All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Glossier’s coveted “Friends of Glossier” Sale is kicking off Thursday (June 26) and will run through June 30.

Makeup and skincare fanatics can head to Glossier.com now to take 20% off sitewide purchases and 25% off purchases of $100 or more. Whether you’re looking to stock up on some old favorites or revamp your makeup bag entirely, this sale makes for a great excuse to try out a product that was too expensive or intimidating to try out.

Glossier features a range of unique products currently on sale, from their famed brow products to innovative perfumes beloved by many, especially KATSEYE. In fact, a bunch of the products that the girl group uses in its everyday rotations or to create their signature stage looks can be shopped during this sale. We’re talking Lip Glaze and Cloud Paints made even more affordable for you. To celebrate the sale, we’re rounding up five of the best products to shop. Some are KATSEYE-approved, while others get our Billboard Shopping stamp of approval. This doesn’t happen often. You’ll want to take advantage of these prices before they go away for good.

Kissable and so affordable, Glossier’s Lip Glaze is a favorite of KATSEYE’s Daniela. With the sale, you can now get your lips glossier than ever for just $17.60. This gloss delivers up to 12 hours of hydration with help from a blend of ingredients such as shea butter along with apricot and raspberry seed oils. For those hot days sat out by the pool, this gloss’ cooling tech comes in extra handy.

The formula features a menthol-derived cooling agent that offers the same tingling effect that a peppermint candy would. The gloss is also non-sticky, wearing comfortably on the lips. Don’t expect an impactful color payoff. The Lip Glaze is just that — a glaze. It’s like a wash of color that enhances the lips. Daniela’s chosen shade is Icy, a sheer blue hue that goes on clear, rather than the blue you see in the packaging.

Bushy brows often give a youthful look to the face. They’ve always been extremely popular for that reason. From the ’80s to today, the captivating arch is all about volume and drama. Glossier’s Boy Brow is hallowed for offering that effect and then some ever since its launch back in 2015, quickly becoming a bestseller for the brand. The formula is a pomade style, inspired by similar formulas for grooming mustaches.

Boy Brow is a wax-based formula, offering that stifness the product needs to shape and define brow hairs. To achieve the perfect arch, you’ll want to select a shade that matches your hair. Lucky for you, Glossier features six different shades to choose from including Gray for our silver foxes. They’ve also got a clear formula that focuses on shaping rather than filling in. Once you’ve picked the proper shade, you’ll want to brush the spoolie through your brows, making sure to work up and in sections, feathering the wand through the hairs. You’ll have bushy and wonderful Cara Delevingne eyebrows in seconds.

Glossier’s Cloud Paint is another one of the brand’s hit products. Launched back in 2017, making its official debut on the Oscars red carpet with stars such as Chrissy Teigen and Taraji P. Henson. The product is a favorite for the natural, skin-like flush it imparts, making the wearer look naturally bashful and youthful. KATSEYE’s Megan is a fan of the shade Beam, while Yoon-chae uses Puff and Soar. Sophia uses Whisp and Manon uses Dawn.

We like Spark, a poppy hue that would look flattering on just about everyone. The flush is fluid, meaning it’s buildable and easy to use. To apply, squeeze a couple of dots onto your fingers, around two is enough to start. Dot onto the cheeks and the bridge of the nose, working in with your fingers in a patting motion. If you want more pigment, feel free to apply more. The world is your oyster.

If there’s one thing that Glossier has mastered, it’s innovative fragrance. Glossier’s You began it all, launched as one of the brand’s first forces into the fragrance world. Since then, the brand has launched three more perfumes, along with candles and solid fragrance balms. You is a scent that adapts to the wearer’s skin chemistry, creating a smell that’s all unique to you. You’ll never smell like anyone else wearing this bad boy. You’ve got notes of sparkling and spicy pink pepper along with earthy iris and a warm, musky base of ambrox and ambrette. The combined notes create a sweet and complex but skin-like scent that’s perfect for those seeking out a subtle fragrance.

While KATSEYE didn’t reach for this product in their GRWM, Glossier’s Bomb Dotcom is an icon. This lip balm launched back in 2014 and was one of the first four products Glossier ever released. Since its release, the balm has garnered an almost cult-like following thanks to its unique scents and colorways. We’ve chosen to highlight Espresso, a new shade of Bomb Dotcom scented like coffee with a brown, mocha-esque tint. No matter the shade, the balm is formulated with antioxidants and natural emollients like beeswax and castor seed oil to nourish your lips. Dryness begone!

Watch KATSEYE’s GRWM with Glossier below:

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Summer’s hottest country hitmakers takes centerstage, as CMA Fest returns to ABC on Thursday (June 26). Cody Johnson and Ashley McBryde are set to host the three-hour primetime concert. The TV special was filmed during the 52nd CMA Fest in Nashville, Tennessee from Thursday, June 5 to Sunday, June 8.

