When Alok returns to London this June, it’s not just another show.

He’s heading back to Brixton — the same area in the capital where he once worked as a barman after moving there in 2010 and struggling to find gigs — to debut Rave The World, a new concept he’s been building across both his live shows and his music. The show is set to run for one night only at the O2 Academy Brixton on June 5, and for him, it carries a lot of personal weight.

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The project also marks a shift from his previous Keep Art Human era, a show rooted in ideas around technology, presence and how people engage with music. That production leaned heavily on scale, with large stage builds, choreographed dancers and a visual narrative that unfolded across the set, which he famously brought to Coachella in 2025.

With Rave The World, he’s moving in a slightly different direction. The idea is to strip things back to something more immediate, a concept that lands within seconds, whether it’s on a festival stage or placed in the middle of a street. At the core of it is what he describes as a “rave box,” a compact setup where pre-shot clips of dancers are projected in a way that makes them feel physically present.

It’s also designed to travel. Unlike his previous productions, which relied on large builds and dozens of performers, this one can move easily across spaces while still holding its own visually.

At the same time, the idea extends beyond the stage. Speaking exclusively to Billboard U.K., Alok shares that he’s closing his label Controversia and starting a new one under the same name, Rave The World, using it as a space for music that sits closer to clubs, raves and festivals, and doesn’t necessarily fit within a major label system.

Back when he first moved to London with his twin brother, things looked very different. Their psytrance project had early traction, but the move didn’t go the way they expected. “We didn’t have the requests, we didn’t have gigs,” he says. “Me and my brother, we broke up our project.” What followed was a reset, one that eventually led him to start over on his own.

Now, more than 10 years later, he’s going back to that same part of the city to make good on a mission over a decade in the making.

You lived in London back in 2010. What do you remember from that time, and how did it shape you?

I lived there with my twin brother [Bhaskar Petrillo], and we had a psytrance project called Logica. It was going quite well on platforms like Beatport and we had a lot of requests in Europe. We moved there thinking it was going to be good for the career, but what happened was actually the opposite. We didn’t have the requests, we didn’t have gigs.

That’s when I created my project, Alok. It was a moment where I kind of freed myself from a prison that I created by myself. I came from a very underground scene and I wanted to do something different.

When I came back to Brazil, I told my dad that I wanted to quit music and go to university because it was so complicated to live through art. I was seeing everyone struggling financially. But my dad told me that if he had my talent, he would be way bigger than I am and wouldn’t be wasting time. He said if you want to abandon something, quit the university. So I said “OK, this is my last try. I’m going to keep doing it, but I’m going to do what I want to do, not what you want me to do.” And that was the best decision.

Why was it important for you to go back to Brixton for this particular show, and to do it as a one-night-only?

When I was in London I started dropping my C.V. [curriculum vitae] in all the clubs, but no one answered. One day, a club told me they weren’t looking for DJs but needed a bartender. I started to study and I became a barman in a pub in Brixton, so going back there now feels like a full cycle.

It wasn’t even my idea in the beginning. The team came up with it because they wanted to do something that could close the cycle. When they brought it to me, it gave me a lot of memories and triggers.

I think I need to go through it. It’s something personal for me. Sometimes you try to avoid it, like why go [back to] Brixton again? But now I have to go back and kind of… heal myself.

What is Rave The World and how did that idea come together?

In order for me to really move anything in a direction, I need to have a purpose for it. Otherwise it just doesn’t drive me. Last year I turned 34 and for the first time I realized that there’s a new generation coming and they’re shaping the culture in a way I haven’t seen before. In my generation, we followed a lot of the rules. This one is completely different. They have the internet, social media power, and they’re changing everything.

At that moment, I felt I needed to connect with them. So we were thinking about a concept, and at first it was like ‘let’s save the world.’ But then I asked my creative director’s daughter – she’s Gen Z – what she thought, and she said she’s sick and tired of people saying that. She said “there’s no other world, this is the only one, and you guys failed with it and now you want us to save it.”

That was very interesting, because we realized we were not connected. So I just thought, “OK save the world, remove the ‘S’ and make it Rave The World.” When I Googled it, it said “do you mean save the world?” I said no, I mean rave it. And when I told her that, she said that’s amazing, she connected with it. That’s how it came into fruition.

You mentioned a ‘rave box’ as part of the show. What does that actually look like?

We needed something super simple and efficient, something you understand in a few seconds. Because with Keep Art Human, we needed a big stage, like 50 dancers and all that. It’s not easy to bring that everywhere.

So we created this rave box. We shoot real dancers and project them inside, so when you see the show, it feels like they are really there. And we can place this box anywhere in the world, even in the middle of the street, and people get it immediately. That’s how we concentrated everything into one concept.

You’ve played to massive crowds over the years, including over one million people at shows like Copacabana Beach in Rio de Janeiro. What does that actually feel like in real time?

Honestly, when you play for over a million people, you only realize that when you see the footage after. In the moment, you can’t really understand it.

That’s why we created the pyramid, 30 meters high and 360 degrees, so I can see everyone around. That’s the only stage where I can actually see the full crowd. We’ve been doing these big shows for years, but I think now people are paying more attention.

You recently collaborated with Khalid on “Dive Into Me.” How did that come together?

We had already worked on some versions of “Dive Into Me” consisting of samples by “What’s a Girl to Do” by Fatima Yamaha, but didn’t have the rights to release it. Then Khalid came up with a version, and we pitched again.

He changed the lyrics of the verse and did a fantastic job. We spent like eight hours in the studio recording a lot of lines. Then the next day he said he still missed some things and went back to the studio again. I really loved working with him. He works very hard and has a lot of passion for what he does.

You also recently made an appearance at Sphere in Las Vegas with ILLENIUM, which has become one of the most talked-about venues globally. What was that experience like for you?

It’s one of those very unique venues in the world. The experience is really out of this world. It’s something that can change the music industry. But it wasn’t my show, I was supporting ILLENIUM. He did everything and gave me space with visuals and effects. He was super humble to do that. His performance is so outstanding, it’s like a movie.

Alongside the Rave The World concept and show, you’re also launching a new label under the same name. What does that next phase look like for you?

I’m going to release songs that match this concept. Not many releases, because I’m not worried about quantity. I just want to release what I really believe in. Some of these songs might not be accepted by a major label because they are more for clubs and festivals, but that’s the direction now.

This week, Billboard’s New Music Latin poll — curated with key recommendations by Billboard Latin and Billboard Español editors — features a number of new albums, including Carín León’s Muda; Codiciado’s Así Es La Vida; Omerta, a joint album by J Balvin and Ryan Castro; and Chuyin’s Los Locos Nunca Mueren.

