If this was your first time at the Tecate Pa’l Norte festival and you weren’t familiar with the surprise stage concept, you probably freaked out when a tornado-like siren began ringing exactly at 7 p.m. It was no tornado. Instead, the sound alerted attendees that the first surprise artist of the night was about to start performing at the Sorpresa stage.
These artists are not previously announced on the lineup, and a total of two surprise acts perform per day. They are short sets — artists typically have around 10-15 minutes to sing. The first surprise artist on Friday (March 29) was the elusive reggaeton duo Angel y Khriz.
The pair started their set shortly after Belanova had wrapped on the main stage. The reggaetoneros started off with their massive 2005 hit “Ven Bailalo.” They quickly followed it with the equally infectious “Na De Na.” And then time was up. They thanked fans and left the stage.
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The second act to take the stage, at 8:52 p.m., was latest regional Mexican breakthrough artist Xavi — setting the perfect vibe for upcoming headliner Peso Pluma. The 19-year-old Mexican-American artist, who kicked off his Poco a Poco Tour in Mexico City on March 28, performed a total of five songs, including “La Víctima” and “Corazón de Piedra.”
The Pa’l Norte festival is taking place March 29-31 at the Parque Fundidora in Monterrey, Nuevo León, in Mexico. Headliners for this year’s edition include Peso Pluma, Blink-182, Maná, Fuerza Regida, Louis Tomlinson and Thirty Seconds to Mars. Kendrick Lamar was set to headline on Friday but canceled his performance because of “unseen circumstances due to logistical issues,” according to a statement by the festival organizers.
Below, see an updating list of all the surprise artists who performed at the Sorpresa stage.
Kendrick Lamar was a no-show on Friday (March 29) at Tecate Pa’l Norte, where he was set to headline the Tecate Light stage.
Just hours before he was scheduled to take the stage on day one of the festival, which takes place at the Parque Fundidora in Monterrey, Nuevo León, in Mexico, the event’s organizers announced on an Instagram post that the California-born rapper would not be performing.
“For unforeseen circumstances due to logistical issues out of Tecate Pal Norte’s organization — we’re sorry to announce that Kendrick Lamar won’t be able to perform tonight at the festival,” an official statement said.
Lamar was supposed to follow Peso Pluma, who performed past his scheduled time slot. “We appreciate Peso Pluma for extending his showtime. Deorro will be closing Tecate Light Stage. The programmed shows of the Festival will run as planned,” the statement continued.
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Peso took advantage of the extra time to perform more back-to-back corridos, including “Rubicon,” “AMG,” “PRC” and “Lady Gaga.” He also brought out guests Jasiel Nuñez (“Lagunas” and “Rosa Pastel”) and Luis Vega (“Rubicon” and Yng Lvcas (“La Bebe – Remix”) during his set. According to organizers, the festival was at capacity with 100,000 people in attendance, which is the number of people expected per day.
The three-day festival is taking place March 29-31 with other artists such as Blink-182, Thirty Seconds to Mars, Maná, Anitta, Fuerza Regida and Louis Tomlinson set to perform. Day one included sets by Keane, Belanova, Kevin Kaarl and Aitana.
See the official statement on Kendrick Lamar’s cancellation below:
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On Beyoncé’s Cowboy Carter, released Friday (March 29), the superstar salutes pioneering country artist Linda Martell, the first Black woman to ever play the Grand Ole Opry in 1969, and, in doing so, is introducing the pioneer to a whole new audience.
Though she has long retired, the 82-year-old Martell returns on Beyoncé’s album on two segments, both of which address Beyoncé’s refusal to be bound by genre lines. In the introduction to “Spaghettii,” she says, “Genres are a funny little concept, aren’t they? Yes they are. In theory, they have a simple definition that’s easy to understand, but in practice, well, some may feel confined.”
