The most listened-to artist in Italy in 2024 (according to Luminate) does not, exactly, rap in Italian. Naples’ own Geolier raps in his native dialect — the very musical language spoken on the streets of his neighborhood, Rione Gescal, and now spoken by kids in every corner of Italy who, through Geolier, have learned it.

For the 24-year-old artist born Emanuele Palumbo, that devotion has added up, in the past year alone, to three consecutive sold-out shows at Naples’ Maradona Stadium; a historic appearance bringing the Neapolitan dialect for the first time to the Sanremo Festival, the most important music event in Italy; and triple-platinum certification for his song “Dio Lo Sa,” released in June. Five years after his debut album, Emanuele, Geolier is clearly still taking in this success — as is evident in the way he pauses to reflect on his words in conversation, in his broad smiles in response to compliments and in his lyrics portraying a young man who takes everything (except himself) seriously. He spoke to Billboard Italia about how he arrived here.

Did you always know you would be a rapper?

I didn’t always know this because as kids you can’t predict the future. Obviously I hoped so and imagining myself onstage was the only thing possible, because I didn’t know how to do anything else and I did poorly at school. But I would never have bet on myself. I started working in a factory at a very young age, I continued to rap in my free time, but I saw that [acceptance for the genre was] really far away in Italy. Only pop songs were on the radio back then. I loved rap because I looked up to America, but the maximum that was played in Italy was “In Da Club” on MTV. I admired 50 Cent; I felt close to him.

What did you think you had in common with him?

I saw the film about his life [the semi-autobiographical Get Rich or Die Tryin’], where it is clear that he had taken all the responsibility of the family on his shoulders. He sold crack on the streets of Queens; I never did it, but I started working very young. I found an extraordinary maturity in him and this fascinated me.

When did your own personal turning point come, realizing this could potentially be your career?

I realized I could do this job when they paid me for my first live show. It was about 250 euros but for me it was a lot of money — I was 18 years old. However, I couldn’t say when I reached what can be defined as a milestone.

Why is this incredible boom in Neapolitan rap happening today?

I come from the ghetto of the ghetto. I think there is a unique realness here; perhaps it’s only possible to find it [elsewhere] in the United States. I think rappers in this city put what they see into their lyrics. The culture of Southern Italy is more known internationally than that of Italy as a whole, also, thanks to TV series such as The Sopranos.

2024 was an incredible year for you, but you experienced some tougher moments as well. At the Sanremo Festival you won the covers night, but the live audience booed you and your guests.

We were there and just tried to defend ourselves. That same night they immediately told me to be careful of potential criticism. I believe that the Sanremo Festival was not ready for rap music; we brought an iconic song for Italy, “Brivido” by Guè featuring Marracash, and the audience booed. Incredible.

Your mother was also in the audience. Did this make it especially painful?

It made me smile, actually. She was furious because she couldn’t do anything, and she wouldn’t even talk to me about it. Even today, when we talk about Sanremo, she has bad memories — but my mother is a normal person and absolutely doesn’t want to be part of the star system.

Were those three sold-out concerts at Maradona Stadium the peak of 2024 for you, or was it something else?

Sure, but I’d say a moment in particular [was] when before the first [of those shows], in the afternoon, I looked through a crack and saw the stadium full. At that moment I thought: “What am I doing?” It was neither a positive nor negative emotion, I had simply never felt it. And I can’t explain it.

How do you still stay connected to your roots in your old neighborhood?

I think I do simply because I tell what I see in Naples. I’ll continue to do so even if I have to move away from the city, which is very unlikely. I don’t live that differently now: I continue to see my friends and talk to people. I feel the need also because I want to [be true] with my lyrics. Do you know what normal people tell me the most? Not to take selfies but to remain myself.

If you could choose an American artist to collaborate with, who would they be?

50 Cent. I started making music because of him. But right now I’m also listening to Kendrick Lamar’s new album and I like it a lot.

What do you have coming in 2025?

I just want to do the arena tour, which will start in March, and the two dates at Ippodromo di Agnano in Naples. I don’t think I’ll release new music, apart from some collaborations. I would like to slow down a bit. I think I’ve done a lot, [and] I want to experience this as a game. Because with all the numbers and deadlines, sometimes it seems to have become a routine job. And I surely don’t want that.

Jody Gerson, chairman/CEO of Universal Music Publishing Group (UMPG), is set to receive the 2025 Grammy Salute to Industry Icons honor at The Recording Academy and Clive Davis‘ annual Pre-Grammy Gala, which will be held on Saturday, Feb. 1, the night before the 67th Annual Grammy Awards. This is the 50th anniversary of the high-profile event.

Gerson is just the third woman to receive the honor, following Debra L. Lee (2017), then-chairman/CEO of BET Networks, and Julie Greenwald (2023), then-Atlantic Music Group chairman/CEO, who received the award in tandem with Craig Kallman, Atlantic Records chairman/CEO.

