Japanese boyband JO1 hits the lanes with Tetris Kelly, discussing their latest project, how they’re pioneering a new genre and bringing it to Los Angeles at Jingle Ball. Have some fun with the guys as they go head-to-head against each other for bragging rights!

Tetris Kelly:

I’m scared.  All right, man, look who it is.

JO1:

Hey.

That’s what I’m talking about. What’s up? All the way to Pins in Studio City. JO1, what’s up, guys? Good to see you. Are you guys ready to do some bowling today?

JO1:

Oh my gosh, yes.

All right. I don’t know who’s good and who’s not. But, you know, we gotta make this game happen. I don’t think our shoes are gonna work though. So, let’s go get some shoes.

JO1

Okay. Yeah!

Keigo Sato:

9.5.

Junki:

Yeah. 43. Let’s get in line.

So, you say. . . What is it? What are y’all using you’re saying 41?

Sho:

41, yonju.

It’s like, that’s not American sizes though, is that. . . Like, they do different numbers?

Sho:

Oh, yeah. 

Junki:

No, no. That’s not in Japanese size.

Is it? Oh, is it diff-. . . So he knows, though. Oh, yeah, it’s right here on the bottom. Oh, I-. . . I’m learning something new. All right, guys. So, there’s 10 of us. We gotta do teams five on five, but how we gonna pick it?

Sho:

Oh. Pick? The Keigo and Rukie are the best bowlers-

Oh, y’all are the best.

Sho:

In our team. Best bowler. 

Junki:

Best score is 200. 

Sho:

230.

Oh my god. And you too?

Keep watching for more!

The value of global music copyright has nearly doubled over the past decade, reaching an all-time high of $47.2 billion in 2024, according to a study conducted by Pivot Economics founder and former Spotify chief economist Will Page. That’s up from some $25 billion in 2014, and encompasses revenue from record labels, publishing and songwriting around the world, showcasing the value of musical works on a global basis.

Page’s analysis comes with the help of IFPI, CISAC and ICMP, as well as a MiDIA survey of over 250 publishers and direct contributions from rights holders and streamers, according to his paper. Within that $47.2 billion figure, Page breaks it out as $29 billion from labels (up 5%), $13.6 billion from songwriter collective management organizations (up 8%) and $4.6 billion from direct publisher revenues (down around 1%), with the overall figure growing 5.2% year over year. Yet overall, growth has slowed; from 2022 to 2023, for example, the value of global copyright had grown 11% year over year, compared to the 5.2% growth this year.

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Within that, there are some trends Page picks out — perhaps most notably, that value is growing faster for publishers (up about 6% year over year) than for labels (up about 5% year over year). Page puts that down to the faded effects from the pandemic, during which streaming exploded, as well as the fact that while streaming volume continues to grow, streaming revenues are slowing. That’s largely due to more lucrative “rich four” markets — which he names as North America, Europe, Australia and the Asian collective of Japan, Korea, Hong Kong and Singapore — accounting for 87% of streaming revenue despite just 59% of streaming volume, while emerging markets see big volume increases yet modest jumps in revenue. That bucks conventional capitalism trends, but holds true across different regions, which he outlines in the report.

But the comparison to a decade ago raises other points that stand out, particularly “how it illuminates the causes and consequences of fair division — that is, the split between record labels and artists on one side, and songwriters, publishers, and their CMOs on the other,” Page writes. A decade ago, before streaming had truly taken over and while the industry was in the depths of its drastic downturn in sales and downloads, the publishing world was still bringing in record collections, bringing the global value of copyright between the two sides to a near 55-45 split in favor of labels and artists, close to parity. Streaming’s rise — and the resulting explosion of record label revenues — has tipped that scale back to 62-38 in favor of labels and artists a decade on.

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Another notable trend: the U.S. market has gotten more dominant as copyright value has skyrocketed globally, not less. In 2011, the year Spotify debuted in the U.S., Page notes that the U.S. accounted for 27% of the share of global record label revenues, which at that time IFPI reported as $16.5 billion. In 2024, as record label value has doubled to $29 billion, the U.S. accounts for 38% of that figure — suggesting that the U.S. is not just still the most lucrative region in the world, but is becoming more so. “Make it there,” his report notes, “and you can make it anywhere.” He also dives into the trend of “glocalization” — local-language music succeeding on a global scale, a term he himself coined several years ago — and highlights particular success in markets like Denmark, Brazil and Korea as notable examples in different ways.

