HYBE is making a bold move into Africa’s booming music market through a global management partnership with industry veterans Brandon Hixon and Colin Gayle, the Korean company announced Monday.
The collaboration aims to amplify African artists, foster cross-cultural storytelling and create long-term creative pathways across the U.S., Asia and beyond. Under the initiative, HYBE will build a pipeline for emerging and established talent, sign new artists and provide comprehensive international support. Tyla, the Grammy-winning South African star behind hits including “Water” and “PUSH 2 START,” will be the first artist supported under the initiative. She’ll remain under the guidance of Hixon and Gayle, with HYBE adding global scale and resources to her team.
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Hixon and Gayle bring decades of experience championing African music globally, and their alliance with HYBE signals a new era of Black-led creative leadership joining forces with a global entertainment powerhouse. The partnership will deliver expanded resources in touring, marketing, digital strategy, multimedia production and brand partnerships, while enabling cross-artist collaborations within HYBE’s roster.
Hixon and Gayle bring decades of experience elevating African music on a global stage, and their partnership with HYBE marks a new chapter of Black-led creative leadership aligned with a major entertainment company. The alliance will provide expanded support across touring, marketing, digital strategy, production and branding deals, while also opening the door to collaborations with artists across HYBE’s global roster.
“Our work has always been about connecting great artists with the world in the right way,” said Hixon. “HYBE brings a global perspective that complements how Colin and I build. Together, we can help artists move freely and tell their stories on the biggest stages.”
“We’re entering a moment where African artists have unlimited potential,” added Gayle. “With HYBE’s collaborative support, we can help them expand their reach while staying true to the roots that make this music extraordinary.”
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African music’s global surge — fueled by Afrobeats, Amapiano and platforms like TikTok and YouTube — is driving demand for infrastructure that can scale internationally. IFPI’s 2025 Global Music Report underscores this momentum: Sub-Saharan Africa posted a 22.6% revenue increase last year, surpassing $100 million, while North Africa contributed to MENA’s 22.8% growth.
“We are thrilled to partner with cultural architects like Brandon Hixon and Colin Gayle, whose vision is essential to driving the powerful momentum of African artistry onto the global stage,” said Jason Jaesang Lee, CEO of HYBE. “This partnership represents a pivotal moment in HYBE’s global expansion strategy. By combining their expertise with our global network and resources, we will establish a strategic, sustainable bridge designed to amplify authentic African voices and artistry to fans across the world.”
In November, HYBE reported Q3 revenue up 38% year-over-year to 727.2 billion Korean won ($519 million), powered by concert income from BTS’ Jin, SEVENTEEN and TXT.
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Billboard News, presented by Amazon Prime, breaks down notable highlights from Billboard’s Greatest of All Time Holiday 100 Songs, including fan favorites from Katy Perry, Jonas Brothers and Wham!, to name a few. With festive sound cues and seasonal flair, the segment celebrates seasonal favorites and spotlights chart-topping moments, including Mariah Carey’s continued reign with “All I Want for Christmas Is You.”
Tetris Kelly: Yes, it’s that time of year, and everybody’s playlist is full of holiday bops. Well, if you need suggestions, we’re breaking down some of the songs on Billboard‘s Greatest of All Time, Holiday 100 Songs presented by Amazon Prime. Getting cozy down in No. 79 is a holiday favorite by Katy Perry.
Katy Perry: Well, you know, I guess if this was the tester, it went well. I love this song, and I created it especially for Amazon.
Tetris Kelly: And the boy bands are represented with the Jonas Brothers at No. 70, NSYNC* at 64 and Jackson 5 at 42. Getting closer to the top of the ranks, we see contemporary faves like Ariana Grande at 19 and Justin Bieber at No. 17. This year on the Hot 100 Wham! has already peaked at No. 2, but on our all time list “Last Christmas” is at eight. And with multiple entries on the list, it’s no surprise Mariah Carey is No. 1 with “All I Want for Christmas Is You.” It’s a big year for Mimi as she continues to break chart records.
