Ever since Michael Jackson ushered in the blockbuster era of the Super Bowl halftime show when he headlined in 1993, nearly every performer who has graced the stage on sports’ (and TV’s) biggest night has enjoyed sizable boosts in sales and streams. Looking to continue this tradition is Bad Bunny, who is set to hit the midfield stage early next year when he headlines Super Bowl LX. 

With few exceptions, Super Bowl halftime headliners have seen a sizable commercial uptick over the last 30 years. In 2002,  U2 saw sales for three of the band’s key albums (All That You Can’t Leave Behind, The Joshua Tree and Best of 1980-1990) more than double in the week following the performance. In 2004, Janet Jackson — in spite of, or perhaps because of, the singer’s infamous “Nipplegate” controversy — saw a similar jump. Particularly large sales gains were also seen for Paul McCartney in 2005, Prince in 2007, Tom Petty & The Heartbreakers in 2008, Madonna in 2012, Katy Perry and Missy Elliott in 2015, Coldplay and Bruno Mars in 2016 and, in 2017, Lady Gaga, who saw a whopping 1,000%  gain in digital album and song sales on Super Bowl Sunday alone.

In 2025, the halftime show headlined by Kendrick Lamar averaged 133.5 million viewers across TV and streaming in the U.S., according to Roc Nation, Apple Music and the NFL, making it the most-watched of all time.

Super Bowl halftime performances in the last 30-plus years have spurred some impressive boosts in sales and streams — and on Billboard’s charts. In the wake of the announcement that Bad Bunny will be headlining the 2026 Super Bowl halftime show, here’s a look back at some of the biggest halftime show winners since 1993. (Sales and streaming data for the U.S. only, according to Luminate.)

A federal judge has denied a bid by Sean “Diddy” Combs to overturn his prostitution convictions, clearing the path for sentencing later this week.

In a ruling late Tuesday (Sept. 30), Judge Arun Subramanian rejected Combs’ various arguments for a new trial, including his eyebrow-raising claim that the “freak-off” sex parties at the heart of the case were just porn movie shoots protected by the First Amendment.

“Illegal activity can’t be laundered into constitutionally protected activity just by the desire to watch it,” the judge wrote. “Combs’s conduct goes far beyond that point.”

Judge Subramanian also rejected arguments about the Mann Act, the federal prostitution law Combs violated. His lawyers argued that the star merely hired men for consensual sex with his girlfriend, which they said didn’t meet the definition of “prostitution.” But the judge didn’t buy it.

“That definition would narrow prostitution almost out of existence,” he wrote. “It would exclude any situation in which a person pays a third party (like a brothel) to have sex with an employee.”

The ruling will clear the way for Combs’ sentencing, which is scheduled for Friday (Oct. 3). Prosecutors are seeking 11 years, while defense attorneys say Combs should get just 14 months — a sentence that would see him released almost immediately on time served.

Combs was arrested and charged in September 2024 with racketeering (RICO) and sex trafficking violations over accusations that he ran a sprawling criminal operation aimed at facilitating “freak-offs” — elaborate events which he allegedly forced ex-girlfriend Cassie Ventura and other women to have sex with male escorts while he watched and masturbated.

Following a blockbuster trial this spring, jurors issued a verdict clearing Combs on the RICO and sex trafficking charges that could have seen him sentenced to prison for life. But he was still convicted on two other counts for transporting Ventura and others across state lines for the purposes of prostitution.

In July, Combs’ lawyers asked the judge to overturn those convictions, calling them an “unprecedented” and unconstitutional use of the Mann Act against their client.

“Sean Combs sits in jail based on evidence that he paid adult male escorts and entertainers who engaged in consensual sexual activities with his former girlfriends, which he videotaped and later watched with the girlfriends,” his lawyers wrote. “That is not prostitution, and if it is, his conviction is unconstitutional.”

But in Tuesday’s decision, Judge Subramanian said there were no constitutional issues with the century-old statute or the way the government was now wielding it against Combs.

“Combs is right that the Mann Act’s text and application have changed over the last century,” the judge wrote. “But that has little relevance to his conduct, which sits at the heartland of the Act’s legitimate proscriptions. Unsurprisingly then, his conviction raises no constitutional problem.”