In addition to the new LPs, Grupo Frontera and Alejandro Fernández dropped their first collaborative effort, called “Cada Vez Me Gusta Más,” a song about an impossible breakup.

Representing two powerful generations of música mexicana, the trailblazing group and iconic singer narrate a story about a man who follows his heart and doesn’t listen to the opinions of other, nor takes relationship advice. “If you could see her one night through my eyes/ I assure you that you, too, would show her off,” goes the chorus.

Sonically, the track is powered by a one-minute traditional ranchera melody à la Fernández before transitioning to Frontera’s signature norteño sound.

Artists such as Sebastian Yatra, RaiNao, and Christian Nodal also released new music this week.

The most recent New Music Latin poll was topped by Jorge Luis Chacin’s album De Amor, Sueños y Cantares with more than 57% of the vote. Which release this week do you think is best? Give these new releases a spin and vote for your favorite new Latin music release below.

Editor’s Note: The results of the weekly New Music Latin poll will be posted if the poll generates more than 1,000 votes. This poll closes at 11 a.m. ET on Monday, May 4.


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When Zach Top made his debut on airwaves in 2021 with “Sounds Like the Radio,” the song took listeners “back [to] ’94, you know.”

Radio in that era was a different animal — more than 90% of American adults used a clock radio to start their day, and the biggest competitor for in-car listening was the factory-installed CD player.

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Today’s landscape is less favorable for over-the-air radio. More than 80% of the population now uses a smart phone as the alarm, and over 25% of listeners don’t have a single AM/FM radio in their home, according to Michigan-based Jacobs Media’s 22nd annual TechSurvey 2026. Additionally, during their commutes, drivers have satellite radio, audiobooks and streaming apps among numerous non-radio options that didn’t even exist back in ‘94.

The TechSurvey, released in an April 24 webinar, suggests that even stations’ most ardent fans will soon be tuning in to the radio more on other devices than on AM/FM hardware. Listening to Zach Top — or Morgan Wallen or Ella Langley or anyone else — is a different experience on those devices than on a traditional radio, and programmers will want to adjust their stations to take advantage of consumers’ behavior as they continue to move to those platforms. How will that change broadcasters’ approach?

“That’s kind of the holy-grail question,” says Jacobs Media president and founder Fred Jacobs.

 The TechSurvey, a study drawn from people in station databases, measures the listening habits and opinions of radio’s most committed customers across all formats. (The study does not reflect casual listeners). It demonstrates that those super-users still listen to their favorite AM/FM stations 54% of the time on a radio. But 44% of the time, they access those stations through other sources, including mobile phones, PCs or smart speakers such as Alexa. That 10% difference between AM/FM tuners and other options is far smaller than the 71% spread in 2013. Based on the trend line, it’s likely that the competing devices will surpass traditional AM/FM listening in just two to three years. How successfully broadcast executives handle that flip will determine the medium’s future and have a large impact on the artists and labels who supply the music stations with a big chunk of their content.

The features of those alternate gadgets — as well as the environment in which they’re used — shape the way listeners engage with the medium. During rush hour in the car, where most radio tune-in occurs, preset buttons allow the commuter to switch stations easily. To maximize impact, programmers attempt to keep as many drivers’ attention as possible with engaging content to build the largest possible audience during a commute that lasts, on average, less than 30 minutes.

The same customer, listening at work or home, is less likely to change the channel while using the radio as background for other activities. In that setting, programmers generally benefit by providing content that is steadier, more reliable and less obtrusive, attempting to keep the listener’s engagement as long as possible.

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Balancing those competing data points — the size of the cumulative audience versus the time spent listening — is the challenge for radio decision-makers, who may need to tweak their approaches as the audience shifts its habits. They could alter the size of playlists, the frequency of an individual title’s repetition, the size of commercial breaks or the amount of disc jockey conversation as the audience moves to different devices. And those decisions come as modern in-car dashboards feature increasingly elaborate infotainment systems that further threaten to deflate listenership in the space where radio has long dominated.

“Listening in the car to a regular AM/FM radio is still the No. 1 way that people listen to their favorite radio stations,” Jacobs says. “But the more that cars become connected, and the more that cars allow you to pair your phone or they have embedded apps on their home screens, the more pressure that puts on radio broadcasters to win the war.”

Radio’s future is further complicated by the audience itself, according to this year’s TechSurvey. The average age of the current P1 listener is 58.4 years (the country format, at an average 57.1 among its most enthusiastic supporters, is only slightly younger than radio as a whole). As recently as 2023, radio’s P1s averaged 55.5 — the listener base increased by three years in that short window. That means stations are not cultivating superfans in younger demos fast enough to replace older fans as they disappear.

It represents an “epic fail,” Jacobs says, noting that broadcasters have been so devoted to the 25-54 demographic that they are neither catering to the dominant older segment of their audience nor cultivating the younger listeners who need to come on board to keep radio thriving.

“We have not spent any energy, time or money on people, really, under the age of 25,” Jacobs laments. “Teens were [formerly] an integral part of radio listening and also radio sales. Those were the people discovering the new music, and those were the people who were genuinely excited about what was going on. Most radio stations haven’t included them in the strategic mix now for decades.”

The extreme demos — consumers under 25 and over 55 — may be key to radio’s future strength, presenting a conundrum since both have different engagement profiles. A sizable chunk of the P1 listeners who are older than the medium’s 58-year average age are retired and thus commuting less, reducing their in-car listening. Since radio is a life-long habit, they’re increasingly tuning in via Alexa, Google Home or their computer, and listening for longer stretches.

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The younger demos, whose media habits are shaped primarily by their use of smart phones, are prone to shorter listening occurrences, which would seem to require a different programming approach. Focusing on the older base would create the best short-term Nielsen ratings, though their age necessarily means their numbers will dwindle in the approaching decade. Engaging youth would likely not pay off in a sizable increase in those demos for a number of years, if at all.

“Radio as an industry has not adjusted to the demographic realities,” Jacobs says. “That’s why you begin to start looking at data like this and going, ‘Whoa!’ This thing is becoming a really difficult challenge with each passing year as the audience ages out.”

One surprising source of optimism might come with the development of the smart TV. Still relatively new, the device is used only 2% of the time by radio’s strongest consumers, but it’s particularly popular among Gen Z. It might be a method in which stations are able to groom the youngest part of the audience to become the future core.

Thus, to quote Zach Top, it “sounds like the radio” would benefit from catering to the aging part of its audience, which is likely to engage for longer periods of time as it increasingly stays home, while simultaneously building its younger segment, which could be listening longer if it discovers radio through its use of smart TV.

The rules around media ownership are likely to be relaxed, Jacobs notes, and he suggests that chains that typically operate five or six outlets in a particular market would benefit from having one of its stations devoted to 55+ demos and another focused on 12-24. 

