Believe’s Label & Artist Solutions is now open for business in the United States.

Music industry veteran Thomas Maxwell will lead the activities as vice president U.S., Label & Artist Solutions (LAS), Believe, reporting to the company’s global head of music, Romain Vivien.

Going forward, Maxwell will sign and develop partnerships with independent labels, and expand the independent music specialist’s presence in the U.S., the world’s No. 1 recorded music market. He’ll split time between New York City, Nashville, and Los Angeles while “scaling the company’s U.S. operations and cementing Believe as a premier partner for growth-minded independent music companies in the region,” reads a statement.

Previously, Maxwell served in multiple positions at IDOL, where he opened and established the first U.S. office for the Paris-based indie distributor, and led signings including Mexican Summer, Young Art, The Ray Charles Foundation, HighNote Records, Old Soul Music, Roundhill, and Acrophase Records. During his time with IDOL, he worked on key releases from artists including Erick the Architect, Ginger Root, TOKiMONSTA, Cate Le Bon, Channel Tres, Yaeji, George Clanton, and Drugdealer.

Also, Maxwell has spoken at conferences and events including SXSW, Indie Week and Music Biz and is said to maintain strong relationships across the streaming and label ecosystem.

“For 20 years,” Vivien comments in a statement, “Believe has succeeded by supporting local music ecosystems and developing labels and artists in nearly every major music market around the world. Thomas’ expertise and connections make him the ideal candidate to lead Believe’s expansion into the largest music market in the world, the United States, and to scale our business to support local artists and labels throughout the region.”

Adds Maxwell: “I’m incredibly excited to be joining Believe at such a dynamic moment for the company and the independent sector. Throughout my career, I’ve focused on helping independent labels and artists navigate an increasingly complex digital ecosystem and build sustainable businesses. Believe’s global scale, technology, and artist-first approach uniquely position the company to support the next generation of independent success, and I’m thrilled to help expand those opportunities in the U.S.”

In a night all about women supporting women, Zara Larsson took the Billboard Women in Music mission statement literally on Wednesday night (April 29) at the Hollywood Palladium, with the Swedish pop star being held aloft by her four backup dancers as she flawlessly performed her Grammy-nominated song “Midnight Sun.”

And that was just one of many iconic moments in a night full of them. Larsson was honored with the Breakthrough award, for taking over the charts in a major way after 10 years in the business, while the singing voices of HUNTR/X — EJAE, AUDREY NUNA and REI AMI — were celebrated for their “Golden”-powered KPop Demon Hunters success as our Women of the Year.

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Host Keke Palmer did double-duty, kicking off the night with the first performance, while Mariah the Scientist was honored as Honda’s Rising Star and Tate McRae received the Hitmaker title. Country chart-topper Ella Langley accepted the Powerhouse prize, and Laufey was honored as our Innovator. But we were just getting started: Kehlani took home the Impact award, Thalia was named our Icon, and Teyana Taylor was presented with the Visionary award.

Beyond our artist honorees, ASCAP’s Beth Matthews was also celebrated with the Executive of the Year title, presented by Kim Petras.

And there were even two big global moments as well, with Canadian rockers The Beaches and Filipina girl group BINI accepting Global Force accolades, thanking Billboard Canada and Billboard Philippines for their support back home.

Below, go inside the empowering night with the 11 best moments from the 2026 Billboard Women in Music Awards.

David Allan Coe, a standout in the pack that was country music’s outlaw movement in the 1970s, whose music reached a loyal following that has grown into something bordering on cult status, has died at 86, according to various published reports.

The controversial artist wasn’t a prolific hitmaker, but he played to the beat of his own drum. With a sound that blended country, rock and blues, he landed eight singles in the Top 40 on the Country Singles chart, and is remembered for such songs as “You Never Even Called Me By My Name,” “Mona Lisa Lost Her Smile,” “The Ride,” “If This Is Just a Game,” “Waylon, Willie, and Me,” “Long Haired Redneck.”

Coe’s checkered past made him headline material, from his marriages, to incarceration in his native Ohio Penitentiary, time spent in a hearse parked outside of the Ryman Auditorium, and the release of his infamous X-rated albums, Nothing Sacred and Underground Album, after which critics denounced him as a racist and misogynist, accusations he strongly denied.

