Ahead of the Grammys this weekend, best new artist nominee Anitta is back for part two of her Billboard interview, sharing more of the backstory along with her plans for the next phase of her career.

“I really wanted this because I heard so many times that it was impossible, and I wanted to prove that it was not, someone can do this,” Anitta says of the days she spent hustling in her native Brazil to make her career happen. When she was faced with the argument that Brazilians couldn’t cross over in the States, she says she simply “could not accept it.”

She tracks her hustling days, recalling the era when she’d perform in Brazil on Friday, Saturday and Sunday then fly to the States to network during the week, before flying back to Brazil to play shows on the weekend, all while taking English lessons and doing studio sessions in English to get used to recording in the language. “It was crazy,” she says, adding that she was “so tired.”

But of course, the work paid off, with Anitta crossing over in the States, particularly upon the release of her 2022 album, Versions of Me, and its big single “Envolver.” Of this success, Anitta says fans in her home country “are super happy and very supportive of me, whenever ‘Envolver’ was starting to get really really big on the charts out of Brazil, the Brazilians, they saw it and were like, ‘If you love your nation, you’ve gotta play this song.’ … When it was No. 1 global, it was a holiday.”

Anitta also reveals that she “for sure, definitely” will end her singing career in the next five or six years, saying that she loves “change, challenges and trying news things” and is eager to develop her acting career. (She notes that she’s already been invited to appear in a number of films.)

Given her penchant for both hustle and success, money is on Anitta achieving anything she sets out to get. Watch the complete interview above, and tune in to the 65th annual Grammy Awards on Sunday night at 8 p.m. ET/5 p.m. PT on CBS to see if Anitta wins for best new artist.

Over five decades as a hitmaking performer, writer and producer, Babyface has seemingly done it all. He’s produced six Billboard Hot 100 chart-toppers (including Boyz II Men’s 14-week No. 1 “I’ll Make Love to You” and 13-week No. 1 “End of the Road”); won 11 competitive Grammy Awards and a 2021 Grammy Trustees Award; and written and produced top 40 hits in every decade from the 1980s through the 2020s.

But that doesn’t mean he’s beyond getting excited about major career achievements, like scoring his latest of dozens of Grammy nominations this year: best traditional R&B performance for “Keeps on Fallin’,” featuring Ella Mai, from his most recent album, 2021’s Girls Night Out.

Related

Babyface

Black Music Month: Babyface Reflects on the Feel-Good Effect of ‘Soul Food’ & Its Hit Soundtrack…

“To get it at this point, to still be in the place of being nominated and not to be honored for past work you’ve done but the work that you do now, it makes it an extra honor,” Babyface tells Billboard‘s Pop Shop Podcast (listen below) for our new Grammy Preview Episode ahead of Sunday’s awards show. “It’s a privilege to be in the conversation and to be part of it. So it’s a very important nomination for me at this point.”

Girls Night Out is a collaborative album, for which Babyface teamed up with a lineup of all-female singers, including Kehlani, Ari Lennox and Muni Long. Ahead of the recording sessions, Babyface says some of the singers came in with preconceived notions about what kind of sound the producer/writer might create for them.

“A few of them definitely came in a little concerned that it was going to be an older, ’90s sound. And they weren’t sure that I would know how to go around that or be open to their ideas and open to going where they would want to go,” he recalls. “And being open to it allowed us to be able to take them places that they wouldn’t necessarily go. So that was the trusting part of it. And once you get comfortable with each other, then you just make music.”

One song created during those sessions was SZA’s “Snooze,” which the R&B superstar opted to keep for her own album, the seven-week Billboard 200-topping blockbuster SOS. When the project arrived in December, “Snooze” debuted in the Hot 100 top 40 – giving Babyface his first hit in the region this decade. “I think SZA is amazing,” Babyface says. “I think she’s very deserving of this. I feel like she’s been underappreciated, the talent that this girl has. She’s so unique and I’m amazed by her talent, to be honest, and very happy for her success. I think it’s very well-deserved.”

We also asked Babyface what his secret has been to working with a cross-generational, cross-genre collection of artists over five distinct decades, and how he manages to stay in tune with an ever-changing music landscape. He says the trick is checking your ego at the door.