“You need to think,” Jacobs says, “about both things at the same time.”


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Luke Combs earns a fifth week at No. 1 on Billboard’s Country Airplay chart with “Sleepless in a Hotel Room.” The song leads the list dated May 16 with 34.5 million impressions, up 4%, May 1-7, according to Luminate.

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The command ties Combs’ third-longest, matching 2023’s “Fast Car,” 2021’s “Better Together” and 2019’s “Even Though I’m Leaving.” Only his “Beautiful Crazy” (seven weeks, 2019) and “Forever After All” (six, 2021) have spent more time on top.

With six No. 1s that have led for at least five weeks, Combs matches Kenny Chesney and Toby Keith for the second-most leaders. Tim McGraw leads with seven; Morgan Wallen is in fifth place with four.

Dating to Country Airplay’s 1990 inception, just 6% of No. 1s have led for five weeks or more. The longer runs thin out quickly, as only 3% have ruled for six weeks or longer, with 1% reaching seven or more. Nate Smith and Wallen share the longest reigns, with 10 weeks each for Smith’s 2023 hit “World on Fire” and Wallen’s 2022 smash “You Proof.”

No. 1 runs of five weeks or more have tended to arrive in waves rather than evenly across the chart’s history. The biggest concentration came from the late 1990s through the mid-2000s, with the ‘00s alone producing exactly half the songs that have led for five weeks or more (31 of 62). After a relatively sparse 2010s, the ‘20s have brought a renewed run of such No. 1s (14).

‘Rocky Mountain’ High

Elsewhere, Corey Kent and Koe Wetzel’s “Rocky Mountain Low” rises two places to No. 10 on Country Airplay (16.6 million, up 7%). It’s Kent’s third trip to the tier and Wetzel’s second.

Kent last reached the top 10 a year ago this week with his eventual one-week No. 1 “This Heart.” Wetzel previously did so with his Jessie Murph collaboration “High Road,” a five-week leader in 2024-25.

All charts dated May 16 will update Tuesday, May 12, on Billboard.com.


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Chris Brown’s albums bring about many feelings. Excitement from his diehard fanbase. Hate from the people who understandably cannot forgive and forget his past transgressions. Exhaustion from the music fans who prefer shorter tracklists and runtimes. Most of all, the reminder that he is a machine.

To debut in the mid-2000s, be white-hot, almost get cancelled, and still be a top name in R&B well into the 2020s is mind-boggling. He has circumvented multiple controversies that would have killed the career of a singer who didn’t inspire such devotion from their fans (or, frankly, have the same undeniable talent).

There is no question that he loves music and performing, which will be on full display for his forthcoming co-headlining tour with Usher, who is surprisingly not on the album. Nonetheless, it only made sense to put out a new LP before they hit the road for The R&B Tour: Raymond & Brown this June. CB’s 12th studio album, BROWN, is a 27-track buffet offering up his entire skillset, including some records strong enough to become part of his canon over time.

Because that is the real conversation about Breezy these days. He sneaks in a high-charting record here and there, but he is firmly a legacy act. First-week sales and release-day streams aren’t, nor shouldn’t be, a significant part of the discourse around him. The question is, can he dig deep and make songs that boost his already impressive catalog? 

It is safe to say that, for those willing and patient enough to go on the 27-song marathon, they will find tracks that could answer “yes” to that inquiry. Take a deep breath, stretch, hydrate and go on this journey with Billboard as we see where these records measure up to one another. Maybe, just maybe, you’ll find a few that could break through his high ceiling and potentially be discussed among his all-time hits.

In times of upheaval, there is always opportunity — a condition that aptly describes the past year in the indie sector of the music business. Across the industry, there has been change: in leadership, in ownership, in distribution, in what it means to be independent and in creative control.

And at the same time, the indie world is thriving. Some of the biggest artists in the world — like this issue’s cover subject, RAYE — are independent; the industry’s biggest deals are being made by independent companies, like France’s Believe, preparing for its much-vaunted entry into the United States; and by label ownership, independents made up 44.15% of the U.S. recorded-music industry in the first quarter of 2026, a figure nearly twice as high as any major company.

As the tectonic plates of the business continue to shift, one thing is clear: It’s good to be indie.

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Associations

Ian Harrison
CEO, American Association of Independent Music
Lisa Hresko
COO, American Association of Independent Music; president, Foundation for Independent Music

Gee Davy
CEO, Association of Independent Music

Helen Smith
Executive chair, IMPALA

Charlie Lexton
CEO, Merlin

Charlie Lexton, CEO of Merlin

Lexton

Kate Shortt

Since taking over as Merlin’s CEO in January — succeeding the organization’s previous leader, Jeremy Sirota, now at Suno — Lexton has a simple overriding mission: using the “collective value” of the indie digital rights agency’s members to “enable and support their independence.”

Shortly after Lexton assumed leadership of the organization he’s been with since its 2007 founding, Merlin announced it had struck a licensing deal with generative AI startup Udio, enabling Merlin’s stable of indie labels, distributors and artists to be compensated for allowing their recordings to be used in AI training. This followed a previous opt-in licensing deal Merlin struck with ElevenLabs for its music model Eleven Music, which marked “the first at-scale deal between a global rights holder and a significant AI company,” Lexton says.

These deals proved that “AI companies can reach commercial agreements with music rights holders,” Lexton says. “We are here to do business and deals are achievable.”

However, he qualifies, “We will only do business with partners who respect copyright. That ultimately means partners who agree to terms that respect the investment, by artists and entrepreneurs, that it takes to make great music. Those terms are not solely about payments, they’re also about the inclusion of guardrails that protect the integrity of existing catalogs and the ability of artists and labels to control the use of their intellectual property.

“The deals we have struck fulfill those criteria,” he continues, “and not only have we found great partners, we have demonstrated it’s possible for AI companies to build music products without looking for exceptions to existing legal frameworks.”

Also under Lexton’s leadership, Merlin recently announced it had signed a deal with Pipeline, which will offer advances — through more than $200 million in capital — to member companies against digital royalties generated by Merlin, effectively opening up another funding stream for the indie labels it represents.