The judge also rejected arguments that there was simply not enough evidence to support the prostitution convictions. He ruled that prosecutors had “presented overwhelming evidence of Combs’s guilt under the Mann Act on many occasions” and that the government “proved its case many times over.”

In addition to clearing the way for sentencing, Tuesday’s ruling also sets the stage for Combs’ certain appeal of his convictions. Procedurally, such post-trial motions must be filed and denied by a trial judge before an appeal can be filed at a circuit court.


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The future of smart glasses is here. Meta and Ray-Ban just launched its most advanced wearable tech with the Meta Ray-Ban Display. Releasing with a Meta Neural Band, the device is the world’s first Al display glasses that feature an in-lens display with input control from your wrist. Hidden within Ray-Ban’s timeless wayfarer frames, these tech-savvy spectacles continues to push boundaries in wearable technology without sacrificing style.

Priced at $799, the new Meta Ray-Ban Display & Neural Band package are only available in-store exclusively at Best Buy. Starting on Tuesday, Sept. 30, shoppers can schedule appointments at Best Buy to demo the smart glasses to get hands-on experience. Check appointment times here.

Look Into the Future With New Meta Ray-Ban Smart Glasses: Shop Here

Meta Ray-Ban Display


They may look like a classic pair of Ray-Ban Wayfarer’s but underneath are some impressive tech and smart features. Unlike previous Meta Ray-Ban products, the Display features a 600x600p hi-res full-color augmented reality display built into the right lens. Users can make subtle hand movements to navigate the in-lens display, send and receive messages, get turn-by-turn directions and translate conversations live with Meta Al. The days of pulling out your phone are a thing of the past.

The glasses also feature open-ear speakers with Bluetooth connectivity, a 12MP camera with 3X zoom and even a viewfinder on the in-lens display for more accurate capturing. Users will be able to get up to six hours of continuous battery life per charge and up to 30 total hours of battery life with fully charged case.

The Meta Ray-Ban Display and Neural Band are available starting Tuesday, Sept. 30, exclusively in-store at Best Buy locations. Look into the future by booking a demo appointment here.

John Mayer is heading to India.

The seven-time Grammy-winning singer-songwriter and guitarist will perform his first-ever concert in the country on Jan. 22, 2026, at Mahalaxmi Racecourse in Mumbai. The one-night-only show will be presented and produced by BookMyShow Live, the live entertainment arm of BookMyShow.

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“India has long been on my list of places to play, not just for the vibrancy of its culture but for the way music lives in the everyday lives of people here,” Mayer said in a statement. “To finally perform in Mumbai feels both humbling and exhilarating.”

Tickets will be available through BookMyShow beginning with an exclusive pre-sale for RuPay credit card holders on Oct. 12, 2025, followed by a general on-sale on Oct. 13, 2025.

The announcement underscores the expanding role of BookMyShow Live as a driver of international touring in South Asia. Once a ticketing startup, the company has evolved into a full-service live entertainment player, producing and promoting tours and festivals across India. Past projects have included bringing global superstars like Coldplay, U2, Ed Sheeran, Guns N’ Roses, Maroon 5 and Post Malone to the market, as well as creating large-scale experiences such as Lollapalooza India, Cirque du Soleil’s BAZZAR and NBA exhibition games.

“John Mayer’s debut performance in India represents a significant cultural milestone and reflects how far live music has come in this country,” said Naman Pugalia, chief business officer of live events at BookMyShow, in a statement. “His music has touched millions across the world, weaving its way into some of the most personal and unforgettable moments of our lives. To finally see him on stage in Mumbai transforms that private connection into a collective experience.”

In recent years, India has emerged as a major stop for international acts. Post Malone, Imagine Dragons, and Dua Lipa have all sold out shows across the country, while Lollapalooza India drew 60,000 fans in 2023. According to Live Nation, Lollapalooza India’s 2025 edition — headlined by Green Day and Shawn Mendes — set a new attendance record. And the momentum continues: Cigarettes After Sex sold out two large shows in January, Guns N’ Roses will take the stage at Mahalaxmi Racecourse next month and Travis Scott is slated to perform in Delhi this October.

