Taylor Swift’s The Life of a Showgirl has been named as the biggest-selling global album of 2025 as part of the IFPI’s annual review.

Released in October 2025, Swift’s 12th studio album scored a whopping 6.05 million units across physical, digital and streaming. It’s the second year in a row that Swift has taken the prize following 2024’s The Tortured Poets Department, which topped that year’s count.

Related

The LP hit the No. 1 spot on the IFPI’s Global Album Chart, Global Album Sales Chart and Global Vinyl Album Chart with Swift breaking her own vinyl sales record for the fourth consecutive year.  

Upon release, The Life of a Showgirl spent 12 non-consecutive weeks at No. 1 on the Billboard 200, and scored the largest week for an album by equivalent album units earned (4.002 million) in its opening-week debut. Adele’s 25 (2015) previously held the record with 3.482 million units.

Earlier this week it was announced that Swift had topped the Global Artist Chart, while ROSÉ and Bruno Mars hit No. 1 on the Global Songs Chart with “APT.” The IFPI reports sales figures from over 8,000 labels across the globe.

Morgan Wallen’s I’m The Problem came in at No. 2, while the OST to KPop Demon Hunters – which features hit single “Golden” – landed at No. 3. Bad Bunny’s DeBÍ TiRAR MáS FOToS hit No. 4 and Sabrina Carpenter rounded out the top five with Short n’ Sweet. See the full rundown below.

Related

Besides Swift, the Global Album Sales Chart was made up entirely of non-western artists, showing the strength of the physical market in countries such as South Korea, Japan, China and more. K-pop acts Stray Kids (Karma, No. 2), SEVENTEEN (HAPPY BURSTDAY, No. 3) and ENHYPEN (DESIRE: UNLEASH, No. 5) all performed strongly.

Morgan Wallen emerged triumphant on the Global Streaming Album Chart in 2025 with I’m The Problem, followed by Bad Bunny, KPop Demon Hunters, SZA, Sabrina Carpenter, Billie Eilish and Lady Gaga.

Following Swift on the Global Vinyl Sales Chart was Carpenter’s Man’s Best Friend (No. 2) and Kendrick Lamar’s GNX (No. 3). Elsewhere catalogue releases from Fleetwood Mac, Michael Jackson, Pink Floyd, The Beatles all land inside the top 20. Radiohead’s 1997 LP OK Computer makes an appearance at No. 15 following the unlikely success of “Let Down” on the Billboard Hot 100 (No. 91).

Top 20 IFPI Global Album Chart 2025 

Position Artist Album
1 Taylor Swift The Life of a Showgirl
2 Morgan Wallen I’m The Problem
3 K Pop Demon Hunters K Pop Demon Hunters
4 Bad Bunny DeBÍ TiRAR MáS FOToS
5 Sabrina Carpenter Short n’ Sweet
6 Stray Kids KARMA
7 SZA SOS
8 Billie Eilish HIT ME HARD AND SOFT
9 Lady Gaga MAYHEM
10 Mrs. GREEN APPLE 10
11 Kendrick Lamar GNX
12 SEVENTEEN HAPPY BURSTDAY
13 Tate McRae So Close To What
14 The Weeknd Hurry Up Tomorrow
15 Sabrina Carpenter Man’s Best Friend
16 ENHYPEN DESIRE : UNLEASH
17 Chappell Roan The Rise and Fall of a Midwest Princess
18 Gracie Abrams The Secret of Us
19 ROSÉ rosie
20 Taylor Swift THE TORTURED POETS DEPARTMENT

(source: IFPI)

Top 20 IFPI Global Album Sales Chart 2025 

This chart considers sales of physical albums and full album downloads, and is calculated based on the number of units sold. To qualify as an album for charts purposes, a release must contain a minimum of five tracks (exclusive of remixes or alternative versions of the same track).

Position Artist Album Units
1 Taylor Swift The Life of a Showgirl 6.05m
2 Stray Kids KARMA 3.49m
3 SEVENTEEN HAPPY BURSTDAY 2.63m
4 ENHYPEN DESIRE : UNLEASH 2.13m
5 Snow Man THE BEST 2020 – 2025 1.67m
6 TOMORROW X TOGETHER The Star Chapter: TOGETHER 1.62m
7 ZEROBASEONE NEVER SAY NEVER 1.52m
8 Hua Chen Yu Liang Bian Lin Jie Dian 1.49m
9 IVE IVE EMPATHY 1.49m
10 G-Dragon Übermensch 1.37m
11 NCT WISH COLOR 1.36m
12 ZEROBASEONE BLUE PARADISE 1.33m
13 &TEAM Back to Life 1.30m
14 Snow Man Onkochishin 1.21m
15 RIIZE ODYSSEY 1.17m
16 aespa Rich Man 1.13m
17 NCT WISH poppop 1.13m
18 BOYNEXTDOOR No Genre 1.12m
19 Mrs. GREEN APPLE 10 1.11m
20 IVE IVE SECRET 1.07m