Noemí Planas
CEO, WIN

Labels & Distributors

Alejandro Duque
President, ADA
Kyle Aycock
CFO, ADA
Adriana Sein
Global head of artist and market development, ADA
MaryLynne Drexler
Global head of content acquisition and business and legal affairs, ADA
Bryan Roberts
Vp/head of A&R and label acquisition, ADA

Chris Swanson
Co-founder, All Flowers Group
Sam Valenti IV
Co-founder, All Flowers Group; founder, Ghostly International
Caleb Braaten
Founder, Sacred Bones Records
Nigil Mack
Founder, drink sum wtr

Dean Tabaac
Head, AMPED
Pip Smith
Vp of sales/GM, AMPED
Jocelynn Pryor
Vp of marketing, AMPED

Eli Piccarreta
Senior vp of A&R, Artist Partner Group
Alec Henderson
Vp of marketing, Artist Partner Group

Iain Catling
CEO, AudioSalad

Lonny Olinick
CEO, AWAL
Bianca Bhagat
GM, AWAL
Pete Giberga
President of North America, AWAL

Humberto Novoa
CEO, Azteca Records
Sergio Pérez
Vp, Azteca Records

Emmanuel de Buretel
Founder/CEO, Because Group

Nabil Ayers
President, Beggars Group
Claire Taylor
U.S. GM, Beggars Group
Andy Larsen
Head of sales, Beggars Group
Pam Garavano-Coolbaugh
Head of U.S. product management, Beggars Group

Romain Vivien
Global head of music/president, Europe & USA, Believe
Elsa Bahamonde Bourgain
President, artist services and label and artist solutions, Believe
Brian Miller
Chief business officer, TuneCore
Nicki Shamel
Head of TuneCore, U.S. & Canada, TuneCore

Dan Waite
CEO, Better Noise Music

Seth England
Partner/CEO, Big Loud Records
Jordan Pettit
Stacy Blythe

Co-presidents, Big Loud Records
Paul Logan
Senior vp of sync, Big Loud Records
Joey Moi
Partner/producer, Big Loud; president, Big Loud Rock

Seon Jeong Shin
President, BIGHIT MUSIC

Scott Borchetta
Founder/chairman, Big Machine Records, Nashville Harbor R.E., Borchetta Entertainment Group

Gordon Kerr
President/CEO, Black River Entertainment
Rick Froio
Executive vp, Black River Entertainment

Dan Gill
Executive vp of recorded music, West Coast, BMG
JoJamie Hahr
Executive vp of recorded music, Nashville, BMG
Sean Heydorn
Senior vp, Rise Records

Andre Benz
Co-founder/CEO, broke records
Brandon De Oliveira
Co-founder/COO, broke records

Yo Gotti
Founder/CEO, CMG

Tom Becci
CEO, Concord Label Group
Fred Gillham
COO, Concord Label Group
Hazel Malit
CFO, Concord Label Group
Andy Serrao
Chief creative officer, Concord Label Group

Jonathan Strauss
Co-founder/CEO, Create Music Group
Alexandre Williams
Co-founder/COO, Create Music Group
Wayne Hampton
Co-founder/chief business development officer, Create Music Group

Mike Curb
Chairman, Curb Records

Justin Lubliner
Founder/CEO, Darkroom Records
Layne Cooperstein
GM, The Darkroom
Oliver Jordan
Head of global strategy, Darkroom Records

Jamie Oborne
Founder/owner, Dirty Hit

Ken Bunt
President, Disney Music Group
David Abdo
GM, Disney Music Group
Chip McLean
Senior vp/head of business affairs and development; GM, Disney Concerts Worldwide

Phil Bauer
President, DistroKid

Peter Berard
U.S. label manager, Domino Recording Company
Pushkar Ojha
Director of operations, Domino Recording Company

Peter Berard

Berard

Erin Thompson

Pushkar Ojha

Ojha

Caitlin Pasko

Domino’s biggest success story over the last year was the launch of Isle of Wight-bred rock band Wet Leg’s second album, moisturizer, which dropped last July. The set’s fourth single, “mangetout” — propelled in part by a key synch in an episode of the smash TV series Heated Rivalry — subsequently scored a No. 2 placement on Billboard’s Alternative Airplay chart.

“We have seen them go from performing at small clubs like the Echo to selling out amphitheaters such as the Greek and even playing the main stage of this year’s Coachella, all within the span of five years,” says Berard of the group. Wet Leg also scored a pair of Grammy nominations at this year’s ceremony — for best alternative music album and best alternative music performance — after taking home three trophies in prior years.

Elsewhere, Domino recently launched the electronic and dance music imprint Smugglers Way, whose roster includes Alan Braxe, DJ Falcon and Phoenix, along with collaborative works from Domino artists like Panda Bear, members of Hot Chip and Ela Minus. The lattermost also received a Latin Grammy nomination last year — “a first and rewarding honor for Domino in our continued effort to highlight exceptional artists from around the world,” Berard says. “It was very satisfying for our staff who have worked closely with Ela since early in her career to witness her profile build to this level of recognition.”

Looking ahead, Domino wants to continue “to look for ways to highlight our music in unique avenues,” Berard says, whether through synchs — also including Hot Chip’s live performance in the second season of Netflix’s Beef — or collaborations. A few notable examples on the latter front include KT from Upchuck joining Hayley Williams onstage at an Atlanta concert; Sasami teaming up with Clairo on a single from the former’s last album, Blood on the Silver Screen; and Daniel Avery’s collaborations with Wolf Alice’s Ellie Rowsell, The Kills’ Alison Mosshart and others on his 2025 album, Tremor.

Peso Pluma
Co-founder/CEO, Double P Records
George Prajin
Co-founder/president, Double P Records

Molly Neuman
President, CD Baby
Ben Patterson
President, Downtown Artist & Label Services
Christiaan Kröner
President, FUGA

Michael Gallegus
Executive vp of business and legal affairs, EMPIRE
Ted May
Senior vp of international marketing, EMPIRE
Jentry Salvatore
Vp of A&R and creative development, EMPIRE
Samyah Ahmed
Chief of staff, EMPIRE

Brett Gurewitz
Founder/CEO, Epitaph/ANTI- Records
Sue Lucarelli
President, Epitaph Records

Glen Barros
Managing partner, Exceleration Music
John Burk
Charles Caldas
Amy Dietz
Dave Hansen

Partners, Exceleration Music

Shawn Barron
Ty Dolla $ign

Co-founders/co-CEOs, EZMNY Records

Ty Dolla $ign, Barron

Ty Dolla $ign (left) and Barron

Anika Jess

When Leon Thomas first previewed his second album, MUTT, for Ty Dolla $ign, he didn’t just press play — he made a presentation. Plugging his laptop into a TV, Thomas walked through a PowerPoint outlining the album’s color palette, visual world and even the stylists he envisioned would bring it to life.

Three years later, that meticulous vision paid off: MUTT earned Thomas — signed to Ty and Shawn Barron’s EZMNY Records — two Grammy Awards, a best new artist Grammy nomination, a top 10 hit on the Billboard Hot 100 and an opening slot for Bruno Mars’ The Romantic tour.