Yet the road ahead is not linear, and there are reasons for concern that the value will not double in another decade. The elephant in the room is the rise of AI, which will have effects on copyright value that are difficult to predict at the moment, given the uncertain legal and technological frameworks that currently exist. But other challenges to fully understanding the true value of copyright remain in the many gaps in global reporting that still exist, as well as potential slowdowns for publishers ahead that would mimic the one being experienced by labels now. 


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Bag charms are all the rage as of late.

Adorning your bag in little bits and bobs, decking out your digs for some textural fun. We’ve seen a bunch of musicians taking part in the trend from BLACKPINK’s Lisa and Jisoo wearing a few bag charms on their designer bags, to Dua Lipa who Jane Birkin-afied her Hermes bag with scarves and little bits and bobs. A charm we’re constantly seeing as of late is the Jellycat’s Bashful Bunny Bag Charm and it’s currently on sale at Amazon. The little bunny charm is so popular that it’s been spotted on Jisoo’s bags a couple of times. If you’ve been waiting to get into the bag charm craze, then this is your sign to start.

We’re quite partial to the pink and beige options of the charm, retailing for just $56.87. The plushie is made of an ultra-soft faux-fur fabric and features floppy ears, a cotton tail and a keyring attachment for attaching to bags and totes, following in the footsteps of K-Pop idols and musicians alike, or your keys to add character to your everyday accessories.

If you’re not a fan of Labubus, then this Jellycat charm is the next best thing to gift the trinket-lover in your life. It also doubles as a sort of emotional support plushie that you can take with you whenever your day leads you. The full-sized Bashful Bunny in pastel hues is also a smash hit, available on Amazon for $39 and up, depending on the color. These bag charms and cuddly stuffed animals are an easy gifting idea for Christmas, birthdays and all life’s little celebratory moments in between.

Jellycat, BLACKPINK, Jisoo, plushie, keyring, bag charm, bunny, trinket

Jellycat Bashful Beige Bunny Bag Charm

$56.87 $59.99 5% off

Buy Now On Amazon

A beige bunny bag charm.


Jellycat, BLACKPINK, Jisoo, plushie, keyring, bag charm, bunny, trinket

Jellycat Bashful Viola Bunny Stuffed Animal

A lavender bunny plushie.


Another fun option we’ve spotted on K-Pop idols’ bags is this Pokémon Center Eevee Adventure Partners Plush Key Chain, a classic bag charm from the world of Pokémon. Similar to the Jellycat model, this accessory features a plushie Eevee attached to an easy to clip on keyring. It’s also on sale for $30.56. Bag charms are playful and textural, turning any boring and basic bag into something you’ll actually want to wear.

Jellycat, BLACKPINK, Jisoo, plushie, keyring, bag charm, Eevee, trinket, Pokémon

Pokémon Center Eevee Adventure Partners Plush Key Chain

$30.56 $32.14 5% off

Buy Now On Amazon

An Eevee plushie bag charm.


BTS’s V, NCT’s Taeyong and Jaemin and i-dle’s Yuqi are just a few notable stars that have been seen wearing or displaying their Jellycat acquisitions. All of these idols have been partial to the bunny or bear models. Most notably, Yuqi released a special song called “Happy Space” in collaboration with Jellycat for the character Bartholomew Bear’s birthday. When it comes down to Yuqi’s most-used style, it’s also the Bashful Bunny Stuffed Animal, but in the shade Cranberry. You can find her vibrant stuffed pick on Nordstrom, currently retailing for $50.

Jellycat, Yuqi, i-dle, plushie, keyring, bag charm, bunny, trinket

Jellycat Medium Bashful Bunny Stuffed Animal

A red bunny stuffed animal.


While the NFL playoffs haven’t even started, the players in the entertainment surrounding Super Bowl LX in February are already drafted.

On Thursday (Dec. 18), Bay Area event producer Non Plus Ultra announced a pair of Super Bowl LX weekend shows at San Francisco’s Pier 80, 40 miles north of where the game is happening at Levi’s Stadium in Santa Clara, Calif., on Feb. 8, 2026.