Interviewer: Did you know you had a hit on your hands?
Mariah Carey: I was just into the fact that I was, I was writing a Christmas song. It was from a different perspective, you know, than my usual songwriting. And I never imagined, like, well, first of all, I couldn’t think that far ahead in the future anyway, but I never imagined this moment with it. So it’s just really nice to be part of people’s holiday traditions.
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For those “Patiently Waiting” for new music from Eminem and 50 Cent, you might be in luck next year. The G-Unit mogul, who’s starring in the 2026 Street Fighter reboot, hyped the idea of having Eminem join him on the blockbuster’s soundtrack in an Instagram post over the weekend.
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“I’m gonna get @eminem on deck to make some music for this movie Street Fighter,” 50 wrote alongside a promo poster for the film featuring himself in the role of Balrog. “New Music on the way!“
Former NBA star Quentin Richardson, Uncle Murda and Bow Wow hopped into the comments to congratulate 50 on the role.
Fans were hyped at the idea of 50 and Eminem reuniting in the booth. “‘Imma get Eminem to do a song’ that’s the best flex you can have lowkey,” one person wrote.
Another added: “50 cent got so much momentum right now it’s crazy.”
50 Cent performed his own stunts as Balrog and underwent intense training sessions for the role, per The Hollywood Reporter, which finds him playing a former boxer who serves as a security guard for the movie’s villain.
The star-studded cast is rounded out by Jason Momoa, Noah Centineo, country singer Orville Peck and WWE superstar Roman Reigns (Joe Anoa’i).
50 Cent and Eminem last teamed up as guests alongside Dr. Dre and Snoop Dogg for “Gunz N Smoke,” which landed on Dre and Snoop’s Missionary collab album in December 2024.
Over the last two decades-plus, 50 and Em have frequently been running mates while joining forces for “Don’t Push Me,” “Patiently Waiting,” “Gatman & Robin” and “You Don’t Know,” to name a few.
Look for Street Fighter to hit U.S. theaters on Oct. 16, 2026.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-12-15 16:40:362025-12-15 16:40:3650 Cent Promises to Recruit Eminem for ‘Street Fighter’ Soundtrack: ‘New Music on the Way’
Carl Carlton, the Detroit-bred R&B/soul star best known for his 1981 funk hit “She’s a Bad Mama Jama (She’s Built, She’s Stacked)” has died at 72. The singer’s son, Carlton Hudgens II, reported the news on his Facebook page on Sunday (Dec. 14), writing, “RIP Dad, Legend Carl Carlton singer of ‘She’s a Bad Mama Jama.’ Long hard fight in life and you will be missed”; Carlton was born Carlton Hudgens. At press time Billboard had not independently confirmed Carlton’s death.
Carlton, who reportedly suffered a stroke six years ago, was born in the Motor City on May 21, 1953 and began performing at a young age under the name “Little Carl” Carlton. By 1964 he’d released his first singles for Lando Records, “I Think of How I Love Her” and “I Love True Love,” scoring local hits the next year with the songs “So What” and “Don’t You Need a Boy Like Me.”
After gaining attention with the first few songs, in 1968, Carlton signed to Back Beat Records, relocating to Houston to be closer to label founder Don Robey to release “Competition Ain’t Nothing,” which topped out at No. 36 on the Billboard R&B chart and quickly became a beloved hit on the U.K.’s Northern Soul scene.
Already a budding singing star, Carlton graduated from Detroit’s Murray Wight High School in 1970 and scored his first national hit in 1971 with “I Can Feel It.” After Robey sold his label to ABC Records, the latter released a compilation of Carlton’s early singles, You Can’t Stop a Man in Love. Carlton finally broke through in 1974 with his biggest hit, a cover of Robert Knight’s “Everlasting Love,” a dreamy, yearning disco-tinged soul burner that became his highest-charting, most enduring hit, peaking at No. 6 on the Billboard Hot 100 singles chart in November 1974.
