Travis Scott was named Oakley’s chief visionary last year, and it’s only fitting that his music provides the soundtrack to the sunglasses company’s first Super Bowl commercial.

Scott took it back to the chaos of his Utopia opener “Hyaena” — which peaked at No. 14 on the Billboard Hot 100 in August 2023 — for the pair of adrenaline-inducing clips that star streamer IShowSpeed, former NFL star Marshawn Lynch, Spike Lee, Sky Brown, Sunny Choi, Kate Courtney and golfer Akshay Bhatia.

“This partnership has been really exciting for me. I need gear that fits my pace, and the Oakley Meta glasses let me capture moments and listen to music hands-free without breaking my flow,” Speed said in a statement on Monday (Feb. 2). “Everything’s hands-free, locked in and designed to fit naturally into how I move.”

The ad debuts the Oakley Meta Vanguard glasses, which combine athletics with performance and style while pushing the envelope of AI technology’s possibilities.

Scott has been a fan of Oakley and has even rocked the sunglasses during plenty of performances. The company tapped La Flame as the first-ever chief visionary in June, which will find him lending his trendsetting taste to Oakley products.

“I’m inspired by what people think can’t be done. It’s about pushing culture and reworking ideas to see how far they can go,” Scott said in a statement at the time. “Oakley’s design game is next level, and I had to be a part of that. We’re building something that blends legacy with the future — this is just the beginning.”

The Oakley ads will debut separately in the first and third quarters of Super Bowl LX on Sunday (Feb. 8). Watch the clips below.

Esaú Ortiz, one of Billboard’s Latin Artists to Watch in 2026 and two-time Premio Lo Nuestro nominee, kicks off the year with an exciting initiative designed for content creators, Billboard can exclusively reveal Tuesday (Feb. 3). 

The Retro Bélico Influencer Program — named after the subgenre Ortiz pioneered, which came to him when he was listening to disco music at a party – is a content creation boot camp focused to “accelerate the growth of music commentary content on social media and empower creators with innovative creative tools. It also seeks to deepen the creative narratives of Mexican-American culture, with special emphasis on his sophomore studio album, Discontrol,” according to a press statement.

Released in October, Discontrol showcase’s Ortiz’s more nuanced approach to regional Mexican music, where he fuses disco, rap, cumbia, pop and ballads powered by Mexican music instruments. 

The 14-track set is also home to his viral hit “Triple Lavada,” which includes a remix featuring Luis R. Conriquez, Alemán, Óscar Maydon and Victor Mendivil that earned Ortiz his first top 10 on any Billboard chart when it peaked at No. 9 on the Hot Latin Songs chart last year. The star-power collab also peaked at No. 12 on the Billboard Global Excl. U.S. chart and at No. 17 on the Billboard Global 200 chart.

Now, with his new initiative in partnership with Homegrown Mafia, content creators will have the freedom to develop their own narrative concepts around any of the tracks from Discontrol. Participants will also receive exclusive early access to new music, a Retro Bélico creative kit, workshops with industry professionals, access to Sony Music Latin and Homegrown Mafia events and a monetary stipend.

Under his Retro Bélico Influencer Program — which will officially begin Feb. 25 and run for six weeks — the Monterrey-born artist hopes to give participants a firsthand look at the music industry, offering networking opportunities and potential partnerships.

Applications are now open for Mexican content creators in the U.S. or U.S. creators of Mexican descent until Feb. 13. Click here for more information.

Zendaya is madly in love, possibly for the first time, in the trailer for her upcoming dark rom-com The Drama. But in keeping with the outré vibe of envelope-pushing independent film studio A24 (Midsommar, I Saw the TV Glow), her meet-cute with beloved Robert Pattinson‘s Charlie Pattinson starts to go south as the two plan their wedding with a dark cloud hanging over the proceedings.