Calvin Harris and Diplo will both play Pier 80’s 200,000 square-foot Warehouse on Friday, Feb. 6, in a space that has been used for electronic music events since 2022 as part of the annual Portola festival. (The Warehouse is also hosting a pair of New Year’s Eve shows later this month with Skrillex and Four Tet and Swedish House Mafia.) The double-header with Diplo and Harris is being dubbed “The Lineup,” with tickets going on sale Friday, Dec. 26 at 12 p.m. PT, after a presale that begins at 11 a.m. PT.

The next day, Feb. 7, T-Pain and Sean Paul will also both play Pier 80 for a previously announced event being called “R&B and Ribs.” Tickets for this show are on sale now.

The NPU Live events brand officially launched earlier this year, producing a Khalid in Golden Gate Park in the fall along with events in Napa Valley. The company’s suite of venues includes San Francisco’s Midway, The Mint and the Palace of Fine Arts.

“For me, this is a full-circle moment,” Non Plus Ultra and NPU Live CEO Jordan Langer says in a statement about the February shows. “A life-changing moment in my career was producing a big event associated with the world’s most watched football game in Miami. Now, almost 20 years later that same occasion gives me the chance to showcase what the NPU Live brand is all about – unforgettable music and moments in extraordinary spaces.”

Of course, along with the flurry of events happening around the game, Super Bowl LX itself will feature a halftime show performance by Bad Bunny.

Country star Dierks Bentley will headline the Vrbo Fiesta Bowl’s Fan Fest prior to the Jan. 8 College Football Playoff (CFP) semifinal game at Glendale, Arizona’s State Farm Stadium.

Fifteen-time Grammy nominee and Arizona native Bentley will appear on the inaugural Vrbo Sound Stage, marking the first time the annual Fan Fest has featured a national level musical act.

“Hosting a College Football Playoff semifinal demands that we go big on and off the field – creating memorable experiences for our fans,” said Fiesta Sports Foundation (FSF) executive director & CEO Erik Moses in a statement. FSF is the umbrella organization the produces the Vrbo Fiesta Bowl, Rate Bowl, Vrbo Fiesta Bowl Parade and a number of other year-round events.

FSF worked closely with Jesse Collins Entertainment (JCE), best known for producing the Grammy and Emmy Awards, in booking Bentley. JCE is also helping with production and creative execution, as well as the broadcast coordination with ESPN, which will air the game. “Teaming with Jesse Collins Entertainment allows us to take our pregame presentation to the next level,” Moses said. “Fans should take the afternoon to come out early as we deliver a pregame experience that matches the moment and the magnitude of the game on the field.”

“It’s always a great time playing in Arizona and there’s nothing like the energy around college football,” said Bentley in a statement. “We’re looking forward to being part of the Fiesta Bowl and will have a blast getting the party started!”

The family friendly Fan Fest, which starts at 12:30 p.m. on game day just outside of the stadium, also features music, interactive games, sponsor activations and food & drink. Fan Fest, including Bentley’s performance, is free, though attendees can also opt to purchase entry to Club ’71, an area adjacent to the stadium that allows an elevated experience to view the concert.  

Grammy-nominated duo The War & Treaty, also booked in collaboration with JCE, will perform the National Anthem to kick off the game.  

The Fiesta Bowl features the winners of the CFP quarterfinal at the Dec. 31 Goodyear Cotton Bowl and CFP quarterfinal at the Jan. 1 Allstate Sugar Bowl. The winner of the Fiesta Bowl will play the winner of the Jan. 9 Chick-fil-A Peach Bowl in the Jan. 19 CFP championship.

Prior to the Fiesta Bowl, Bentley, who released his 11th studio album, Broken Branches, in June, will play New Year’s Eve Live: Nashville’s Big Bash on CBS on Dec. 31.

It’s a proverbial December to remember for KISS’ original drummer, Peter Criss.

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Consider that in a span of two weeks the drummer, singer and songwriter received a Kennedy Center Honor with the band (which will be televised Dec. 23 on CBS), is releasing his first new album in 18 years on Friday (Dec. 19) and, come Saturday (Dec. 20), celebrates his 80th birthday. It’s all a “never in my wildest dreams” proposition, Criss says, and proof that the Catman isn’t nearly out of lives yet.

“I’m not tooting my horn, but I really worked hard for this,” Criss tells Billboard via phone from his home in New Jersey, where he recorded portions of the new Peter Criss album. “I started at 10 years old. I’m a musician and always a musician first. I’m about music, not about anything more than that. So I never expected all of this. I thought the Rock and Roll Hall of Fame (induction, in 2014) was, ‘Holy mackerel…’ This is just a blessing from God.”