“I think as a musician, I’ve always tried to not be one particular thing and be able to cross different genres,” he says. “I always kind of look at it [as], if you’re a full musician, then you should be able to do more than one thing. And what allows you to do that is to not have an ego, to the point to where you think what you do is the best thing and always the best. So it’s always great to collaborate and get into a room and learn.

“I would always listen to songs that might become big hit songs that maybe my initial reaction was like, ‘I don’t understand it,’” he adds. “I would listen to figure out, ‘OK, what is it that people love about it?’ And ultimately, once I would listen closely, then I’d figure those things out and I could appreciate it just as much. And so it’s a question of always pushing yourself to not necessarily fight things, but to really kind of listen to everything with an open ear.”

Elsewhere in the interview, Babyface talks about his upcoming tour dates with Anita Baker, kicking off next month, as well as his history of working with Madonna and whether there’s any chance he might join the Queen of Pop onstage for her Celebration Tour.

The 65th annual Grammy Awards air Sunday night at 8 p.m. ET/5 p.m. PT on CBS, preceded by the Grammy Premiere Ceremony starting at 3:30 p.m. ET/12:30 p.m. PT, streaming on the Recording Academy’s YouTube page.

The Billboard Pop Shop Podcast is your one-stop shop for all things pop on Billboard‘s weekly charts. You can always count on a lively discussion about the latest pop news, fun chart stats and stories, new music, and guest interviews with music stars and folks from the world of pop. Casual pop fans and chart junkies can hear Billboard‘s executive digital director, West Coast, Katie Atkinson and Billboard’s senior director of charts Keith Caulfield every week on the podcast, which can be streamed on Billboard.com or downloaded in Apple Podcasts or your favorite podcast provider. (Click here to listen to the previous edition of the show on Billboard.com.)

Anitta talks about the global success of her hit song ‘Envolver’, her reaction to seeing everyone her dance moves on TikTok, how to do the best twerk and more!

MUSIC, a holding company co-founded by SONGS Music Publishing founder Matt Pincus, has invested in LVRN (Love Renaissance), the Atlanta-based label and management company behind R&B recording artists Summer Walker, 6lack and BRS Kash.

The investment values LVRN at more than $100 million. Pincus declined to reveal the amount of the investment but disclosed to Billboard that he’s invested a total of $80 million across four deals — including Kobalt, U.K.-based ticketing company Dice and Mayk.it, an AI generative platform — in amounts ranging from $10 million to $40 million. The size of the LVRN investment is “over the midpoint of that range,” he says.

LVRN is expected to use the new capital to expand benefits and programs for its employees while continuing to expand internationally, with a focus on the U.K. and West Africa.

LVRN was founded in 2012 by Georgia State University students Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun. Its management clients include dvsn, a Toronto R&B duo signed to Drake‘s OVO Sound label. LVRN’s label is distributed through Universal Music Group’s Interscope Records. It also has a publishing partnership with Warner Chappell Music.

Pincus says he was attracted to LVRN for its combination of youth and experience. “They’re just really good,” he says of LVRN’s founding team. “Young and seasoned is really hard to find.” The co-founders, who were joined by former Capitol Music Group executive Amber Grimes as executive vp/gm in 2022, have built solid relationships throughout the industry, he adds. “They’ve done a good job at championing their artists but also getting people to champion them because they’re good people.”

Pincus’s MUSIC, a joint venture with merchant bank LionTree, with additional backing from JS Capital Management and Schusterman Family Investments, raised $200 million in May 2022.

Previously, Pincus founded SONGS Music Publishing, which was acquired by Kobalt Capital for a reported $160 million in 2017.

Balogun cited Pincus’s entrepreneurship as a crucial factor in his involvement with LVRN. “His hard-earned expertise makes him a very valuable resource for LVRN and we are so fortunate to have him play a role in our continued expansion,” he said in a statement. “This infusion of capital will empower us to continue to expand our operations globally and support local Black-founded businesses as we do so.”

