Atlantic Music Group announced more staff layoffs on Thursday (Sept. 19) as the process of remaking the company continues. 

“I want to acknowledge the hard work, passion, and creativity of everyone across Atlantic, 300, and Elektra,” CEO Robert Kyncl said in a staff memo obtained by Billboard. “In particular, I want to thank the people who will be leaving us. You’ve made an indelible mark on this company and the careers of the extraordinary artists you’ve championed. Words never cut it in these situations but we’re forever grateful for all your contributions and achievements over the years.” 

These cuts follow the announcement in August of a significant executive restructuring: 10K Projects founder Elliot Grainge will take over as CEO of Atlantic Music Group, starting October 1. As part of his promotion, 10K will move under the Atlantic Music Group umbrella — joining Atlantic Records, Elektra and 300 — while veteran executive and longtime Atlantic leader Julie Greenwald will be heading for the exit. Kyncl’s memo promised that the company will “be unveiling a new dynamic structure for the label group” next week.

The memo did not say how many Atlantic employees were being let go. Sources expect the layoffs to be significant and to affect multiple departments.

Kyncl has been busy retooling WMG since he took over at the start of 2023. That metamorphosis has come hand in hand with layoffs; Atlantic’s latest cuts are the fourth round in the extended Warner Music Group family in roughly 18 months.

The company laid off 4% of staff, or about 270 people, including several at Atlantic, in March 2023. “To take advantage of the opportunities ahead of us, we need to make some hard choices in order to evolve,” Kyncl wrote in a memo to staff at the time. In February of this year, WMG laid out plans to cut another 10% of staff, primarily from the company’s media properties — like Uproxx and HipHopDX, which it acquired in August 2018 — as well some in corporate and support roles.

The same month, Atlantic initiated an additional round of layoffs, albeit much smaller in scope, cutting roughly two dozen employees in the radio and video departments. “As hard as it is to say goodbye to our friends and valued colleagues, it is critical that we keep retooling the company and add new resources and skill sets to our business units,” Greenwald wrote in an email at the time.

Greenwald is now on her way out. So is WMG CEO of Recorded Music Max Lousada; his role is not being replaced. Similarly, 300 Entertainment co-founder and current chairman/CEO of 300 Elektra Entertainment Kevin Liles is also exiting the company without replacement. Other executives are also expected to depart as part of this restructuring, sources say.

This is just part of the change sweeping the company as Kyncl seeks a “flatter structure.” Warner Records will now also oversee Warner Music Nashville moving forward, and the heads of global catalog, marketing, ADA (distribution) and WMX (the fan and merch division) will all report directly to Kyncl.

All three major label groups have gone through changes this year. In February, the Universal Music Group reorganized its label divisions into a loose East Coast-West Coast structure, aligning Republic, Island, Def Jam and Mercury under Republic Recording Company chairman/CEO Monte Lipman and Interscope, Geffen and Capitol under Interscope Capitol Labels Group chairman/CEO John Janick, moves that came with some significant layoffs. Sony Music also underwent layoffs this year, though not to the same extent as the other two companies, sources have said.

Read Kyncl’s full memo below:

Hi everyone,

Since we announced Julie would be stepping down, we’ve been thoughtfully working on how to evolve Atlantic Music Group for the future. Next week, we will be unveiling a new dynamic structure for the label group. Elliot begins as CEO of AMG on October 1.

As part of this reorganization, we will unfortunately be saying goodbye to talented people. I know you have been waiting to hear the plan, and rather than carry out changes piecemeal, we decided to make these difficult choices in one go. 

Today will be a tough day, and by 9pm ET you will have heard if your job is affected. Your leaders and the People team will provide you with all the important details. We are committed to helping those impacted through this with the utmost respect, and supporting them with a runway during the transition.

I want to acknowledge the hard work, passion, and creativity of everyone across Atlantic, 300, and Elektra. In particular, I want to thank the people who will be leaving us. You’ve made an indelible mark on this company and the careers of the extraordinary artists you’ve championed. Words never cut it in these situations but we’re forever grateful for all your contributions and achievements over the years. We wish you the very best and know that you will continue to do great things in your next chapters. 