Born in Akron in 1939, Coe was raised in a broken home, and by the age of nine was sent to a reform school. His was a life “full of bad luck and misadventure,” reads a biog on the songwriter, published by Sun Records. As a songwriter, he was gifted, and as a performer, charismatic.

Coe would spend the next two decades in and out of various correctional institutions, for crimes including possession of burglary tools and auto theft. Music came to him when he was locked up.  In 1967, Coe was a free man and travelled to Nashville to pursue his dream in music. 

In the years that followed, he would earn a reputation as one of the more mysterious artists in the genre’s history, and one of the more outspoken. In 1977, Johnny Paycheck bagged a hit with his version of Coe’s song “Take This Job and Shove It,” a song that would soundtrack the 1981 feature film of the same name. 

As time marched on, the hits dwindled though Coe was often the subject of colorful stories in the press. In the 2010s, he was in the news for being ordered by the IRS to play more than $980,000 in restitution for obstructing the tax agency. When he was unable to pay, the unverified story goes, Coe sold his house and lived in a cave. Then, in March 2013, he was involved in a vehicle crash in Florida, but after several months shrugged off internal injuries and broken bones and headed back out on tour.

Coe was a constant presence on the road, and at the end of the ‘90s formed an unlikely tandem with Dimebag Darrell, the late guitarist with metal legends Pantera, from which an album was recorded, alongside bassist Rex Brown, and drummer Vinnie Paul. Rebel Meets Rebel didn’t see the light of day until 2006, after Dimebag’s murder. Coe’s rebel spirit caught the attention of Kid Rock, who namechecked the veteran artist in the song “American Badass,” and who invited Coe to open his 2000 concert tour. The friendship became a collaboration. Coe contributed to “Single Father,” housed on Rock’s self-titled 2003 album.

In 2017, Coe appeared in both the song and the video for The Moonshine Bandits’ release “Take This Job,” which he wrote. For the clip, Coe was happy to return to the penitentiary where he was incarcerated. “He had to walk three or four flights of stairs in that creepy old prison. He had to put in a lot of work to make this thing happen. It was just cool,” the Bandits told Billboard at the time. “The relationship we built with him has been so meaningful. I get text messages from him out of the blue. The night before the video, we were in his hotel room sipping on whiskey, and listening to him tell his stories.”

Coe died just after 5pm on Wednesday, April 29, his representative confirmed to PEOPLE in a statement. “David was a Country Music treasure and loved his fans,” his rep said. “Most importantly, he was a true outlaw and A great singer, songwriter, and performer.”

BINI caught up with Drew Afualo & Billboard’s Lyndsey Havens on the red carpet at the Billboard Women in Music 2026.

The singing voices of HUNTR/X from the ‘KPop Demon Hunters,’ EJAE, Audrey Nuna & Rei Ami, caught up with Drew Afualo & Billboard’s Lyndsey Havens on the red carpet at the Billboard Women in Music 2026.

Teyana Taylor caught up with Drew Afualo & Billboard’s Lyndsey Havens on the red carpet at the Billboard Women in Music 2026.

Thalia delivered one of the most colorful moments on Wednesday (April 29) at the 2026 Billboard Women in Music awards, where she not only showcased her signature charm but also her Mexican pride by bringing along a full mariachi band for her vibrant musical performance.

The Mexican superstar, who was honored with the Icon Award, lit up the stage with a medley of her timeless hits “Piel Morena” and “Amor a la Mexicana” — the former of which earned her her first top 10 on Billboard’s Hot Latin Songs chart, where it peaked at No. 7 in 1995, while the latter reached No. 6 in 1997.

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Clad in a short, bright red dress with a flowing cape of the same color, the artist began the opening verses of “Piel Morena” accompanied by two guitarists, who were soon joined by four dancers dressed in white, sleeveless mariachi suits. The real surprise came with “Amor a la Mexicana,” when an all-female mariachi group took the stage to accompany her, while a large male mariachi ensemble — dressed in black — appeared, playing their music as they moved through the aisles amidst the audience.

Immediately afterward — still catching her breath — Thalia received her award from the hands of actress and activist Eva Longoria, who praised her extensive career and hailed her as a true “chingona” (Mexican slang for bad-ass).

“I’m truly, truly blessed to be among this incredible crowd, this inspiring group of artists and women,” Thalia said, evidently emotional, as she thanked Billboard, her family, her fans and all the people who have accompanied her throughout her career. “Thank you for walking with me for more than four decades and generations and countries and languages.”