The singer bounced around to a few labels in the late 1970s, landing at 20th Century Records in the early 1980s and releasing his most well-known hit, the lascivious, Leon Haywood-penned R&B jam “She’s a Bad Mama Jama (She’s Built,She’s Stacked),” which earned Carlton a 1982 Grammy nomination for best R&B vocal performance, male. The song peaked at No. 22 on the Billboard Hot 100 in October 1981 and No. 2 on the Billboard R&B chart.
According to Who Sampled, “Bad Mama Jama” has been sampled by a number of rappers, including Foxy Brown (“Big Bad Mamma”), BigXthaPlug (“Meet the 6ixers”), Flo Milli (“BGC”) and Das EFX (“Straight Out the Sewer”). Carlton released his fourth studio album, The Bad C.C., in 1981 and continued to record and perform for the next 20 years, dropping Private Property on Casablanca Records in 1985, which featured a cover of Ben E. King’s “Stand By Me” and the snappy, proto-Prince funk groover “Slipped, Tripped Fooled Around and Fell in Love.” He followed that up with 1994’s Main Event and was quiet for more than a decade before issuing the gospel project God Is Good.
Listen to “Everlasting Love” and “Bad Mama Jama” below.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-12-15 16:40:352025-12-15 16:40:35Carl Carlton, ‘She’s a Bad Mama Jama’ R&B Singer Dies at 72
We are now halfway through December, which is often thought of as a slow month for new album releases. If that was ever true, it no longer is.
A fairly recent release that blew that concept out of the water was Beyoncé’s eponymous fifth solo album (Dec. 13, 2013), which perfected the notion of the “surprise drop.” SZA’s SOS, which became the first album by a woman to spend 100 weeks in the top 10 on the Billboard 200, was also a December release (Dec. 9, 2022). The Lana reissue of SOS was also a December release (Dec. 20, 2024).
The ranks of December releases also include Eagles’ Hotel California (Dec. 8, 1976), the fourth highest-certified album in history, according to the Recording Industry Association of America.
It also includes four Grammy winners for album of the year – Blood Sweat & Tears’ eponymous sophomore album (Dec. 11, 1968), George Harrison & Friends’ The Concert for Bangla Desh (Dec. 20, 1971), Christopher Cross’ eponymous debut album (Dec. 27, 1979) and the O Brother, Where Art Thou? soundtrack (Dec. 5, 2000).
Many soundtracks have been December releases, in part because they accompany films that are released at year’s end to qualify for Academy Award consideration. Other soundtracks that were released in December include Into the Woods (Dec. 16, 2014), Star Wars: The Force Awakens (Dec. 18, 2015), The Greatest Showman (Dec. 8, 2017) and Spider-Man: Into the Spider Verse (Dec. 14, 2018).
Many greatest hits albums have also been December releases, in part because they require no set-up or consumer education. They include The Rolling Stones’ Hot Rocks 1964-71 (Dec. 20, 1971), Garth Brooks’ The Hits (Dec. 13, 1994), Eminem’s Curtain Call: The Hits (Dec. 6, 2005) and Carrie Underwood’s Greatest Hits: Decade #1 (Dec. 9, 2014).
A sobering number of posthumous albums were released in December: Jim Croce’s I Got a Name (Dec. 1, 1973), The Notorious B.I.G.’s Born Again (Dec. 7, 1999), 2Pac’s Loyal to the Game (Dec. 14, 2004), Michael Jackson’s Michael (Dec. 10, 2010), Amy Winehouse’s Lioness: Hidden Treasures (Dec. 2, 2011), XXXTentacion’s Skins (Dec. 7, 2018) and Juice WRLD’s Fighting Demons (Dec. 8, 2019).
Of the hundreds of albums that have been released in December, here are some of the most notable (not repeating any already named).