WMG is transforming swiftly this year, in a fast-paced, fiercely competitive industry. As always, delivering outstanding results for artists and songwriters is our highest priority in all our choices. 

As I mentioned, you will hear more about our plan for AMG next week, with Elliot making an announcement about the leadership team. In the meantime, we have so much incredible music in the market, and some outstanding projects on the way. Your continued support of teammates is amazing, and your run-through-walls focus on the music is extraordinary. 

Thank you and take care,

Robert 

When “Big Dawgs,” the riotous song by Indian rapper Hanumankind and producer Kalmi, began spreading across the world in July, its creators couldn’t fully appreciate its impact. Despite sites like YouTube and Reddit signaling the song’s crossover appeal, Hanumankind and his team were largely in the dark about its impact on TikTok — including the more than 1 million posts using the track to date — since India banned the platform in 2020.

“We’re hearing about this going crazy, but we can’t wrap our heads around [it],” Hanumankind tells Billboard. “We’re sitting at home like, ‘I guess this is happening. Let’s strap in.’ ”

Born Sooraj Cherukat in India’s southern state of Kerala, Hanumankind was a self-described “child of chaos.” His family bounced around the globe with his father working in the oil sector, making stops in Nigeria, Qatar, Dubai and Egypt before moving to Houston in the early 2000s during his formative years.

“Houston has a way of shaping a person,” he says, wearing a No. 34 Hakeem Olajuwon Houston Rockets throwback jersey. “Whether you talk about UGK or DJ Screw, you hear it in everything. It was important to be there and absorb so much of that.”

Talking over Zoom, the 32-year-old has photos of 2Pac, MF DOOM and The Notorious B.I.G. in his living room — but even with his vast hip-hop knowledge, he says his parents hoped he would pursue “a real job and build a career.” He moved back to India for college in 2012, and after graduating, he burned through jobs at Goldman Sachs and different marketing agencies while living like “a f–king idiot.” (Upon turning 30, he temporarily gave up drinking entirely. Nowadays, he says, he drinks in moderation.)

Still, rapping largely remained a party trick he’d pull out at gatherings. But things changed in late 2019 following a performance at the NH7 Weekender Festival in India, pulling inspiration for his stage name from religion. (Hanuman is the half-monkey, half-man Hindu God of wisdom, strength and courage.)

“There was a mob of people running over from different areas, like, ‘Who the f–k is this guy?’” he remembers. “[After] that set, I was like, ‘This feels like something I can do. I just want to do something that gives me purpose. Am I decent at this? Can I make money off this? Cool.’ That’s all I needed.”

A year later, Hanumankind signed a management deal with Imaginary Frnds’ founder Rohan Venkatesh, with the company’s Abhimanyu Prakash helping as part of the management team. “He charmed the pants off me when I met him,” says Prakash. Adds Venkatesh, who first met the rapper backstage in 2018: “I knew this could go global. I believed in the art from day one.”

Hanumankind spent the next few years as an independent artist, releasing a pair of EPs and a handful of singles before his team decided to explore the major-label route, ultimately signing with Def Jam India at the start of 2023. “They were so ready to help us from day one,” says Prakash. “We’ve had this moment, and they’ve been pillars for us in figuring out how to grow it.”

That January, Hanumankind released the twitchy “Go to Sleep” — but nothing else for the year. With time ticking on his next move, he hopped on a Zoom in early 2024 with frequent collaborator Kalmi while living in Bengaluru. They began with a creative exercise they’d done before: Kalmi would queue up a beat for Hanumankind to rap on and they’d build an idea from whatever came out. “We didn’t want boundaries on us, and the minute [I heard the] beat, I was like, ‘Oh s–t.’”

After taking a liking to the engine-revving production and bristling synths, the hook came next, followed by the first verse. Within 30 minutes, the basic structure for “Big Dawgs” was set. “Instantly, this flow came in,” Hanumankind says, though he admits he began to overanalyze it. “I didn’t think it was a single at all — this song just came to be as a byproduct of being f–king weird, experimental folks.”

But Kalmi and Venkatesh changed his mind. “We knew this was the one instantly, there was a shock value to it,” Venkatesh says. “[Kalmi and I] went for a drive and played it four or five times. Next morning, we called Hanumankind and convinced him to drop.”