“You know, I’ve been thinking about this word, ‘icon.’ It’s short. Right? But it’s a long process to arrive there,” she continued. “An icon is a symbol, is a representation of something greater than itself. A story, a culture, a moment in time that lives in people’s hearts. And if my journey has connected in that way, I really receive this with so much love.”

“Being an icon is not about standing here alone. It’s about opening doors so others can walk through them. It’s about holding on to your dreams even in uncertainty and reinventing yourself over and over and over. An icon is a survivor: she falls, she stands up, she keeps going because there’s no option,” she added. “And talking about survivors, I want to dedicate this award to the little girl I once was, to that little Thalia, that little girl who’s still living in me, to that little Thaly who stepped onto a television stage when she was seven years old and found magic in those lights and through the lens of the camera.”

“And to every single kid who dares to dream big, do not stop. Your dreams are not big, you’re just waiting to grow into them,” she concluded, before exclaiming in Spanish, “¡Viva México! ¡Viva los latinos! Gracias.”

Thalia had previously been honored with the Global Powerhouse Award at Billboard Latin Women in Music in 2023.

Known as the Queen of Latin Pop and Queen of Telenovelas, she began her career as a child in the 1980s, both as an actress and as a member of the influential Mexican pop group Timbiriche. When she was just over 20 years old, she was already a global celebrity as the star of the María Trilogy — that series of telenovelas that aired in more than 180 countries to an audience of nearly two billion people.

Since 1990, when she launched her music solo career with progressive pop-rock melodies and a flirty image, she has placed 41 songs on Billboard’s Latin Pop Airplay chart — the third-highest number for a female artist in the chart’s history, behind Shakira (56) and Ednita Nazario (44). She has also been a regular presence on other charts, with 29 entries on Latin Airplay, 26 on Hot Latin Songs, 16 on Top Latin Albums and seven on the all-genre Billboard 200 chart.

The 2026 Women in Music ceremony was hosted by Keke Palmer and streamed live on Billboard’s YouTube channel and Billboard.com.

In addition to Thalia, this year’s honorees included the vocalists of the K-Pop Demon Hunters group HUNTR/X — EJAE, AUDREY NUNA and REI AMI — as Women of the Year, as well as Teyana Taylor (Visionary Award), Zara Larsson (Breakthrough Award), Kehlani (Impact Award), Laufey (Innovator Award), Mariah the Scientist (Rising Star Award) and Tate McRae (Hitmaker Award).

For more on Billboard‘s Women in Music, click here.

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Ella Mai caught up with Drew Afualo & Billboard’s Lyndsey Havens on the red carpet at the Billboard Women in Music 2026.

Coco Jones caught up with Drew Afualo & Billboard’s Lyndsey Havens on the red carpet at the Billboard Women in Music 2026.

Ejae, Rei Ami and Audrey Nuna are Billboard’s Women of the Year recipients, collecting the top honors at the Women in Music event with a powerful and emotionally-charged speech.

The singers and songwriters are, of course, the singing voices for the fictional K-pop girl group HUNTR/X, the heroes of the 2025 Netflix animated musical film KPop Demon Hunters.

Since KPop Demon Hunters hit our screen and devices, the trio has been smashing ceilings, busting records and collecting awards left and right. Along the way, the HUNTR/X hit made history as “Golden” collect best original song at the Academy Awards, marking the first time a K-pop song had won an Oscar. The song also won best pop duo/group performance at the Grammy Awards, the first time a K-pop number won a golden gramophone.

On Wednesday night, the artists made history again at the WIM, hosted at the Hollywood Palladium.

The road to the top, it hasn’t been easy. It’s been a journey of self-belief, rebounding and recalibration, and hard work. “Working in music is not easy,” Ejae remarks. “And as an Asian woman, the lack of representation was obvious to me. Growing up in the U.S., I rarely saw artists who look like me on Western stages. So I pursued becoming a K-pop idol. And when that didn’t work out, I thought I was done. But when I found songwriting, I realized that music isn’t music itself never questioned me. Because music doesn’t see race or gender. It only asks for the truth.”

Grammy Award-winning British R&B artist Ella Mai was on hand to present the award, but not before Ejae, Rei Ami and Audrey Nuna performed their hit “Golden,” an addictive song that racked up eight weeks at No. 1 on the Billboard Hot 100.

Read their WIM speech in full below.