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Billboard revealed its year-end Boxscore charts beginning in December, ranking the top tours, venues and promoters of 2025. We’re breaking it down further, looking at the biggest live acts, genre by genre. And on Monday (Dec. 15), we continue with K-pop.
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Simply put, K-pop has never been stronger on tour than it is right now. The genre represents 7.7% of the year’s top-100 tour grosses, surpassing 5.1% in 2023 and 4% in 2019. It’s worth noting that in 2019, BTS was No. 3 on the all-genre Top Tours chart, and was the only Korean act on that year’s list. This year, absent of one such goliath, K-pop takes up a record-high eight spots in the top 100, doubling last year’s count.
From top to bottom, K-pop’s top 10 artists are up from last year. Last year’s No. 10 act, iTZY, reported $6 million in grosses. This year, the bar has been raised, threefold. The top 10 is rounded out by aespa with $18 million, bookended by two boy-groups who grossed more than $100 million each.
As always, K-pop’s year-end leaderboard is dominated by idol groups. Still, three soloists crack the top 10. Two of them come from BTS, as j-hope and Jin make impact with their first solo headline tours. Plus, genre legend G-Dragon brought in $27 million from just nine reported shows.
Keep reading to check out the 10 highest grossing tours by K-pop acts, according to figures reported to Billboard Boxscore. All reported shows worldwide between Oct. 1, 2024, and Sept. 30, 2025, are eligible.
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Three Days Grace have entered a new era, and it might just be the biggest of their career.
The band’s song “Mayday” is the No. 1 song on the year-end 2025 Billboard Canada Mainstream Rock chart — a major feat for a group that’s been making music together for well over two decades.
“It’s still so surreal to me that we’ve been around for as long as we have been, and we’ve continuously put out albums that resonate with people.” says Adam Gontier on a Zoom with Billboard Canada.
On the same call, his bandmate and fellow lead singer Matt Walst agrees.
“It’s pretty crazy that more than two decades after the first song was released, we’d have a song that was the No. 1 song in rock in Canada.”
When it comes to 2025 achievements, that’s just one of many for Three Days Grace.
In the U.S., the band has just scored their 20th Billboard Mainstream Rock Airplay No. 1 with “Kill Me Fast,” putting them just one behind Shinedown for the most of all time. Three different songs from their 2025 album Alienation have gone to No. 1.
Their 2003 hit “I Hate Everything About You,” meanwhile, entered Spotify’s Billions Club with more than one billion streams. The band reunited with original lead singer Adam Gontier, and their new reunion tour is selling out arenas across the world.
That’s not something any of the band members would have predicted. Their current wave of rock chart dominance comes after a musical and personal gamble few bands have attempted, and even fewer have done successfully: the decision to power up with both of their lead singers.
Three Days Grace first formed in the ‘90s after Gontier and drummer Neil Sanderson met as ninth graders in high school in the small rural town of Norwood, Ontario.
“As soon as I heard him open his mouth and sing, I was like, I want to be in a band with that guy,” remembers Sanderson.
After an earlier incarnation as a band called Groundswell, the band regrouped with bassist Brad Walst to become a rock trio called Three Days Grace.
Brad’s younger brother, Matt, wasn’t in the band yet — but he was nearby and watching closely. Then only 8 or 9 years old, he grew up around the rise of Three Days Grace and it awakened his own rock star aspirations.
“They’d jam in the basement,” he remembers. “Our neighbors, the Partytons, they’d have parties in the backyard, and one of the first shows [Three Days Grace] played was on a hay wagon. I watched them go from playing that hay wagon to playing arenas.”
The three-piece Three Days Grace moved into what Sanderson calls “this really decrepit basement apartment” in Toronto as teenagers to pursue the band full time.
Matt co-wrote the songs “Scared” and “Let You Down” on Three Days Grace’s 2003 self-titled debut album and auditioned for the band as a teenager shortly after, playing guitar without a pick until his finger bled. But he lost the gig to lead guitarist Barry Stock, who he admits had much better chops than him. “There’s no comparison,” he laughs now. “Barry’s a monster guitar player.”
