The 2021 Academy of Country Music Awards helped push a 317% sales gain for the songs performed on the show, according to initial reports to MRC Data.

Altogether, the songs performed on the April 18 CBS broadcast sold 28,600 downloads on the day of the show in the U.S. – up 317% compared to the 6,800 they sold on April 17.

Further sales gains are possible on April 19. Any news on continued sales increases, as well as significant streaming gains for the performed songs will be reported in the coming days.

Here are the top 10 selling songs performed on the show, on April 18, according to initial reports:

Elle King and Miranda Lambert, “Drunk (And I Don’t Wanna Go Home) (3,000 sold on April 18; up 267%)
Gabby Barrett, “The Good Ones” (2,300; up 25%)
Little Big Town, “Wine, Beer, Whiskey” (2,000; up 360%)
Ryan Hurd and Maren Morris, “Chasing After You” (1,900; up 613%)
Luke Combs, “Forever After All” (1,700; up 218%)
Chris Stapleton, “Maggie’s Song” (1,600; up 887%)
Thomas Rhett, “What’s Your Country Song” (1,600; up 348%)
Alan Jackson, “You’ll Always Be My Baby” (1,100; up 994%)
Carly Pearce and Lee Brice, “I Hope You’re Happy Now” (1,100; up 867%)
Kenny Chesney, “Knowing You” (1,100; up 386%)

The ACM Awards are produced by Dick Clark Productions, which is owned by MRC. MRC and Penske Media are co-parent companies of Billboard.

Lil Nas X called out Rihanna and Bad Bunny’s names when asked about who he’d love to have on an official remix of his latest Billboard Hot 100 No. 1 hit “Montero (Call Me By Your Name).”

In a Capital Breakfast With Roman Kemp interview, the rapper said it was his “wish” to have a remix with the two international superstars in the pipeline. Despite his success with tweeting at Billy Ray Cyrus to hop on a remix of “Old Town Road” — which remains the longest-running No. 1 song on the Hot 100 with a record-shattering 19 weeks — he’s not trying to “jinx it” by tagging the artists on Twitter with his request.

“Montero” already received RiRi’s stamp of approval before it was officially released on March 26. Back on July 29, 2020, Lil Nas X shared a snippet of his video conversation with the beauty mogul in support of her Fenty Skin line, which he modeled in the official campaign alongside Rihanna and A$AP Rocky.

“I heard a clip of your new song the other day,” she told the “Old Town Road” hitmaker last summer. “Banging…. I’m not just saying that, honest to God, I’m not just saying that. It is dope…. I’m so glad because you came so strong in the beginning. That kinda gets tricky, like, where do you go next? But man, you’re killing it. I’m happy for you.”

Lil Nas X recently clapped back at haters claiming he was “milking the song” by joking that he was the “n—a who remixed a song for 10 months,” referring to the numerous “Old Town Road” remixes including Cyrus, BTS’ RM, Young Thug, Mason Ramsey and Diplo. At the 2020 Grammy Awards, the 22-year-old artist recruited everyone mentioned (sans Thug, plus the other six members of BTS) for a star-studded performance of his first chart-topper. Looks like it might be time to ride out the new song’s success with A-list remixes until he can’t no more.

On Friday, the Mechanical Licensing Collective (MLC), which officially launched Jan. 1, made its first distribution of mechanical royalties to rights holders for the month of January, paying out $24 million out of about $40 million collected from digital services.

“The completion of The MLC’s first monthly processing of royalties and the payment of more than $24 million in royalties directly to rightsholders represents another step toward realizing the promise of the Music Modernization Act,” Alisa Coleman, chair of the MLC board of directors, said in a statement.

What’s more, the MLC is also holding another $4.9 million in royalties where songs have been matched to royalties, but where publishing ownership stakes are as of yet unclaimed. It is holding onto another $11 million in royalties that is neither matched to songs nor to publishers, for a total of $15.9 million awaiting identification so the funds can be distributed.

Overall, the MLC said that the mechanical pool of revenues amounted to slightly more than $53 million in royalties, which means that direct deals between services and publishers account for approximately $13 million. The Music Modernization Act and its regulations allow the services to carve out, or withhold, that portion of royalty funds from the MLC and instead pay them directly to the publisher. What amount is actually paid to the publishers for those direct deals is unknown because a publisher with a direct deal might negotiate a rate higher than the statutory rate; and if they do, that higher amount comes out of the service’s pocket, not the mechanical pool.

But even though the MLC doesn’t collect those funds, it still gets the play reports for songs that are involved in those direct deals and goes through the process of matching royalties to songs and publishers since some of the other owners on a song might not be party to a direct deal.

