Hilary Duff‘s upcoming album Luck … or Something covers a lot of ground, from the challenges of being a mom to having an “inappropriate” age-gap relationship when she was younger and dealing with tensions with members of her family.

And in a Glamour cover story published Tuesday (Feb. 17), the singer/actress opened up about why she decided to bear it all on the new project. “I just felt really ready to share,” she explained. “I wanted to make something that I could connect with people again on the level of who I am now. I felt like people have definitely gone through some of the similar large strokes that I have in the past 10 to 15 years.”

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“That’s my family,” she said of tracks such as “We Don’t Talk,” which seemingly addresses her rumored rift with sister Haylie, and “The Optimist,” on which she sings about wishing her “father would really love” her. “Those are the people that affect you the most, take up the most space naturally as a human who’s born into something.”

“Just because you’re born into a family doesn’t mean that it always stays together,” Duff continued. “You can only control your side and your street … I’ve had a very complicated life, and my parents had a very complicated thing.”

The Lizzie McGuire alum hasn’t said much about her parents, but some of their challenges were made public when her father, Robert, admitted to having an affair during his marriage to Hilary’s mother, Susan. While going through divorce court in 2008, he reportedly spent a day in jail after allegedly selling his family’s assets without court approval.

As for Haylie, Hilary is rumored to be feuding with her older sister amid speculation that the younger Duff was part of the “toxic” mom group fellow Disney Channel star Ashley Tisdale wrote about in a recent op-ed. Hilary’s husband, Matthew Koma, mocked Tisdale’s essay with a satirical post calling her “tone deaf,” shortly after which Haylie posted about hanging out with Tisdale and her kids.

Hilary didn’t touch on the alleged mom group drama, but she did have high praise for the group of women she’s become friends with since welcoming 13-year-old son Luca with her ex-husband, Mike Comrie, and 7-year-old Banks, 4-year-old Mae and 1-year-old Townes with Koma.

“I feel exceedingly lucky that my kids happen to spend time with people that I feel like our values are aligned with,” she told the publication. “The friends that I’ve made since becoming a parent are some of the deeper, more surprising friendships I’ve found as an adult.”

Luck … or Something arrives Friday (Feb. 20), after which the How I Met Your Father performer will embark on a sprawling arena tour. So far, fans have heard two songs from the album: “Roommates” and lead single “Mature.”

Of the latter song, Duff told Glamour, “It’s definitely about a relationship that I had. It was very brief with someone older than me, and that was not illegal, but inappropriate when you have this much time removed from it.”

“I think that it’s super nuanced, and it’s hard to defend certain things that have happened in my life,” she added of “Mature.” “But the one thing that I’ll say is, working as an adult since I was 10 years old, it’s very hard to have relationships with people your own age.”

See Hilary on the cover of Glamour below.


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Kid Rock makes a multi-chart entrance as his rendition of the 2022 Cody Johnson hit “Til’ You Can’t” debuts, most notably, at No. 1 on Billboard’s Hot Christian Songs survey dated Feb. 21. The track opens with 3.7 million official U.S. streams and 51,000 sold in the Feb. 6-12 tracking week, according to Luminate, while also launching atop the all-genre Digital Song Sales chart.

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The song’s impact extends across genres. “Til’ You Can’t” also bows at No. 9 on Hot Rock & Alternative Songs, No. 14 on Hot Country Songs and No. 69 on the Billboard Hot 100. The wide debut follows Kid Rock’s Feb. 8 performance of the song during Turning Point USA’s concert, billed as counter-programming to the NFL’s Super Bowl LX halftime show starring Bad Bunny, which helped draw attention to the release during the tracking week.

Originally written by Matt Rogers and Ben Stennis, Kid Rock’s version adds a verse with explicitly Christian lyrics, earning him a writing credit, and his first Hot Christian Songs appearance. “There’s a book that’s sitting in your house somewhere that could use some dusting off,” he sings. “There’s a man that died for all our sins hanging from the cross/ You can give your life to Jesus and he’ll give you a second chance/ Til’ you can’t, til’ you can’t.”