Instead, Matt formed his own band, My Darkest Days, who were soon discovered by Chad Kroeger and signed to his label, 604 Records. The band had some success of their own, with the 2010 song “Porn Star Dancing” hitting No. 40 on the Billboard Canadian Hot 100.
Meanwhile, things were picking up for Three Days Grace. The band’s angst-filled songs like “I Hate Everything About You,” “Just Like You” and “Never Too Late” and “Animal I Have Become” from their follow-up album, 2006’s One-X, were all charting and building the band a dedicated following of young diehard fans.
The band signed a record deal in 2001, right before Napster disrupted the music industry and began the digital music revolution. Breaking through on rock radio was still a major goal.
Gontier remembers growing up listening to seminal CanRock bands on the radio, like Matthew Good Band, Our Lady Peace, The Tea Party and The Tragically Hip. But they made a conscious choice to sign with an American label and push to make sure their music would also break through outside of Canada — a big reason why they’re still playing throughout the world now.
“We put in a lot of hard work, touring nonstop for years at a time, but if we didn’t have that support from radio, who knows where we’d be now?” says Gontier.
Sanderson says the band doesn’t take the support for granted. It’s a major reason why they could go across America, and crowds would know every word to every song. “We still call the program directors and thank them for playing our music,” he says.
But it wasn’t just the airplay, Sanderson theorizes. It was the honesty and authenticity of their music, which brings cathartic rock riffs and throat-shattering hooks to everyday struggles that audiences can relate to: anxiety, breakups, struggles with mental health and depression.
“We hear all the time that people thought that they were the only ones that felt a certain way until they listened to one of our songs describing how they feel,” he says proudly. “Sometimes we hear that we have songs that saved people’s lives. As an artist that’s aiming for the greatest good, there’s no better feeling than that.”
In 2013, everything changed. The band was at a commercial peak and touring their third album, Transit of Venus, but Gontier was feeling exhausted.
“The amount of work we were doing, paired with my emotional state at the time — I needed to take a break,” he reflects now. “Basically every aspect of my life was in chaos. I had to back out and do the one thing that I thought at the time was going to help me.”
Gontier, who had semi-public struggles with addiction and mental health struggles, made an abrupt decision to leave the band.
His unexpected exit left a massive void that needed to be filled immediately. Three Days Grace turned to a familiar face: Matt Walst. Matt joined the band he once auditioned for, and brought them into a new incarnation.
While Gontier’s raw, anguished grit defined the band’s early intense post-grunge sound, Matt brought a slightly more melodic tone that helped evolve the sound of Three Days Grace into its next era, including albums like Human and Outsider and another string of No. 1 Mainstream Rock hits.
Despite the major overhaul, the band continued as one of the biggest rock bands of the 2010s into the 2020s.
Gontier formed his own band, Saint Asonia, and continued to find success on his own terms, but many fans still held out hope he might one day return to Three Days Grace.
One day Sanderson and Gontier decided it was time to put the past behind them and meet for a coffee in Gontier’s home base of Nashville. They started reminiscing about old times and realized many of the old wounds had started to scab.
“Things change and people change, and the things that you thought mattered don’t anymore,” explains Gontier now.
They made a plan. In 2023, Gontier joined Three Days Grace for a surprise appearance that was initially intended to be a one-off. But it went even better than either of them expected.
“We just saw the look in the eyes of the crowd,” recalls Sanderson. “We were like, okay, this is exciting.”
Matt Walst agreed to the potential of Gontier’s return. But instead of Gontier reclaiming his spot as the lead singer, they’d keep both singers and forge on as a five-piece mega-band.
Their managers were a little more cautious. They said they would only get behind if they proved they could still get in a room and write a song together.
So, they did the same thing they did when they started the band. They grabbed their acoustic guitars, sat around a campfire, and jammed — this time at Stock’s estate in Southern Indiana.
