Less than nine months after Nikki Semin Han organized what the former SM Entertainment CEO called “the Avengers of the K-pop community joining forces to redefine the industry” in TITAN CONTENT, the newly-launched venture is officially beginning to roll out its first-ever artist.

Billboard can exclusively reveal the first details on TITAN CONTENT’s forthcoming girl group AtHeart, which is set to officially debut in the first half of 2025.

Beginning with the reveal of AtHeart’s first two members Sorin and Michi, the upcoming act will share all its members in the coming months as the future stars develop individual online presences and connect with fans while preparing for their K-pop debut via individual Instagram and TikTok accounts. TITAN CEO Katie Kang says, “The members will be sharing their daily lives and unique personalities through their social accounts, showcasing their journey to becoming AtHeart together. TITAN will reveal all members of AtHeart sequentially with special content this year.”

Both 17 years old, Sorin and Michi hail from South Korea and Hawaii, respectively, and begin the structure of what TITAN describes as a girl group that “will appeal to audiences around the world.”

Simultaneously revealing a new K-pop group’s members and launching their individual social media accounts is unconventional in the Korean-entertainment industry. Most new-artist startups are kept secret — even if pre-debut social media accounts are launched for a group, individual member accounts tend to launch years after establishing themselves on the scene. (For example, BLACKPINK’s four members launched their individual accounts less than two years after debuting, but it took more than eight years for the BTS guys.)

However, as CEO Kang adds, the strategy is a part of the group’s overall vision toward more connected K-pop idols.

“The name ‘AtHeart’ speaks to this group’s genuine nature and the connection and love they will build with their fans by empowering them to be their authentic selves,” Kang tells Billboard. “TITAN has been scouting and holding global auditions since the beginning of 2024 and we were captivated by the incredible talent we discovered. These members are so uniquely charming and they embody the next generation of K-pop. I know fans around the world will resonate with their genuine personalities and I am so excited for all the global fans to listen to their songs and watch their performance.”

“As the first K-pop company established in the U.S., TITAN will take an innovative and disruptive approach to creating, marketing, and promoting the content and artists we produce,” adds Han, Chairman at TITAN. “Working with powerhouse executives, creators, and producers from both East and West, we will break the mold by targeting global markets simultaneously from the start.”

Chief Business Officer Dom Rodriguez describes the Los Angeles–based company as “an artist-first and fan-first company,” touting its prodigious goals can be met with TITAN’s deeper involvement in the musical and personal processes of developing K-pop stars.

“We are relentless in our pursuit of innovation and creativity,” the CBO adds. “We prioritize the needs of our artists, the exceptional songwriters and producers who are integral to our success, and the dedicated fans who drive the K-pop phenomenon. Our hands-on A&R process is meticulously designed to elevate the next generation of K-pop artists, maintaining the highest standards of musical greatness. Collaborating with accomplished writers and top music producers worldwide, we’re committed to upholding excellence and shaping the future of music.”

“AtHeart marks the beginning of an exciting journey built upon the connection between K-pop idols, their dedicated fans, and music, with a commitment to upholding everything that makes K-pop unique and special,” says TITAN Chief Visual Officer Guiom Lee. “Backed by a team of industry experts who share a profound love and understanding of the genre, we will display innovation across all facets of AtHeart, pushing the limits in today’s ever-changing digital landscape. From top-tier visuals and fashion to captivating musical performances, we are excited to unveil AtHeart to a global audience.”

As previously reported, the team making up TITAN has experiences with K-pop artists across generations, including chart-topping names like BoA, Super Junior, Girls’ Generation, EXO, TWICE, Monsta X, ITZY, The Boyz, and more. Beyond artist development and management, TITAN plans to produce music festivals and revealed plans to combine “traditional K-pop training and artist development with Web3 and metaverse innovation.” The company also announced today that it will soon open an upcoming platform where “AtHeart will communicate with global fans with new and diverse content through a K-pop fandom platform that combines various innovative technologies such as Web3 and AI.”

Get to know Sorin and Michi in these first-look images below and by following the future AtHeart members on social media. Look out for more from the group via its official website

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

It’s Prime Day, which means you can score some of the biggest tech deals and snag new gadgets for a fraction of the price. When we think of Alexa services, your first thought probably goes to the classic Echo Dot — but now, smart home devices don’t have to be confined to your home. Amazon’s Echo Auto brings Alexa on the road, giving you all the benefits of the AI from your car. Now, the device is on sale for just $25.

Whether you’re looking for directions or want to stream your latest car ride playlist, the second-generation Echo Auto has got you covered. It brings all the capabilities of the Alexa you know and love in your home and makes them mobile. Now you won’t have to be at home to indulge in her vast knowledge — especially when it comes to giving you directions to a concert venue.

Keep reading to shop the Prime Day deal below.

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This time around, Amazon has made the second generation Echo Auto a slimmer design for an easier mounting process to your dashboard. There’s also a five-mic built in that’ll allow Alexa to pick up your voice over the sound of the AC, radio and other road noises. And, for the days you forget to pack your portable charger, the Echo Auto comes with a fast car charger to juice up your phone on the go.