Kid Rock logs his second Digital Song Sales No. 1, after “We the People” launched atop the chart and led for two weeks in 2022. He’s now charted eight titles on the ranking dating to “Lean on Me,” a 2010 cover of the Bill Withers classic with Sheryl Crow and Keith Urban. “Don’t Tell Me How To Live,” featuring Monster Truck, has also hit the top five (No. 5, 2021).

Kid Rock first appeared on the all-genre Hot 100 in 1999 with “Cowboy.” “Til’ You Can’t” marks his first appearance since 2015’s “First Kiss,” padding a chart résumé that includes “Only God Knows Why” (No. 19, 2000), “Picture,” featuring Crow (No. 4, 2003), and “All Summer Long” (No. 23, 2008).

With his latest debut, Kid Rock writes another chapter in a catalog that has stretched from rap-rock to country and now Christian across more than 25 years.

As Lil Durk’s federal trial on murder-for-hire charges nears, a judge has ruled that prosecutors can introduce some lyrics that allegedly show the Chicago rapper’s motive for placing a bounty on his rival Quando Rondo.

Judge Michael W. Fitzgerald issued a key ruling on Friday (Feb. 13) establishing parameters for the upcoming April trial of the rapper (Durk Banks) and several members of his Only the Family (OTF) crew, who allegedly shot Rondo at a Los Angeles gas station in 2022. Rondo (Tyquian Bowman) was ultimately unscathed, but his friend Lul Pab (Saviay’a Robinson) was killed in the crossfire.

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The decision allows prosecutors to present the jury with lyrics from two successful Lil Durk songs: his Nardo Wick collaboration “Who Want Smoke??”, which peaked at No. 5 on Billboard‘s Hot R&B/Hip-Hop Songs chart in 2021, and “Ahhh Ha,” which hit No. 4 on Hot R&B/Hip-Hop Songs in 2022.

Judge Fitzgerald ruled that both these songs contain lyrics about a key disputed question in the case: whether Durk, who was not present at the Rondo shooting, ordered the violence in retaliation for the 2020 killing of his close friend and collaborator King Von (Dayvon Bennett). Durk denies that he was involved.

In “Who Wants Smoke??”, Durk raps, “They be on my page like ‘Slide for Von’, I know they trollin’ me … Got it back in blood, y’all just don’t know that’s how it ’posed to be.”

And on “Ahhh Ha,” he raps, “Don’t respond to s–t with Von/ I’m like, ‘f–k it, you trippin’, go get your gun’/ They droppin’ locations, I’m getting’ it done/ F–k tweetin’, we slidin’, the feds are comin’.”

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“The court agrees that these lyrics are relevant for the stated purpose of showing motive,” wrote the judge. “The discussion of violence in conjunction with getting revenge for ‘Von’ makes the evidence more probative than prejudicial in this instance.”

Judge Fitzgerald also determined that the jury can hear some lyrics showing the tight bond between Durk and OTF member Deeski (Deandre Wilson), who is also a defendant in the case. But he barred prosecutors from introducing other rap lyrics that merely depict OTF as violent without any real connection to the facts of the case.

The government had wanted, for example, to play part of the 2023 song “Beverly Hills,” in which Durk raps, “Before they spin, told the tints darker … Fool his ass, he think we buyin’ some cars, we hop out, scoom his ass.” Prosecutors argued these lyrics told the story of the Rondo shooting, but Judge Fitzgerald was unconvinced.

“There is no inference that the lyrics here are ‘autobiographical’ of the events involved in these charges — indeed, as Banks points out, there is virtually no evidence of the timing of when these lyrics were written or even recorded,” wrote the judge. “There is certainly a danger of unfair prejudice given the content of the lyrics — which here, explicitly reference committing acts of violence — apart from the probative value.”