Irving Azoff still has a bone to pick with YouTube over the streaming giant’s royalties to artists.  

“YouTube is by far the worst offender,” the famed artist manager and entrepreneur said on Friday (Sept. 26) at The Wrap’s TheGrill 2025. “I’m really not fond of when companies take advantage of creators.” 

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Citing numbers available through Global Music Rights (GMR), the performance rights organization he founded in 2013, Azoff said YouTube’s royalty rates are a fifth of its nearest competitor despite having five times that competitor’s annual revenue. That gives YouTube “unchecked” power when it comes to negotiating with rights holders such as GMR, SESAC, Paramount, Fox Television, Univision and NBC Universal, he added.

“When you get down to the end of a negotiation with them, they call your artists, they call your record companies,” Azoff continued. “They go out and [say], ‘We’re going to take your music down.’” 

Azoff has been voicing his opinions about YouTube for at least a decade. In a February 2016 interview with The New York Times, he lambasted the video streaming platform for paying too little to creators and hiding behind the Digital Millennium Copyright Act’s (DMCA) “safe harbor” provision that allowed it to host music videos uploaded by its users. “When you’re dealing with these tech companies,” he said, “they are worth zillions of dollars, more than the net worth of the entire music industry.” 

At Clive Davis’ pre-Grammy Awards gala a few days later, Azoff warned the music industry not to “be pacified by lip service about efforts to create paid subscription services.” At the time, music consumption was skyrocketing, industry revenues were at an all-time low, and YouTube’s poorly monetized free streams were competing against burgeoning subscription services. “It’s a system that is rigged against the ­artists,” Azoff told Billboard in May 2016. “In my years as a manager, I haven’t seen such a serious threat to artists.”  

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Azoff also lambasted YouTube at the same The Wrap event in October 2016, calling the company “very evil” and citing its use of the Clinton-era DMCA. “We’re at a time, especially in music, when there’s such a lack of respect for intellectual property, and they’re the worst offender of it,” he said.  

Since 2016, YouTube has launched various subscription services to complement its core ad-supported free platform, including YouTube Music, which currently has a 10% share of the global music subscription market, according to MIDiA Research. But ad-supported royalties have faltered in recent years, and numerous music industry sources have told Billboard that YouTube Shorts, YouTube’s short-form video format, is likely a factor behind a decrease in music royalties from the video platform.  

Music companies aren’t alone in opposing the tech giant. NBCUniversal is currently mired in a licensing dispute with YouTube TV and warned on Monday (Sept. 29) that its programming could be pulled from the platform. “YouTube TV has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video marketplace — all under the false pretense of fighting for the consumer,” NBCUniversal said in a statement. 

NBCUniversal’s confrontation with YouTube could end up being helpful for music, said Azoff at the event on Friday. “You got to hope at some point something goes on that forces them to come to the party,” he said. “But when you got people like [chairman and CEO of NBCUniversal owner Comcast] Brian Roberts making public statements about it, it’s better. So, I’m more hopeful that something gets done, because it’s not just the music industry that they’re bullying. It’s everybody.” 


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“My Only Angel,” the first taste of Aerosmith and YUNGBLUD’s forthcoming collaborative EP, blasts in at No. 1 on Billboard’s Hot Hard Rock Songs chart (dated Oct. 4). With the entrance, the legendary rock group earns its first No. 1 on the list, which began in 2020, while YUNGBLUD captures his second, after “Obey” ruled for a week in September 2020.

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“My Only Angel” soars in atop the multimetric chart through a combination of 2 million official streams, 1.4 million radio audience impressions and 5,000 song sales in the United States in the Sept. 19-25 tracking week, according to Luminate.

The song previews Aerosmith and YUNGBLUD’s joint EP, One More Time, due Nov. 21. Among the five tracks is “Back in the Saddle (2025 Mix)”; Aerosmith’s original song by that title that reached No. 38 on the Billboard Hot 100 in 1977. One More Time marks Aerosmith’s first new material since its 2012 album, Music From Another Dimension!