Criss, who was born George Peter John Criscoula and raised in Brooklyn, actually started work on Peter Criss during 2008, shortly after the release of his fifth solo album, One For All, in the summer of 2007 but shelved the recordings at the time. During the pandemic, however, guitarist and co-writer Mike McLaughlin phoned and said, according to Criss, “‘Cat, you should listen to that album we started. It’s a good album.’ I started listening and, ‘Yeah, this is a really good album. We’ve really got something here.’” That notion was also supported by his friend, current Mötley Crüe guitarist John 5, whom Criss considers “like my son.”

“I was in California and played it for Johnny and he said, ‘Peter, this is a great album. You’ve got to finish it.’ ‘You really love it, John?’ ‘Are you serious? Yeah! I want to be on it!’ So, ‘OK, I guess we’re gonna do this.’”

Criss and co-producer Barry Pointer wound up deconstructing the 2008 recordings, keeping the drum tracks Criss had laid down at the time but bringing in McLaughlin and bassist Billy Sheehan to record new parts and adding keyboards by longtime friend Paul Shaffer and backing vocals. John 5 plays on three of the 11 tracks, and Criss replaced all of his scratch vocals during the past couple of years. The album’s package design was done by Matt Montgomery, aka Piggy D. of Marilyn Manson and Rob Zombie’s bands, who also plays bass on the track “Cheaper to Keep Her.”

“I put my heart and soul into it,” Criss says. “My voice, I’m still singing like a bird; boy am I lucky. I felt I was in control and I was enjoying myself; you can hear me laughing on the record. We all had a great time, and we all had a part in it. It was like having a dream band. You can feel it in the music. It was just really wonderful. I haven’t had the experience of doing a record like that since maybe KISS’ first album. I felt like I was 20 years old again.”

Peter Criss’ tracks range from the balls-out opener “Rock, Rockin’ Rock & Roll” and the gleefully adolescent “Hard Rock Knockers” to the theatrical “Creepy Crawlers” and the Sun Records-flavored, truck driver-celebrating “Rubberneckin’.” Elsewhere Criss is more serious, invoking faith and social commentary on songs such as “Murder,” “Justice,” “For the Money” and “Walking on Water.” The latter — “Probably my favorite song on the album,” Criss says — was inspired by his battle with breast cancer and his wife and manager Gigi’s own health struggles.

“There’s a little bit of everything in there,” Criss notes. “Now that I’m a senior citizen or whatever, I wanted to write a little about politics, a little good ol’ rock ‘n’ roll. Music is so powerful, as you know. You can really pour your heart and soul into something…and I did. I hope my fans love it. I promised them I would do a rock album after One For All, and I kept my promise.”

Promotion plans for Peter Criss are a somewhat up in the air. At 11 a.m. ET on Friday he’ll sign copies of the album at Rough Trade Below in New York City’s Rockefeller Plaza, and Criss is looking at signing events in other cities in the new year. He acknowledges that at his age and after several shoulder surgeries “it’s taking a little more time to get around the (drums),” but he doesn’t rule out playing live to support the album.

“If the album really knocks the fans out, would I go out? Sure,” he says. “I wouldn’t mind getting back on stage, getting the guys together to do a couple shows. Why not? I’m in pretty good condition for an old guy; everything is working, maybe a little bit of arthritis here and there, but I still play the drums a few times a week. So, yeah, I hope it does get to that point. I’m just gonna let it flow and see how my fans accept it.”

In the meantime Criss is still basking in the glow of the Kennedy Center Honors, which took place on Dec. 7 in Washington, D.C., where KISS was feted by magician Cris Angel and performances from Garth Brooks (“Shout It Out Loud”),  Marcus King (Criss’ signature song “Beth”) and Cheap Trick (“Rock and Roll All Nite”). “It was great. It was an honor,” says Criss, who served three tenures with KISS, departing for good — again acrimoniously — in 2004. He appeared amicably with bandmates Gene Simmons and Paul Stanley in D.C. but acknowledges that “we don’t keep in touch.”