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This is not the first time the question of Durk’s lyrics has come up in his case. When prosecutors initially charged and arrested the rapper in 2024, they included lyrics from the song “Wonderful Wayne & Jackie Boy” in the indictment. The government claimed these lyrics described the Rondo shooting, but they ultimately deleted the reference after Durk’s lawyers pointed out that the song was written months before the incident.

The use of rap lyrics as evidence in criminal cases is controversial, with critics arguing that it threatens free speech and injects racial bias into legal proceedings. Several states have banned or limited this practice for local prosecutions. It’s still legal in federal court, though, where Durk is being tried.

A rep for the prosecution declined to comment on the matter on Tuesday (Feb. 17). Durk’s lawyer did not immediately return a request for comment.  

The rapper’s trial is scheduled to begin on April 21 in Los Angeles.


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Non-English-language music has a long history on Billboard’s charts.

While the U.S.-based Billboard Hot 100 chart naturally been dominated by English-language recordings, international hits have periodically broken through to become inescapable global sensations — taking over streaming platforms, radio airwaves and pop culture at large. Think Los Del Rio’s 14-week No. 1 smash “Macarena (Bayside Boys Mix)” in 1996 (recorded in Spanish) or PSY’s viral Korean-language phenomenon “Gangnam Style” in 2012.

In total, 39 songs recorded either entirely or primarily in a language other than English have reached the top 10 of the Hot 100 in the chart’s 68-year history (through the chart dated Feb. 21, 2026). The first was Domenico Modugno’s Italian classic “Nel Blu Dipinto Di Blu (Volare)” in the chart’s inaugural year, 1958. The song spent five weeks at No. 1 and went on to win both record of the year and song of the year at the first annual Grammy Awards in 1959.

Of those 39 non-English-language top 10 hits, 23 are in Spanish — by far the most of any language. Korean ranks second, with eight, followed by German (three), French and Italian (two each) and Japanese (one).

Bad Bunny has earned the most non-English-language Hot 100 top 10s, with 13. (He has also logged two additional top 10s in his career, with “I Like It” with Cardi B and J Balvin, and “K-Pop” with Travis Scott and The Weeknd, but those are primarily in English.) Four of those 13 Spanish songs are from his 2022 album Un Verano Sin Ti, which spent 13 weeks at No. 1 on the Billboard 200 — the longest run atop the chart for a primarily non-English-language album. BTS ranks second with five non-English Hot 100 top 10s, followed by PSY with two.

Eleven of the 39 songs have reached No. 1 on the Hot 100, including Luis Fonsi and Daddy Yankee’s “Despacito” featuring Justin Bieber, which spent a then-record-tying 16 weeks at No. 1 in 2017. The most recent No. 1 is Bad Bunny’s “DtMF,” which is in Spanish and surged to No. 1 in February 2026 after his Super Bowl Halftime Show performance.

International hits have become much more common on the Hot 100 in recent years. Twenty-seven of the 39 top 10s have reached the tier since 2012, following a 16-year gap between “Macarena” and “Gangnam Style.” The influx coincides with music’s increased globalization, fueled by streaming and social media, and amplified by superstars such as Bad Bunny and BTS.

Seven non-English-language songs reached the top 10 in the 2023 alone, the most ever in a calendar year. 2022 previously had the most, with four, after three reached the region in both 2019 and 2020.

Regional Mexican music, in particular, reached new milestones during this recent wave. After Gera MX and Christian Nodal’s “Botella Tras Botella” became the first song in the genre to debut on the Hot 100 in 2021, the genre claimed its first top 10 in April 2023 with Eslabon Armado and Peso Pluma’s “Ella Baila Sola.” The track later climbed to No. 4, becoming the genre’s first top five hit.