“We’re all small-town country kids that would have bonfires and play guitars,” Sanderson says, remembering how natural it all felt. “Within the first hour of landing, we had a song up and running.”
The song was “The Power.” With Adam Gontier and Matt Walst trading vocals, often line-by-line and harmonizing on the chorus, it shows the two-headed power of their new arrangement.
“Mayday,” their 2025 Billboard Mainstream Rock-topping anthem, followed soon after.
Alienation has brought Three Days Grace to new heights, including a current tour that’s taking them throughout the U.K., Canada, the United States, European countries like Turkey, Italy, France, Bulgaria, Germany, Switzerland and Czechia. “Next year is going to be our biggest year of touring — maybe ever,” says Sanderson.
The new era coincides with a hot moment for rock bands of their era. The year-end Billboard Canada Rock charts are filled with their 2000s peers, from juggernauts like Breaking Benjamin, Linkin Park, Papa Roach and Evanescence to fellow Canadians like Finger Eleven, Big Wreck, Our Lady Peace and The Trews.
“My favorite band in ‘99 was Deftones, and now they’re the biggest they’ve ever been,” says Matt.
Sanderson, who runs a production duo and record label called Judge & Jury with producer Howard Benson, has noticed it too. He’s signed acts like Alien Ant Farm, Hoobastank and Saliva — all bands who peaked in the 2000s and who continue to tour today.
“The state of rock and roll is good,” he says. “I think people are looking for something that’s a little rough around the edges and a little dangerous, not perfectly tuned and perfect sounding. We don’t want to be perfect and I don’t think the fans want us to be perfect either. People want to hear the human in it.”
Now, Three Days Grace are playing for their fans of every era — and their children. While “I Hate Everything About You” has passed a billion streams on Spotify, and Gontier has noticed younger fans using the sound on TikTok. “I guess teenagers must still be breaking up with each other,” he jokes.
Their unique two-frontman dynamic makes the live show instantly compelling. Adam and Matt are not just trading songs; they are sharing vocals and singing harmonies, with each getting a chance to focus on guitar. Their ability to rest and switch roles means they can sustain the heavy touring schedule that will define their future. It’s like a greatest hits show every night.
“I think that this new iteration is the best-ever version of Three Days Grace,” Sanderson says, declaring that it is their permanent lineup moving forward. “We’ve come full circle, and now we’re stronger than we’ve ever been.”
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Keeping track of all the upcoming releases from favorite artists can sometimes be a bit of a challenge. It’s not unusual for musicians to tease an album, then reveal a release date, only for the LP to be delayed for one reason or another (in some cases, multiple times), often without a new release date attached. Then there are albums that are announced mere days before they drop!
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But we’ve got you! Though 2026 has not yet launched, musicians from across genres have already been teasing new projects and announcing album release dates for the new year. And like the last several trips around the sun, we’re keeping a calendar to keep track of all the notable releases of the year.
One of the most highly anticipated upcoming releases is Hilary Duff’s Luck…or Something — her first album in 10 years — which is expected in February. The singer-actress first announced her return to music in September, when she revealed a new label deal with Atlantic Records, as well as new music and a docuseries that will follow her musical comeback.
On the rock front, Megadeth broke fans’ hearts when Dave Mustaine announced — as alter ego Vic Rattlehead, of course — that the band’s final album was on its way, along with a global farewell tour. The album, which arrives in January, will also feature a bonus track with Metallica.
That’s just two of the big releases coming our way in 2026. Fans can also expect new projects from Nicki Minaj, ENHYPEN, Nick Jonas and many more! To help you stay on top of it all, we’ve organized this calendar chronologically by month and week, and have also included a section for albums that have been announced, but do not yet have a release date.
Keep checking back for the latest 2026 album release dates!
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Mariah Carey will perform at the opening ceremony for the 2026 Olympics, as announced Monday (Dec. 15) with a public service announcement from the Queen of Christmas herself.