Nevertheless, he adds, “I’m a kid from the streets of Brooklyn. I grew up in a cold-water flat with…seven of us. So coming from a tough neighborhood to standing in the Oval Office with the president was quite a thrill. I’m a big history buff; I couldn’t believe I was in the room where Roosevelt, Lincoln, Kennedy…all these great presidents were. You can feel the vibes. Only four other bands got this award, and here we are, KISS. That was something.” And despite continuing controversies swirling around Pres. Donald Trump’s realignments of the Kennedy Center, Criss says there were no political considerations on his part.

“Look, it was an honor; how many chances to go you get to go to the White House and get a medal?” he explains. “I’m not a politician. I’m not a political guy. That’s how I answered the questions; ‘I’m not political. I’m just proud to be here. Am I a Trump supporter? I’m a supporter of the president of the United States. I’m proud to be an American, and only in America can four guys like us, from the streets, be in the White House getting such a great award.’”

Making the occasion bittersweet, however, was KISS guitarist Ace Frehley’s absence following his death on Oct. 16 at the age of 74, following a fall in his home studio three weeks prior. “That was really hard for me,” says Criss, who spoke to Frehley shortly before his passing. “He was so excited. He was like, ‘Wow Cat, I can’t believe we’re getting this award!’ I haven’t heard him that excited for a while. He was getting ready to tour again, working on his new album…He was really up.” Criss says Frehley’s daughter Monique accepted his medal during the White House presentation, while her mother and Frehley’s ex-wife Jeanette was also in attendance.

“I got to sit next to Ace’s empty chair, where his medal was,” Criss says. “I’m still mourning over him. I can’t believe he’s gone. We were extremely close. It’s been very hard.”

2025 marked yet another year of record-breaking, and in some cases record-obliterating, achievements on Billboard’s charts.

Taylor Swift rewrote the mark for the most No. 1 albums on the Billboard 200 among soloists, 15, scoring the honor with the debut of her latest smash LP, The Life of a Showgirl, which launched with more than 4 million equivalent album units earned in the United States in its first week, according to data tracker Luminate. The arrival soared past the prior mark of nearly 3.5 million first-week units for Adele’s 25 nearly a decade earlier.

On the Billboard Hot 100, Mariah Carey’s “All I Want for Christmas Is You” claimed the record for the most weeks at No. 1: 20, running up its haul of holiday time atop the chart that began in 2019.

Explore All of Billboard’s 2025 Year-End Charts

Other new highs were inked in 2025 for the most weeks logged at No. 1 for a title in the history of the Hot R&B/Hip-Hop Songs chart; the most Hot 100 top 10s for any artist; and the most concurrent Hot 100 top 10s from a single soundtrack (thanks to three multi-talented hunters and their prey).

From pop to country, rock, R&B/hip-hop, Latin, dance and more, both veteran artists and rising talents wrote new chapters of Billboard chart history, just like in 2024, 2023, 2022, 2021, 2020 and eras before.

As the year comes to a close, and ahead of surely more history to be made in 2026, browse a recap below, by the numbers, and in chronological order of achievement, of 25 of the biggest Billboard chart accolades of 2025.

If you’ve already studied episodes one and two of Taylor Swift‘s The End of an Era docuseries frame-by-frame as if it were an ancient biblical text, get ready to do some serious forensics on the sneak preview of the next two episodes, which drop on Disney+ at 3 a.m. ET on Friday (Dec. 19).

Good Morning America exclusively previewed the next two chapters of the six-part series chronicling Swift’s record-setting Eras Tour on Thursday morning (Dec. 18) with a 40-second teaser that opens with glimpses of opener Sabrina Carpenter chilling backstage and Swift talking about how she never had an alternate outfit for the Reputation section, as she takes the stage in a black and gold snake-themed costume. “Not once,” Swift says of the sartorial change-up.

The singer also pulls back the curtain on some of the show’s most beloved sections, including her “dive” into the stage and the insane quick-changes she did, which Swift reveals were more perilous than fans could ever know. In voiceover, we hear someone say, “those quick-changes are like are like nothing you’ve ever seen before,” as Swift hops aboard a speeding padded sled to rocket to her next set-up as we see her running in a crouch in the tangle of wires and metal rigging beneath the stage.

“One time, I trip over the hem of my dress, skid the palm of my hand off,” Swift says, before proudly adding, “wasn’t late.”