(source: IFPI)

Top 20 IFPI Global Streaming Album Chart 2025  

This chart includes consumption of an album across both free and paid streaming formats, translated into chart units by IFPI according to a rigorous methodology based on the relative economics of each format in each region globally. To qualify as an album for charts purposes, a release must contain a minimum of five tracks (exclusive of remixes or alternative versions of the same track).

Position Artist Album
1 Morgan Wallen I’m The Problem
2 Bad Bunny DeBÍ TiRAR MáS FOToS
3 K Pop Demon Hunters K Pop Demon Hunters
4 SZA SOS
5 Sabrina Carpenter Short n’ Sweet
6 Billie Eilish HIT ME HARD AND SOFT
7 Lady Gaga MAYHEM
8 Taylor Swift The Life of a Showgirl
9 Tate McRae So Close To What
10 Kendrick Lamar GNX
11 Mrs. GREEN APPLE 10
12 The Weeknd Hurry Up Tomorrow
13 PARTYNEXTDOOR & Drake $ome $exy $ongs 4 U
14 Taylor Swift THE TORTURED POETS DEPARTMENT
15 ROSÉ rosie
16 Gracie Abrams The Secret of Us
17 Noah Kahan Stick Season
18 Chappell Roan The Rise and Fall of a Midwest Princess
19 Alex Warren You’ll Be Alright, Kid
20 Sabrina Carpenter Man’s Best Friend

(source: IFPI)

Top 20 IFPI Global Vinyl Album Chart 2025

This chart considers sales of vinyl albums only, and is calculated based on the number of units sold. To qualify as an album for charts purposes, a release must contain a minimum of five tracks (exclusive of remixes or alternative versions of the same track). 

Position Artist Album Units
1 Taylor Swift The Life of a Showgirl 2,336k
2 Sabrina Carpenter Man’s Best Friend 539k
3 Kendrick Lamar GNX 504k
4 Sabrina Carpenter Short n’ Sweet 441k
5 Billie Eilish HIT ME HARD AND SOFT 428k
6 Lady Gaga MAYHEM 367k
7 The Weeknd Hurry Up Tomorrow 319k
8 Tyler, The Creator IGOR 296k
9 Fleetwood Mac Rumours 296k
10 Michael Jackson Thriller 277k
11 Pink Floyd The Dark Side of The Moon 223k
12 Taylor Swift Lover – Live From Paris 220k
13 The Beatles Abbey Road 218k
14 Chappell Roan The Rise and Fall of a Midwest Princess 197k
15 Radiohead OK Computer 193k
16 Wicked Movie Cast Wicked: For Good – The Soundtrack 190k
17 Nirvana Nevermind 188k
18 Morgan Wallen I’m The Problem 187k
19 KPop Demon Hunters K Pop Demon Hunters 185k
20 Queen Greatest Hits 184k

(source: IFPI)

If you happened to wander through New York’s Times Square this week and glanced up at a billboard that cryptically read “WHAT IS YOUR LOVE SONG?” you might have wondered what the romantic message was all about.

The answer, as it turns out, is all about BTS.

On Valentine’s Day, the seven member K-pop supergroup posted a snippet of an untitled, emotional new ballad on Instagram along with images of people gathering around a giant wall of red roses. As they pulled the flowers out one-by-one and tucked them into commemorative white paper cones with a card reading “My Love Song Is ( ),” the result was a rose-y message: “What Is Your Love Song?” with the BTS logo underneath. The rose-filled walls went up in COEX in Seoul, Covent Garden in London and The Grove in Los Angeles.

Then, earlier this week, they doubled down in a post with a snippet of what sounded like another new tune, a midtempo track on which they sing, “Yeah, just one day, one night,” over more footage of people pulling roses out of displays and the caption, “Nothing but love in this space.”

The previews continued with a brief bit of another new song, an up-tempo pop track cued to footage of the group’s members taking selfies in the snow, dancing, working out and checking their phones, with ARMY encouraged to join in on the “Love” campaign by sharing “your daily moment with full of LOVE,” and a request to replace the music in the clip with “your favorite LOVE SONG.”