Concurrently, “My Only Angel” debuts at No. 37 on Mainstream Rock Airplay as Aerosmith’s 45th appearance on the tally and first since “Lover Alot” in 2012. Dating to the radio chart’s launch in March 1981, the group has scored nine No. 1 hits among 24 top 10s. Prior to the new track, the band mined similar lyrical territory with “Angel” (No. 2, 1988) and “Angel’s Eye” (No. 4, 2000).

In addition to its chart-topping Hot Hard Rock Songs debut, “My Only Angel” begins at No. 20 on the Hot Rock Songs chart and No. 23 on Hot Rock & Alternative Songs, both of which follow the same multimetric methodology.

YUNGBLUD and Aerosmith’s Steven Tyler and Joe Perry performed together at the MTV Video Music Awards on Sept. 7 as part of a tribute to the late Ozzy Osbourne. Tyler and YUNGBLUD also played at Osbourne’s final concert in Birmingham, England, on July 5.

It’s free Billboard charts month! Through Sept. 30, subscribers to Billboard’s Chart Beat newsletter, emailed each Friday, can unlock access to Billboard’s weekly and historical charts, artist chart histories and all Chart Beat stories simply by visiting the newly redesigned Billboard.com through any story link in the newsletter. Not a Chart Beat subscriber? Sign up for free here.

Bunnie Xo is speaking out amid the uptick in comments she’s receiving regarding Jelly Roll‘s weight loss.

In a recent TikTok, the podcaster mimicked a common remark she says she’s been seeing in her replies — “Girl, your man is so hot now that he lost all that weight” — before slamming such comments as “shallow.” “Is he? ‘Cause he’s always had the same face,” Bunnie told the camera. “He’s always had the same heart, he’s always had the same soul.”

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“I think the most appropriate thing here to say is he looks so much more healthier now that he’s lost weight,” she continued of her husband. “We’ve gotta stop living in a Shallow Hal world, guys. You might miss out on the best love of your life by judging somebody by their weight.”

The influencer’s reminder comes as Jelly has been looking slimmer than ever. He’s been open about his weight-loss journey over the past year or so, revealing in April that he’d lost more than 200 pounds.

Earlier this month, Jelly also showed off his new wardrobe while visiting Rome to meet Pope Leo XIV. “I can fit in Louis Vuitton now,” he wrote on Instagram at the time. “Pray for my bank account.”

And while some fans may have started crushing on Jelly in recent months, Bunnie has been the country star’s other half for years. The pair got married in 2016 and recently celebrated their nine-year anniversary.

“Life is ours, we live it our way, 9 years of us,” Bunnie wrote on Instagram at the time, while Jelly added on his Story, “I love more and more every single day.”

See Bunnie’s TikTok below.

@xomgitsbunnie

He’s been that dude. I’ll forever be cheering him on no matter what weight he is 💫 #jellyandbunnie

♬ suara asli – SOUND MEME VIRAL – SOUND MEME VIRAL


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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Turnstile only has 14 more dates left during the North American leg of their Never Enough tour in 2025, while dates go until Sunday (Oct. 19) at Orlando Amphitheater in Orlando, Florida. The band then heads off to Europe, Oceania and South America to close out the tour.

Supporting the hardcore band on tour is Amyl and the Sniffers, Speed and Jane Remover starting on Friday (Oct. 3).

Tickets to the tour first went on sale through Live Nation and Ticketmaster, while the retailer’s Face Value Exchange program is an option for fans to resell tickets.

However, many of the dates have either sold out, or are very close to selling out, so one of the best ways to find Turnstile tickets online is through third-party sites, including StubHub, Vivid Seats, SeatGeek and others — all of which guarantee authentic tickets in time for the event.

In addition, we like that tickets are all delivered digitally, so you can get them sent instantly to your smartphone or email. Prices may also be above or below face value at times.

Where to Find Turnstile’s ‘Never Enough’ Tour Tickets Online

Looking for cheap seats to see Turnstile live? Here’s where to find tickets still available and on sale online.

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Find Turnstile Tickets at StubHub


StubHub has Turnstile tickets available. Stubhub’s Fan Protect Guarantee ensures valid tickets or your money back. And if your event is canceled and not rescheduled, you’ll receive 120% in credit or be given the option of a full refund.

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You can find Turnstile tickets online at Vivid Seats, which lets you search by price, location and “Super Sellers,” which denotes reputable sellers with the best deals on tickets.