The two-minute trailer for Norwegian writer-director Kristoffer Borgli’s (Dream Scenario) latest opens with the happy practicing their first dance just days before their wedding and nervous groom Charlie sweating over his speech. We see glimpses of the first blush of their love story as Charlie struggles to put into words Louisiana bookstore clerk Emma’s (Zendaya) signature honking laugh, which he finds cute, but which co-star Mamoudou Athie (Archive 81), describes as “repulsive.”

Co-star Alana Haim playfully grills Emma about Charlie being her first love and/or crush at age 30, but things turn not so funny when the two couples share a radical honesty game of “what’s the worst thing you’ve eve done?” at dinner and Emma reveals something that shocks them to their cores.

We don’t hear what she reveals, but after Emma shares her secret the table turns silent as Haim says in shock, “are you serious?” and British museum director Charlie eeks out a grim, nervous laugh. Despite her meek apology, Haim angrily shouts, “Emma, what the f–k?”

The rest of the trailer finds Charlie obsessing about Emma’s secret as the couple’s joy turns to awkward silence, tears, car crashes and Emma pulling a kitchen knife on her beloved. You know, typical pre-wedding jitters.

The movie is the first of three times film goers will see Zendaya and Pattinson on the big screen this year, with the duo showing up again on July 17 in Christopher Nolan’s sprawling The Odyssey and again on Dec. 18 in the anticipated third part of the Dune epic. Zendaya will also be back on the small screen in April for the third season of HBO Max’s Euphoria.

Watch The Drama trailer below.

The last week of January mysterious, intriguing posts popped up on HARDY, Tim McGraw, Morgan Wallen and Eric Church’s social media, each with a different first name and shared McArthur last name against a grainy background, birth and (except for Wallen’s) death dates and a red squiggly line like an EKG heartbeat.

Fans and journalists had fun speculating what the project could be until it was revealed last Friday (Jan. 30) upon the song’s release that the three stars had collaborated with HARDY on “McArthur,” the somber new track that addresses legacy and asks, “When you pass on, what you gonna pass down?”

HARDY co-wrote the song, which features four generations of McArthur men, including two from the grave, singing proudly about the land they own and passing it down. McGraw opens the song as patriarch John McArthur, followed by Church as his son Junior McArthur, who dies in Vietnam before he can meet his son, Jones McArthur, sung by HARDY, who tries to convince his son, Hunter McArthur, voiced by Wallen, not to let go of the land. The song concludes with Hunter ready to sell until he hears a “whisper in the pines” that may or may not be the spirit of his great-grandfather.

Before heading back on tour on Thursday (Feb. 5), HARDY hopped on the phone with Billboard on Monday (Feb. 2) to talk creating and recording the Jay Joyce-produced song, and if there’s more from the McArthur men to come.

When did you and your co-writers, Chase McGill, Jameson Rodgers, Josh Thompson, write the song and how did the concept come about?

I wrote it back in October. My wife and I have a beach house in Florida, and I just finished a tour, so we decided to spend the month there and I was like, “I’d love to do some writing while I’m here, and so I talked to some co writers into doing some zoom writes.

Jameson Rogers is really good at making song starts and he actually had a verse about, “I’m John McArthur, and I worked this dirt” and he had a little bit of the backbone of this thing. I take no credit for the concept coming to life. Chase McGill was the one that was like, “You know, what if we made it to where each verse was a different generation and we’re trying to hang on to this land?” I was in once I heard that. I love songs like that.  Once we got the concept, we just dug in.

How did the idea come about to cast it with different singers to represent the different generations?

A few days after we wrote the song, I was listening to [the demo] over and over and I just on a whim sent it to Eric Church. I’ve gotten to know him pretty good and we’ll send each other song ideas. I just said, “Man, you and I and a couple other people should do this song together.” He immediately hit me back and was like, “Dude, I love this. Let’s get Morgan on it. And then we need, like an OG, like a heavy, heavy hitter, to play John.” And so, we threw some names around. Tim was the main guy the whole time and so sent it to Tim, and Tim immediately said, “I’m in” and it worked out like a dream. We really got lucky with everything. Then we were off to the races.