What is it all about? On Friday (Feb. 20), the group officially confirmed the launch of the global “WHAT IS YOUR LOVE SONG?” campaign, consisting of large-scale installations in their native Seoul, as well as New York and London to ramp up anticipation for BTS’ upcoming fifth studio album, Arirang (March 20).

According to the release, the intriguing question popped up across the three cities recently in the form of a building in Seoul near the Seongsu Station that was wrapped with the phrase, as well as on billboards in Times Square, large-scale posters across the East Village, Soho and Brooklyn and a projection mapping in Union Square. It showed up in London with the question lighting up LED screens at the Waterloo Station and London Bridge, as well as the Westfield building.

The campaign also showed up on digital platforms including Meta, Spotify, YouTube Music and Weverse with interactive templates and curated playlists hawking the love message. While BTS kept things cryptic at first, the mystery was revealed on Friday to be part of the global campaign to welcome Jung Kook, V, Jimin, Suga, j-hope, RM and Jin back from a nearly four-year hiatus in form of yet another Instagram post featuring footage of fans around the world grabbing their roses set to the tune of a midtempo track on which they sing, “I can make it better/ I can hold you tighter/ I can make it right.”

“A ‘love song’ goes beyond a simple track about love. It’s a song that brings back memories, offers comfort, and gives strength,” read a statement from label BIGHIT Music. “We hoped that ‘WHAT IS YOUR LOVE SONG?’ would inspire everyone to rediscover the song that lives in their hearts.” The release noted that the “LOVE” campaign reflects the central message of Arirang, “an album that encapsulates BTS’ identity and the universality of the emotions they encounter. By inviting audiences to reflect on their own ‘love song’ that evokes cherished memories, comfort, and strength, BTS extend the album’s message beyond music into a shared global experience.”

The campaign is slated to run through Sunday (Feb. 22), with QR codes attached to posters throughout Seoul, New York and London allowing ARMY to visit the promotional stunt’s website and share their own love song. Personalized street posters featuring common local first names — alongside ones incorporating the group members’ names — have also been put up in New York, London and L.A.

In addition to the “Love” blitz, BTS is gearing up to return to the road on their upcoming massive 2026-2027 world tour, slated to kick off on April 9 in Goyang, South Korea in support of their first new full-length studio album since 2022’s Map of the Soul: 7. The Bangtan Boys will also drop a pair of Netflix specials, beginning with their first live show in three years, which will stream on the day after the LP’s release. BTS the Comeback Live | Arirang will debut on the streamer at 7 a.m. ET on March 21, followed by a full-length documentary chronicling their comeback, BTS: The Return, which will premiere on March 27.

As if all of that wasn’t enough, BTS will be back on movie screens around the world on April 11 and 18 with a global live cinema event, BTS WORLD TOUR ‘ARIRANG’ LIVE VIEWING, which will present two of their full-length concerts in theaters.


Billboard VIP Pass

Billboard’s Friday Music Guide serves as a handy guide to this Friday’s most essential releases — the key music that everyone will be talking about today, and that will be dominating playlists this weekend and beyond. 

This week, Megan Moroney has her fans on Cloud Nine, Baby Keem looks to avoid the sophomore slump, Hilary Duff is feeling Luck-y, and SZA is back to “Save the Day” with a new soundtrack single… Check out all of this week’s picks below.

Megan Moroney, Cloud Nine

Few country albums this year will be as highly anticipated as Megan Moroney‘s junior full-length, arriving two years after sophomore set Am I Okay? brought her to the top 10 of the Billboard 200 for the first time. Fans already know “6 Months Later,” “Beautiful Things” and “Wish I Didn’t” — all already Billboard Hot 100 hits — but new tracks like “Medicine” and “Stupid” further reinforce Moroney as the sharpest lyricist and keenest tunesmith about the delights and horrors (mostly the latter) of dating this side of Sabrina Carpenter. Meanwhile, “I Only Miss You” welcomes her first big cross-genre guest in duet partner Ed Sheeran, and “Liars & Tigers & Bears” immediately enters the canon of industry songs by bemoaning its impossible standards for female stars.

Baby Keem, Ca$ino

After nearly a half-decade’s wait for the follow-up to 2021 debut The Melodic Blue, Baby Keem announced earlier this February that he would be returning in just a week and a half with new album Ca$ino. The 11-track set arrives today with the rapper’s usual kinetic energy, with a tendency to switch up flows and beats mid-song, and also the ability to get heavier on songs like “I Am Not a Lyricist” and “Highway 95 Pt. 2.” Of course, cousin Kendrick is present, quoting Common’s “The Light” on “Good Flirts,” but the far more surprising West Coast rap legend on the guest list is Too $hort, who lends his inimitable swag to “$ex Appeal.”