Vivid Seats is great for group tickets: the site has a rewards program that gives you your eleventh ticket free (in the form of a credit) after you buy 10 tickets online. And as a bonus, you can use our exclusive promo code BB30 to take $30 off your purchase at VividSeats.com.

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Find Turnstile Tickets at SeatGeek


One of the lowest prices we’re seeing for Turnstile tickets is at SeatGeek, which has stubs from $50 and up. Use our discount code BILLBOARD10 to save an additional $10 at checkout.

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Find Turnstile Tickets on TicketNetwork


TicketNetwork has tickets to Turnstile’s concerts with all-in pricing that lets you see exactly what you’ll pay up front (fees included). For a limited time, you can use our exclusive code BILLBOARD150 to save $150 off $500 or BILLBOARD300 to save $300 off orders of $1000 and up.

Turnstile’s ‘Never Enough’ Tour Dates

  • Sept. 30: Project 70, Under the Bridge in Denver, Colorado
  • Oct. 3: Aftershock Festival in Sacramento, California
  • Oct. 4: Exposition Park South Lawn in Los Angeles, California
  • Oct. 5: Bill Graham Civic Auditorium in San Francisco, California
  • Oct. 7: WAMU Theater in Seattle, Washington
  • Oct. 8: McMenamins Edgefield in Portland, Oregon
  • Oct. 10: Gallagher Square at Petco Park in San Diego, California
  • Oct. 11: Mesa Amphitheatre in Mesa, Arizona
  • Oct. 14: Moody Amphitheater at Waterloo Park in Austin, Texas
  • Oct. 15: White Oak Music Hall in Houston, Texas
  • Oct. 16: Panther Island Pavilion in Fort Worth, Texas
  • Oct. 17, 18: III Points Festival in Miami, Florida
  • Oct. 19: Orlando Amphitheater in Orlando, Florida

Want more? For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.

After a seven-year wait following unanimously acclaimed 2018 debut Invasion of Privacy, Cardi B finally returned to DSPs and vinyl and CD store shelves this month with her sophomore album AM I THE DRAMA?

This week, following a months-long media full-court press, DRAMA debuts atop the Billboard 200 with 200,000 first-week units. In addition, the album charts 17 of its tracks on the Billboard Hot 100, led by the Kehlani collab “Safe,” which debuts at No. 26.

Was the first-week performance of DRAMA less or more than what we expected? And will we get a third Cardi B album before the turn of the decade? Billboard staffers discuss these questions and more below.

1. Cardi B’s AM I THE DRAMA? bows atop the Billboard 200 with 200,000 first-week units moved. Is that number lower, higher or about what you would have expected? 

Kyle Denis: I’ve had so much time to predict her first week numbers and gauge my expectations, and I’m still unsure. Considering hip-hop’s current commercial pull, the lack of hit single or viral guest verse ahead of the album release, the plethora of variants, and her late-stage promotional blitz, 200,000 first-week units is around where I would have expected AM I THE DRAMA? to land. What’s getting me is how much we had to see Cardi and her team sweat and fight to reach that figure…

Carl Lamarre: Higher, but not by much. I’m proud to say that I was one of the very few who thought that Cardi could eclipse 175K. She sealed my bet when she went crazy with her promo run going into release week. From doing in-store meet-and-greets to literally kissing babies in Dyckman, her hustler’s spirit is what helped her sprint to a hefty 200k debut. 

Jason Lipshutz: Higher. “Eternity” doesn’t do justice to a seven-year gap between full-length projects in modern hip-hop, and while Cardi B has scored multiple chart-toppers since 2018’s Invasion of Privacy, AM I THE DRAMA? arrived without any hit single preceding it. The lack of momentum ultimately didn’t matter, since Cardi remains such a force of nature as a hip-hop artist and personality. Her return was always going to generate a lot of interest, but considering the circumstances, DRAMA outpaced reasonable expectations in its debut week.