“Watching Leon win two Grammys, top radio charts across three formats with ‘MUTT’ and ‘Watching Us’ — his collab with Wale — sell out both his North American and European tours, then go right into the Bruno Mars stadium tour has been incredible,” Barron says.

Founded by Barron and Ty Dolla $ign, EZMNY Records has served as the launchpad for Thomas’ evolution. From a burgeoning songwriter who co-penned SZA’s Grammy-winning, Hot 100 No. 2 hit “Snooze” to one of R&B’s most electric new voices, Thomas has become the blueprint for EZMNY’s brick-by-brick mentality.

“It’s a true testament to the power of artist development, good music and staying the course,” says Barron, whose growing roster features rjtheweirdo, Bizzy Crook, Keith Turner and Saige Michael.

Last year, MUTT proved to be a slow-burning breakthrough. After missing the Billboard 200 upon its 2024 release, the project began to steadily gain traction, earning gold certification — with the title track eventually climbing to No. 6 on the Hot 100 last November.

“We’re just getting started,” Ty Dolla $ign says.

Chris Atlas
President, FatBeats
Kevin Engler
GM, FatBeats

Zack Bia
Founder/CEO, Field Trip

Derek Davies
Dave Wallace

Co-founders/co-CEOs, Futures Music Group
Sarah Kesselman
GM/chief marketing officer, Futures Music Group

Dana Biondi
Partner/artist manager, G59 Records

Larry Jackson
Co-founder/CEO, gamma.
Ike Youssef
Co-founder/president, gamma.

Shawn Holiday
Co-founder, Giant Music
Nate Albert
President, Giant Music
Matt Lamotte
Managing director/executive vp of marketing, Giant Music

Daniel Glass
Founder/president, Glassnote Music

Logan Mulvey
CEO, GoDigital Music
Lauren Demarte
COO, GoDigital Music

Tip “T.I.” Harris
CEO, Grand Hustle Music
Thuy-An Julien
Chief business officer, Grand Hustle Music

Neil Jacobson
Founder/CEO, Hallwood Media
Danny Jacobson
Head of A&R, Hallwood Media
Niki Zahedi
Senior vp of A&R/management, Hallwood Media

From Left: Neil Jacobson, Niki Zahedi, Danny Jacobson

From left: Neil Jacobson, Zahedi and Danny Jacobson.

Jennifer Miller

In September, Hallwood raised eyebrows by signing the first known record deals for what it calls “AI music designers,” trying to turn what many in the traditional music industry considered a novelty or nuisance into a real business. “I never sign AI,” Neil Jacobson says. “I sign the real people behind them.” That includes the human backers of AI projects Xania Monet, who reached No. 3 on the Hot Gospel Songs chart, and The Soulful Gentleman, who reached the Viral 50 Spotify charts in 17 different countries.

Jacobson and Hallwood’s year, however, has gone beyond AI-related projects. The company’s human stars had strong growth years as well, including management client 2hollis, whose 2025 album, star, became one of the most acclaimed projects of the year; Remy Bond, who just toured Europe; and Sturdyyoungin, who hit No. 17 on the Rhythmic Airplay chart in March.

Jacobson says he’s also proud of Hallwood’s venture capital side, which invested in AI music company Suno’s $250 million Series C round through Hallwood Ventures. He calls Suno, which has been sued by multiple music companies for training on musical copyrights without a license, “a transformative company and the most exciting investment in music this year.”

When surveying the past 12 months, Jacobson says he’s most proud of his “really well-balanced approach” to Hallwood, which does everything from merchandise to management, label and publishing services. “Everything is growing. It feels really strong and solid — and frankly none of it has happened with a Billboard No. 1 hit,” he says. “To have all of these wins to point to before we’ve had that undeniable No. 1 hit has been really awesome to see.”

Jae Yoon Choi
Founder/CEO, hello82

Louis Posen
Founder/president, Hopeless Records
Erin Choi
GM, Hopeless Records
Eric Tobin
Executive vp of A&R and business development, Hopeless Records

Julius “J” Erving
Founder/CEO, Human Re Sources; executive vp, The Orchard; executive vp of creative development, Sony Music Entertainment

Pascal Bittard
Founder/president, IDOL

Brent Faiyaz
Founder/CEO, ISO Supremacy
Ashani Allick
Head of A&R and marketing, ISO Supremacy

Alison Ball
CEO, JBR Creative Group
Eric Benét
President, JBR Creative Group

Ball

Ball

Harp Digital Media

Grammy-nominated singer-songwriter Benét flexed his record executive muscles with new label JBR Creative Group.

Benét

Helen Perez/Harp Digital Media

Established in 2023 by veteran A&R executive Ball and Grammy-nominated singer-songwriter Benét, JBR Creative Group notched several successes in the past year. Its scorecard includes an Adult R&B Airplay No. 1 with the Benét and Chanté Moore pairing on “So Distracted,” plus two top 10 showings on that chart: Joe Leone’s “Over Under” with Ne-Yo and Benét and India.Arie’s “Must Be Love.”

Both Benét tracks appear on his 2025 album, The Co-Star. Leone also co-wrote another song that landed at No. 1 on Adult R&B Airplay, J. Brown’s “True Love.” Rounding out JBR’s roster is singer-songwriter Autumn Paige, who released her debut EP, Down the Rabbit Hole, last year.

In positioning JBR as an independent force in R&B, Ball says the company is taking a “disciplined, strategic approach focused on building real infrastructure, developing artists like Leone and Paige, expanding our catalog and strengthening our partnerships across distribution, marketing and synch. It’s about creating a sustainable ecosystem where artists can grow.”

With a string of hits including “Spend My Life With You” featuring Tamia, “Georgy Porgy” featuring Faith Evans and “Sometimes I Cry,” Benét is a four-time Grammy nominee. He kicked off his solo career in 1994 when he signed with Warner Music. Before partnering with Benét, Ball built her career in the A&R arena. Prior to serving as vp of A&R at Warner Bros. Records, she held posts as senior director of A&R at RCA Records and director of A&R at EMI. Along the way, she has worked with Prince, Chaka Khan and Curtis Mayfield, among others.

“Moving forward, we’re building on JBR’s momentum by continuing to scale our catalog, leaning into direct-to-fan engagement and executing more intentionally across every release,” Ball says. “The goal is long-term value — growing a company and a roster that can compete globally while staying authentically independent.”