In March, you talked about how Tim was on your wish list to have him sing a song you wrote, but you hadn’t come up with the right song for him.  

Tim, I just could not get him to bite on anything. And that’s what makes Tim Tim. He’s always had such amazing songs. He’s very picky, because he’s just got a career of phenomenal songs, and so I took that as like a challenge for me to get him to bite on something — and finally he did. So, it’s definitely a bucket-list moment for me.

Given your and Morgan’s friendship, was he an instant yes, even though he’s been quiet for a bit?  

I sent him the song, and I just said, “Hey, Eric is in. I’m obviously in. We need one more, but do you want to do this with us?” And it was an instant yes.

The song deliberately leaves it vague as to if Hunter ultimately sells the land after he hears the voice in the pines. What do you think happens?

I would hope that he doesn’t sell. I think that everybody hopes he doesn’t sell. But I love that we leave it open to interpretation. It’s like, if you’ve ever seen [Christopher Nolan’s movie] Inception, at the very end, [Leonardo DiCaprio’s character] spins the top to see if he’s still dreaming, and then the movie ends, and you never really know. That’s kind of the way the song ends, and I like it that way. You can decide what you think Hunter does at the end.

Can you get Christopher Nolan to direct the video?

I would love that. [Laughs.]

Are you thinking about a video?

We are, but I’m not sure that we would play the characters. I’m not really sure how that would work. We’ve tossed around some ideas like to make it a longer video and have real actors and actresses come in, but we haven’t made a ton of headway, so I’m not quite sure yet.

Is there going to be a full album coming from the four of you? Could this be like The Highwaymen with Willie Nelson, Waylon Jennings, Johnny Cash and Kris Kristofferson?

We have definitely thrown out the idea. It will take a lot of work, and it’s obviously four people that are heavy hitters and very busy. But, for the record, I would love to expand on this concept, truly. So the discussion has been had. There is no confirmation that it will happen, but we talked about it and if we could all somehow get together and have some time to write a storyline or the rest of a record than I would love for that to happen.

It feels like there could be so much more here to be mined, almost like a Taylor Sheridan TV series spanning across the four generations. There could be a whole world here you could expand upon in so many ways.

That’s sort of the world that we’ve talked about: different family members, did the McArthurs have brothers? Why did the other brother not get the land or the other sister? All of that kind of stuff we’ve definitely talked about and how much you could expand on that story. I’m hoping it comes to life one day, but, yes, it has definitely been in discussion.

Were all four of you in the studio together with Jay Joyce?

Yes, and it was super cool. I’ve never worked with Jay before. He cut it live. He was very different than the way that I’ve cut sessions with Joey [Moi]. There were very minimal musicians in the room, and then we had microphones set up and we all just stood up there and sang. It was very, very cool and a very bucket-list, pinch-me moment for me. Just thinking about the room I was in with the influence that the people in that room have had on the world and country music.

The song talks about what we pass down. Since you became a dad in March, do you think more about what you’re going to pass down?

Of course, yeah, absolutely. I think about it a lot. I’m an avid deer hunter, and our deer hunting land in Mississippi has been in our family for a very, very long time, and I’ve been able to obtain some of that, but I’ve also been able to, very thankfully, expand on it a little bit. And I’m just very excited that that land will continue to be passed down in my family. I think about that a lot because I take a lot of pride in it.

You addressed some of the same themes about generational legacy, loss and, especially, death on your most recent album Country Country on songs like “Buck on the Wall” and “We’re All Gonna Die.” Do you see “McArthur” as a progression of what we were hearing on that album?