Hilary Duff, Luck… or Something

Hilary Duff‘s incredibly successful 2020s comeback — which already includes one of the best singles of 2025 with “Mature,” and a recently announced tour visiting some of the biggest venues she’s ever played — continues with Luck… or Something, one of the most accomplished-sounding pop releases of the early year. Duff’s confidence and self-assurance as a now-seasoned performer is evident in everything on the album, from the vocals to the lyrics and even the sonics, with help in the latter two departments from writer/producer husband Matthew Koma and studio vet Brian Phillips. It’s a triumph, and one of the best pop stories of the past year.

SZA, “Save the Day”

SZA‘s first new solo music following the summation of her SOS/Lana era and her Grand National co-headlining tour with Kendrick Lamar is… a Pixar soundtrack single? Why not! To be fair, you probably wouldn’t guess from “Save the Day” that the song was recorded for the end credits of Hoppers, a robo-beaver odyssey due in theaters in March — the song is an impressively delicate and emotional ballad, with built around elegant piano from Ben Lovett of Mumford and Sons and a vulnerable lyric from Solána. It’ll tide fans over while they’re waiting for a new album and/or One of Them Days 2.

Ty Dolla $ign feat. Leon Thomas, “Miss U 2”

While Leon Thomas usually drifts to the more traditional R&B side of things, he’s cable of playing in a more hip-hop lane too — particularly when mentor and label head Ty Dolla $ign is involved. Coming off a recent Hot 100 hit in “Don’t Kill the Party” with Quavo and Juicy J, Ty Dolla is back with new single “Miss U 2,” as he trades verses with his Grammy-winning protégé, and sings a little Aaron Hall — who, between this song and Drake’s “Gimme a Hug,” is having a pretty incredible mid-2020s run with his signature solo hit “I Miss You” unexpectedly popping up in big releases.

Thundercat & Mac Miller, “She Knows Too Much”

Thundercat and Mac Miller seems like such an obvious musician-rapper combo to have brought out the best with one another that it’s sad to think that they only got to work together a few times during the latter’s lifetime. Driving that home is the new single from Thundercat’s upcoming Distracted album, which features the rapper delivering a frisky lyric about a girl who he’s trying to get with but likely to come up empty, sounding like he’s having too much fun to be down about his missed shot. And once it gets to the closing electric piano solo over the crisp groove and piercing horns, you’ll be too busy boogieing to be sad about what could have been too.

Billboard VIP Pass

Lamine Yamal is making waves off the pitch. The soccer star, who’s been dazzling fans of FC Barcelona and Spain’s national team, gave fans a sneak peek at Coca-Cola’s brand new FIFA World Cup anthem, “Jump.” The track, which is set to drop in the coming weeks via Real Thing Records and Capitol Records, features a stacked lineup of talent, including Colombian superstar J Balvin, soulful singer Amber Mark, iconic guitarist Steve Vai (Frank Zappa, Whitesnake), and legendary drummer and producer Travis Barker.

An electrifying reimagining of Van Halen’s 1984 hit “Jump,” the song channels the passion, anticipation and adrenaline of the World Cup tournament. It arrives in full on March 6.

“Before every match, it is not just players, but also fans that feel the anticipation,” Lamine tells Billboard. “I listen to music to get me into the right mindset before a match, and I think Coca-Cola’s new anthem ‘Jump’ will get everyone excited for the FIFA World Cup.”

The Spanish athlete shared a first-look video on Instagram, in which he sports a casual hoodie and headphones as he makes his way past a throng of reporters. “¿Qué estás escuchando?” one eager journalist shouts, “What are you listening to?” Yamal smiles as J Balvin’s instantly recognizable voice bursts in: “Celebramos un gol con euphoria” (“We celebrate a goal with euphoria”).

The anthem has already made an appearance in Coca-Cola’s first short film in its FIFA World Cup campaign, Bubbling Up, which narrates the wide range of emotions tied to the tournament, blending styles and eras. A snippet of the song was also initially previewed on Jan. 30 as “Bubbling Up,” the first of three new Coca-Cola films produced for the company’s FIFA World Cup global campaign.

Lamine Yamal, who plays as a right winger for FC Barcelona and Spain, is no stranger to the world stage. At just 18, he’s already setting records as one of soccer’s brightest rising stars.