Katie Dean
Label head, Leo33

Tunde Balogun
Co-founder/CEO, LVRN
Justice Baiden
Co-founder/head of A&R, LVRN
Amber Grimes
Executive vp/GM, LVRN

Pepe Aguilar
CEO, Machin Records/Equinoccio Records

Patrick Amory
Co-owner/president, Matador Records
Gerard Cosloy
Chris Lombardi

Co-owners, Matador Records

Sean Stevenson
President/CEO, MNRK Music Group

Michael Goldstone
Founder/co-owner/co-president, Mom+Pop Music
Thaddeus Rudd
Co-owner/co-president, Mom+Pop Music

Terry McBride
Co-founder/co-CEO, Nettwerk Music Group
Simon Mortimer-Lamb
Co-CEO, Nettwerk Music Group

Ricky Reed
Founder/CEO, Nice Life Recording Company
Nicole Enos
Senior vp of operations and business affairs, Nice Life Recording Company

Reed

Reed

Chantel Anderson

Enos

Enos

Shlomit Levy Bard

Last year, Nice Life Recording Company celebrated The Marías snagging a best new artist Grammy nomination, and the group’s lead vocalist, María Zardoya, launched her first solo project, Not for Radio, joining the Coachella lineup as a surprise act ahead of releasing her three-track EP Bloom. Coming up this year, Tinashe will follow her 2025 summer hit with Disco Lines, “No Broke Boys,” with a new body of work, and Lizzo will release her next album.

Reed says he’s “tripling down on the care-forward, music-first, DIY ethos that we’ve become known for.” As distribution companies and other indies get bought up by the majors and venture capital, he’s determined to keep the artist central to all of Nice Life’s releases.

“As an artist-owned company, we know what it means to ‘want it’ and are drawn to true musical originals and outsiders that take that approach,” Reed says. “The name Nice Life itself is an ode to my late manager who was an outsider as well. When he would see someone who didn’t have to fight to get to where they are, with a smirk he’d say, ‘Nice life, bro.’ ”

While majors are setting their sights on the indie market, both Reed and Enos say they’re seeing just as much opportunity for themselves as major labels.

“The old ideas of what was achievable by independent labels versus majors has disappeared,” Reed says. “Success comes from the quality of the art and passionate, hard work. Whoever wants it more wins.”

Enos adds, “Artists don’t have to choose between scale and care anymore. Indies are competing for and winning the same artists as majors, not by outspending them but by moving fast and showing up with a truly white-glove, boutique approach.”

Marie Clausen
Managing director for North America, Ninja Tune

Emmanuel Zunz
Founder/CEO, ONErpm

Brad Navin
CEO, The Orchard
Colleen Theis
President/COO, The Orchard
Richard Gottehrer
Co-founder/chief creative officer, The Orchard
Mary Ashley Johnson
Executive vp of commerce, The Orchard
Alan Becker
Senior vp of artist and label partnerships, The Orchard

Richard Gottehrer

Gottehrer

Meredith Nadeau

Richard Gottehrer is rock’n’roll history. The industry icon, 86, wrote his first song on piano, “I’m on Fire,” in the 1950s after hearing Jerry Lee Lewis’ “Great Balls of Fire” — and Lewis later released it as a single in 1964. Gottehrer was there in the early days of the girl-group sound, co-writing The Angels’ “My Boyfriend’s Back” in 1963. He was there at the start of the British Invasion, as a member of The Strangeloves, and co-founded Sire Records in 1966 with Seymour Stein. He was there at the advent of punk and at CBGB in 1976, producing the first two Blondie albums, and helped take new wave to the top of the charts, producing the first Go-Go’s album. In the ’80s and ’90s, he produced for as many as 40 artists.

But beyond Gottehrer’s creative endeavors, he’s also an indie music industry champion. From the early 1960s through 2010, all of his creative work and entrepreneurial business enterprises happened in the independent sector. Even now, 14 years after Sony acquired a majority stake in the company he co-founded with Scott Cohen in 1997, The Orchard, he has remained indie: The Orchard is the largest distributor of independent music in the world.

Of all of his accomplishments during his 65-plus years in the music industry, Gottehrer counts co-founding The Orchard as his proudest.

Read the full story on The Orchard’s Richard Gottehrer here.

Tim Putnam
Co-founder/president, Partisan Records
Zena White
COO, Partisan Records
Jeff Bell
Label manager, Partisan Records

Tim Putnam photographed on April 9, 2026 at Sunset Marquis in Los Angeles.

Putnam

Jasmine Archie

Zena White photographed on April 9, 2026 at Sunset Marquis in Los Angeles.

White

Jasmine Archie

The night that Zena White moved from the United Kingdom to America, she dropped her bags at her new Manhattan apartment and walked a few blocks to the Lower East Side’s Bowery Ballroom. It was October 2017, and White, who had relocated for a new job at Brooklyn-based Partisan Records, was checking out Cigarettes After Sex, the dream-pop band that had recently released its debut on the indie label.

The band’s career — and White’s, too — would soon change dramatically. Less than a decade after playing small clubs like the 575-­capacity Bowery, the Texas act is headlining arenas, with its debut album certified platinum and over 3.2 million equivalent album units moved across its three studio sets, according to Luminate. And White is now Partisan’s COO, helping to oversee its eminent indie roster.

“The era that I have been at Partisan is really neatly bookended by Cigarettes After Sex,” White, 40, tells Billboard from Los Angeles, the night before Coachella launches with Partisan signees Geese, Blondshell and Interpol on the bill. “We were really focused on setting up a global footprint for them and then using that global footprint to advance our capabilities as a company and as a team.”

Co-founded in 2007 by Tim Putnam and Ian Wheeler, Partisan featured in its early years a modest roster led by indie-rock bands, most notably Deer Tick, and the catalog of the late Afrobeat great Fela Kuti. But in the last decade, under the guidance of Putnam, now its president, and White, its small-but-mighty roster has become one of the most lauded in indie music. Partisan is responsible for launching next-gen rock heavyweights Fontaines D.C. and IDLES, home to critical darlings including Blondshell and Laura Marling, steward of catalogs for the legends Cymande and DJ Rashad — and behind the biggest indie-rock breakout in recent memory, Geese.

Read the full story on Executives of the Year Tim Putnam and Zena White here.

Sung Soo Han
Master professional, PLEDIS Entertainment

Jimmy Humilde
Co-founder/CEO, Rancho Humilde
Miguel “Mickey” Sanchez
President, Rancho Humilde

Jimmy Humilde

Humilde

Courtesy of Rancho Humilde

Mickey Sanchez

Sanchez

Courtesy of Rancho Humilde

“Rancho Humilde has already done what most labels are still chasing: building a global movement,” Humilde and Sanchez said in a joint statement. Over the last year, the Mexican music label has reaffirmed its status as one of the most influential forces driving Latin music’s global growth. Founded in Los Angeles, the trendsetting imprint’s powerhouse roster includes Natanael Cano, Junior H and Legado 7.