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In a video posted on Instagram by Carey and the Olympics’ official account, she sits in a glamorous red gown and diamond necklace. “Ciao!” the vocalist tells the camera cheerfully. “Get ready for Milano Cortina 2026.”
“See you at the Stadio San Siro on the 6th of February for the Olympic opening ceremony,” she continues before showing off her Italian language abilities. “Ci vediamo a Milano.”
Another post from the Olympics sharing the news reads that Carey’s performance will “define an unforgettable Opening Ceremony.” “Are you ready?” the caption adds.
Next year’s Winter Olympics will take place Feb. 6-22 in Milan and Cortina d’Ampezzo, Italy, featuring contests across figure skating, skiing, snowboarding and more. They come two years after the 2024 Summer Games, which kicked off with an unforgettable opening ceremony featuring performances from Lady Gaga, Celine Dion — who made her comeback after battling Stiff Person Syndrome for years with a riveting rendition of “Hymne a L’amour” atop the Eiffel Tower — and a heavy metal Marie Antoinette-themed showcase by Gojira.
The news that Carey will take the stage at the 2026 opening event comes right in the middle of her peak season, with her evergreen hit “All I Want for Christmas Is You” now spending its 19th week at No. 1 on the Billboard Hot 100. If it spends just one more week in the top spot, the song will hold a new record for most amount of weeks at No. 1 in Billboard chart history.
See Carey’s announcement about the Winter Olympics below.
When HYBEchairman Bang Si-Hyuk approached Isaac Lee about launching HYBE’s Latin American division in 2023, he says his first reaction was, “I am not the right person for this job.”
Lee had long understood the power of music as a content driver, but he had never run a music company. Two years later, he is in charge of a handful of them as chairman/CEO of the newly named HYBE Americas — which includes North America and Latin America — following Scooter Braun’s departure from the Korean music giant.
In his current role, Lee oversees HYBE Latin America and its operations in Mexico, Miami and Medellín, Colombia, as well as Big Machine Label Group in Nashville, QC Media Holdings in Atlanta and HYBE’s investments with Universal Music Group in artists like KATSEYE.
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Lee, 54, comes to the job as an outsider. Born and raised in Colombia to Russian and Polish Jewish immigrants, his career began as a reporter at Colombian newsmagazine Cambio, then, at the age of 26, as editor-in-chief of the country’s leading newsmagazine, Semana, during a particularly volatile time in the country’s history.
He joined Univision in 2010 and, in 2015, became chief content officer of Univision and Televisa, which included overseeing music programming and launching and acquiring properties for the growing U.S. bilingual population. Then-Univision chairman Haim Saban became a mentor, teaching him the Japanese principle of nemawashi, which involves laying the groundwork and building a consensus on deals before they are formally announced.
When Lee left Univision in 2018, he launched Exile Content, which produced projects for the Latin market with an emphasis on music. An early success was the HBO Max scripted series Vgly about rising regional Mexican artists battling to make it big. (It has been renewed for a third season.) Vgly’s success and Lee’s launch of Exile Music caught the eye of Bang, who acquired the label (but not Exile Content) as an entry point into the Latin market.
Lee spoke with Billboard from his offices in Los Angeles, where he lives with his husband and their two black Labs, Luna and Picasso.
Your involvement in music dates back to the production of a Shakira concert for Semana in 1997, but you never ran a label before joining HYBE. Was that daunting?
Yes, but I also think that music and all our entertainment businesses are changing and evolving so rapidly that nothing is as it used to be. What matters to HYBE is creating a global company focused on intellectual property and the long-term success of that IP. It’s more important to understand that. For the music part, Bang is a genius. I have the best resource internally to be able to answer any question that I have. I have a very powerful A&R department. We have been bringing the right people on board and have a very strong partnership with Universal Music Group. So I’m not concerned about my lack of direct expertise.
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What has surprised you about working for a music company?