Kalmi tightened up the production, adding the chopped-and-screwed element to the song’s outro, and Hanumankind tacked on a second verse. On July 9, “Big Dawgs” arrived on streaming services.

Instead of a traditional marketing budget, Hanumankind’s team allocated much of their financial resources to the music video, which arrived the next day and opened the world’s eyes to a popular Indian spectacle known as the “Well of Death.” Two-stroke engine bikes and vintage cars whiz around in circles on the walls of a vertical pit, testing the limits of gravity — and in the video, Hanumankind even hangs out the window of one of the cars. “It was more of a culture shock for people, which was a unique selling point for us,” says Venkatesh. To date, the video has more than 116 million YouTube views.

Within a few days, Hanumankind realized the reception to “Big Dawgs” was different than any prior work, as it started extending well beyond India and into popular American music. “American hip-hop makes the world react. But this is the first time a lot of people were like, ‘There’s this video coming out of India,’” he says. Popular streamers like IShowSpeed and No Life Shaq reacted to the hit across social media platforms, boosting its visibility to another level.

By mid-August, “Big Dawgs” debuted on the Billboard Hot 100 at No. 57; two weeks later, it reached a No. 23 high. The hit has also topped the R&B/Hip-Hop Digital Song Sales chart and to date has earned 72 million official on-demand U.S. streams and 288.5 million official on-demand global streams through Sept. 5, according to Luminate.

“Everything came in a huge tidal wave,” says Hanumankind. “I feel like someone’s going to slap me in the face and wake me up.” Its reception has indeed been a dream for the rapper: both Project Pat and Bun B separately joined him on Instagram Live — in “Big Dawgs,” the former receives a name check and Hanumankind interpolates a lyric from UGK’s “Int’l Players Anthem” to pay homage to the latter.

Hanumankind is now eager to perform outside of India, and in September signed with Wasserman Music. He also plans to release a remix for “Big Dawgs” with an American rapper, though specifics on who or when are unknown. And while a debut album isn’t ready just yet, he’s still basking in what his breakthrough hit represents.

“I am just the tip of the iceberg of what can come from this side of the world,” he says. “If some random dude from India can make music and shoot a cool video that pops off, it allows people to dream a little harder.”

A version of this story will appear in the Sept. 28, 2024, issue of Billboard.

Decades after Nelly released his chart-topping breakout Country Grammar, he’s facing a new lawsuit over the album from his St. Lunatics groupmates – who claim that the star cut them out of the credits and the royalty payments.

In a complaint filed Wednesday in Manhattan federal court, attorneys for the St. Lunatics allege that Nelly (Cornell Haynes) repeatedly “manipulated” them into falsely thinking they’d be paid for their work on the 2000 album, which spent five weeks atop the Billboard 200.

“Every time plaintiffs confronted defendant Haynes [he] would assure them as ‘friends’ he would never prevent them from receiving the financial success they were entitled to,” the lawsuit reads. “Unfortunately, plaintiffs, reasonably believing that their friend and former band member would never steal credit for writing the original compositions, did not initially pursue any legal remedies.”

The case was filed by St. Lunatics members Ali (Ali Jones), Murphy Lee (Tohri Harper), Kyjuan (Robert Kyjuan) and City Spud (Lavell Webb). Slo Down (Corey Edwards), another former member of the group, is not named as a plaintiff.

A spokesperson for Nelly did not immediately return a request for comment.

A group of high school friends from St. Louis, the St. Lunatics rose to prominence in the late 1990s with “Gimme What U Got”, and their debut album Free City – released a year after Country Grammar – was a hit of its own, reaching No. 3 on the Billboard 200.

The various members of the group are repeatedly listed as co-writers in the public credits for numerous songs on Country Grammar, most notably with City Spud credited as a co-writer and co-performer on the single “Ride Wit Me,” which spent 29 weeks on the Hot 100.

In the new lawsuit, the group members say they were involved with more songs than they were credited for, including “Steal the Show,” “Thicky Thick Girl,” “Batter Up,” and “Wrap Sumden.” The most notable is the title track “Country Grammar,” which reached No. 7 on the singles chart; in public databases, the song only credits Nelly and producer Jason Epperson.