Heran Mamo: A bit lower considering the meme-driven and guerilla marketing for the album, from the “courtroom edition” CDs featuring viral images from her recent assault trial on the covers to selling said CDs and more plus vinyls on the streets of NYC. AM I THE DRAMA? earned 15,000 fewer album sales than Invasion of Privacy in the first week, which had the biggest sales week for an R&B or hip-hop album in 2018 upon its release – and the latter was only available to purchase as a digital album. Meanwhile, AM I THE DRAMA? had multiple digital and physical variants and still didn’t fare better than her debut album.

Andrew Unterberger: A little higher, just because there were really no safeguards for Cardi’s performance on this album — it didn’t have an advance streaming hit or a real wave of positive momentum that it was coming in on, and 2018 streaming numbers are not being repeated by many artists in 2025. Still, it’s Cardi B: You knew that even in a worst-case scenario she was gonna make six digits, and probably fairly comfortably. And 200,000 is a very nice first-week number for her right now.

2. Much has been made of the seven-year wait between Cardi’s first two official albums. Do you see DRAMA’s first-week performance as validation of her taking as long as she did?  
 
Kyle Denis: Sure, DRAMA‘s first-week performance validates the idea that people are interested in Cardi B albums post-Invasion of Privacy. But I’d argue that number could have (and probably would have) been higher with a shorter wait. If she pulled 200k without a hit anywhere near the level of “Bodak Yellow” (or even “Be Careful”), imagine what she could have done without having to rebuild her momentum from the ground up mere weeks before the album’s full release. I still think an album dropping after “Money”/“Press” in 2019 or “WAP”/“Up” in 2021 would have pulled stronger (or at least comparable) numbers.

Carl Lamarre: Yes and no. It validates why artists should take more time between their albums, especially after coming off a successful debut like Invasion. SZA played it masterfully, after segueing between Ctrl and SOS. Despite her five-year gap, she remained relevant, doling out high-profile features like her Grammy-winning collab with Doja on “Kiss Me More” to her show-stealing appearance on K. Dot’s “All the Stars.” Most importantly, Cardi and SZA thrived off their respective waits because they did what many artists should do when taking time off in-between projects: go out and live life.   

Jason Lipshutz: It’s hard to say, since, if Cardi had released three more albums between Invasion of Privacy and AM I THE DRAMA?, she very well could have had three more No. 1s in her collection. What the debut of DRAMA does validate is the public’s continued interest in all things Cardi, from passionate hip-hop fans excited to check out a high-profile new release to curious casuals who want to hear what outrageous things she might say on her latest opus. A seven-year wait for a second album would hamstring most rap headliners, but Cardi is undeniable enough to break convention and still come out on top.

Heran Mamo: Not really. Invasion of Privacy set the bar really high: a No. 1 debut with 255,000 equivalent album units, two Hot 100 No. 1 hits (lead single “Bodak Yellow” and “I Like It,” featuring Bad Bunny and J Balvin) and a Grammy for best rap album. While AM I THE DRAMA? also scored a No. 1 debut on the Billboard 200 (and already includes two Hot 100 No. 1s), it had a relatively clear runway to the top slot this week and earned 55,000 fewer equivalent album units than her debut album despite her meticulous marketing efforts. For an artist of Cardi’s stature – not just in rap, but in general – and for an album with this much anticipation building, one could argue that a No. 1 debut and 200,000 units moved in the first week is about what you’d expect if not a bit more.  

Andrew Unterberger: It doesn’t necessarily validate it as a strategy, though it does show that it wasn’t too detrimental to her long-term prospects. Some of the hottest rappers of 2018 are barely even mainstream propositions in 2025; Cardi certainly doesn’t have that problem and probably won’t for some time. But could she have had an even stronger sophomore performance if she’d just powered through releasing LP2 in 2021? We’ll never know, but it’s hard not to wonder.

3. Of the new songs, “Safe” with Kehlani is off to the hottest start. Do you see it becoming a lasting breakout hit from the set? Does the album have a song you think is more likely to be that? 

Kyle Denis: I think so. Anecdotally, I’m seeing this being received much more warmly than both “Outside” and “Imaginary Playerz.” Of course, it also helps that Kehlani has a rising hit of her own in “Folded,” which should help the momentum of “Safe” on rhythmic radio. I still have my eye on “Magnet,” though. Obviously, there’s also “Bodega Baddie,” which very well could become the set’s true monster hit if the right person remixes… maybe next year’s Super Bowl halftime show performer? 