Martell returns on the 28-second interlude titled “The Linda Martell Show,” opening with “Thank you very much,” to the sound of applause. She continues, “This particular tune stretches across a range of genres and that’s what makes it’s a unique listening experience. Yes, indeed. It’s called ‘Ya Ya,’” she says before the genre-bending “Ya Ya” opens to a sample of Nancy Sinatra’s 1966 classic, “These Boots Are Made For Walkin.’”
For many listeners, this is likely the first time they have heard of Martell, who played such a groundbreaking role in country music. Her breakthrough single, “Color Him Father,” peaked at No. 22 in September 1969. The song was the highest-charting song on the tally by a Black woman for more than 50 years until Beyoncé’s “Texas Hold ‘Em” reached No. 1 earlier this year.
On Friday, Martell praised Beyoncé via an Instagram post. “I am proud that @beyonce is exploring her country music roots. What she is doing is beautiful, and I’m honored to be a part of it. It’s Beyoncé, after all!”
Here are seven things you should know about Martell.
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It’s been less than a day since Beyoncé finally dropped her Cowboy Carter album, and the project is already breaking records.
The album is officially Spotify’s most-streamed album in a single day in 2024, the streaming service announced on Friday (March 29). This is the first time a country-album holds the title this year. Before the album’s release, “Texas Hold ‘Em” was streamed over 200 million times.
That’s not the only record that the album broke. Cowboy Carter has the biggest debut to date earning more first-day streams on Amazon Music globally than any of her previous albums. The album also marks the most first-day streams for a country album by a female artist in the history of Amazon Music.
“This album has been over five years in the making,” Bey wrote of the project on Instagram earlier this month. “It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.”
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It’s Friday, March 29th, and we’ve been blessed with a ton of new music this week. Beyoncé’s long-awaited ‘Cowboy Carter’ is finally here. J-Hope dropped his new album, ‘Hope on the Street Vol. 1.’ Machine Gun Kelly teamed up with Trippie Redd for ‘Genre: Sadboy.’ Fans are raving about the features on ‘Cowboy Carter’ with some even convinced that Taylor Swift was featured on the track “BODYGUARD.” And more.
Tetris Kelly ‘Cowboy Carter’ is here and we’re breaking down all the features. Plus new music from J-Hope, MGK, Trippie Redd and more. Sum 41 stops by to talk about their final album, we find out whose fandom is the strongest and learn more about Chicano Batman. Howdy partners, it’s Friday, March 29th and welcome to Billboard News. My name is Tetris and I heard there’s some kind of Renaissance going on. Let’s kick things off today with your Friday music guide.
Tetris Kelly Beyoncé kicks off her new era busting out the gate with “Ameriican Requiem” and the highly anticipated “Jolene” is as good as we expected and it’s Dolly P approved.
Tetris Kelly More music coming throughout the show but for now, here’s your top story.
Tetris Kelly Miley Cyrus, Post Malone and Taylor Swift?
Tetris Kelly We’re covering all the features on Beyoncé’s ‘Cowboy Carter’ so you don’t have to.
Tetris Kelly A cover of The Beatles that captures meaning in a way only Beyoncé can deliver. “Blackbird,” which Paul McCartney has said was inspired by racial tension, features up-and-coming Black country singers Tanner Adell, Brittney Spencer, Tiera Kennedy and Reyna Roberts. She also grabbed Willie Jones’ soulful voice on “Just For Fun.” And Shaboozey brings the vibes on “Spaghettii,” genre-bending musician Post Malone sounds sweet and smooth on “Levii’s Jeans,” and Miley and Beyoncé’s vocals soared and blended to perfection on “II Most Wanted.” But whose voice provides the backgrounds on standout track “Bodyguard”? Fans were convinced it’s Taylor Swift. Billboard can confirm Taylor Swift is not credited on the song. Well, Swiftyhive can still dream, and with so many other flawless tracks on ‘Cowboy Carter,’ we have plenty to feast on.
