics in Los Angeles and AI transcription service Otter.

4:55 p.m. PT: With less than a minute left, Dept. of Defense Pete Hegseth comes on to say “God bless our warriors and God bless our republic,” before tossing a football toward the camera.

Class is in session — vibes class, that is. In a chaotic Super Bowl commercial for poppi, Charli xcx and Rachel Sennott crash a college classroom and transform it into a club.

In the 30-second spot — which poppi unveiled Sunday (Feb. 8) shortly ahead of its airtime during the Super Bowl — a sleepy group of students watches an elderly professor write complex math equations on a chalkboard. When one student cracks open a can of poppi, the professor rips off his clothes, revealing himself to be the British dance-pop star, and the I Love LA actress falls through the ceiling.

“What is this?” Sennott asks, to which Professor Charli responds, “I think it’s just a vibes thing.”

With that, the entire classroom breaks out into a rave, complete with flashing lights, a flame thrower and a horse with light-up neon reins.

The commercial was directed by Aiden Zamiri, Charli’s frequent collaborator who also helmed her The Moment mockumentary, which also stars Sennott. The spot is one of several celebrity Super Bowl ads this year, with Sabrina Carpenter starring in a Pringles campaign, Benson Boone doing flips with Ben Stiller for Instacart and KATSEYE partnering with State Farm, to name a few.

It’s also not Charli’s first Super Bowl commercial. Last year, the three-time Grammy winner and Martha Stewart starred alongside each other in an Uber Eats campaign.

The 2026 Super Bowl kicked off at 6:30 p.m. ET on Sunday, taking place at Levi’s Stadium in Santa Clara, Calif. Before the game began between the Seattle Seahawks and New England Patriots, Coco Jones performed “Lift Every Voice and Sing,” Brandi Carlile sang “America the Beautiful,” and Charlie Puth delivered the national anthem.

Watch Charli and Sennott teach a lesson in Vibes 101 in Poppi’s Super Bowl commercial above.

As Bad Bunny prepares to headline the Super Bowl halftime show, Cardi B says she’s proud to see him step onto the world’s biggest stage, praising his cultural impact and willingness to speak out during heightened immigration arrests.

“I’m proud of everything that he’s been standing up for against ICE and everything,” Cardi B told The Associated Press ahead of her performance at Michael Rubin’s star-studded Fanatics Super Bowl Party on Saturday (Feb. 7), which featured performances by SZA, Don Toliver and Travis Scott.

The Grammy winner spoke with admiration and unity about Bad Bunny, who appeared with J Balvin on her chart-topping hit “I Like It.” The collaboration helped propel Latin music further into the global mainstream.

Bad Bunny is set to take the Super Bowl stage on Sunday (Feb. 8), one week after winning album of the year at the 2026 Grammys for Debí Tirar Más Fotos. It is the first time an all-Spanish-language album has taken home the top prize.

At the Grammys, the Puerto Rican superstar said “ICE out” while accepting an award, criticizing President Donald Trump’s administration for its dramatic expansion of immigration arrests.

“It just feels like everything is aligned right now,” said Cardi B, who is of Afro-Caribbean descent with roots in Trinidad and the Dominican Republic. “It just shows how Hispanics, Latinos. … We standing. They standing. We all standing.”

With Super Bowl buzz swirling around “I Like It” and the possibility of surprise guests, Cardi B was asked what it would mean to share the stage with Bad Bunny on such a massive platform.

“That’d be exciting,” she said.

As Bad Bunny readies for his halftime moment, Cardi B is preparing for the launch of her highly anticipated tour, which opens Feb. 11 in Palm Desert, Calif. The run marks her first headlining arena tour, and her first tour in six years.

The tour arrives on the heels of her sophomore album, Am I the Drama, just four months after the birth of her first child with New England Patriots wide receiver Stefon Diggs, her fourth child overall.

Her preparation has centered on long rehearsal days that double as physical training, building momentum and confidence ahead of life on the road, Cardi B said.

“The rehearsing is my workout,” she said. “I’m just doing my job.”

With her recent project connecting strongly with fans and plans to work on her new album while on tour, Cardi B said the momentum has sharpened her excitement for returning to the stage.

“I feel really confident,” she said. “Knowing the fans are going to be there and know the music. It’s exciting.”