Carl Lamarre: “Safe” is the money record to me. It was an instant winner when I first heard it at her private listening party in August. She and Kehlani have incredible chemistry and thrive off each other well. After the success of “Ring,” “Safe” feels like a perfect sequel to their 2018 scorcher, and if anything, it’s a strong enough indicator as to why these two should drop an EP one day.

Jason Lipshutz: It’s been interesting to watch listeners gravitate toward “Safe,” a relatively subdued R&B track about romantic longing, instead of more cutthroat fare like “Imaginary Playerz,” “Hello” and “Pretty & Petty” — but that success speaks to both the quality of “Safe” as a sumptuous listen, as well as the refreshing change-up compared to the tone of Cardi’s usual hits. It doesn’t also hurt that Kehlani is enjoying another mainstream moment, as “Folded” continues pushing up the Hot 100. “Safe” is an unlikely breakout hit from Cardi’s new album, but the stars have aligned in its favor.

Heran Mamo: I’m not surprised that “Safe” caught on first: Cardi featured Kehlani on “Ring” from Invasion of Privacy,and the single hit top 40 on the Hot 100, peaking at No. 28. “Safe” is already off to a better start since it debuted at No. 26. But I feel like “Pretty & Petty” has a shot of being this album’s breakout hit because of its hook and all the clever, memorable shots she took at Bia, starting with the viral first verse: “Name five Bia songs, gun pointin’ to your head/ Bow, I’m dead.” Bia teased that she’s prepared to respond on her album BIANCA next month, which will inevitably bring listeners back to Cardi’s track to better understand the timeline of their beef. Cardi’s inextinguishable spirit means she knew she had to come in with that heat after a seven-year gap between projects, so “Pretty & Petty” can only burn brighter from here.  

Andrew Unterberger: I do feel like “Safe” has all the ingredients for real breakout hit potential, but I’m kept from being too bullish on its prospects after it debuted outside the top 25 on this week’s Hot 100. How it does next week may ultimately be a better indicator of its long-term ceiling — if it maintains momentum or keeps from slipping too much it should have a good chance to go the distance, if it’s in the chart’s bottom half next week, maybe it’s not the one after all.

4. After receiving universal acclaim for her 13-track debut album Invasion of Privacy, Cardi went much more everything-goes with her 23-track sophomore album, including the inclusion of early-2020s singles “Up” and “WAP” at the end of the tracklist. Do you think that DRAMA ultimately justifies its length and general inclusivity song-wise? 

Kyle Denis: No. After sitting with the album for over a week, there are definitely a handful of songs that should have been left on the cutting room floor, “What’s Going On” chief among them. Sure, including “Up” and “WAP” fast-tracked the album to double-platinum status, but she couldn’t even debut all the set’s new songs on the Hot 100. You win some and you lose some! One of the most frustrating parts of an album listening experience is sifting through the duds to find the jewels, who wants to do that after already waiting seven years? 

Carl Lamarre: Personally, I’m not a fan of anyone having more than 20 songs on an album anymore. Cardi did reveal in our cover story that she recorded over 60 tracks for DRAMA, so it’s natural that she would want to include a lot of songs on this project. Of the 23 records overall, I think if she kept it at 15, my letter grade would leap from B/B+ to a strong A.

Jason Lipshutz: After this amount of waiting, the fact that a new Cardi B album exists, however overstuffed, is a gift that I won’t take for granted. While AM I THE DRAMA? is not as focused or cohesive as Invasion of Privacy, its extended track list contains plenty of riveting moments — and, yes, “Up” and “WAP” are years old at this point, but they’re both still great! Normally I would ding a superstar for emptying the clip with a too-long project, but with Cardi’s first album since 2018, I’m generally fine with a more-is-more approach.

Heran Mamo: Just because there was a long wait for AM I THE DRAMA? doesn’t mean the album needed to be that long. Although she defended her inclusion of “WAP” and “Up” on the album that’s earned double platinum certification by the RIAA within 10 days of its release, the hits’ placement at the tail end of the project feel like she just tacked them on there for a guaranteed boost. There were a few other tracks (such as the Lizzo-assisted “What’s Goin On” and “On My Back,” featuring Lourdiz) that felt like filler or disturbed the sequencing of the LP, but given her high-profile marital issues with Offset and new relationship with Stefon Diggs, beefs with Bia and JT and the other headline-making drama that’s played out over the last few years, Cardi had much to say and didn’t hold back for 70 minutes. 