2023 also delivered a historic moment for female artists. Shakira became the first solo woman ever to earn a Spanish-language top 10 on the Hot 100 with her Bizarrap collaboration “Bzrp Music Sessions, Vol. 53” in January. She returned to the top 10 two months later with another Spanish-language collaboration, “TQG,” alongside Karol G (No. 7 peak). Shakira had reached the top 10 on four previous occasions — including her 2006 No. 1 “Hips Don’t Lie,” with Wyclef Jean — but those were with English recordings.

Below, in chronological order by peak date, are all 39 non-English-language songs to reach the Hot 100’s top 10. (The list excludes songs that feature only minimal non-English lyrics, such as Enrique Iglesias’ “Bailamos” or Cardi B, Bad Bunny and J Balvin’s “I Like It.”)

Paul Haney from Joel Whitburn’s Record Research contributed research assistance to this report.

Debuting a song on the Billboard Hot 100 is a highlight of any musician’s career. It’s Billboard’s premier songs chart after all, and the stars often must align in order to stand with the best of the best.

The Hot 100 blends all-genre U.S. streaming (official audio and official video), radio airplay and sales data, the lattermost metric reflecting purchases of physical singles and digital tracks from full-service digital music retailers; digital singles sales from direct-to-consumer (D2C) sites are excluded from chart calculations.

In total, more than 8,000 artists have landed a song on the survey, dating to the chart’s launch on Aug. 4, 1958. Of those artists, only 22 have charted at least 100 total songs.

Elvis Presley, whose career predates the Hot 100’s launch, became the first artist to tally 100 hits. He scored his 100th (of an eventual 109 total) in May 1975 with “T-R-O-U-B-L-E.” He held the record for the most overall chart entries until 2011, when the Glee cast surpassed him, and then nearly doubled his total — reaching 207 entries. That record stood until 2020, when Drake stormed past the TV troupe when his track “Oprah’s Bank Account” debuted.

Drake now leads all artists with a whopping 362 total entries on the chart in his career (through the Hot 100 dated Feb. 21, 2026). He’s the only artist to chart at least 300 total songs in history. Only three other acts have charted at least 200: Taylor Swift (276), Future (226) and the Glee cast (207).

Three artists joined the 100-hits club in 2023: YoungBoy Never Broke Again achieved the milestone in May and, fittingly, became the youngest artist to ever reach the feat, at age 23; Lil Uzi Vert became the 14th act to join in July, after releasing Pink Tape; and Travis Scott then joined the club on Aug. 12, thanks to the arrival of his LP Utopia. Four artists joined the club in 2024: 21 Savage was the 16th artist to reach the milestone, thanks to his album American Dream, followed by Beyoncé after releasing Cowboy Carter, then The Weeknd, thanks to his guest appearances on Future and Metro Boomin’s We Still Don’t Trust You, and then Eminem after releasing The Death of Slim Shady (Coup de Grace).

Bad Bunny and Morgan Wallen both joined the club in 2025. Bad Bunny, who became the first Latin act to reach the 100-songs milestone, reached the marker after releasing his album Debí Tirar Más Fotos. Wallen also made history by becoming the first core country artist to join the club. He reached the mark after releasing his album I’m the Problem. And J. Cole joined the club in 2026, following the release of his album The Fall-Off.

As for who might be next in line to join the elite group, the artists just short of 100 career entries are Ariana Grande, Gunna, Lil Durk and Young Thug (all currently at 98 total entries), Post Malone (97), the late James Brown and Kendrick Lamar (91 each), Rod Wave (90), Metro Boomin (88), and the late Juice WRLD (86).

While it’s rare for artists to chart triple-digit entries on the Hot 100, it has become a more regular occurrence since the ranking began including streaming figures in 2007. As such, some artists have been able to chart a high number of songs on the Hot 100 after releasing high-profile albums. The model contrasts with prior decades, when acts generally promoted one single at a time in the physical-only marketplace and on radio. That shift in consumption helps explain why artists have been able to chart many songs over short spans in recent years.