I would like to say that. This song is sort of closing thoughts to that concept. I’ve definitely lived in that headspace a lot over the last… well, just writing for the Country, Country record, but I’m moving on from that, and it’s time to focus on living a little bit more than dying. I like to see “McArthur” as a period to the end of that sentence and just sort of moving on from that concept.

Is the McArthur name a salute to famed World War II General George McArthur?

Apparently, a buddy of Jameson Rogers is actually named John MacArthur. It’s a friend of his that’s a farmer. Jameson, just one day out of the blue, was like, “I’m going to put my buddy in the song.”

After the four of you posted the cryptic memes teasing what turned out to be the song, your wife Caleigh took to social media letting people know that it was your song when she felt you weren’t getting enough of the credit given McGraw, Church and Wallen’s involvement. She was looking out for her man, which must have made you feel good.

It felt good. She really defended me, and I was very thankful for that. It’s easy to be like, “No, it’s okay.” That was a moment where I wanted to say something, but I felt like I needed to let someone else say it for me and I was honored that my wife did that for me. It really meant a lot to me.

  

British-born producer and musician Mark Ronson is set to be honored with a very special BRIT Award.

The BRIT Awards announced Tuesday (Feb. 3) that Ronson will receive the Outstanding Contribution to Music Award at this year’s ceremony, making him the first recipient of the prize in seven years.

“This is the most meaningful honor of my career,” Ronson said in a statement. “I think of the times I’ve watched artists I revere accept this same award. The idea that I’m now standing in that lineage feels impossible. I left England as a kid, but this country runs through everything I’ve made. 

“The U.K. artists I’ve worked with — their brilliance and refusal to compromise — shaped not just my work, but how I understand what music should do. And more than anything, it’s the crowds here who’ve sustained and showed up for me. The fans, the festival crowds, the record buyers and streamers — the love has always been overwhelming. I’m beyond grateful for all of it.”

Ronson is receiving the award in recognition of his role in shaping multi-platinum records for renowned artists worldwide. His accolades include two BRIT Awards, nine Grammy Awards (including two for record of the year and one for producer of the year, non-classical) as well as an Academy Award, a Golden Globe and a Grammy for cowriting “Shallow” with Lady Gaga, Anthony Rossomando and Andrew Wyatt for the 2018 blockbuster A Star Is Born.

Over the course of his two-decade career, the 50-year-old, who was born in London and raised in New York, has amassed 25 billion global streams across such hits as “Uptown Funk” featuring Bruno Mars, “Valerie” by Amy Winehouse and “Nothing Breaks Like a Heart” featuring Miley Cyrus. His work has earned acclaim for its blend of funk, soul, pop and electronic music.

In 2025, Ronson released the memoir Night People, chronicling his formative years as a DJ in the 1990s New York club scene and offering a look at the musical influences that have shaped his distinctive style.

Stacey Tang, chair of the 2026 BRIT Awards Committee and co-president of RCA Records at Sony Music U.K. said in a statement: “Mark’s creative influence spans every corner of contemporary culture. He has shaped the musical landscape globally with incredible albums, his own artist releases as well as those in collaboration with phenomenal talents he has discovered and nurtured. 

“Mark has an extraordinary ability to elevate each project he works on. This award recognizes his huge contribution to British music’s global story and cements his place as one of the most innovative creators of our time.” 

The BRITs Outstanding Contribution to Music Award was last presented in 2019 to P!nk. Other previous recipients include David Bowie, Oasis, Sir Paul McCartney, Spice Girls, Elton John, Queen, U2, Robbie Williams and Blur. 

The upcoming awards show will feature a live performance by Ronson and also feature previously confirmed acts Harry Styles, Wolf Alice and Olivia Dean. 

Nominations for the BRIT Awards were announced Jan. 21, with Olivia Dean and Lola Young leading the pack with five nominations each, with Sam Fender placed on four. 

The 2026 ceremony will take place at Manchester’s Co-op Live arena on Feb. 28, the first time that it has been held outside of London during its nearly 50 year history.