Andrew Unterberger: Of course 23 tracks is too long — but to her credit, it’s only about 4-5 tracks too long, rather than the 8-10 that I’d feared going in. There aren’t a lot of outright duds on this album, and I understand Cardi B both wanting to include all her favs and anticipating the “seven years and only [lower number] tracks?” criticism if she’d gone modest with the tracklisting. But man, a 16-track version of this album would’ve been tight.

5. Make a prediction: Will we get Cardi B LP3 before the year 2030? 

Kyle Denis: CB3? Ha! Let’s get through the Little Miss Drama tour first. 

Carl Lamarre: I predict a 2028 release for Cardi. DRAMA officially made her a highly anticipated albums artist. After she experiences her first headlining tour next February, I can see her wanting to return to the studio and begin plotting her next move just because of that newfound confidence she’s soaking in. For now, she should breathe and savor the fruits of her labor.

Jason Lipshutz: No. When you think about the history of major artists finally releasing long-awaited albums, from Dr. Dre with Compton to Guns N’ Roses with Chinese Democracy to D’Angelo with Black Messiah, the track record doesn’t suggest that another new album followed sooner than expected afterwards. This might be it for a long time. I hope I’m wrong!

Heran Mamo: Considering AM I THE DRAMA? is nearly double the length of Invasion of Privacy, she bought herself some more time to release the next album, so I’m inclined to say we won’t be getting CB3 in 2030. But in the seven years between both albums, Cardi has doled out verses every one of those years, including her third Hot 100 No. 1 and RIAA diamond-certified hit “Girls Like You” with Maroon 5, DJ Snake’s “Taki Taki” also featuring Selena Gomez and Ozuna, and remixes on Glorilla and Megan Thee Stallion’s “Wanne Be” and Latto’s “Put It on da Floor.” So even if we don’t get another Cardi album this decade, she’ll at least keep us fed with her A-list assists.

Andrew Unterberger: Probably not, but that’s OK. However long the gap is between LP2 and LP3 ends up being for Cardi, it won’t feel as long as it did here; she’ll never have this kind of pressure on her for an album release again.


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When Bad Bunny performed on the Super Bowl halftime stage in 2020, he was a guest of headliners Jennifer Lopez and Shakira — joining Shak on his 2018 “I Like It” hit with Cardi B and J Balvin, as well as a mash-up of their songs “Chantaje” and “Callaita.” Next year, it will be his stage.

Related

On Sunday night, Bad Bunny was announced as the headliner for the 2026 Super Bowl halftime show, and on the new Billboard Pop Shop Podcast, Katie & Keith are talking about the global superstar’s status as one of the most popular musicians in the world and why he makes sense for TV’s biggest stage. Oh, and we also address all those (completely false) rumors that Taylor Swift would be headlining the show and whether that was ever a possibility.

Listen below:

Also on the show, we’ve got chart news on how Cardi B’s Am I the Drama? debuts atop the Billboard 200 albums chart, how Nine Inch Nails gets its highest charting album in over a decade with the top five debut of its Tron: Ares soundtrack, and how “Golden” from the KPop Demon Hunters soundtrack spends a seventh week atop the Billboard Hot 100, becoming one of the 10 longest-leading No. 1s from a movie in the chart’s history.

The Billboard Pop Shop Podcast is your one-stop shop for all things pop on Billboard‘s weekly charts. You can always count on a lively discussion about the latest pop news, fun chart stats and stories, new music, and guest interviews with music stars and folks from the world of pop. Casual pop fans and chart junkies can hear Billboard‘s executive digital director, West Coast, Katie Atkinson and Billboard’s managing director, charts and data operations, Keith Caulfield every week on the podcast, which can be streamed on Billboard.com or downloaded in Apple Podcasts or your favorite podcast provider. (Click here to listen to the previous edition of the show on Billboard.com.)