Keep reading for ways to watch and stream the CMA Fest 2025 online.

How to Watch CMA Fest 2025 Online

CMA Fest 2025 is set to air on ABC at 8 p.m. ET, while the TV special streams on Hulu the following day. Country music fans who don’t have cable may be able to watch it through an antenna to access local channels.

Direct TV is another great way to watch live and on-demand local and cable channels. For a limited time only, the “Choice” streaming package is $30 off for the first month at $59.99 (regularly $89.99 per month). The package comes with channels, like ABC, NBC, Fox, CBS, Nickelodeon, ESPN, Bravo, BET, MTV, ESPN, TNT, HGTV and others.

Additionally, country music fans can catch the CMA Fest 2025 primetime special with Sling Blue or Fubo TV.

You can join Hulu for free for the first month to stream CMA Fest. Hulu starts at just $9.99 per month for the basic, ad-supported plan and $18.99 per month to stream without commercials. Enjoy hours of exclusive programming, live sports and new episodes of select cable and network TV shows the day after they air on Hulu.

The streaming platform offers a few other options to save you money overall. For example, Hulu’s annual plan (from $99.99 per year) is a quick way to save on your bill, and there’s a bundle option that gets you Hulu, Disney+ and ESPN+ for $16.99/month with the Disney Trio. You can also subscribe to Hulu + Live TV and enjoy Hulu, Disney+ and ESPN+ with loads of live TV channels starting at $82.99 per month.

Meanwhile, fan can use ExpressVPN paired with any of the above services to watch outside of the United States.

This years star-studded lineup of performers includes Trace Adkins, Jason Aldean, Kelsea Ballerini, Dierks Bentley, BigXthaPlug, Brooks & Dunn, Luke Bryan, Jordan Davis, Riley Green, Jelly Roll, Marcus King, Brandon Lake, Ella Langley and Carín León.

In addition to hosting, Cody Johnson and Ashley McBryde are both expected to take the stage for their own performances.

Additional performers include Parker McCollum, Scotty McCreery, Megan Moroney, Carly Pearce, Rascal Flatts, The Red Clay Strays, Darius Rucker, Dylan Scott, Shaboozey, Blake Shelton, Zach Top, Travis Tritt, Keith Urban, Lainey Wilson and Bailey Zimmerman.

For years, marketers have nagged artists to post more on TikTok. Now, they’re turning to another group to do it instead: fans.

Over the past few years, major artists have transformed small, in-person events into billions of TikTok views by encouraging fans in attendance to get out their phones, hit record and post. Alex Warren did it with his London tube station pop-up in March; Charli xcx did it with her Brat wall and Boiler Room underplays last summer; Bon Iver did it with a basketball tournament in April; and the All-American Rejects did it with their mega-viral house party tour this spring, which has helped to propel their comeback. “This is the part of the tour that no one’s talking about,” says Jenni Call, the digital marketing guru working with the pop-punk band. “And they should. The UGC [user-generated content] put them back on the map.” 

“This trend has been bubbling up for the best part of a year and a half now,” says Jamie Skinner, a freelance digital marketer whose worked for artists like girl in red. “But in the last eight to 12 months, it’s really started to rally quite considerably.” Experts attribute the trend to the post-pandemic itch to get back outside, the shift in social media platforms toward “For You” pages (helping average users go viral much more easily) — and the lauded marketing campaign for Charli xcx’s Brat. 

In July 2024, Charli’s digital marketer, Terry O’Connor, told Billboard that “a big focus of this campaign has been on making and creating real life, in-person moments around this album… We are in a time when most labels are just focused on pushing their artists to create digital content for TikTok, Reels, Shorts, etc.” But, O’Connor added, “what people are forgetting is that what Gen Z — and our society in general — actually want is to experience things in real life.”

Steven Pardo, senior director of digital marketing at Secretly Group, says that once his roster — which includes Mitski, Bon Iver and Phoebe Bridgers — resumed touring after COVID-19 lockdowns lifted, the UGC from random showgoers sometimes fared even better than the UGC posted by paid influencers — which was the hottest digital marketing method at the time. “We quickly started to realize that touring was actually a very potent way to market music online,” Pardo says. “In a world where there’s an incessant need for content, this is a way to do it without having to make an artist do anything differently than just being an artist.” 

Later, Pardo and his team leaned into that discovery more, staging quirkier and more artist-specific activities that might travel to wider audiences on social media. Faye Webster, for example, hosted a yo-yo invitational last year, and fan-made videos from it garnered hundreds of thousands of views on TikTok. That Bon Iver basketball tournament in Los Angeles also reached fans across the world — one unpaid fan’s video of the tournament, for example, yielded over 830,000 views and nearly 100,000 likes on TikTok alone. 