The groupmates say that during and after the Country Grammar recording session, Nelly “privately and publicly acknowledged that plaintiffs were the lyric writers” and “promised to ensure that plaintiffs received writing and publishing credit.” But decades later, in 2020, the St. Lunatics members say they “discovered that defendant Haynes had been lying to them the entire time.”

“Despite repeatedly promising plaintiffs that they would receive full recognition and credit… it eventually became clear that defendant Haynes had no intention of providing the plaintiffs with any such credit or recognition,” the group’s attorneys write.

When the group members realized Nelly had “failed to provide proper credit and publishing income,” they say they hired an attorney who reached out to Universal Music Publishing Group. The letter was relayed to Nelly’s attorneys, who they say “expressly repudiated” their claims to credit in 2021.

“Plaintiffs had no alternative but to commence legal proceedings against Defendants,” the lawsuit reads.

The case could face an important procedural hurdle. Although copyright infringement lawsuits can be filed decades after an infringing song is released, disputes over copyright ownership face a stricter three-year statute of limitations.

The current lawsuit is styled as an infringement case, with the St. Lunatics alleging that Nelly has unfairly used their songs without permission. But the first argument from Nelly’s attorneys will likely be that the case is really a dispute over ownership – and thus was filed years too late.

An attorney for the plaintiffs did not immediately return a request for comment.

Mellomanic, formerly known as We Are Giant, has closed a $6 million funding round, raising its total capital to $13.8 million. Backed by investors including Sterling Partners and other industry veterans, this funding will support the platform‘s expansion and enhancing its music experience offerings for artists and fans. Known for exclusive listening parties and digital events, Mellomanic provides a community-centric space for artists and superfans to connect. With over 400,000 monthly active users — a 13,000% increase since January — the platform has attracted partnerships with major labels such as Atlantic Records, Def Jam, Sony Music Nashville and Virgin Music Group. Its genre-focused “Collectives” — think “We Are Hip Hop,” “We Are Pop” and “We Are Country” — feature listening parties, live streams, and virtual festivals, with artists like Kameron Marlowe, JXDN, Jordy and Big Sean already participating. Mellomanic allows artists to monetize their work and access unique fan data to make informed career decisions. The platform secures music licenses for live streams, ensuring streams count toward traditional metrics tracked by SoundExchange and PROs.

“We’ve learned so much about music communities and fan behaviors this past year, and wanted our name to reflect that. ‘Mellomanic’ pays homage to the melomaniacs, all types of superfans, embodying the spectrum of emotions that exist within different genres of music and their listeners,” said CEO Andy Apple. “It’s been exciting to watch artists and labels leverage our immersive listening parties to release music in exciting, innovative ways, and it’s been special to see superfan communities engage in these live digital experiences that truly range from mellow to manic. Ultimately our goal is to continue providing impactful spaces for fans and artists to come together and celebrate special moments, empowering them to forge enduring relationships while building sustainable communities.”

Sony Music Entertainment and Crux Global formed a strategic partnership to elevate Ghana’s music industry by offering support to artists at various stages of their careers. The collaboration provides three tiers of assistance: distribution for independent artists through The Orchard, comprehensive full-service support under Sony Music Africa for select artists, and a catalog music tier aimed at preserving the work of renowned Ghanaian musicians on digital platforms. The partnership will be headquartered in Accra, Ghana, which will serve as the hub for artist development, distribution and catalog management. Sean Watson, managing director of Sony Music Africa, will lead the initiative, supported by Christel Kayibi and Jean-Sebastien Permal.

Sony Music Entertainment Vietnam partnered with Great Entertainment, a leading Vietnamese music label, to acquire distribution and marketing rights for its catalog and frontline releases. This collaboration aims to boost the international presence of Great Entertainment’s top-charting artists, including B Ray, Quân A.P, Masew, Khanh ICM, and Khoi Vu. Several releases are scheduled as part of this partnership: Masew, known for hits like “Thiêu Thân” and “Túy âm,” will release a new album in October 2024. Quân A.P, famous for “Bông hoa đẹp nhất” and “You Are My Crush,” will drop new singles in early 2025, while rapper B Ray will also be releasing music soon. Sony Music Vietnam’s roster features popular local stars like Đức Phúc and Hoàng Thùy Linh. “This partnership marks a significant milestone for Sony Music Entertainment Vietnam as we continue to support and elevate the incredible talent emerging from Vietnam’s vibrant music scene,” said Angela Pong, GM of SMEV.