Beyond music, Rancho Humilde has extended its reach into film. “We signed a multimillion-dollar film deal with Columbia Pictures, which marked Rancho Humilde’s first long-form feature, CLIKA, which hit the top 10 on Netflix,” Humilde and Sanchez added. The movie — starring Jay Dee, frontman of Rancho Humilde act Herencia de Patrones — encapsulates the rise of corridos tumbados and the cultural movement the label sparked: “We’re moving from soundtracks to screens, and it’s only the beginning.”

Their achievements are backed up by data, including 80 billion global streams across platforms, according to the executives. Junior H sold out 27 dates on his $ad Boyz Live and Broken Tour, including two nights at the Hollywood Bowl. His first album in more than years, Depr<3$$ed MFKZ, a collaboration with Gael Valenzuela, debuted at No. 15 on the Billboard 200 and No. 3 on Top Latin Albums. Meanwhile, Herencia de Grandes hit No. 1 on Hot Regional Mexican Songs with their track “Ya Borracho.”

Looking forward, the Rancho Humilde team is focused on “more global touring, more chart-topping releases and continued artist expansion.” With upcoming music from Cano, Oscar Maydon and rising star Lencho, who has nearly 10 million monthly Spotify listeners, Rancho Humilde remains a rising force in the industry.

Ben Washer
CEO, Reach Records
Lecrae Moore
President, Reach Records

Javier “Jay” Sang
Founder/CEO, Rebel Music/Open Shift Distribution

Michael Petkov
Head of international, Redeye Worldwide

Noah Assad
CEO, Rimas

Lynn Oliver-Cline
Founder/CEO, River House Artists
Zebb Luster
Executive vp/artist manager, River House Artists

Darius Van Arman
Co-founder/CEO, Secretly Distribution
Chris Welz
COO, Secretly Distribution

Jon Coombs
Vp of A&R, Secretly Group
Ben Swanson
Co-founder/COO, Secretly Group
Phil Waldorf
Co-founder/chief marketing officer, Secretly Group
Robby Morris
Vp of creative marketing, Secretly Group
Emily Puterbaugh
Vp of streaming, Secretly Group
Kraegan Graves
Vp of operations, Secretly Group

Servando Cano
CEO, SERCA Music

Daniel Jang
Dmitry YJ Tak

Co-CEOs, SM Entertainment

Jorge Juarez
Founder/president, Socios Music

Sung Jin So
Master professional, Source Music

Seth Faber
GM, Stem
Bobby Davin
Senior vp of A&R and label partnerships, Stem

Jesús Ortiz Paz
CEO, Street Mob Records

Jesus Ortiz Paz

JOP

Street Mob Records

Founded by Fuerza Regida frontman Jesús “JOP” Ortiz Paz, the Southern California-based indie label has become a force in regional Mexican music, building a roster of over 25 artists and songwriters, including Chino Pacas, Calle 24 and Clave Especial.

“We’re making history right now,” JOP says. “[Fuerza Regida] went from arenas to a full stadium tour,” which will kick off June 18 at San Diego’s Petco Park.

The San Bernardino, Calif., group also delivered one of the biggest moments in Latin music history with the release of its ninth studio album, 111XPANTIA, in May 2025. The set — jointly released by Rancho Humilde and Street Mob Records and distributed by Sony Music U.S. Latin — debuted at No. 2 on the Billboard 200, making it the highest-charting regional Mexican music album ever; with Bad Bunny’s DeBÍ TiRAR MáS FOToS holding the top spot, the chart placements also marked the first time that Spanish-language albums occupied Nos. 1 and 2 on the chart. The set also featured “Marlboro Rojo,” a smash hit written by standout Street Mob songwriter Miguel Armenta that reached No. 1 on Regional Mexican Airplay and spent 21 weeks on the Hot 100.

“It’s not just Fuerza. Street Mob [artists] took over, too,” JOP adds. The label’s younger acts are quickly shaping the future of música mexicana: Chino Pacas entered the top 10 of the Top Regional Mexican Albums chart in August with his second full-length, Cristian, while Clave Especial reached No. 83 on the Hot 100 with “Ferrari,” released in April. “Our artists and writers are leveling up,” JOP says. “Chuyin is hitting major festivals without even dropping a project yet. That’s when you know it’s real.”

The label’s approach is as bold as its roster. “This year we are really focusing on writing camps to keep elevating the sound,” he says. “We’re leveraging a 360 approach to the marketing, touring, merch and experiences that bridge sports, entertainment, fashion and beyond.” For Street Mob, the goal is clear: “To keep pushing this worldwide.”

Megan Jasper
CEO, Sub Pop
Jonathan Poneman
Co-founder/co-president, Sub Pop
Tony Kiewel
Co-president, Sub Pop

Jorge Brea
CEO, Symphonic
Randall Foster
Chief creative officer, Symphonic

Jack White
Founder/owner, Third Man Records

David Macias
Co-founder/president, Thirty Tigers

Gregory Hirschhorn
Co-founder/CEO, Too Lost
Alex Silverstein
Co-founder/COO, Too Lost

Anthony “Top Dawg” Tiffith
Founder/CEO, Top Dawg Entertainment

Annie Ortmeier
Co-president, Triple Tigers Records
Kevin Herring
Co-president, Triple Tigers Records; co-president, Akando Music

Steve Stoute
CEO, UnitedMasters
Jesse Morav
Vp of A&R, UnitedMasters
Sasha Safavi
Vp of legal/head of music licensing, UnitedMasters

Troy Carter
Co-founder/CEO, Venice Music
Suzy Ryoo
Co-founder/president, Venice Music

J.T. Myers
Nat Pastor

Co-CEOs, Virgin Music Group
Pieter van Rijn
COO, Virgin Music Group
Jaqueline Saturn
President of North America/executive vp of global artist relations, Virgin Music Group

Asmarina Zerabruk
Global head of projects, Young Recordings

Contributors: Trevor Anderson, Ed Christman, Chris Eggertsen, Eric Frankenberg, Ariel King, Carl Lamarre, Gail Mitchell, Isabela Raygoza, Kristin Robinson, Dan Rys

Methodology: Record companies are defined as independent by their ownership through entities other than the three major music groups. Distributors, regardless of their corporate ownership, qualify as independent through the repertoire they market. Companies self-certify they meet these criteria in submitting nominations. Nominations for all of Billboard’s industry-sourced executive lists open no less than 150 days in advance of publication, and a submission link is sent by request before the nomination period. (Email thom.duffy@billboard.com for inclusion on the email list for nomination links and for how to obtain an editorial calendar.) Billboard’s 2026 Indie Power Players were nominated by their companies and chosen by editors based on factors including market share as measured by the Billboard charts, using data available as of April 16. Career trajectory and momentum were also considered. Where required, U.S. record-label market share was consulted using Luminate’s current market share for albums, plus track-equivalent and streaming-equivalent album consumption.