See the teaser below:


Billboard VIP Pass

Adele’s 21, which was released in North America 15 years ago on Saturday (Feb. 22), is an example of what’s possible in the music business when everything goes right – when a talented artist makes the right record at the right time and the record company knows just how to maximize its potential.

21, which had been released a month earlier in Europe by XL Recordings, was an instant hit when Columbia Records released it in the U.S. It entered the Billboard 200 at No. 1 – a huge improvement over Adele’s debut album, 19, which had debuted at No. 62 in June 2008.

19 in many ways had been a dry run for 21. It won two Grammys in February 2009 – best new artist and best female pop vocal performance for “Chasing Pavements.” It also led to Adele’s first performance on the Grammy telecast, where she sang that emotive ballad in tandem with Jennifer Nettles of the country duo Sugarland. “Chasing Pavements” reached No. 21 on the Billboard Hot 100 in February 2009, in the week following the Grammy telecast. 19 made the top 10 on the Billboard 200 for the first time that same week, zooming from No. 27 to No. 10. (It ultimately peaked at No. 4 following her much larger 2012 Grammy sweep.)

Related

21 displaced Justin Bieber’s Never Say Never: The Remixes to first claim the No. 1 spot in the week of March 5, 2011. The album had 10 separate runs in the top spot, the last coming in the week of June 23, 2012.

But the album’s success transcended charts and awards. 21 unified the fragmented pop audience like few other albums have in this century. Old and young, Black and white, hip and square – everybody, it seemed, liked Adele.

Billboard editors named 21 the best album of 2011, with Jason Lipshutz and Jillian Mapes writing:“21 became one of those very rare moments in the music world where an album is as commercially successful as it is critically praised, not to mention beloved by fans across all demographics.”

Here are 12 records that 21 set.

Longtime Journey fans got predictably excited when the band co-founder keyboardist Jonathan Cain hinted that he and bandmate guitarist Neal Schon had asked original singer Steve Perry to rejoin the group for their 60-show Final Frontier goodbye North American tour. “Neal already asked,” Cain told Ultimate Classic Rock earlier this week, “and he says [Perry’s] thinking about it. I hope he comes out. It’s never too late. We’ve got 100 shows, so he’s welcome at any one of them.”

Perry was the frontman of the band during their most successful years from 1978-1987, during which they scored such iconic hits as the 1982 Billboard Hot 100 No. 2 smash “Open Arms,” as well as 1981’s No. 4 hit “Who’s Crying Now” and 1983’s No. 8 song “Separate Ways (Worlds Apart).”

But after leaving the group in 1987 and then coming back from 1995-1998 and being replaced first by Steve Augeri (1998-2006) and then Jeff Scott Soto (2006-2007) and current vocalist and former Journey cover singer Arnel Pineda (2007-present), it appeared that Perry’s time fronting the group was over.

And now, despite Cain’s claims, it seems like there is not going to be one last run with Perry after all.

In an X post on Thursday (Feb. 19), Perry definitively shut the door on a final tour with his old mates. “I’ve been hearing these recent rumors, and I wanted to speak to you all directly,” Perry wrote. “While I’m always grateful for the love people still have for Journey, the rumors about me rejoining the band are simply not true, and I want to gently put them to rest. I completely understand why people would hope for that. The music we created together means a great deal to me too.”

That said, Perry wrote that he plans to continue working on “new creative work” and focusing on music that reflects where he is today. “Thank you for your continued support throughout the years,” he added. “Your loyalty has never gone unnoticed, and I am forever humbly grateful.”

Since leaving the band, Perry has released the 2018 solo album Traces and the 2021 Christmas album The Season, as well as dueting with Dolly Parton on a cover of Journey’s “Open Arms” on her 2023 Rockstar album and singing backing vocals on songs by Robert Cray, Mindi Abair and a number of others.

The band’s lineup for their last run will include Cain, Schon and Pineda, as well as drummer/singer Dean Castronovo, keyboardist/singer Jason Derlatka and bassist Todd Jensen.

See Perry’s post below.


Billboard VIP Pass

The love doctor is in. As Billboard can exclusively announce Friday (Feb. 20), Bruno Mars will build up to the release of his upcoming album, The Romantic, by partnering with iHeartMedia and TikTok to launch a one-time radio program featuring the funk-pop superstar as advisor and disc jockey.