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When Beyoncé released her Cowboy Carter album on Friday (March 29), the second in a trilogy of albums following 2022’s Renaissance, one of the immediate standouts from the country music-influenced project was a lush, harmony-stacked version of The Beatles’ classic “Blackbird” (stylized as “Blackbiird” on the album).
Beyoncé’s lilting, gentle singing on the spare arrangement is accompanied by gorgeous, soaring backing vocals from a collective of rising Black female country artists — Tanner Adell, Tiera Kennedy, Reyna Roberts and Brittney Spencer — whose profiles are already rising less than 24 hours since the album came out.
“It is a once-in-a-lifetime opportunity,” says Kennedy, who also provides background harmonies on the Cowboy Carter track “Tyrant,” as do Spencer and Roberts. Of “Blackbiird,” she says, “It was so beautiful. It feels like we were having a little Destiny’s Child moment. To get to share that moment with them on such an important song, with Beyoncé, is cool.”
Paul McCartney, with contributions from John Lennon, wrote the original song as a tribute to the Little Rock Nine, a group of Black students who in 1957 endured racial discrimination after enrolling at Little Rock Central High School in Arkansas. McCartney told GQ in 2018 that according to slang used in England in the 1960s, “A bird is a girl, so I was thinking of a Black girl going through this – you know, now is your time to arise, set yourself free, and take these broken wings.”
The women did not know that their song had made the final cut until Beyoncé released the track list on Wednesday and did not hear the recording until the album was released first thing Friday.
“I posted some pictures of me [on social media] seeing the track list for the first time,” says Adell — who, like the other women, added that her phone has been ringing off the hook all day. “I was waiting along with the rest of the world. You never know, right? Things change all the time. So to see my name on that track list was just as much of a gasp moment [for me] as it was for everybody else, I promise.”
The women, who recorded their four parts together without Beyoncé in the studio, are prohibited from sharing specifics about how they became involved with the record or the actual recording process. There is so much privacy around the project that Adell could not answer if she had already recorded the song by the time she posted this message to Instagram on Feb. 11: “As one of the only Black girls in the country music scene, I hope Bey decides to sprinkle me with a dash of her magic for a collab.”
Kennedy says she heard the final version of “Blackbiird” the same time as the rest of the world, when the album came out at midnight. “It was crazy emotional hearing it for the first time,” she says. “I was bawling. Hearing my voice for the first time on that song and seeing my name, I’m still trying to process it. I dreamed that this would happen, but I never imagined.”
While Beyoncé sings lead on the majority of the track, Kennedy’s lead vocal can be heard as the song draws to a close, on lines including “Take these wings and learn to fly.”
“I get choked up every time thinking about it,” Kennedy says. “I’ve been in Nashville almost eight years, and there have been a lot of highs but a lot of lows, and sometimes you do feel broken. Being on the Beyoncé album, I feel like I’m soaring.”
“When I heard it, I thought it was so beautiful,” adds Spencer. “We hear it when we’re recording, but to hear the finished mix and the master, it’s really overwhelming. I listened to it with the ears of a fan.”
Though the four women were aware of each other and some of them are close friends, the quartet had never sung together and did not know how stunning their vocals would sound together. “It’s amazing just to hear the blend of all of our voices together and just how impactful it is — the fact that Beyoncé is lifting all of our voices simultaneously and taking it to the next level,” Roberts says. “I’ve been listening to it kind of nonstop, but it was definitely crazy to hear all of us together. It just sounded so beautiful, angelic and powerful.”
Adell, who also sings on the album’s “Ameriican Requiem,” says her father’s favorite song is The Beatles’ “Blackbird,” so even though it came out long before she was born, she was very familiar with the song and its message. “It’s a powerful statement to have four Black country females on this track accompanying Beyoncé. … I’m grateful for Beyoncé to shed some light on other country artists like myself.”