“Jody is an inspirational leader who champions integrity and inclusivity in everything she does and is a revolutionary executive,” Harvey Mason jr., CEO of the Recording Academy, said in a statement. “She has opened doors for and propelled the careers of many of the world’s greatest songwriters, while simultaneously serving as one of the biggest advocates for women in music. We are thrilled to host an extraordinary evening that not only celebrates her remarkable impact but also marks the gala’s incredible 50-year milestone.”

“Jody Gerson is one of the music industry’s most illustrious leaders and I am thrilled that she will be this year’s Salute to Industry Icons honoree,” added Davis. “Jody’s longtime trailblazing commitment to supporting songwriters across the music spectrum as well as her tireless dedication to advocacy, diversity and equality in the music business are exemplary. Artists and the industry at large are fortunate to have a leader with such tremendous insight and passion at the helm.”

Davis originated the pre-Grammy Gala in 1976 when he was looking for a way to celebrate the success of Barry Manilow’s “Mandy,” Arista Records’ first No. 1 hit on the Billboard Hot 100 (and its first Grammy record of the year nominee).

Since joining UMPG in 2015, Gerson has transformed the company into a global powerhouse that owns and administers more than five million copyrights. She leads a global company with 48 offices in 40 countries and more than 850 employees. She made history as the first female chairman of a global music company and the first woman to be named CEO of a major music publisher.

Gerson is a member of Universal Music Group’s (UMG’s) executive management board.

Gerson ranked No. 14 on Billboard’s 2024 Power 100 list. Kristin Robinson, Billboard’s senior writer (publishing), led her essay about Gerson by saying, “As UMPG’s CEO, a National Music Publishers’ Association board member and co-founder of She Is the Music, an organization committed to empowering female creators, Gerson is one of the most trusted voices in music publishing.”

That was backed up with hard facts. From 2013 to 2023, UMPG’s U.S. revenue grew from $900 million to more than $1.9 billion. In that same time frame, the company narrowed the revenue gap between it and market leader Sony Music Publishing from $400 million to $188.5 million.

Gerson received a Primetime Emmy nod in 2021 as an executive producer of HBO’s The Bee Gees: How Can You Mend a Broken Heart, which was nominated for outstanding documentary or nonfiction special. A year ago, she received a Grammy nod as one of the video producers for 2Pac’s Dear Mama, which was nominated for best music film.

Gerson has signed and works with many of the world’s biggest music stars, including Adele, Bee Gees, Bad Bunny, Justin Bieber, Sabrina Carpenter, Lana Del Rey, Ariana Grande, Coldplay, Drake, Billie Eilish, H.E.R., Elton John, Alicia Keys, Steve Lacy, Kendrick Lamar, Post Malone, Maren Morris, the Prince estate, Rosalia, Harry Styles, Taylor Swift, SZA and The Weeknd. She also led UMPG’s acquisitions of the hit-studded catalogs of Bob Dylan, Neil Diamond and Sting, among others.

As a champion for women in music and an advocate for education, Gerson co-founded the global nonprofit She Is The Music. She also serves on boards for the USC Annenberg Inclusion Initiative, The Rock & Roll Hall of Fame, the National Music Publishers Association, New Roads School and Project Healthy Minds.

Gerson jointly oversees Polygram Entertainment, a film and TV development and production division of UMG that produces feature-length films and music-centric series. In 2024 alone, she served as executive producer on a broad array of projects, including Music Box: Yacht Rock: A DOCKumentary; The Beach Boys; STAX: Soulsville, U.S.A.; and Billy Preston: That’s The Way God Planned It. Other recent projects that Gerson executive produced include the aforementioned The Bee Gees: How to Mend a Broken Heart and HBO’s Music Box series. Among her and Polygram’s many projects in development are documentaries on Bernie Taupin and Prince.

In January 2020, Gerson became the first woman and first music publishing executive to be named Billboard’s executive of the year on its annual Power 100 list. She is the recipient of numerous other honors, including Billboard‘s Power Players’ Choice Award; Variety’s Hitmakers Executive of the Year; Billboard‘s 2015 Executive of the Year for its Women in Music issue; Rolling Stone’s “Future 25”; Variety’s Power of Women L.A.; and the 2016 March of Dimes Inspiring Woman of the Year.

The invitation-only Pre-Grammy Gala is sponsored by Hilton, Mastercard and IBM.

Jon Platt, Sony Music Publishing chairman/CEO, was last year’s Grammy Salute to Industry Icons honoree.

Here’s a complete list of previous honorees at the pre-Grammy Gala.

2005: Ahmet Ertegun

2006: Mo Ostin

2007: Herb Alpert & Jerry Moss

2008: Berry Gordy

2009: Clive Davis

2010: David Geffen

2011: Doug Morris

2012: Sir Richard Branson

2013: Antonio “L.A.” Reid

2014: Sir Lucian Grainge

2015: Martin Bandier

2016: Irving Azoff

2017: Debra L. Lee

2018: Shawn “JAY-Z” Carter

2019: Clarence Avant

2020: Sean “Diddy” Combs

2022: Rob Stringer

2023: Julie Greenwald & Craig Kallman

2024: Jon Platt