Meanwhile, when Charli xcx and Sabrina Carpenter went on tour, their sets featured segments that were easily capturable and created anticipation for their extremely online crowds, whether or not it was intentionally optimized for UGC. Charli xcx’s “Apple” dance, which pans the arena’s camera to a surprise celebrity in the crowd once a night, has reached millions of viewers. So has Carpenter’s outros for her song “Nonsense” and the suggestive positions she does during the song “Juno,” both of which kept fans on their toes, cameras at the ready, night after night. 

“I think it works because of the little sense of FOMO [fear of missing out] you get when you watch these videos,” says Pardo. “When you watch someone get to have a unique experience in real life, it plays into what most of us are seeking now, which is to not be on our phone and to find other people who are like minded. When you give people online a window into a real experience, they watch.” 

This trend toward taking artist marketing back outside is true even beyond music. In the dating world, Gen Zers are expressing fatigue with algorithmic dating apps, instead preferring to meet singles at more organic gatherings like run clubs. Folks are ditching their at-home Pelotons for studio Pilates classes, and “community” seems to be the latest buzz word on the tip of every tech founder’s tongue. 

But TikTok-optimized marketing moments are just the latest iteration in a long history of artists and brands trying to host experiences that translate to social media. In the mid-to-late 2010s, for example, Instagram was the it-platform for savvy marketers. This prompted Billie Eilish’s team to host an activation with Spotify for her first album When We All Fall Asleep, Where Do We Go? that was designed for photos. Fans who attended the event were guided through a series of aesthetically pleasing rooms, themed after each song on the album — and when those fans posted their photos on IG, the event’s impact spread to Billie fans everywhere. Similarly, Netflix hosted an experience where fans could capture photos of themselves in small, recreated sets for hit shows like Stranger Things. Meanwhile, experiential companies like the Ice Cream Museum popped up around the world as essentially adult Instagram playgrounds, featuring themed rooms perfect for content taking like its famous pit of fake sprinkles.

The difference between then and now is the shift towards audiovisual content and For You pages. TikTok shook up the social media landscape around the time of the pandemic, moving it from a model that served content based on who one is following to one that served content based on one’s interests. By focusing on interest-based content, TikTok — and all of the apps that followed their approach — made virality for newcomers much easier, empowering fans, regardless of their follower count, to post and to find connection with likeminded people.

Call says that new tools for marketers like her are also enabling this trend. As word spread about the Rejects’ house party tour, she began working with the popular startup Cobrand to send out text blasts direct to fans, catalog every piece of UGC made, track pre-saves on Spotify, and more — all in one dashboard. While bits and pieces of this service have been available for years, Call says “it’s never been more efficient” to connect with fans than it is now. In the end, many viral moments later, she claims the band’s agents did an analysis of the house parties and found “the number of impressions and people reached from it was the equivalent of a $4.2 million campaign,” adding, “There’s a way to be scrappy and to find your fans. I think this is the perfect case study — the fans did so much of the work for us.”  

But experts say this focus on IRL-to-UGC moments does not take away from the popularity of other digital marketing trends, like running fake fan pages for the artist or doing paid creator campaigns. As Skinner says: “Arguably, gathering this UGC is actually essential for running fan pages right now.” 

Fan pages, another relatively new digital marketing must-have, involves the artist’s team setting up multiple pages on TikTok, posing as regular fans, in another attempt to reach real fans in the increasingly saturated social media landscape. To keep up with the relentless posting schedule of about 1-5 times a day on each of these accounts, Skinner says reposting fan-made videos from live events is the perfect solution. 

“You’re really scaling how far each piece of content can go,” Skinner says. “Then on top of that, if we are doing a micro-influencer campaign [hiring influencers with a smaller followings of 5,000 to around 50,000] too, we can just ask them to go to these events to capture moments. Many of them are happy to just go down to a show, capture a specific moment that we’ve briefed them on, get them to post and then send us the high-res files. It’s great.”

For Dylan Brewer, former vp of marketing at Epic Records and founder of new creative and experiential music marketing firm Fraudulent, this trend in marketing has become a major business. “I think experiential and IRL marketing is step one. It’s the core,” he says. “But now the idea of ‘set before stage’ is more important than ever. Now I tell people, ‘let’s think about how this thing will get shot. Let’s prioritize that.’” 

Like other forms of marketing, it’s hard to quantify the success of these events. Are engaged fans enough, or should these events produce more merch sales or a surge in streaming activity? “I think the reason these events are so great for fans and artists is because they typically aren’t monetized or set up to extract value from fans,” Pardo says. “It’s really refreshing for fans in a time when every conversation turns into, ‘How do we monetize superfans?’ It’s about creating connection and excitement and letting that be the main currency.”