After a shot of Swift’s fiancé, Kansas City tight end Travis Kelce, smiling and clapping along at one of the shows, we hear Taylor’s mom, Andrea, say that the NFL great brings, “a lot of happiness to a lot of fans,” amid footage of his infamous tuxedo dance at the June 23, 2024 London stop on the tour during “I Can Do It With a Broken Heart.”

Swift concurs, saying “I can safely say that was the loudest it ever got on the Eras Tour,” over shots of Kelce jumping up to click his heels. The clip ends with Taylor asking the crowd if they are familiar with Carpenter before we see the two women gleefully hug backstage as well as on stage, all cued to Swift’s 2022 Billboard Hot 100 No. 1 hit “Blank Space.”

Swift also sent a special video to GMA in which she thanked Swifties for watching The End of An Era and revealed that the final two chapters, five and six, will drop on Dec. 23 on Disney+. “Thank you for everything, happy holidays you guys.”

Watch the GMA preview below.


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With NBA All-Star Weekend heading to Los Angeles in 2026, it’s only right that the stars are coming out. The NBA announced on Thursday (Dec. 18) that Ludacris, Shaboozey and K-pop group Cortis will headline the league’s NBA Crossover concert series.

It’s all going down at the Los Angeles Convention Center with three nights combining the worlds of music, sports and culture on Feb. 12, 13 and 14.

Emerging K-pop group Cortis will hit the stage on Feb. 12 and look to continue building momentum on a successful rookie campaign in 2025.

“It’s a huge moment for us to be the first K-pop group to perform at NBA Crossover, kicking off All-Star Weekend,” the five-person boy band said in a statement. “We’re grateful for the opportunity and excited to hit the stage, connect with fans up close, and officially tip off this incredible weekend.”

Atlanta legend Ludacris will be bringing his arsenal of hits to the West Coast, as Luda’s slated to headline the Michelob ULTRA Courtside Concert on the Friday night (Feb. 13).

While Shaboozey’s hooping days are over, the “A Bar Song” artist will be part of All-Star Weekend in another fashion, with the Virginia native headlining Saturday night’s (Feb. 14) NBA Crossover concert on Valentine’s Day.

“This year has been quite a ride, and closing out NBA All-Star Weekend in L.A. really feels special,” Shaboozy relayed in a statement. “I’m a big fan of the NBA and I can’t wait to bring my energy to such a legendary city and event.”

Outside of the concert events, NBA Crossover will host the NBA Beats and Brunch on Saturday at 11 a.m. PT on Feb. 14 and Feb. 15 ahead of the 2026 NBA All-Star Game at the Intuit Dome.

Tickets are currently on sale for the entire weekend, with single-day general admission passes available for $50 as well as VIP package options.

Shaboozey

Shaboozey

Courtesy Photo

“Everything changes, nothing stays the same.”

The opening line of Sfera Ebbasta’s 2020 hit “Bottiglie Privé” feels like it was written for this story. Ten years ago, a video went viral: a trap kid in what would soon become his signature style, sitting on a police car between the housing blocks of Cinisello Balsamo, the Milan suburb he comes from. Then the camera cut to the Peace Arch, where the same kid appeared atop a limousine. A striking image – just like his magnetism and sharp, straightforward flow, able to capture the desires and frustrations of those who grew up in Cinisello’s Crocetta neighborhood or any other Italian suburb. The video was “BRNBQ,” summer 2015. Since then, everything has changed for 33-year-old Gionata Boschetti – except his ability to tell the truth of the world around him.

In the last 10 years, Sfera has collaborated with the likes of Quavo, J Balvin, Future, Offset, Rich The Kid. He was a judge of The X Factor Italy in 2019, and in September 2025 he was the only Italian guest to join Drake onstage for two shows in Milan. This year, he’s once again Italy’s most-streamed artist on Spotify (for the fifth time). To celebrate his ten-year career, he just released XDVR ANNIVERSAR10, featuring two unreleased tracks from that era (“Prega X Noi” and “Orologi”) and launched $€LEBRATION, an artistic project culminating in June and July 2026 with shows at stadiums in Turin and Milan.

2025 was also the year of Santana Money Gang, his joint album with Shiva, another heavyweight in the Italian rap scene. “It was a natural collaboration – we have a lot in common,” Sfera tells us in the Milan studio where Billboard Italy met him for this feature.

Why does everything you release end up at No. 1?