To the women, Beyoncé — whose Cowboy Carter lead single “Texas Hold ‘Em” stands at No. 35 on Billboard’s Country Airplay chart and has spent six weeks atop Hot Country Songs — has long served as a paragon of possibilities and hope, even in a genre where they feel they are often swimming upstream, both as women and women of color.
“Beyoncé has always been my biggest inspiration and I’m just so thankful, because I feel like to hear all of us on her song, it just shows that she believes in us and that is so empowering,” Roberts says. “I’m still in awe of the fact that my favorite artist in the world that has shaped my music, my art and my vision is now uplifting me.”
“I’ve adored Beyoncé for so long. I can’t count how many times I’ve been in Nashville and would say to myself, ‘What would Beyoncé do?’ At times when things felt really hard or when I wanted to elevate my thinking or feel better, there’s so many times where she’s just been a beacon of light in my life personally,” Spencer says. “Just being on a record with her, I just never thought that would happen and so it’s really beautiful.”
Each of the women is already making inroads on their own.
Alabama native Kennedy, who hosts Apple Music’s The Tiera Show, has released songs including “Jesus, My Mama, and Therapy.” The former Valory/Big Machine artist also performed in a tribute to Shania Twain at the 2022 ACM Honors and appeared in Dolly Parton’s music video for “Peace Like a River.”
Tiera Kennedy at the 58th Academy of Country Music Awards from Ford Center at The Star on May 11, 2023 in Frisco, Texas.
Adell broke through with her debut single “Honky Tonk Heartbreak.” She followed with “FU-150,” “I Hate Texas” and “Buckle Bunny,” all included on her 2023 Columbia Records EP Buckle Bunny, a mesh of country, rock, hip-hop and R&B sounds. She has since parted with Columbia. Both her and Roberts’ songs saw an immediate increase in streaming after “Texas Hold ‘Em” was released.
Tanner Adell performs onstage for the 3rd Annual “BRELAND & Friends” benefit for the Oasis Center at Ryman Auditorium on March 26, 2024 in Nashville.
Elektra artist Spencer first garnered attention in 2021 after she covered “Crowded Table” from The Highwomen, who have invited her on tour with them. Spencer released her debut full-length album, My Stupid Life, earlier this year.
Brittney Spencer
Roberts released her debut album Bad Girl Bible, Vol. 1 last year and has opened concerts for Reba McEntire. ESPN has used her tracks “Stomping Grounds” and “Countdown to Victory” on Monday Night Football.
Reyna Roberts
Spencer hopes their participation — and Beyoncé’s support of new Black country artists (Willie Jones and Shaboozey are featured on other songs on the album) — sends a message to the country community and its lack of diversity.
“I don’t know what exactly her intention is, but I think we can all assume that it’s a good one,” Spencer says. “She’s definitely made a statement, and I think she’s paying attention and she cares about what’s happening and she cares about Black country music. It’s powerful to watch. She’s the biggest artist in the world and she’s seeing what’s happening. To me, that says a few things: It says that the state of what’s going on is actually way more dire than I think people give it credit for. When I talk about that, I talk about, just honestly, the bigotry of this town. I think the world is watching. I think she’s making a statement. If anybody can get people’s attention in Nashville, I think it might be Beyoncé, and she’s done it in her own way. And it’s brilliant.”
Kennedy praises Beyoncé’s inclusion of country legends as well. “I think it is so beautiful what she has done with this album — the collabs with Willie [Nelson], Dolly [Parton] and Linda Martell and for her to give a spotlight to up-and-coming artists like me, I have no words,” she says. “I’m so thankful to her for giving us this spotlight, and I intend to keep shining that spotlight on other artists. There are so many amazing artists in country music who have been working so hard. There are so many different sounds in country music — hip-hop country, R&B country like I sing, Latin country — and she’s brought this entire audience to country music.”
For Roberts, her participation is a sweet victory of another sort. “I actually sang [‘Blackbird’] in middle school, and I remember auditioning for a solo and I did not get it,” she says, with a laugh. “It’s full-circle, because I definitely got it now.”
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