The potential of growth that there is, the amount of possibilities that are still untapped and how HYBE’s formula, which has been incredibly successful in Asia, can also be a hit in other parts of the world, as it has demonstrated with KATSEYE. It’s a perfect example of Bang’s vision to take the training and development model of HYBE and create a successful girl group that is conquering markets everywhere. And that will also be happening in India, China, Latin America and expanding in the U.S. and so on.
What’s another example of untapped opportunities?
HYBE is focusing on [identifying] the biggest areas of growth in terms of markets, genres, demographics, and that’s why they are investing in China and India. And they are betting on Latin music, which has a huge potential to grow — to get out of the region and become a global force. Latin music is the most important IP in the Latin content world today.
More than film and audiovisual?
It travels incredibly well. It has the ability to appeal to youth audiences, it can happen in multiple languages, it can have collaborations that are easily made with different markets, and definitely, nothing has been more successful than the Latino artists who have become global sensations, from Bad Bunny coming out of Puerto Rico, Karol G coming out of Medellín and Peso Pluma, who came out of Mexico with a genre that was not even known [broadly] to this world five years ago.
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How exactly do you work with Big Machine and Quality Control?
Both of those labels are under HYBE Americas, and the most important focus for us is, where can collaborations happen and how we can play with our different synergies to do things that have not been done before? When you have Lil Yachty, a QC artist, in the studio, creating content with BTS, you are already reaping the benefits of a strong collaboration, which is all in-house. Some of the best writers today are part of Big Machine’s publishing arm. They are writing music and lyrics for the likes of Sabrina Carpenter and Morgan Wallen. To have that level of resources inside the company is incredibly important, and it allows you visibility and access into different genres other than K-pop. It turns HYBE from an Asian pop company into a global music company that is playing in regional Mexican music, country music, hip-hop, pop, Japanese music and Indian music.
There will be more and more collaboration between each of the labels that HYBE owns. That’s one of chairman Bang’s and [CEO] Jason Lee’s goals, and I am implementing that vision, connecting with all the other areas of the company. You will start to see how Latin America and Japan will be connected, how country music and regional Mexican music are brothers, how Latin rap and hip-hop can do things together. There is no such thing as puritanism in different genres today.
Your first project at HYBE Latin America was creating a Latin pop band, Santos Bravos, which debuted at Billboard Latin Music Week in October.
Yes. Our goal is to adapt the methodology that has worked so well with KATSEYE to the Latin American market. That’s why we established a training and development center in Mexico City. We had an audition project that started with many young boys coming from all over the region and ended up with a group of five from Puerto Rico, Los Angeles, Mexico, Peru and Brazil. I already released the first song, and we are creating a strong fan community in the Americas. The results are making us very happy, and these are just the first baby steps.
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What are you excited about in the non-Latin realm?
I’m incredibly excited with the success of KATSEYE. The second group that’s going to come out in partnership with Geffen, Prelude, is going to be very cool. And our boy band with Ryan Tedder is going to be a rocket. Those are all projects signed to HYBE Americas.
Does chairman Bang need to approve all new signings to HYBE Americas?
Everyone has the autonomy to do whatever they think is right. Now, it would be a lack of judgment if people didn’t use him as a resource. It’s an advantage, not an imposition.
What can you offer an artist that you sign now?
Success. The batting average of HYBE is incredible.
Does HYBE Americas provide any support to the company’s K-pop operations?
They don’t need us to help create successful groups. But we are here to be their anchor support when they visit and tour the Americas and to be the best possible marketing and promotion arm of their music and content.
You are known for taking risks. What do you say no to?
I say no to things that cannot scale or are not sustainable. I trust my gut, but I do make decisions very much based on research. I’m very into data and research and identifying trends. It’s something I’ve done all my life. I have a very close relationship with Luminate. When something is mainstream, it’s too late.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-12-15 15:32:472025-12-15 15:32:47Why HYBE Is Betting Big on Latin: Isaac Lee on the K-Pop Giant’s Next Global Growth Engine