Universal Music Group (UMG) announced Tuesday (Feb. 3) that Bruce Resnikoff has been promoted to chairman of the company’s global catalog division, Universal Music Enterprises (UMe). Stepping into his previous role of president & CEO is Jamie Krents, who will also continue serving as president & CEO of UMG’s Verve Label Group.

Resnikoff, who joined UMG in 1983 after being hired in a business and legal affairs role at MCA Records, will aim to expand UMe’s estate management while also focusing on acquiring name and likeness, recorded music and audiovisual rights of artists and catalogs. He will continue to work with and advise UMG artists “with whom he has deep and long term relationships at UMe,” according to a press release.

Resnikoff founded UMe in 1998 following the merger of Universal and PolyGram and also served as president & CEO of Verve Records from 2008 to 2011. In his role at UMe, he established UMG’s recent forays into estate management. He has also produced or executive produced documentaries about John Coltrane, Donna Summer, James Brown and A&M Records and was recently announced as a co-producer on a new CNN Original Series featuring Fred Armisen that will offer a look into the Universal Music Group vaults. He’s additionally a lead producer on Sinatra, The Musical, which is set to premiere on London’s West End in June.

In filling the president and CEO role vacated by Resnikoff, Krents will “accelerate the development of progressive campaigns using the latest advances in digital and direct-to-fan marketing,” the release adds. Like Resnikoff, Krents is a longtime UMG executive, having started at the company as a temp in 1998 before working his way up to Verve president and CEO in 2024. His purview includes all of Verve’s labels, including Impulse! Records, Verve Records, Verve Forecast, Decca Records US, and label partners Decca Classics, Deutsche Grammophon, Hyperion and ECM. He is now overseeing a year-long celebration of Verve Records’ 70th anniversary that encompasses reissues, merch and live events.

“Bruce is a brilliant executive who defined the modern catalog business, always evolving new ways of championing iconic recordings and the world’s most influential artists,” said UMG chairman & CEO Lucian Grainge in a statement. “He established UMe and built it into the industry’s most successful catalog division, so I’m delighted he’s taking on this new role to help us expand into exciting new areas. Bruce and Jamie already share a strong partnership, and Jamie’s inventiveness and artist-first approach make him an ideal leader to further strengthen UMe.”

Added Resnikoff, “UMe carries the responsibility of amplifying great artists, their culture-shaping stories, and a catalog of classic albums. I’m excited to continue pushing UMe forward, working alongside Jamie to develop fresh ways to grow our artists’ careers, fanbases, and legacies.”

“Both UMe and Verve share a deep commitment to artistry and originality,” said Krents. “I’m honored to take on this expanded role, working with Bruce and building on his leadership and vision, as we continue to invest in timeless talent, and develop new initiatives to help our artists deliver lasting cultural and commercial impact.”

HARDY secures a third total and consecutive week at No. 1 on Billboard’s Country Airplay chart (dated Feb. 7), as “Favorite Country Song” drew 31.6 million audience impressions Jan. 23-29, according to Luminate.

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The track marks HARDY’s fourth Country Airplay No. 1 as a recording artist and his first to reign for multiple weeks. It’s also his longest-leading hit overall, encompassing both leaders as a performer and those as a cowriter for other artists, surpassing the two-week chart-toppers “Single Saturday Night” by Cole Swindell (2021) and “God’s Country” by Blake Shelton (2019). In total, “Favorite Country Song” is the Mississippi native’s 15th No. 1 as an author. Kenny Chesney, Florida Georgia Line and Morgan Wallen, among others, have also led with HARDY cowrites.

With Country Airplay No. 1s both as an artist and a songwriter, HARDY tells Billboard that stepping further into the artist role has clarified how broadcast radio responds to his material. “I appreciate when I can give radio a very delicate subject, or a very touchy subject, or a dark subject and a station is like, ‘Dude, this song is amazing — we love that you go for it,’” he notes. “You just don’t hear that as a songwriter but I get to hear it more directly as an artist.”

As for the three-week Country Airplay command for “Favorite Country Song,” “I don’t [track] all the ‘inside baseball’ on purpose,” HARDY says. “I’d drive myself crazy if I was talking to my radio team and label every day. They worked really hard; I just did everything I could to maintain those relationships and it turned into a hit.”

Fan response was the clearest signal that the song might behave differently. “Realizing how quickly the fans were singing it back to me was the change,” HARDY adds. “Seeing them pick up on it so fast, I knew it was going to be different.”