The massive undertaking known as the Life Time Miami Marathon and Half Marathon had another successful running Sunday and already has announced its 2024 date. Runners, take your mark — … Click to Continue »
Miami-Dade Beacon Council, the county’s public-private economic development agency, has a new CEO, Rodrick Miller, 45, who will start his job on Feb. 15. Miller, a South Carolina native fills … Click to Continue »
LOS ANGELES — The suspected gunman accused of killing seven people last week at two farms in Half Moon Bay told investigators a dispute with his supervisor over a bill … Click to Continue »
Florida House Speaker Paul Renner is pushing a measure that would allow people to carry concealed firearms without a permit and without training, saying he wants to remove the “government … Click to Continue »

Miley Cyrus’ “Flowers” (via Columbia) is digging in for a third consecutive week at No. 1 in the U.K.

The U.S. pop star’s latest hit powers to the lead on the midweek chart, and is currently outselling its nearest rival, Raye’s “Escapism” (Human Re Sources) featuring 070 Shake, by more than two-to-one, the Official Charts Company reports.

“Flowers” is already Miley’s longest-reigning No. 1 in the U.K., beating the single-week runs for her previous leaders “We Can’t Stop” and “Wrecking Ball,” both from 2013.

Based on midweek data captured by the OCC, the highest new entry on the chart proper could belong to KSI and Oliver Tree with “Voices” (Atlantic). It’s on track for a No. 11 debut, for what would be KSI’s 18th and Tree’s third top 40 appearance.

Sydney-raised, Los Angeles-based singer and rapper The Kid LAROI is also targeting a top tier debut with his new track, “Love Again” (Columbia). It’s new at No. 22 on the Official Chart Update, for what should be the artist’s fifth top 40 appearance. “Love Again” is the second cut from the Kid’s forthcoming debut album, The First Time, which is set for release later this year.

Meanwhile, Miguel’s 2010 single “Sure Thing” (Jive) continues to enjoy a renaissance after going viral on TikTok. It’s up 13-7 on the Chart Update. The track entered the top 10 for the very first time last week, nearly 13 years after it originally dropped.

Further down the chart blast, singles by Tiësto and Tate McRae (“10:35” up 14-13 via Atlantic/Ministry of Sound), Cian Ducrot (“I’ll Be Waiting” up 19-18 via Polydor), Mimi Webb (“Red Flags” up 22-19 via Epic) and Coi Leray (“Players” up 37-20 via Uptown/Republic Records) are on the climb.

All will be revealed when the Official Charts are published late Friday.

Last fall, NCT 127 teased the possibility of a deluxe repackaging of their 2 Baddies album by telling Billboard to “look forward to being surprised by something unexpected.” Four months after the LP earned the K-pop boy band their second top 3 entry on the Billboard 200, the group unveils their Ay-Yo – The 4th Album Repackage album with three new songs, including the sleek title track single.

While NCT 127’s previous title track “2 Baddies” seized listeners’ attention with its unrelenting chant chorus, the group’s latest takes a much more subtle approach with looping beats, delicate piano accents, and a surging, synthesizer-led chorus. Like they teased last year, the guys themselves also bring out unexpected musical moments in “Ay-Yo,” like when the silky-voiced vocalist Jaehyun kicks off the second verse with a rap section.

The accompanying music video is a mash of surprise delights too. Members like Doyoung and Jaehyun serve their best James Bonds with slick black outfits among a backdrop reminiscent of inside a pistol barrel as made famous in the 007 movies.

Meanwhile, leader Taeyong pulls off what will be one of 2023’s most shocking hairstyles with punky, pointy spikes that fans have found reminiscent of NCT label mates and K-pop pioneers TVXQ! and Super Junior.

In between the release of 2 Baddies and Ay-Yo, NCT 127 released a music video for their b-side “1, 2, 7 (Time Stops)” and held concerts in North America, Asia and Latin America as part of their Neo City – The Link world tour. The guys only wrapped their last show on Jan. 28 at Mexico City’s Palacio de los Deportes arena before dropping this new LP that includes its title track, the previously teased “DJ” plus hip-hop/pop hybrid “Skyscraper.” 

Watch Taeyong, Doyoung, Jaehyun, Taeil, Mark, Yuta, Johnny, Jungwoo and Haechan in “Ay-Yo” below.