Ejae: Wow. Oh, my God, guys. Thank you, guys. Thank you, Billboard, for this incredible honor, and you just to be in this room with so many incredible women working across industry is the real honour here, obviously. Working in music is not easy. And as an Asian woman, the lack of representation was obvious to me.

Growing up in the U.S., I rarely saw artists who look like me on Western stages. So I pursued becoming a K-pop idol. And when that didn’t work out, I thought I was done. But when I found songwriting, I realized that music itself never questioned me. Because music doesn’t see race or gender. It only asks for the truth. And when I bought my full truth into it, my voice, my wholeness, my women-ness, everythingbgan shift. I realised that as a woman, our power has never been in fitting in, but it’s now resilience to speak our truth.

So I just want to say to every woman who may feel unseen, your voice is something to honor. Your story is not something to dilute, it’s something to amplify. And your identity is not a barrier, it’s your power. Because when we create without apology, take up space and lift each other up, we don’t just make music, we can change what it sounds like.

I also like to acknowledge some of the amazing women behind KPop Demon Hunters. Of course, director Maggie Kang, Spring Aspers, Michelle Wong, Sunny Park, and so many others.

Of course, these lovely, beautiful ladies, Audrey Nuna and Rei Ami. I love you guys so much. It makes this journey super worth it, guys, seriously. And of course, our moms, our heroes, right?

Rei Ami: Thank you for this incredible honour. I want to thank God, I want to thank my mom, these two incredible, beautiful women beside me. Thank you, Billboard. Thank you for Republic Records, my incredible team, family, friends, and fans. Being a woman in this male dominated industry is honestly ass sometimes. Uh, we have to work twice as hard, with a smile on our faces, as the world nitpicks every part of our being. First, we’re too skinny, and then we’re too fat. It goes from, “oh, she’s giving nothing” to “why is she being so extra?” It seems utterly impossible to exist. Oh, and God forbid you’re confident they’ll crucify you for that.

But I think that’s why they’re so obsessed, because, well, there’s nothing more intimidating than a confident woman who knows what she wants.

Our ability to persevere and show up is an absolute superpower. So, thank-you to all the women in this room for using your superpowers to inspire, lead, and protect. We are not too much. We are not too loud. We are exactly who the f— we think we are.

Audrey Nuna: I’m very emotional tonight. I’ve been known to be the emotionally constipated one out of this group, and tonight, I really feel so much, so thank you so much, Billboard, for that. Thank you to my fellow Women in Music. It’s honestly an honor to just stand in this room.

Women who bring leadership, light, boldness, excellence and change to our community.

From when I first started releasing music back in 2019, to this moment now, I really never identified with the boxes that Korean-American women were expected to fit into. And quite frankly, I didn’t even know how to even begin to try to fit into those boxes. I mean, I’m literally wearing shoes that are boxing gloves right now.

So to receive this honor and represent a song in a film that affirms its notion that the world needs women to show up as their fullest, most whole selves. Their weirdest selves, their smelliest selves. Whatever it is, it’s rewarding beyond words.

They have never seen me cry in real life, so it’s not gonna happen today.

I think we all grow up being fed ideas of what our role is supposed to be as a woman in this world. And something that navigating this industry in particular has shown me firsthand is that women are natural born leaders, and they are the best at it.

 Sorry, I’m just just gonna say it. And when women genuinely support one another from the heart, deep in their core, you know, I was fan grilling over Ella Langley earlier, ’cause that s— was f—ing amazing. Um, It is one of the most transformative, effective, and boundary-breaking forces in this world. And that being said, I want to dedicate this award to my team of visionary women. Paula Park was also being honored tonight. Truly, I could never do this without you. Love you so much.

Thank you Nina Lee, Ashley Chu, Sarah Tehrani, Carolyn Massey, Mary Hannon, Grace Lee. Literally, my team is basically all women at this and it’s probably why I’m winning so hard. Thank you, Ejay. Thank you, Rei. You guys are my muses, and truly some of the pure souls I’ve ever met. Thank you to my mom. Thank you to my aunt. Who are here tonight. You guys show me what it means to be an empathetic, but also powerful woman.

Thank you to the women execs who are constantly fighting for more equity, it really means a lot, and I love what Zara Larsson said about being the only woman in the room. You guys do that for us, and we see you, and we appreciate you. Our empathy is an asset, our humanness is a catalyst and portal for change. Thank you so much.