This story is part of Billboard’s music technology newsletter ‘Machine Learnings.’ Sign up for ‘Machine Learnings’ and other Billboard newsletters for free here.

Cam’ron is adding author to his already extensive resumé.

The rapper, acto, and host announced on social media Tuesday (June 24) that he inked a book deal worth $750,000 with Simon and Shuster to write his memoir. While there isn’t an official release date, Cam hopes to release it sometime next year. “I’m happy to have this deal done,” he said in a press release. “Hopefully the book will be released February of 2026 and that everyone can take something from my memoir when they read it.”

The Harlem legend has been keeping himself busy with his sports show It Is What It Is with his cohosts Mase and Treasure Wilson, and his talk show Talk With Flee, both of which currently live on YouTube. However, that might change, as he announced last week that he’s partnering with Revolt after signing a multimillion dollar deal with for the cable network to help produce Talk With Flee. “N—as is right this ain’t a run I’m on. It’s a f—king marathon,” he wrote in an Instagram caption. “My mom up in heaven working. Miss and love you.”

Cam has made a ton of headlines since entering the podcasting and YouTube arena. He’s interviewed sex workers involved in the Diddy trial, revealed that he originally wrote “I Really Mean It” with the intention of giving it to Lil Kim, cleared up old Mariah Carey dating rumors and told a story about the time he randomly ran into the infamous Alpo Martinez and received some critiques on how he portrayed the late street legend in Paid in Full.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Celebrities, music artists, athletes and fans came together at Fanatics Fest in NYC June 20-22 to celebrate their collective love for sports. While there were many viral moments — such as Tom Brady and Rob Gronkowski breaking the Vince Lombardi trophy, Kevin Hart wrestling Cody Rhodes and Jay-Z‘s star-studded 40/40 Club pop-up — the real MVP of Fanatics Fest was the merch.

If you were able to make it over to Merch Village, fans could score limited-edition drops from sought-after brands. From Drake‘s OVO x F1 collab, to Kai Cenat‘s AMP teaming up Mitchell & Ness, to Jeff Hamilton and Billionaire Boys Club reimagining sportswear jackets, Fanatics Fest had plenty of must-have exclusive drops. But if you couldn’t make it out the event this year, fans can now shop the many merch drops online.

Keep scrolling to shop our favorite limited-edition merch drops at Fanatics Fest below.

Miracle Academy x Fanatics

NAHMIAS presents the latest chapter of its sportswear program, Miracle Academy, teaming up with Fanatics for an exclusive NBA collaboration. This capsule merges Nahmias Fashion Language with official league energy, reimagining classic basketball apparel with a California luxury aesthetic. The collection features co-branded designs with top NBA teams and Miracle Academy’s signature motif with bold team graphics. Shop apparel for many fan-favorite teams such as the New York Knicks, Los Angeles Lakers and Golden State Warriors.

Mitchell & Ness x NBA, NFL, AMP, Lil Wayne and Spike Lee

Whether you’re a basketball fan or a football stan, Mitchell & Ness has a limited-edition merch drop for you. Celebrate the legacy of some of the NBA’s greatest teams with a viral AMP collab, or hit the gridiron in a stylish Lil Wayne “Tha Carter VI” custom football jersey. The sportswear brand also teamed up with Spike Lee for a Martin Luther King capsule collection.

Jeff Hamilton x Billionaire Boys Club

The Jeff Hamilton x Billionaire Boys Club collection blends basketball fandom with high-quality streetwear. The collaboration showcases Hamilton’s craftsmanship while paying homage to the legacy of Knicks, Lakers and Heat culture. Each jacket features high-quality materials, bold team graphics and intricate embroidery, reflecting the distinctive styles.

Joshua Vides x Nike

Artist Joshua Vides brings his signature black-and-white style to the world of baseball with an exclusive Nike collaboration collection featuring premium T-shirts and hoodies for the New York Yankees.

OVO x F1

October’s Very Own, the iconic global activewear brand created by Drake, announced in Toronto that it has collaborated with one of the world’s leading sports brands, Oracle Red Bull Racing, to develop an exclusive, limited-edition capsule collection to celebrate the Canada Grand Prix, which was held in Montreal, Quebec, from June 6 to 14. Designed by OVO’s chief product officer Michael Kerr, the capsule includes limited-edition apparel, including hoodies, T-shirts and joggers.

Anti Social Social Club x WWE

The most electrifying merch drop at Fanatics Fest goes to the AntiSocialSocialClub x WWE collab. Each stylized graphic brings a unique Attitude Era flair to multiple T-shirts, including a “You Can’t See Me” John Cena tee. Showcase your love for the WWE by shopping the collection below.