This story appears in the May 9, 2026, issue of Billboard.

Ariana Grande is planting the seeds for her Petal era to begin. The pop superstar announced on Friday (May 8) that her upcoming eighth studio album’s lead single is titled “Hate That I Made You Love Me,” and it’s set to blossom in just a few weeks.

Related

Sharing the track’s black-and-white artwork — a closeup photo of Grande’s face with her hair falling over her eyes, similar to the Petal cover art — the singer wrote on Instagram, “hate that i made you love me … my first single off of petal.”

Calling it “one of my favorite songs i’ll ever write,” Grande revealed that she co-produced “Hate That I Made You Love Me” with Max Martin and ILYA, whom she called “my favorite collaborators and dearest human beings in the world.”

“i simply cannot wait for it to be yours,” the Grammy winner added.

The new song will drop on May 29, about two months before Petal arrives at the end of July. The project will follow up 2024’s Eternal Sunshine, which topped the Billboard 200 and spawned two No. 1 hits on the Billboard Hot 100: “Yes, And?” and “We Can’t Be Friends (Wait for Your Love).”

The day prior to announcing “Hate That I Made You Love Me,” Grande gave fans more details about the new album by sharing a video of herself discussing its themes with her team. “It’s a little feral,” she said in the clip. “It’s definitely from a place I’ve been maybe too shy or polite to tap into before. This kind of just feels like, ‘F–k it.’”

See Grande’s announcement for “Hate That I Made You Love Me” below.


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Billie Eilish said what she said. After facing backlash for stating that people cannot both eat meat and claim to love animals, the pop star shared a series of disturbing footage showcasing the mistreatment of livestock in the food industry and wrote a blunt message doubling down on her position.

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Interspersed between clips of animals such as pigs and cows suffering in overcrowded enclosures and facing violence from their handlers, Eilish began by writing, “stay f–king mad at ME … i really don’t give a goddamn f–k.”

“go watch a documentary or two and some footage of what is done to the animals u claim to love and what it does to the planet u pretend to love as well,” she continued. “if that footage was hard for u to watch i encourage u to pls take a look at urself.”

The Grammy winner went on to say that she’s “so tired” of it being controversial to have “empathy for living beings,” adding, “pls continue to live in a constant state of cognitive dissonance and denial and try to convince urself that ur not living a lie.”

Eilish’s posts come shortly after she was asked in a video interview with Elle, “What’s one hill you’d die on?”

“Y’all not gonna like me for this one,” she responded at the time. “Eating meat is inherently wrong. Two things cannot coincide: ‘I love animals … and I eat meat.’ You can’t do both. You can eat meat, go for it. You can love animals. But you can’t do both.”

The comment sparked a flurry of discourse online about the verity of her stance, but clearly, Eilish isn’t budging. The hitmaker has long been an advocate for veganism, animal rights and environmentalism. She is active in mom Maggie Baird’s organization Support + Feed, which is dedicated to fighting climate change and food insecurity by increasing access to plant-based food.

The two-time Oscar winner has also prioritized cruelty-free manufacturing processes when it comes to her fashion partnerships with brands such as Nike and Gucci. “The one that was seen by the most people was getting Oscar de la Renta to stop using fur when they made me a dress for the Met [Gala],” Eilsh told Billboard in 2024.

“That was really important to me … I’ve tried to be a big advocate of no animal products in clothing, and it’s hard,” she continued at the time. “People really like classic things. I get it, I’m one of them. But what’s more important: things being original or our kids being able to live on the planet and them having kids?”


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Think Mad Max: Fury Road, but make it K-pop. In the upcoming video for their single “BOOMPALA,” from their sophomore full-length album, PUREFLOW pt. 1 (May 22), girl group LE SSERAFIM slip into futuristic outfits and have a wild party with a group of back-up dancers that include a duck, aliens, a horned devil and some other out-there companions.

The South Korean quintet shared some behind-the-scenes snaps from the shoot with Billboard , in which members SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA AND HONG EUNCHA slip into some witchy outfits in front of a giant bank of speakers and bliss out on a giant truck outfitted with a series of horns and speakers that brings to mind a more musical version of the flame-throwing, guitar-slinging Coma-Doof Warrior from the 2015 Mad Max sequel.

To launch their new era the group dropped the first single, the high-energy dance track “Celebration,” last month and on Thursday (May 7) their label, HYBE, gave a sneak peek at “BOOMPALA” in a short YouTube video. It opens with KIM AND HUH sitting at a dinner table with HUH lamenting thoughts that are “tangled up in a knot” and that her mind won’t stop racing. Contemplating the issues, KIM suggest, “just stop,” as HUH puts a finger to her lips in thought, revealing a scaly, reptilian hand with razor-sharp nails.

They agree that fans will like the new song, which makes way for the group dance to the bouncy track with the instantly catchy refrain, “Boompala, boompala, boompala, yeah/ You can’t hold on to the clouds in the air.”

PUREFLOW is the follow-up to the group’s 2023 debut studio album, UNFORGIVEN, and their first release since the 2025 single “SPAGHETTI” featuring BTS’ j-hope.

 

This has been a huge week for Caissie Levy. The musical theater veteran was nominated for her first Tony Award on Tuesday (May 5), earning a nod for best performance by an actress in a leading role in a musical for her work in the Broadway revival of Ragtime.

“To be nominated for the first time means so much to me,” Levy told New York Theatre Guide after the news broke. “I’m truly overwhelmed and can’t stop smiling. And now, I’m going to drop my kids off at school! Balance.”

With Mother’s Day coming up on Sunday (May 10), it’s a fitting week for her Tony nom, given that she plays the role of Mother in the celebrated production. Ragtime isn’t Levy’s first matriarchal turn, either – she played Diana Goodman, a mother with bipolar disorder, in the West End premiere of Next to Normal (and was nominated for an Olivier Award in 2024 for it) and previously played mothers in Caroline, Or Change and Sarah Silverman’s The Bedwetter.

The Ontario-born actress is a mother in real life, too: Levy has two children, a 10-year-old boy and a 5-year-old girl, with David Reiser. To celebrate mothers on- and offstage, Levy shared a Mother’s Day playlist with Billboard of 10 of her favorite mother-related songs. Naturally, Broadway is represented (via a classic from Into the Woods), but the playlist encompasses many musical styles and eras, from Joni Mitchell to Ms. Lauryn Hill to Foy Vance.

Check out Caissie Levy’s Mother’s Day playlist below, as well as her personal thoughts and recollections about each song and why it hits close to home for her.