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Here’s an updated look at every act to chart 100 or more career hits on the Hot 100, as of the Feb. 21, 2026-dated chart.

ILLENIUM’s latest album, Odyssey, debuts at No. 1 on Billboard’s Top Dance Albums chart (dated Feb. 21) with 18,000 equivalent album units earned in the United States Feb. 6-12, according to Luminate. The set marks his fourth career leader, following Illenium (2023), Fallen Embers (2021) and Ascend (2019).

With four No. 1s, ILLENIUM ties FKA Twigs, Marshmello, M.I.A. and Lindsey Stirling for the third-most among solo artists in the chart’s nearly 25-year history, trailing only Lady Gaga (the leader among all acts with eight) and Louie DeVito (seven).

ILLENIUM also lands three songs from Odyssey on the Hot Dance/Electronic Songs chart: “Don’t Want Your Love,” with Ellie Goulding, debuts at No. 9; “Slave to the Rhythm,” with Bring Me the Horizon, bows at No. 18; and “In My Arms,” with HAYLA, reenters at No. 25 (after reaching No. 12 last May). The two debuts up his career total to 69 entries, the sixth-most in the chart’s history, after David Guetta (96), Marshmello (76), Skrillex (71), the Chainsmokers and Kygo (70 each).

The chart accomplishments arrive ahead of ILLENIUM’s nine-date residency at Sphere in Las Vegas, which begins March 6. The run will make him just the second electronic artist to headline the venue, following Anyma.

In a recent interview with Billboard, ILLENIUM revealed that the Sphere residency is what sparked Odyssey. After developing a storyboard and building out a cinematic world for his show, he realized he needed an entirely new album to match its scope. “We wanted to make a movie,” he said, adding that the album and show were created in tandem, with songs written for specific scenes and characters.

“The canvas you get there is just so different creatively,” he said. “You get so many more possibilities and so much more immersion — the haptic seats, the spatial audio, which a lot of artists haven’t fully used to its full potential. We’re going frickin’ HAM on all that.”

Cardi B is already feeling the effects of life on stage for her Little Miss Drama Tour. Following Monday night’s (Feb. 16) Kia Forum show in Inglewood, Calif., Cardi joked about getting some of her butt removed and sizing down her backside.

While backstage with Kehlani after the “Folded” singer served as a special guest, the Bay Area native couldn’t help but reveal how enamored she was with Cardi’s behind. “So much a—,” she said. “That was the most a— I’ve ever seen!”

Rocking her titanium chrome bodysuit, which accentuates her curves, Cardi shared a laugh and admitted her plans to take “some out” after wrapping up the Little Miss Drama Tour.

“After this tour, I’m taking some out,” she said. “I don’t want to hear from nobody for three months. I’m going to Colombia, nobody hit me up, nobody nothing. I’m taking this a— out!”

Kehlani hopped into Real 92.3’s IG comments and couldn’t help but laugh at the exchange caught on camera. “LMAOOOOOOOOO just f—ing wow,” she wrote.

Cardi kicked off the Little Miss Drama Tour on Feb. 11 in Palm Desert and then headed to Las Vegas, where she took a tumble off a chair and jokingly blamed the government for the mishap.

The Grammy-winning rapper took over the Kia Forum for a pair of sold-out shows on Sunday (Feb. 15) and Monday night (Feb. 16). Kehlani wasn’t the only special guest in Los Angeles, as Cardi brought out Tyla, Blueface and GloRilla.

Kehlani took to Instagram to give Cardi’s show a rave review, calling her “Safe” collaborator’s tour “one of the best shows I’ve ever seen.”

“To one of the best shows i’ve ever seen in my life, one of the most incredible house hold names of our time… BRAVO @iamcardib EVERY SINGLE PART of this show rocked me,” Kehlani penned.  “@itsbankhead you are absolutely out of your mind, @kollincarter you are absolutely out of your mind.”

