Doja Cat is catching heat once again for her online antics.

On Friday (Oct. 6), the 27-year-old rapper posted and then deleted a photo of herself on Instagram wearing a shirt with an image of alt-right comic Sam Hyde, who reportedly has ties to the neo-Nazi movement.

Doja’s black tee featured a pic of Hyde holding a rifle, an image often used as a meme on social media in the aftermath of mass shootings.

Hyde previously served as a co-writer on Adult Swim’s Million Dollar Extreme Presents: World Peace, which was canceled after one reason following complaints of racist and sexist themes, according to Buzzfeed. In 2017, the comedian also pledged $5,000 to neo-Nazi website the Daily Stormer after its editor Andrew Anglin faced a legal battle with the Southern Poverty Law Center over his alleged “trolling” against a Jewish woman, the Los Angeles Times reports.

Doja Cat deleted the original Instagram photo featuring Hyde, but later replaced it with a cropped version with his face removed. The second post featured a caption with numerous rolling eyes emojis. The comments section included many onlookers expressing their disapproval of the “Paint the Town Red” singer’s choice to post the controversial image.

“why are you hiding your shirt? embarrassed that you’re wearing something with a nazi on it ?” one user wrote. Another added, “girl get it together. this isn’t cute or funny.”

Many fans also took to X (formerly Twitter) to vent their frustrations with the rapper. “imagine being a pick me for incels… like doja cat is really trying her best to be cancelled and un-famous again just so she can get back to those racial chat rooms full time,” one person wrote.

Doja Cat is no stranger to online controversy. Earlier this year, she claimed that her last two albums — 2021’s Planet Her and 2019’s Hot Pink — were “cash grabs” and teased her fanbase for falling for it. She also lost nearly 300,000 social media followers after blasting her fans for calling themselves “Kittenz.” In recent years, Doja came under fire for tweeting homophobic slurs to describe rappers Earl Sweatshirt and Tyler, the Creator, and was accused of participating in alt-right chat rooms.

Doja recently dropped her fourth album, Scarlet, which debuted at No. 4 on the Billboard 200 albums chart. The new set marks her highly anticipated return following Planet Her, which peaked at No. 2 on the Billboard 200 and delivered plenty of Billboard Hot 100 chart hits.

She’ll be heading out on a 24-date trek in support of the album with The Scarlet Tour, which launches on Halloween in San Francisco and wraps Dec. 13 in Chicago. Opening acts include Ice Spice and Doechii.

Travis Kelce has long prided himself on his ability to compartmentalize his personal life and his professional life. That ability has been put to the test the past few weeks.

Ever since the All-Pro tight end’s budding relationship with pop superstar Taylor Swift surfaced shortly before the Kansas City Chiefs’ game against the Chicago Bears last month, Kelce has become an A-list headline-maker in his own right. He learned that when paparazzi staked out Swift’s apartment in New York last week, capturing the moment he walked out the morning before the Chiefs played the Jets, while other photographers have been scoping out his own residence in the Kansas City area.

“We’re learning with the paparazzi taking photos from all over the place,” Kelce admitted during a press conference Friday (Oct. 6), “but at the same time, you know, it comes with it. You’ve got a lot of people that care about Taylor, and for good reason. You’ve just got to keep living and learning and enjoying the moments.”

Neither of the parties have divulged much about their rumored relationship, and Kelce didn’t go into details Friday when he spoke to the media for the first time in weeks. But given that Swift has twice appeared in a suite to watch Kelce play, including alongside his mother Donna Kelce, it is easy to see why there has been such an intense focus on the duo.

The timing couldn’t be much better for either of them.

Kelce turned 34 on Thursday and is much closer to the end of his career than the beginning, and the elevation of his profile will no doubt help his post-football career. His podcast with his brother and Philadelphia Eagles center Jason Kelce, called New Heights, has soared in popularity, and Kelce’s mustachioed mug is suddenly popping up in advertisements and commercials for everything from State Farm and Hy-Vee to Pfizer and Experian.

Swift is on a break from her Era Tour, but a film about it is due to begin playing in at least 8,500 theaters across 100 countries next week. The movie chain AMC Entertainment Holdings, which happens to be based in suburban Kansas City, said it had sold more than $100 million in advance tickets, and produced the highest single-day ticket revenue in its history.

Meanwhile, the NFL and its broadcast partners are keen to take advantage of the pop culture moment.

Asked whether Kelce was surprised by the sudden interest in him, and his relationship with Swift, he replied: “It’s worldwide, man — worldwide. It’s been magnified for sure.”

All the while, Kelce has been trying to help the Chiefs defend their Super Bowl title. They’ve won three straight after losing their opener to Detroit, and they are favored heading to Minnesota on Sunday. (No word on whether Swift will attend.)

“It felt like I was on top of the world after the Super Bowl and right now even more on top of the world,” Kelce said after Friday afternoon’s practice. “At the end of the day, I have always been pretty good about compartmentalizing and being able to stay focused in this building, so I’ll just keep rolling with that.”

Indeed, Kelce always has juggled a life away from football.

In 2016, he starred in his own reality dating show, coincidentally, called Catching Kelce. He’s pitched plenty of products and services. And he’s played in numerous high-profile golf tournaments, such as a made-for-TV match alongside Chiefs quarterback Patrick Mahomes against the NBA’s Klay Thompson and Stephen Curry just before the start of this season.

Yet none of it has ever affected his performance. Kelce had never missed a game to injury since his rookie season before a hyperextended knee kept him out against the Lions; he has played every game since. And he is riding a streak of at least 1,000 yards receiving in seven straight seasons, resulting in eight trips to the Pro Bowl and four first-team All-Pro nods.

His success is a big reason for the Chiefs’ success. They’ve won the last seven AFC West titles, hosted the last five conference championship games and won two of the three Super Bowls they have appeared in over the past four seasons.

Kelce’s profile has never been higher, though, thanks to the aura that Swift has cast upon him.

“I know I brought this on myself,” he said. “I’ve been fortunate to have fun with it. That’s all that really matters, that it’s not pissing anybody off [within the Chiefs)at least. Like I said earlier, I’ve been pretty good at compartmentalizing and making sure my focus is on winning the game, and I don’t see that changing any time soon.”