Universal Music Group and Tuned Global expanded their partnership through a global licensing agreement, granting Tuned Global clients access to UMG’s vast catalog of recorded music. This enables clients to use music from top artists in their projects, with integrated technological and licensing support provided by Tuned Global, a leading B2B music and streaming technology provider. The platform’s technology will also allow users to target specific repertoires, and will enable UMG sound recordings to be licensed and delivered securely, followed by timely and accurate usage reports and royalty payments. Tuned Global already hosts UMG’s repertoire on a cloud-based infrastructure, delivering music to clients and DSPs worldwide, further strengthening UMG’s global presence across various sectors. “This new way of working will help to enable ideas to be enhanced by UMG repertoire all over the world,” said James Healy, UMG’s svp of digital strategy and business development.

Indie label Dirty Hit extended its UK physical distribution partnership with Universal Music UK for another three years. This collaboration, which began in 2010, has helped drive the success of several major artists, including The 1975, Beabadoobee, Wolf Alice, Bleachers, Japanese House and Pale Waves, among others. The partnership has led to numerous UK No. 1s, including Beabadoobee’s debut This Is How Tomorrow Moves and all five of The 1975’s studio album releases. “As an independent label, we are always cautious of comprising our artist integrity,” said . “However, working with Warren [Querns at UMUK] and his incredible team has proven to be a fantastic partnership that has helped deliver impressive results time and time again.”

Audiomack, a major music streaming service with a strong presence across Africa, partnered with royalty tracking platform Mogul. This collaboration enables Audiomack’s 30 million-plus monthly users to track their royalties alongside other revenue streams through Mogul’s platform. The partnership aims to bolster transparency and accuracy in royalty distribution, especially for independent artists. The companies said Mogul has already tracked $100 million in royalties, helping artists recover an additional $150 million, since launching earlier this year. “The Audiomack team shares deeply in our vision of financial transparency and through this integration we look forward to helping artists on their platform build longstanding careers in music,” said Mogul CEO Jeff Ponchick.

Creative content company Toikido formed a global partnership with Magic Star, the kids and family division of Sony’s The Orchard, to distribute its music worldwide. Magic Star will serve as Toikido’s official global music distribution partner, using The Orchard’s vast network to share Toikido’s catalogue, which includes soundtracks, original songs, and dynamic audio content, with international audiences. Magic Star will offer Toikido comprehensive services, such as music engagement strategies, video production, brand partnerships and global marketing campaigns. CEO Darran Garnham sees this partnership as a major milestone, highlighting Toikido’s pride in its creative achievements and excitement for future growth with Magic Star’s support.

Music marketing platform SongTools partnered with Sonicbids, the artist development and booking platform recently acquired by Advance Music Technologies. This pairing gives SongTools customers access to Sonicbids’ enhanced artist services, marking the first of many future collaborations for SongTools, which recently raised $3 million to expand internationally and develop more wrist-centric tools. Sonicbids artists will also benefit from exclusive access to SongTools’ one-click Playlisting and advertising services, which are becoming essential for independent musicians. SongTools CEO Danny Garcia sees this collaboration as furthering their commitment to empowering artists with the marketing resources they need to succeed in the competitive music industry, adding “we can’t wait to see how artists make the most of this new opportunity.”

Salt, a digital rights and royalties solutions provider, has secured a multi-million-pound grant from Innovate UK, part of UK Research and Innovation. This funding will accelerate Salt’s development of AI-powered tools to better support music creators and rightsholders. The grant will help Salt improve operational efficiencies and strengthen its leadership in rights management solutions. In collaboration with Queen Mary University’s Centre for Digital Music, Salt aims to leverage AI and digital music expertise to push the boundaries of innovation in the sector. “With Salt’s pioneering AI work and the added horsepower from this funding, our partnership with Queen Mary University becomes a game changer so badly needed in the labyrinthine system that exists today,” said Dave Stewart, Salt investor and Eurythmics co-founder. “We’re poised to continue redefining the music industry landscape, empowering creators and protecting their rights with unmatched innovation.”