Meanwhile, reigns of three weeks or more on Country Airplay remain in the minority. Of the 166 No. 1s from 2020 to the present, just 31 have held the summit for at least three weeks. Five did so in 2024, following seven in 2023, five each in 2022 and 2021 and two in 2020. Two record-setting titles in that span stretched their runs to double digits: Nate Smith’s “World on Fire” (2023-24) and Wallen’s “You Proof” (2022-23).

That’s ‘Better’

Max McNown lands his first Country Airplay top 10 with “Better Me for You (Brown Eyes),” rising 13-10 with 15.5 million in audience (up 8%). The song reached No. 10 on Adult Pop Airplay in December.

‘Gary’ Gets It Done

Stephen Wilson Jr. makes his Country Airplay debut with “Gary” at No. 55 (829,000, up 32%). Inspired, in part, by his blue-collar upbringing in Indiana (in the town of Seymour, about 200 miles southeast of Gary), the self-penned song traces back to a church marquee Wilson spotted while driving, listing memorial details for a man named Gary. The name stuck, becoming a vessel for an imagined life shaped by the working-class figures Wilson observed growing up.

A former Mars Inc. research and development scientist — he helmed the launch of dog chew Dentastix — Wilson has a history of building things designed to stick around.


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Addison Rae was just sittin’ at a game sipping Diet Pepsi in Uber Eats’ new Super Bowl commercial when Matthew McConaughey tried to rope her into his ongoing quest to convince Bradley Cooper that football is nothing but a ploy for companies to sell food — a conspiracy theory she wants nothing to do with.

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The TikToker-turned-singer is one of several famous faces taking part in the food delivery service’s customizable ad campaign for the Big Game this year, as revealed Tuesday (Feb. 3). On the Uber Eats app, fans can pick and choose different scenes — including Rae’s — to create their own commercials based on the one set to air during the Super Bowl Sunday, in which the Interstellar star drives the A Star Is Born actor crazy by constantly pointing out all the food terminology that pops up in the sport.

In an example of the build-your-own function, the Grammy nominee pops up during a scene in which McConaughey and Cooper attend a Philadelphia Eagles game. “Not every food reference means they’re actually trying to sell you that food,” Cooper tells McConaughey, who ropes Rae in by saying, “You’re right, sometimes they’re selling you beverages — singing the song, huh?”

The camera then cuts to Rae drinking the namesake of her breakthrough hit, “Diet Pepsi,” which reached No. 54 on the Billboard Hot 100 in 2024. “Don’t drag me into this,” the Thanksgiving actress tells him.

Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack and Sourdough Sam also filmed scenes from which fans can pick and choose while assembling their own Uber Eats commercial leading up to the ultimate showdown between the Seattle Seahawks and New England Patriots on Sunday. Featuring Bad Bunny as halftime show headliner, the 2026 Super Bowl will begin at 6:30 p.m. ET at Levi’s Stadium in Santa Clara, Calif.

Her partnership with Uber Eats comes shortly after Rae attended this year’s Grammys on Sunday (Feb. 1), joining fellow nominees Olivia Dean, sombr, Leon Thomas, The Marías, Alex Warren, Lola Young and KATSEYE in performing in a best new artist medley. Rae sang “Fame Is a Gun” from her Billboard 200 No. 4 debut album, Addison, during the showcase, shortly after which the award went to Dean.

Watch Rae’s cameo in one of the possible Uber Eats commercial combinations above.


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Fifteen years after being folded into RCA Records, the influential hip-hop, R&B and pop label JIVE Records is being relaunched as a standalone frontline imprint under Sony Music’s RCA, with former UnitedMasters executives Mike Weiss and David Melhado named co-presidents.

According to a press release, the revived JIVE aims to honor the label’s storied legacy while reimagining its role for today’s music landscape. The new iteration will focus on signing and developing artists across genres, guided by what the company describes as a bold, artist-first creative approach.

Weiss, the son of longtime Jive leader Barry Weiss, and Melhado arrive after successful tenures at UnitedMasters, where they helped drive what’s described as a “holistic artist development model.” During their time at the company, they worked with artists including Brent Faiyaz, NLE Choppa, BigXthaPlug, FloyyMenor and Ekkstacy, among others.

“JIVE Records is deeply personal to me—it shaped entire generations and the way I learned this business,” said Weiss in a statement. “Relaunching this iconic label allows us to carry forward JIVE’s legacy of creative and operational excellence while proving that major labels can deliver both innovation and fairness for artists.”