Airing at 9 a.m. ET on Feb. 26, “Romantic Radio With Bruno Mars: An iHeartRadio Album Preview” will find Mars premiering tracks from his new LP and weighing in on love stories — and mishaps — sent in by listeners via iHeart’s Talkback feature on Love Songs Radio or live chat. The Grammy winner may respond with a personalized dedication before playing a song or give advice.

Related

Fans can tune in on Mars’ official TikTok page as well as iHeartRadio’s and TikTok’s profiles on the app. It will also be available on iHeartRadio stations nationwide.

In a statement on the broadcast, Mars said simply, “Next week marks the start of a new year … The Year of The Romantic.”

The Romantic will drop one day after the radio program, marking Mars’ first solo LP since 2016’s 24K Magic, which peaked at No. 2 on the Billboard 200. The new project’s lead single, “I Just Might” — which the Silk Sonic star performed at the 2026 Grammys earlier in February — dropped Jan. 9 and spent two weeks at No. 1 on the Billboard Hot 100, marking the singer’s 10th single to top the chart.

Also at the Grammys, Mars performed his Billboard Global 200-topping collaboration with ROSÉ “APT.” In April, he’ll embark on a sprawling stadium tour with support from Anderson .Paak, RAYE, Victoria Monét and Leon Thomas.


Billboard VIP Pass

Mikaela Shiffrin’s story of redemption is one of the greatest tales of Olympic glory at this year’s Winter Games in Italy. The celebrated athlete with the most World Cup wins of any alpine skier in history, man or woman, locked down an elusive third gold medal this week when she won in the slalom, an emotional milestone she dedicated to her beloved dad, who passed away six years ago.

In addition to some well-deserved champagne and her first ever espresso martini, the GOAT skier commemorated the moment by posting a pic from her winning run on Wednesday (Feb. 18) on Instagram along with a quote from Taylor Swift‘s The Life of a Showgirl track “Ruin the Friendship.” The song about regrets and risks not taken features the line “My advice is always ruin the friendship,” which Shiffrin included in the caption, catching the eye of fellow champion Swift.

In the comments, Swift responded “HISTORIC,” along with three golden medal emoji. The quote was apt considering that after her win — her first medal since scoring a silver in the combined at the 2018 games in Pyeongchang following an 0-8 string of loses at the Winter Games — Shiffrin talked about pushing away the criticism and keeping her eyes on the prize.

“It’s been so long that I’ve felt tired of questions that don’t feel like they line up with the reality of our sport,” she said after scoring gold. “And in order to do this today, I kind of needed to accept the possibility that those questions would keep coming. It was like, just don’t resist it. Just live in my own moment.”

Later, Shiffrin reposted the image on her Story, along with a snippet of the song and, a few slides later, another repost of the original image with her shocked response to the Swift shoutout, which read, “Ummmm,” followed by a series of starstruck and welling eyes emoji.

It’s not the first time Shiffrin has fangirled about Swift. She and her U.S. Ski teammates attended a Denver Eras Tour show in July 2023. Swift has also been busy from afar supporting the American athletes, narrating a promo video introducing the U.S. figure skaters — glorious gold medal winner Alysa Liu, Amber Glenn and Isabeau Levito — and sending a message of support to all the athletes before last week’s opening ceremony.

She also got into the conversation after gold medal winning skier Breezy Johnson got engaged on the slopes at the games, where fiancé Connor Watkins was waiting at the finish line of the Super-G race with an engagement ring in a wooden box engraved with one of Johnson’s favorite Swift lyrics.

The engraving from Swift’s The Tortured Poets Department song “The Alchemy” read: “Honestly, who are we to fight the alchemy?” Swift, as she does, responded with a quote from another lyric from the song in the replies, writing, “Where’s the trophy? He just comes running over to me,” along with “CONGRATULATIONS!” And now, it seems, according to Johnson, the singer is absolutely invited to the wedding, if she can make it. Gold all around.


Billboard VIP Pass

Underneath the wings of a luxury Concorde aeroplane, Tom Grennan is belting out his brand of soulful pop to a room of major industry players, politicians and Bristol locals. Signs around a tastefully done-up aircraft hangar tell the English city to get ready for “supersonic” new live arena. How’s that for an opening statement?

On Thursday (Feb. 19), the naming rights to an incoming 20,000-capacity music venue were announced in bombastic fashion. The Aviva Arena, slated to open in 2028, will shake up the U.K.’s music scene after a decades-long wait for live music fans in the southwest of England.

Related

First mooted in 2003, plans for Bristol’s new music venue have had to weather some turbulence. A site in the city centre was initially identified, though these plans were scrapped when the project was considered no longer financially viable. 