She continued to gush: “I’ve been watching this undeniable thing build for years, from Ring to Safe and you will always have me in your corner Big Bardi! you are A SUPER STAR. i was emotional as hell for you. i laughed, i cheered, i lost my voice. there ain’t a day on this earth you gon shine and i wont be cheering! EVERYBODY PLEASE GO SEE THIS SHOW IT WAS 11/10 !!!”

Next up, Cardi brings the Little Miss Drama Tour to Portland on Thursday (Feb. 19) before heading north of the border.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

It’s been almost three years since Sony dropped a new pair of flagship earbuds, and now the Sony WF-1000XM6 are finally here. And honestly? They were worth the wait.

Quick disclaimer: I’m not an audiophile or sound engineer. I’m just a New Yorker who listens to music or some form of audio for about 50% of my waking hours. Whether I’m commuting, editing videos, walking through the city, or just zoning out, I’ve got something playing.

I’ve used the XM6s for about three weeks straight, on trains, at my desk, on long walks and I can confidently say they’re some of the best earbuds I’ve used.

Noise canceling: Surviving the NYC subway

If earbuds can’t handle noise canceling, they’re already losing in New York.

Anyone who rides the Metropolitan Transportation Authority subway (MTA) knows it’s loud. According to the Hearing Health Foundation, average subway platform noise levels range between 72–76 dB, with maximum readings hitting as high as 119–120 dB. That’s not just loud, that’s borderline dangerous.

So I put the XM6s through the ultimate test: rush hour on the subway.

Powered by Sony’s new HD Noise Canceling Processor QN3e and Adaptive Noise Canceling Optimizer, the XM6s actively adjust to your environment in real time. You can actually hear them shift when you move from a quiet street into a roaring station platform.

Once they lock in? The outside world practically disappears.

It’s a noticeable step up, Sony claims a 25% reduction in noise compared to the previous model, and I believe it. The screeching rails, the conversations, the “stand clear of the closing doors” announcements, all muted.

Pro tip: try all four included ear tips. A proper seal makes a huge difference. I was surprisingly an XS.

Call quality

If you take calls in the city, you already know the struggle.

With other earbuds, I’ve had people tell me they can’t hear me clearly, especially outside with traffic flying by. With the XM6s, that hasn’t been an issue. Sony says this is their best call quality yet, thanks to a bone conduction sensor, dual mics with AI beamforming, and AI noise reduction.

All I know is: I can take calls on a busy street and people hear me clearly. That’s a win.

Design & fit: Different, but comfortable

The XM6s keep Sony’s pebble-style shape instead of the typical stem design most brands use. They’re slimmer than the previous generation and follow the natural curve of the inner ear for a more ergonomic fit.

At first, they take some getting used to.

When you adjust stem-style earbuds, you grab the stem. These don’t have one — so you grab the body. The issue? They use touch controls. So sometimes when you adjust them, you accidentally pause music or toggle noise canceling on/off.

It’s a learning curve. But after a few days, it becomes muscle memory.

Comfort-wise, I’ve worn them for long editing sessions, traveling around the city, without fatigue.

Sound quality: Built for R&B and hip-hop

Now the part I really care about. I listen to R&B and hip-hop heavy. That means I’m paying attention to bass, vocal clarity and how full a mix feels.

Normally, to hear a song at its absolute best, you go to a studio. If you don’t have studio access, the next best thing is a car, it’s a tight, enclosed space where bass builds naturally and you’re close to the speakers.

So I wanted to see: Can these earbuds recreate that fullness?

The XM6s deliver rich detail and clarity without overdoing anything. The bass is present and controlled, not muddy, not overpowering. Kicks hit clean. 808s feel full. Vocals sit right where they should.

To really test them, I ran through J. Cole’s latest double-disc album, The Fall-Off. Some are already calling it his greatest work to date — and on these earbuds, it absolutely sounds like it.