Melhado added that the relaunch reflects his career-long focus on building artists from the ground up, “which has shaped my perspective on this business and what artists need to build lasting careers.” He called working with Weiss to relaunch the imprint an “opportunity to honor JIVE’s independent spirit and double down on developing artists while shaping culture.”

Founded in 1981 by Clive Calder as part of the Zomba Group, Jive rose to prominence in the 1980s and 1990s through its key role in hip-hop, R&B and pop. The label released bangers by DJ Jazzy Jeff & The Fresh Prince, A Tribe Called Quest and Too Short, later expanding into major pop successes with the Backstreet Boys, *NSYNC and Britney Spears. Following Sony’s acquisition of BMG, Jive was folded into RCA during a 2011 restructuring.

JIVE Records will operate out of Sony Music’s New York headquarters, with Weiss and Melhado reporting to RCA Records Chairman and CEO Peter Edge and COO John Fleckenstein. Edge called the relaunch “a natural evolution—and a poetic way to revive a label that has been at the forefront of hip-hop and pop.”

Fresh off her best pop solo performance win at Sunday night’s (Feb. 1) Grammy Awards, British sensation Lola Young will take the stage on March 15 for the 34th annual Elton John AIDS Foundation Academy Awards viewing party in West Hollywood, Calif.

According to a release announcing the gig, the “Messy” singer — who is also nominated for five Brit Awards this year — will play some of her biggest hits, “bringing her raw storytelling, powerhouse vocals and unmistakable edge to one of the most iconic events on the Oscar calendar.”

“It’s been incredible getting to know Elton and David, and I’m grateful for the support they’ve shown my music,” said Young ‚ whose “Messy” reached No. 14 on the Billboard Hot 100 singles chart — in a statement. “Performing at the Foundation’s Academy Awards Viewing Party feels like a special moment in today’s world. Their work to support communities who need it most is so important to me, and I’m proud to be part of a night that helps make a meaningful impact.”

The annual viewing party, hosted by John and husband David Furnish raises funds to support the Foundation’s crucial work to end HIV transmissions and tear down the stigma around the epidemic. The night will be co-hosted by Emmy- and Tony-winning actor Neil Patrick Harris and his husband, chef/author David Burtka.

“To honor the more than 40 million people living with HIV around the world, we cannot wait to gather once again with our friends and supporters to raise much-needed funds for our lifesaving programs,” John said in a statement. “Over the years, this stage has welcomed extraordinary young artists I have championed like Chappell Roan, Sam Fender, Gabriels, Rina Sawayama, Brandi Carlile, Dua Lipa and many more — big voices that have gone on to shape culture and move the world. This year, we’re thrilled to continue that tradition with Lola Young, a truly remarkable talent. It’s such an exciting time for new British artists, and Lola’s sheer brilliance has put her right at the forefront globally.”

Among the benefit chairs and committee members expected to attend are: Patricia Arquette, Sophia Bush and Ashlyn Harris, Brandi Carlile and Catherine Shepherd, Chris Colfer, Lana Condor, Tiffany Haddish, Colton Haynes, Christina Hendricks, Tove Lo, Melanie Lynskey and Jason Ritter, Eric McCormack, Keke Palmer, Orville Peck, Michaela Jaé Rodriguez, Sharon Stone and designer Donatella Versace.

After the Trump administration moved to halt funding for its crucial PEPFAR HIV/AIDS relief program overseas last year and Congress rejected a Republican House bill that would have wiped out more than $1.7 billion in funding for domestic HIV prevention programs this week, Anne Aslett, CEO of the Foundation, said that the fight is still ongoing and there is much left to do.

“HIV is not over, but we have the tools to end AIDS,” said Aslett. “We fund where others won’t, reach communities too often ignored, and scale solutions that work. Since 1992, this community of supporters, partners and advocates has raised nearly $124 million because we refuse to let anyone face HIV alone. The Academy Awards Viewing Party is more than a celebration. It’s how we turn bold action into real progress, and we won’t stop until this epidemic is over.”


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Travis Scott was named Oakley’s chief visionary last year, and it’s only fitting that his music provides the soundtrack to the sunglasses company’s first Super Bowl commercial.

Scott took it back to the chaos of his Utopia opener “Hyaena” — which peaked at No. 14 on the Billboard Hot 100 in August 2023 — for the pair of adrenaline-inducing clips that star streamer IShowSpeed, former NFL star Marshawn Lynch, Spike Lee, Sky Brown, Sunny Choi, Kate Courtney and golfer Akshay Bhatia.