My music might be called superficial – some people definitely say that. But I’d use another word: simple. It’s something that reaches everyone: kids, adults, whoever. That’s my strength: expressing real things in just a few words. Sure, my fanbase is extremely loyal. Whatever I drop, they want to listen to it.

A fan base still has to be built and maintained, though.

Of course. But I really have to thank my fans – they defend me a lot.

You must work hard to achieve that lyrical simplicity.

I write instinctively, without formulas. But sometimes I question a track until the very last moment. We might all be excited about it, then suddenly I’m not convinced anymore. I’m very critical of myself. Even if it may seem like my songs come together in five minutes, I actually spend a ton of time on them.

Why release “Orologi” and “Prega X Noi” now?

Because “Orologi” was leaked back in the day, and I was adamant: if something came out illegally, it would never be officially released. With time, I had to get over that. The other track had never been out. And I like listening to these songs – even if today I think the recording technique or the way I used my voice could be improved. It feels like they were recorded by someone else, but I love them.

Do you miss anything from those early years?

Maybe the feeling of the first times: first Gold certification, first fan photo on the street, first big collaboration. But I would never go back.

But there was a certain melancholy in the album X2DVR, don’t you think?

I don’t want to go back to the past, even if sometimes I stop by Cinisello Balsamo to say hi to my friend Vito. I know exactly where I come from, even if some choices might seem like they took me further away. XDVR is basically a manifesto of my roots, and I’m re-releasing it for my longtime fans.

XDVR ANNIVERSAR10 feels like closing a chapter. What comes next?

I have a lot of ideas and a lot of music to make. I wanted to create a little celebratory moment, musically speaking.

What kind of moment is this for trap globally?

It’s a genre with so many shades now that it’s hard to give a clear answer. Ten years ago, anything with even a hint of trap sound would work. Today, it’s hard to surprise people.

Don’t you think the genre is at a standstill?

It depends on the songs. My latest solo album, X2DVR from 2023, was trap – and it did really well. I think it was my best day-one debut.

Talking about rap in general, in early November there were no hip-hop tracks in the top 40 of the Billboard Hot 100.

In the U.S. it’s definitely a different story. But in Italy, I feel like when strong rap albums have dropped recently – like those of Geolier and Ernia – they’ve done great. At this point, genres barely exist because everything is so blended.

What are you listening to right now?

I’m obsessed with a ‘90s Japanese city-pop playlist – it relaxes me a lot. Or if I’m in the car with my friends, we listen to trap or even Claudio Baglioni [legendary Italian singer-songwriter, ed.].

Are your friends still the same ones you had back then?

I’d say so, mostly because they ended up becoming part of my team.

You and producer Charlie Charles used to be inseparable. What’s your relationship like today?

For me, he’s still basically part of the team. He produced two of the biggest tracks on X2DVR – “15 Piani” and “Anche Stasera.” And even though he didn’t produce Santana Money Gang, he was very involved in making it.

Are you still interested in growing internationally?

Yes, but the approach changed. Before, the idea was to chase big collaborations through managers. Now everything is more direct: it makes sense to build real connections, maybe with smaller artists or a wider network. Growing internationally with music alone is tough because of the language barrier, but I’m still very interested.

How do you approach it now?

For example, when I go to Miami now, it’s just to get inspired. If I meet someone important in music, that’s great. If not, I don’t care – I’m not obsessed anymore. At one time, I would’ve done anything to share the stage with Drake. Now it happened naturally. And foreign artists often reach out to me.

How did Drake’s invitation come about?

We’d already met in Toronto and Los Angeles. In Milan we ended up having dinner, and he casually threw the idea out there.

You’re also opening up to Japan, for example.

I performed at 1 OAK in Tokyo: 300 people, mostly Italians and a few Japanese fans who were genuinely curious about discovering new artists.

Can reaching the top become a limitation?

Not a limitation, but it can definitely be stressful. The higher you go, the more demanding everything becomes, and it’s obviously hard to please everyone.

Do you handle people’s judgment well?

To be honest, not always. It’s about balance and the people around you. I think I handle it fairly well – it’s a personality thing. But it depends on the day. Sometimes I’m unbearable with my manager Shablo and ask him, ‘How is it even possible that I got here?’ Other days, I’m the most satisfied person in the world.

Would you ever participate in the Sanremo Festival?

I’d feel out of place. I’ve taken a different path. It’s not the right competition for me. Maybe as a guest… never say never.

This article originally appeared on Billboard Italy.