What stood out most was the balance. The production never overpowers Cole’s voice. The beats blend in and sit exactly where they’re supposed to, letting his bars breathe. The soundscape feels surprisingly restrained, layered and detailed, but never crowded. That restraint is what makes the clarity shine.

The XM6s don’t overemphasize mids or bass just to impress you. Everything feels balanced out of the box. Sony worked with Grammy-winning and Grammy-nominated engineers like Randy Merrill, Chris Gehringer, Mike Piacentini, and Michael Romanowski to fine-tune the sound and it shows. The tuning feels intentional, not gimmicky.

For hip-hop and R&B listeners who want full, balanced, clear sound without needing to tweak EQ settings immediately, these are easily among the best earbuds you can buy right now.

Connectivity & performance

Sony improved Bluetooth performance with an antenna that’s 1.5x larger than the previous model. In real-world terms? Fewer random cutouts, even in crowded areas like Midtown.

The look: Clean, but not flashy

I care about style. I’m from New York — how things look matters.

The XM6s have a clean, premium, minimalist aesthetic. They come in Platinum Silver and Black and retail for $329.99 USD.

But if I’m being honest? They’re not the most fashionable earbuds out there. They look sleek, but they don’t make a statement in your ear. They stand out but not in a way that adds to your outfit.

I wouldn’t mind a little more visual personality.

Final verdict

As a New Yorker who lives in headphones and runs mostly R&B and hip-hop through them, the Sony WF-1000XM6 check the boxes that matter most:

• Elite noise canceling (subway approved)

• Clear, reliable call quality

• Balanced, detailed sound with strong bass presence

• Comfortable for long wear

• Stable connectivity in crowded environments

They’re not the flashiest looking earbuds, but sonically and functionally, they’re top-tier.

If you care about blocking out the chaos of New York and hearing your music the way it was meant to sound, these are absolutely worth considering.

In today’s music business, the race to acquire and manage legacy catalogs has been defined by high-stakes valuation and the promise of perpetual returns. We have seen billions of dollars deployed on the basis of a seemingly inherent and enduring power of iconic IP. Yet, from a strategic and operational perspective, and the fact that these assets never live in a vacuum, there is a glaring inefficiency. While Digital Service Providers (DSPs) like Spotify and Apple Music are optimized for audio consumption, the industry’s most dynamic, high-value platform — YouTube — remains consistently and grossly underutilized.

For years, the industry viewed YouTube as merely a video repository, which has proved to be a fundamental and egregiously costly error. YouTube is the world’s second-largest search engine and a powerhouse DSP in its own right — a narrative Lyor Cohen emphasized in his “$8 Billion Letter.” We view the platform through a different lens: It is the ultimate ecosystem for brand preservation and revenue generation.

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However, for many legacy artists, this ecosystem is in disarray. Search for a legend, and you are often met with a fragmented reality: pixelated bootlegs, unofficial uploads outranking official channels, and a visual identity that feels frozen in a bygone era. This neglect dilutes the brand and leaves significant revenue on the table.

To correct this, we operate on a specific methodology we call the Brand & Revenue Blueprint, which we have successfully deployed for icons including Frank Sinatra, Dean Martin, Linda Ronstadt and others. It relies on three core pillars.

Reclaiming the Brand Narrative

The first step in modernizing a legacy brand is winning the battle for attention. In many instances, user-generated content (UGC) indexes higher than official artist channels simply due to neglect. When an official channel suffers from infrequent uploads, poor metadata or low-resolution assets, the algorithm — and the fans — drift elsewhere.

This issue must be approached with the precision of a media company, including by upscaling archival footage to meet modern HD standards, redesigning thumbnails to compete in a crowded feed and rigorously correcting metadata. This is not just digital housekeeping; it is brand elevation. By reintroducing tentpole content with a polished, authoritative presentation, you ensure that the official channel dominates search results. We are effectively telling the algorithm that the artist is active, relevant and the definitive source of their own history.