In 2019, plans moved to a site in the north of the city: Filton Airfield. Featuring several huge hangars, it was here that the Concorde jet, a luxury commercial airliner that first flew in the 1970s, was built. Considered a feat of British engineering, the jet drastically cut transatlantic travel time and could break the supersonic barrier. They were ultimately discontinued in 2003 due to rising costs and dipping demand.

The Aviva Arena will lean into its heritage and repurpose the existing site, including three huge aircraft hangars which make up one of Europe’s largest free-standing structures. The new venue will be configurable from 4,000 all the way up to its 20,000 maximum and fill a black spot on the U.K. touring map. Global touring acts traditionally skip Bristol due to a lack of large scale venues, with tours opting instead for Birmingham or London. Conversations with a number of large artists to play the venue once it opens are underway.

Handled by YTL Live, the construction will bring a £1bn boost to the local economy and thousands of jobs. A new train station will be built to serve the venue and the surrounding community; 6,500 homes will be built on the entire site, with the music, exhibition and conference space at the heart of it. The government’s chancellor Rachel Reeves hailed the plans and said it would “put the region firmly on the global map for live entertainment.”

Following Grennan’s set, YTL Live chief executive Andrew Billingham and Miles Leonard, an appointee on YTL Live’s advisory board and chairman of Parlophone & Warner Brothers Records U.K. sat down with Billboard U.K. to discuss the new space, competition in the live space and their goal of hosting the BRIT Awards.

Aviva Arena in Bristol

Aviva Arena in Bristol

YTL Construction

What will set Aviva Arena apart from other arenas?

Andrew: There’s a couple of things. It’s the flexibility and scale. We can flex from 4,000 right up to 20,000 that puts us in the top three of UK arena capacities [behind Manchester’s Co-op Live and London’s O2 Arena]. There’s also the location – the west of England reaches 16 million people and that’s about 20% of the UK population that’s starved of a great venue. The final point for us is the experience and that it’s in this location with so much history. We want to make sure the experience is amazing for fans, both in terms of its acoustics and in terms of its food and drink offering, and hospitality, but also for artists as well.

Miles: It’s about the whole development, and with the two areas either side to provide different offerings [conferences and exhibitions]. What we’re doing for the artists also sets us apart, we recognize that we need to develop the backstage areas for them and have a positive experience for them. We want artists coming back. Most arenas are quite dead behind the stage, so we want to make sure the experience is as good for the artists as it is for the fans.

Related

Did you feel like the live music industry in the U.K. was crying out for a venue like this?

Andrew: Absolutely, it’s proven that it’s a supply-led market. Co-op Live opened a couple of years ago [2024] to add another big venue in the Manchester market, and has gone on to achieve some great numbers and success. The west of England in comparison, hasn’t had the opportunity to compete.

Miles: Bristol is so rich in culture with its art, music and sport scenes… we’re not competing with the other major cities in the country, and haven’t done so for a long time on this scale. The music industry is definitely crying out for it, but also so are the people of Bristol and the whole southwest of England. If you live in Devon, Cornwall, Wiltshire and you want to go and see an artist on a global, international scale, you have to go up to The O2 in London or to Birmingham and that’s quite some distance. 

Andrew: We’ve had quite a bit of input from the industry too, particularly in the artist facilities. We had feedback on the dressing rooms, artist lounges, production offices, crew dining, all the way through to the back of house where we can fit 60 lorries. We can turn shows over quite quickly.

Miles: They can’t believe the space and the facilities that we have. We have to future-proof the arena, not just for now but for the next 20 years.

Were there any other arenas, not just in the U.K., that you looked at and took inspiration from

Andrew: Definitely. The Intuit Dome in Los Angeles, for example. It’s built around basketball, but very tech-led. We’re going to have a lot of tap and go concession stands to speed up concession services, and the Intuit Dome was certainly one that was on top of this. Also what the team has done at the Co-op Live is incredible. The acoustics that they have delivered is amazing.

Miles: It’s an era for live music of this scale right now. So to have the Aviva Arena future-proofed with leading audio and tech and making the visual immersive side state of the art, as well as all the food and beverage outside is really important.

The arena experience has changed so much compared to something like The O2 in London which was built in a different era of live music. You have a fresh slate here…

Andrew: It’s a really good point, because for fans, their experience has changed, hasn’t it? The O2, for example, was built around the corporate customer [the venue opened in 2007]. We’re not. We’re built around giving flexibility in terms of experiences for fans of every genre and of every age, and that’s really important. We’ve made sure that the building is flexible enough that we can change with the times.