“This partnership has been really exciting for me. I need gear that fits my pace, and the Oakley Meta glasses let me capture moments and listen to music hands-free without breaking my flow,” Speed said in a statement on Monday (Feb. 2). “Everything’s hands-free, locked in and designed to fit naturally into how I move.”

The ad debuts the Oakley Meta Vanguard glasses, which combine athletics with performance and style while pushing the envelope of AI technology’s possibilities.

Scott has been a fan of Oakley and has even rocked the sunglasses during plenty of performances. The company tapped La Flame as the first-ever chief visionary in June, which will find him lending his trendsetting taste to Oakley products.

“I’m inspired by what people think can’t be done. It’s about pushing culture and reworking ideas to see how far they can go,” Scott said in a statement at the time. “Oakley’s design game is next level, and I had to be a part of that. We’re building something that blends legacy with the future — this is just the beginning.”

The Oakley ads will debut separately in the first and third quarters of Super Bowl LX on Sunday (Feb. 8). Watch the clips below.


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The Grand Ole Opry will help celebrate the 25th anniversary of the RIAA 8x Platinum-certified O Brother, Where Art Thou? soundtrack on Feb. 28 with a special Opry show.

Billy Strings, Alison Krauss, Dan Tyminski, Alaskan Sunnyside Sisters, Chris Thomas King, Colin Linden, and Del McCoury will perform during the special event, as will Emmylou Harris, Fisk Jubilee Singers, Jerry Douglas, Molly Tuttle, Old Crow Medicine Show, Sarah Jarosz, The Fairfield Four, The Whites and Tim Blake Nelson.

T Bone Burnett produced the December 2000-released soundtrack, assembling a group of top-tier artists including Krauss, The Whites, Ralph Stanley, The Cox Family, Harris, Gillian Welch and more, creating a sampler of old-time music styles delivered with musical expertise and homespun elegance. The soundtrack sparked a revival of roots music styles, placing a spotlight on bluegrass, blues, folk, gospel and country, and reintroducing traditional American roots music to audiences.

The 2000 Cohen Brothers film starred George Clooney, John Turturro and Tim Blake Nelson as escaped convicts in rural Mississippi during the Great Depression.

The O Brother, Where Art Thou? soundtrack reached No. 1 on the Billboard 200 chart, and won a Grammy for album of the year. The set was also named album of the year at the CMA Awards, ACM Awards and the IBMA Bluegrass Music Awards, and also spurred a series of musical tours.

Tyminski was Clooney’s “Soggy Bottom Boys” singing voice on songs including “Man of Constant Sorrow,” a track that was originally recorded in 1917 by Dick Burnett. Elsewhere, standout performances included Stanley’s rendition of “O Death,” Krauss’s “Down to the River to Pray” and the collaboration of Harris, Welch and Krauss on “Didn’t Leave Nobody But the Baby.”

Lost Highway Records will mark the 25th anniversary of the iconic soundtrack by releasing a vinyl, gatefold edition on Feb. 20. The Hatch Show Print Shop will also issue an exclusive 25th anniversary O Brother, Where Art Thou? poster that will be available in the Opry Shop.


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Esaú Ortiz, one of Billboard’s Latin Artists to Watch in 2026 and two-time Premio Lo Nuestro nominee, kicks off the year with an exciting initiative designed for content creators, Billboard can exclusively reveal Tuesday (Feb. 3). 

The Retro Bélico Influencer Program — named after the subgenre Ortiz pioneered, which came to him when he was listening to disco music at a party – is a content creation boot camp focused to “accelerate the growth of music commentary content on social media and empower creators with innovative creative tools. It also seeks to deepen the creative narratives of Mexican-American culture, with special emphasis on his sophomore studio album, Discontrol,” according to a press statement.

Released in October, Discontrol showcase’s Ortiz’s more nuanced approach to regional Mexican music, where he fuses disco, rap, cumbia, pop and ballads powered by Mexican music instruments. 

The 14-track set is also home to his viral hit “Triple Lavada,” which includes a remix featuring Luis R. Conriquez, Alemán, Óscar Maydon and Victor Mendivil that earned Ortiz his first top 10 on any Billboard chart when it peaked at No. 9 on the Hot Latin Songs chart last year. The star-power collab also peaked at No. 12 on the Billboard Global Excl. U.S. chart and at No. 17 on the Billboard Global 200 chart.