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Protecting Rights & Brand Integrity

Once the official channel is established as the hub, the vast ecosystem surrounding it must be addressed. YouTube’s claiming capabilities are robust, yet often misunderstood or passively managed.

For legacy artists, the volume of UGC uploaded by fans over the last two decades is immense. Many rights holders view this as a nuisance, but it should instead be viewed as a revenue stream and branding opportunity, with an emphasis on capturing revenue from the “long tail” of content that many labels and estates miss.

However, this requires a nuanced, operational hand; YouTube content optimization companies must act as a neutral extension and partner to artists’ teams, labels and distributors, policing brand integrity without alienating the fan base. This means aggressively managing bootlegs and unauthorized full albums, and, increasingly, monitoring the rise of AI-manipulated uploads that threaten the authenticity of the artistry — in essence, protecting the IP while monetizing the fandom.

Extending Lifetime Value: Repackage for the Modern Fan

Finally, nostalgic search habits must be converted into recurring consumption. It is not enough to simply upload a music video from 1985. You have to speak the language of 2026.

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This involves reimagining existing IP into new media formats, including utilizing YouTube Shorts to capture younger audiences with bite-sized, viral-ready moments; deploying 24/7 themed live streams to drive “lean-back” consumption, turning the channel into an always-on broadcast station; and creating visualizers that give audio-only tracks a visual footprint.

This active content strategy revitalizes the brand footprint. It creates a multi-hyphenate ecosystem where the artist is not just a musician, but a content creator, a broadcaster and a visual storyteller.

George Karalexis is co-founder/CEO of Ten2 Media. His expertise as a media executive, strategic advisor, and serial entrepreneur spans 15-plus years across multi-sector leadership, with a focus on music, marketing strategy and tactical team building. Donna Budica is co-founder/COO of Ten2 Media. With a degree in finance from The Wharton School and an MBA from USC Marshall, she leads corporate strategy and operations at Ten2 and its subsidiaries.


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When NBA All-Star Weekend lands in Los Angeles, you know it’s bound to be star-studded — and the 2026 edition was no exception.

The 2026 NBA All-Star Game went down on Sunday, but that was hardly the only big event that took over L.A. Starting with Friday’s NBA All-Star Celebrity Game, the music stars came out in full force, with GloRilla, Mustard and Adrien Nuñez all playing in the game. Then on NBA All-Star Saturday, in addition to the 3-point contest and the slam dunk competition, there was also a mini-concert from Ludacris, who took center court to perform “Move Bi—” (a family-friendly version, of course), “Stand Up” and DJ Khaled’s “All I Do Is Win.” Finally, ahead of Sunday’s night’s USA vs. the World NBA All-Star Game, Sarah McLachlan represented for her home country by performing “O Canada” while Brandy joined forces with members of the girl group June’s Diary to perform the “Star-Spangled Banner.”

Beyond the Intuit Dome in Inglewood, California — where all the official NBA games were hosted — there were also parties like Kenny “The Jet” Smith’s black-tie FlyHouse presented by Resorts World on Friday in Beverly Hills, California, which included a performance from Nas and appearances from Ja Rule, Kelly Rowland, Slick Rick and more celebs. Also on Friday, NBA legends Dwyane Wade, Chris Paul and Carmelo Anthony hosted their Gentleman’s Supper Club powered by D’USSE, with Chance the Rapper in attendance as well as Wade’s actress wife Gabrielle Union. On Sunday, Dallas Mavericks star Kyrie Irving shut down Pacific Park at the end of the Santa Monica Pier for ANTALAND, a family day for the shoe and sportswear brand ANTA that just opened its first U.S. store over the weekend in Beverly Hills. Irving welcomed BLXST, Love Island star Ace Greene and more for the family-friendly event.

Below, find some of the best photos from the weekend as your favorite music stars took over the sports world.