There’s also an arena being built in Cardiff which is less than an hour drive from here. How do you see that competing with what you’re doing here?

Andrew: I think it’s healthy competition. We know that it’s a supply-led industry. You’ve got an arena in Liverpool [M&S Bank Arena] and that’s the same distance to Manchester which has now got two arenas. Then you go over to Leeds, the same distance from Manchester in the other direction, which has its own arena [First Direct Arena]. The west of England has been starved of venues in comparison. But Cardiff, which is in the southwest of Wales, is a different market and I would like to hope that we’ve got two great markets where and arenas artists want to play both.

Related

How will the venue interact with the grassroots scene? There’s talk of the mandatory ticket levy….

Andrew: We’ve been really clear that this is about supporting grassroots music. Whether it’s through a levy, or whether it’s through supporting artists in terms of building their fan bases and their audiences. We’ve got lots of things to come in the future, but we are absolutely committed to supporting the grassroots. 

Miles: We don’t want to sit apart from that, and we recognize the need for those venues to develop artists, because it’s that journey that brings them here in the arena. You don’t start in the arena, you’ve got to start in those small venues. We want to look at all the ways that we can work together and support each other. That also goes beyond just the artists, but also the people that are working within those venues on the lighting, the sound desk, on the door, promoting, whoever that is. You need to think of the live industry as a whole and not just the artists. It’s very much in our sights to be supporting the industry at all levels.

We’ve seen a lot of music ceremonies move out of London in recent years. Next week, the BRITs will take place at Manchester’s Co-op Live. Is that something you would like to host here at some point? 

Andrew: Yes, 100% We want to showcase Bristol and the west of England, and that’s absolutely a conversation that we will want to have.

It’s been 1,211 days since Baby Keem released the deluxe edition of The Melodic Blue, and on Friday (Feb. 20) the rapper ended the drought with the arrival of his sophomore album, Ca$ino. The 11-track set (one song was removed from the original tracklist) hit streaming services featuring assists from his second cousin Kendrick Lamar, as well as Momo Boyd, Too $hort and Che Ecru. Keem will also be hitting the road for the Ca$ino Tour in April.

The 25-year-old hosted an album release party livestream in Los Angeles on Thursday night (Feb. 19) leading into the project, which doubled as a concert, with Keem performing many of the tracks for the first time. At one point in the show, Keem took an extended break to candidly speak to his loyal fans about his time away and what the project means to him.

“I think the obvious point in the room is that it’s been a long time since I seen some of y’all and it wouldn’t be fair to me to continue like nothing happened. I gotta tell my loyal fans I see y’all with the merch on,” he said. “Y’all be supporting day one people. Real humans, real individuals in this room right now and watching from home with stories like I got. For me, when I made this album, it was originally named after my mom. I was trying to find that pocket, then I realized that’s unfair in a way. It was so many people that helped who I am today.”

Keem opened up about the loss of his grandmother last year around this time and how it took him years to muster up the courage to unpack the trauma that fueled his upbringing and take it to the studio with him.

“My grandma passed away last year, same month. So this is a celebration tonight for her. I wish she was able to be here, but I think she’s here in spirit,” he proclaimed. “I like to believe, you know. When I was writing this album I was surfing through the topics and these same stories kept coming up. These same prominent stories about how I grew up and I just want to shine a light on that. Not to make it seem like I’m some special individual, I think everyone can relate to something I got to tell. I mean that’s why y’all here, right? … This is a very special night because I went away and I did something very important and I got to shine a light on that. I know my family’s proud.”

Keem continued: “I named it Ca$ino because that’s where I went through all of the things that I went through. That shaped me to be up here today. This was an album where I kind of — a lot of these stories I used to be embarrassed to tell. I kind of changed my perspective on that a lot … This album is for the child that walks home slow.”

The casino is actually a great metaphor for life: euphoric highs and desolate lows, fortunes changing in an instant and those willing to take massive gambles either cash in on the jackpot or crumble to the ground. There’s even the aspect of the system preying on citizens’ vices in what can feel like a rigged game.

As far as the album goes, Keem, who doesn’t talk much outside of his music, has a lot to get off his chest, and it feels cathartic for the 25-year-old rapper. He boasts a maturity that hasn’t been heard in his previous work and deserves kudos for coming forward and leaving it all on the table, whether that be the good, the bad, or the ugly. This is who Hykeem Carter is.

Sit down and play another hand because here are all 11 tracks ranked from Baby Keem’s Ca$ino.


Billboard VIP Pass