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You’ll still be able to enjoy the classic capabilities, too, such as streaming your favorite playlists whether it’s through Apple Music, Amazon Music or Spotify. You can also use it to call for roadside assistance: Just say “Alexa, call roadside assistance” and you’ll be connected to an Amazon agent who can request help on your behalf. You can also control your other compatible smart home devices and call and message — all while you’re driving.

More than 2,000 Echo Autos have been purchased in the past month with shoppers praising its ability to work in “older cars” as well as newer models.

For more product recommendations, check out ShopBillboard‘s roundups of the Ring Dash Cam, a car purse holder that will make your life easier and the best record players and turntables.

Kendrick Lamar’s “Not Like Us” momentum cannot be stopped. The Drake-dissing anthem has officially received the video game treatment and is now available for those looking to smack around some owls.

Game designer Richie Branson unveiled Not Like Us: The Game on Monday (July 15), which appears to find users playing as Kendrick Lamar wielding a wooden baseball bat, tasked with hitting owls in various directions (with the word “wop” appearing each time you do), while an 8-bit version of the smash-hit song plays in the background.

Each level gets progressively harder as there’s less time to locate the owl. “I intentionally made the game spike in difficulty above 17, so any score 18 and above should be celebrated,” Branson wrote on X.

In the game’s credits, Branson describes himself as “just a random brotha who designed games for Bleacher Report and worked for Epic Games as a game designer on a little game called Fortnite. This game is a free love letter to video games and hip-hop.”

Fans seemed to be enjoying the game. “This is so cool! reminds of those early flash game’s I grew up playing as a kid. Great work man you really are a jack of all trades,” one person replied on X.

Another gamer chimed in: “Now make one where drakes running away from the cops like temple run or subway surfers lol (Love the game tho this is dope so simple AND ADDICTIVE WOP WOP WOP WOP)”

The game’s mission is seemingly inspired by the “Not Like Us” visual, which features Kendrick gearing up to take a swing at an owl piñata. Although, Bransons said he came up with the idea while recovering from a case of food poisoning.

With a boost thanks to the Dave Free-directed music video, “Not Like Us” returned to the top of this week’s Billboard Hot 100. It’s now Lamar’s first multi-week No. 1 hit. The Mustard-produced banger also vaulted back to the apex of the Global 200 from No. 6.

Play Not Like Us: The Game here.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

It can feel as though there aren’t enough hours in the day to get all your work done, go to the gym, make dinner and still have time to relax. Using an under-desk treadmill, though, can upgrade your work from home setup by allowing you to incorporate some movement into your workday as you check off your to-do list — especially if you’re normally tied to a desk for long hours.

The best under-desk treadmills offer a compact design that can easily slide under your workspace, allowing you to work out while you write up a report or prepare for a meeting. Rather than spend hundreds of dollars to upgrade your WFH space, Prime Day 2024 has a limited-time deal that gets you the popular Redliro under desk treadmill for a steal at 40% off.

Keep reading to learn more.

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For less than $200 you can score Redliro’s under desk treadmill, which comes with customizable speeds and the ability to pause and go as you please. It weighs a little over 50 pounds and was built with a five-layer running belt and shock absorption to help provide comfort and support as you walk.

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This under desk treadmill goes a maximum of 4 miles per hour and has attached wheels, so you can move it from place-to-place easier. The model is rated 4.4 stars with more than 100 of the exercise equipment purchased in the past month. Verified shoppers have described it as “perfectly compact” and “lightweight,” making it apartment- and small-space friendly.

Remote workers can take advantage of its versatility as it allows you to wear your go-to running shorts or leggings to walk and work simultaneously in comfort. Plus, during the cold months, you can skip having to go for a run in the cold and incorporate your workout into your workday.

For more product recommendations, check out Billboard‘s roundups of the best shoes for travel, winter running gear and men’s sneaker deals.

Much like Fergie‘s unforgettable performance at the 2018 NBA All-Star game, Ingrid Andress‘ rendition of the national anthem at the Home Run Derby Monday (July 15) is going viral for all the wrong reasons.  

The four-time Grammy winner was subjected to online ridicule well before she stepped away from the microphone at Globe Life Field in Arlington, Texas, with critics pointing to the “More Hearts Than Mine” singer’s pitchy performance immediately. Separate camera angles captured fireworks exploding over the arena as she sang, while others showed a few of the MLB pros gathered on site appearing to stifle laughter as she sang. 

In short, it wasn’t exactly a home run. And when it came to criticizing Andress online, it didn’t take long for fans on social media to step up to the plate. “My ears are bleeding,” one viewer tweeted. “One of the worst national anthem renditions ever.” 

“It is impressive that this Ingrid Andress has missed every single note,” another person wrote. “That was painful.” 

Billboard has reached out to Andress’ reps for comment. 

The “Star-Spangled Banner” is a famously difficult tune to sing. She’s also far from the first star to face criticism for her attempt at conquering the patriotic anthem, with Andress now joining the company of Christina Aguilera, Kat DeLuna, Steven Tyler and, perhaps most notably in recent history, Fergie. (Although, some people are saying that Andress has actually dethroned the Black Eyed Peas frontwoman for “worst national anthem of all time,” as one user put it on X.) 

In any case, one commented said it best: “I hope Ingrid Andress stays off of social media for a minute,” they wrote. Keep reading to see more reactions to Andress’ performance of the National Anthem below.