Now, with his new initiative in partnership with Homegrown Mafia, content creators will have the freedom to develop their own narrative concepts around any of the tracks from Discontrol. Participants will also receive exclusive early access to new music, a Retro Bélico creative kit, workshops with industry professionals, access to Sony Music Latin and Homegrown Mafia events and a monetary stipend.

Under his Retro Bélico Influencer Program — which will officially begin Feb. 25 and run for six weeks — the Monterrey-born artist hopes to give participants a firsthand look at the music industry, offering networking opportunities and potential partnerships.

Applications are now open for Mexican content creators in the U.S. or U.S. creators of Mexican descent until Feb. 13. Click here for more information.


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Rockabye Baby is back, all right! And this time, the music brand is taking inspiration from the Backstreet Boys for its latest lullaby covers album.

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As Billboard can exclusively announce on Tuesday (Feb. 3), Rockabye Baby will drop its Lullaby Renditions of Backstreet Boys on Feb. 13, featuring bedtime-ready reimaginings of Billboard Hot 100 top 10 smashes such as “Everybody (Rock Your Body),” “Show Me the Meaning of Being Lonely” and “Quit Playing Games (With My Heart).” Rockabye Baby shared its soft, xylophone-led version of “I Want It That Way” on Jan. 30, and followed it up with an adorable animated visual that Billboard is premiering.

'Rockabye Baby!' Lullaby Renditions of Backstreet Boys cover

‘Rockabye Baby!’ Lullaby Renditions of Backstreet Boys cover

Rockabye Baby!

The Backstreet Boys lullaby album joins a long line of Rockabye Baby collections paying homage to music’s biggest stars. In 2025, the brand unveiled gentle takes on music by BTS, Billie Eilish, Ariana Grande, Linkin Park and more.

The Backstreet Boys have a busy year ahead, with a six-night residency at Merkur Spiel Arena in Düsseldorf, Germany, scheduled for September. In May, the group will headline BottleRock Napa Valley alongside Lorde, sombr, Foo Fighters and more.

Watch the “I Want It That Way” visual and full tracklist for Lullaby Renditions of Backstreet Boys by Rockabye Baby below.

Lullaby Renditions of Backstreet Boys tracklist:

  1. “Everybody (Backstreet’s Back)”
  2. “I Want It That Way”
  3. “As Long As You Love Me”
  4. “Larger Than Life”
  5. “Christmas Time”
  6. “Just Want You to Know”
  7. “Incomplete”
  8. “All I Have to Give”
  9. “Shape of My Heart”
  10. “Don’t Go Breaking My Heart”
  11. “Drowning”
  12. “Quit Playing Games (With My Heart)”
  13. “Show Me the Meaning of Being Lonely”


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Zendaya is madly in love, possibly for the first time, in the trailer for her upcoming dark rom-com The Drama. But in keeping with the outré vibe of envelope-pushing independent film studio A24 (Midsommar, I Saw the TV Glow), her meet-cute with beloved Robert Pattinson‘s Charlie Pattinson starts to go south as the two plan their wedding with a dark cloud hanging over the proceedings.

The two-minute trailer for Norwegian writer-director Kristoffer Borgli’s (Dream Scenario) latest opens with the happy practicing their first dance just days before their wedding and nervous groom Charlie sweating over his speech. We see glimpses of the first blush of their love story as Charlie struggles to put into words Louisiana bookstore clerk Emma’s (Zendaya) signature honking laugh, which he finds cute, but which co-star Mamoudou Athie (Archive 81), describes as “repulsive.”

Co-star Alana Haim playfully grills Emma about Charlie being her first love and/or crush at age 30, but things turn not so funny when the two couples share a radical honesty game of “what’s the worst thing you’ve eve done?” at dinner and Emma reveals something that shocks them to their cores.

We don’t hear what she reveals, but after Emma shares her secret the table turns silent as Haim says in shock, “are you serious?” and British museum director Charlie eeks out a grim, nervous laugh. Despite her meek apology, Haim angrily shouts, “Emma, what the f–k?”

The rest of the trailer finds Charlie obsessing about Emma’s secret as the couple’s joy turns to awkward silence, tears, car crashes and Emma pulling a kitchen knife on her beloved. You know, typical pre-wedding jitters.

The movie is the first of three times film goers will see Zendaya and Pattinson on the big screen this year, with the duo showing up again on July 17 in Christopher Nolan’s sprawling The Odyssey and again on Dec. 18 in the anticipated third part of the Dune epic. Zendaya will also be back on the small screen in April for the third season of HBO Max’s Euphoria.

Watch The Drama trailer below.


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