Consequently, the MLC says it matched 80% of the royalties reported to the musical works with songs in its public database, which, according to public statements by organizations like Music Reports Inc., a competitor to the Harry Fox Agency, is how much it typically matches on its first pass-through of play reports.

Even with the 80% match, the MLC’s reported payouts means that about 30% of the $53 million in the mechanical royalty pool are unclaimed if you consider the $11 million in royalties that have yet to be matched to songs; and the $4.9 million where songs have been matched to recordings, but not all the publishers have been identified.

In instances where songs have been matched to recordings but the claims don’t add up to 100% of that song, the MLC makes payment to the rights holders of the known portions of a song, while the unknown portion of a song would also fall into the $4.9 million category of royalties. This pool of royalties includes unmatched portions of songs that also are owned by publishers that are in direct deals, but only the portion that may be owned by publishers that don’t have direct deals. That means those publishers need to register their share with the MLC so they can be paid their portion of royalties.

The unmatched royalties ($11 million) and the unclaimed royalties ($4.9 million) accumulate interest until the songs are matched and claimed.

According to knowledgeable sources, matching 80% of royalties to songs and then paying 70% of collected royalties to publishers is pretty much in line with industry averages on the first pass-through of matching. Subsequently, those percentages drop as songwriting ownership on newer songs are finalized and registered with the various industry databases that fulfilled this function before the creation of the MLC.

“Thanks to the hard work and diligence of our team, and the cooperation and support of our many partners, we have now begun fulfilling our important mission of ensuring that rightsholders receive their proper share of the blanket mechanical royalties paid by DSPs,” Kris Ahrend, CEO of the MLC, said in a statement.

In an interview, Ahrend added it was “a significant team effort” to get songs matched and payouts happening, with wire transfers for members who signed up for that service receiving payment on Friday.

“We now have 75 people working for us, and that doesn’t count board and committee members, so a ton of work has gone into getting us this far,” he added.

The organization further said in a statement that it “will continue its attempts to reduce the amount of royalties that are currently pending distribution, including by matching uses to registered musical works and identifying rights holders who have not yet claimed their shares of matched royalties. The MLC encourages its Members to check and update their data in The MLC Portal, and rights holders who are not Members to join The MLC and register their songs.”

Ahrend says he expects improvement each month. One thing that will improve matching efforts will be new membership. Since the beginning of January, more than 1 million have been added to the database and now the membership pace is moving along at a clip of over 1,000 new members a month. “Those registrations alone will drive improving” matching, Ahrend said. “Also, we will continue to improve our internal processes.”

Ahrend reported that the members’ individual portals were expected to go live with statements Monday (April 19).

In a complete accounting, the MLC reported that about $500,000 of the matched royalties are on legal hold, likely because of disputes over ownership stakes in a song. By policy, the MLC doesn’t resolve disputes; it is up to the stakeholders of a song to come up with a resolution.

Taylor Swift’s Netflix documentary Miss Americana was named the fan favorite movie of 2020 at Rotten Tomatoes’ 2020 Golden Tomato Awards, and she’s sending a “million hugs” to the fans who made it happen.

The pop superstar’s documentary — which opened at Sundance Film Festival on Jan. 23, 2020, and was released in select theaters and on Netflix on Jan. 31, 2020 — was voted by fans as the top film in the category. Swift took to Twitter to congratulate Miss Americana director Lana Wilson and virtually give “a million hugs” to her supportive Swifties.

 

Back in January, Wilson shared on her Instagram that Miss Americana was ranked as one of the top five documentaries of 2020 by the National Board of Review.

It’s a big week for Swift, who is back at No. 1 on the Billboard 200 this week with Fearless (Taylor’s Version), the re-recorded version of her 2008 sophomore album Fearless, which gave the singer her first No. 1 album almost 13 years ago. Upon hearing the news of securing her ninth No. 1 album total, and her third No. 1 in less than a year, Swift didn’t give her die-hard fans a break from the excitement by announcing she’s already “been in the studio” working on her next re-recorded set.

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Assisted by a backing marching band — and down one usual member — Little Big Town performed their 2020 hit “Wine, Beer, Whiskey” outdoors in downtown Nashville at the 2021 ACM Awards on Sunday night (April 18).

One of the quartet’s founding members, Phillip Sweet, introduced the performance by explaining that he would not be joining, as he had recently tested positive for COVID-19. In good spirits and “on [his] way to a full recovery,” Sweet wished for a full return to live music — and Little Big Town gave viewers a taste of that with their roaring performance of the Nightfall single, strutting down the streets of Nashville with drums and horns providing able support behind them.

“Wine, Beer, Whiskey” peaked at No. 23 on the Billboard Country Airplay chart in 2020, while also gracing the Billboard Hot 100 chart. Little Big Town were nominees at this year’s ceremonies in the group of the year category, but the award was won by Old Dominion for the third year in a row.

The ACM Awards are produced by Dick Clark Productions, which is owned by MRC. MRC and Penske Media are co-parent companies of Billboard.

On Sunday night (April 18), Blake Shelton turned back the hands of time and revisited a classic from his acclaimed catalog. Not only did he perform his 20-year-old hit “Austin,” but he also gifted fans his new record “Minimum Wage.” 

Backed by his band, Shelton kicked off his two-song medley with his first-ever debut single. Released in 2001, “Austin” zoomed to No. 1 on the Billboard Hot Country Songs chart, where he reigned supreme for five weeks. “She left without leaving a number / Said, she needed to clear her mind / He figured she’d gone back to Austin / Cuz she talked about it all the time,” he sang. 

Following his fun-filled rendition of “Austin,” Shelton sped to the present-day and whipped out his latest song, “Minimum Wage.” Though the song initially received backlash upon its arrival earlier this year for being “tone-deaf,” Shelton addressed the controversy in an interview with CMT in January. 

“Just like probably 95 percent of artists out there, I struggled for so long to get by,” he relayed. “But at the end of the day, I wouldn’t trade those times for anything. Those days when the big struggle was, ‘Man, do I pay my rent or my electric bill, or do I just say screw it and go buy some beer?’ You had to decide because you didn’t have enough to go around. But those really were some of the best days of my life that I still think about all the time. And I think about all the jobs and things that I did over the years, just so I could play music for free somewhere.”

The ACM Awards are produced by Dick Clark Productions, which is owned by MRC. MRC and Penske Media are co-parent companies of Billboard.

Six months after delivering their acclaimed third studio album Skeletons, Brothers Osborne brought one of its brightest gems, “I’m Not For Everyone,” to the 2021 ACM Awards on Sunday night (Apr. 18).

Backed by a six-piece band, T.J. and John Osborne rocked the Ryman Auditorium during an ACMs ceremony that bounced around Nashville. Their rendition of “I’m Not For Everyone” was no-frills and sumptuous, with T.J. swaggering through the first verse and his brother scooping up the second.

The performance of “I’m Not For Everyone” comes days after Brothers Osborne released their affecting new single, “Younger Me,” in which T.J. addresses his younger self after recently coming out as gay. Released last October, Skeletons is nominated for album of the year at this year’s ACMs ceremony.

The ACM Awards are produced by Dick Clark Productions, which is owned by MRC. MRC and Penske Media are co-parent companies of Billboard.

After hours of hosting, Keith Urban finally grabbed his guitar and stormed the stage of the Grand Ole Opry House at the 2021 ACM Awards for a rollicking performance of his single “Tumbleweed.”

In a bit of banter before starting off the song, Urban’s co-host Mickey Guyton jokingly yelled at Urban for abandoning her in order to sing his song. “So you’re leaving me right now? Keith freaking Urban!” she exclaimed, giggling.

Urban brought out the upbeat, rocked-out country single, which he said he was performing for the first time with his band, complete with special effects, flashing lights and his stratospheric vocals. “Hey, Miss Tumbleweed/ Well, I believe two tumbleweeds is better than one,” he sang. “Everybody needs a buddy when they’re on the run.”

Along with hosting the event, Urban also received two nominations at the ACM Awards, both in the music event of the year category — though he ultimately lost out to Carly Pearce & Lee Brice’s “I Hope You’re Happy Now.”

Check out a clip of Urban’s performance of “Tumbleweed” below:

The ACM Awards are produced by Dick Clark Productions, which is owned by MRC. MRC and Penske Media are co-parent companies of Billboard.

 

Kelsea Ballerini and Kenny Chesney put on a sweet and sincere performance of “Half of My Hometown” at the 2021 ACM Awards on Sunday (April 18).

Seated on stools, the pair hit every note of the nostalgia-inducing ballad, which appears on Ballerini’s 2020 album Kelsea. Ballerini and Chesney’s ACMs performance served as the single’s live debut.

“Half of my hometown’s still hangin’ around/ Still talkin’ about that one touchdown/ They’re still wearin’ red and black/ “Go Bobcats” while the other half/ Of my hometown, they all got out,” they sang.

Jimmie Allen, Brothers Osborne, Carrie Underwood, Dan + Shay, Mickey Guyton and many more will also be performing tonight. Check out the full ACMs winners’ list here, and keep checking back at Billboard.com throughout the night for updating coverage.

The ACM Awards are produced by Dick Clark Productions, which is owned by MRC. MRC and Penske Media are co-parent companies of Billboard.