Three decades after its original run on the Billboard Hot 100, Alphaville’s “Forever Young” is No. 1 on a Billboard chart, reigning over the TikTok Billboard Top 50 tally dated Oct. 5.

The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity from Sept. 23-29. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.

“Forever Young” sported its original Hot 100 run over a three-week period in spring 1985, during which it peaked at No. 93. It returned to the ranking in 1988-89 following a re-release, rising as high as No. 65 in December 1988. 2024 marks the song’s 40-year anniversary, as it was released on Alphaville’s self-titled debut album in September 1984.

Alphaville has reigned on a Billboard chart once before; “Big in Japan” topped Dance Club Songs for two weeks in 1984.

“Forever Young” ties Jordan Adetunji’s “Kehlani” for the longest amount of weeks between TikTok Billboard Top 50 debut and first week at No. 1 since the list’s September 2023 inception. It reigns in its 10th week on the survey after initially debuting on the Aug. 3 ranking. It had reached a new peak of No. 2 on the Sept. 28 chart.

@monicascassi

We did it again and found a better lamp post 😂❤️

♬ Forever Young – Alphaville

The song is used in a variety of ways on TikTok. Trends include edits of fictional characters (many of whom died young), inward-looking content about aging and reminiscing about younger days, a choreographed theme where one creator picks up the other and spins them around while spraying a water bottle in slow motion, and more.

Over the last few weeks, “Forever Young” has also returned to Billboard’s Alternative Digital Song Sales charts thanks to the TikTok resurgence; it appears at No. 10 on the latest survey via 1,000 downloads in the week ending Sept. 26, according to Luminate. It also pulled 2.1 million official U.S. streams in that span.

The TikTok Billboard Top 50 coronation of “Forever Young” comes ahead of Johnny Depp and Helena Bonham-Carter’s “By the Sea,” from the soundtrack to the 2007 film Sweeney Todd: The Demon Barber of Fleet Street, which vaults 32-2 in its second week on the chart.

The trend on the 17-year-old song? Generally lip-synching to the song’s opening “Ooh, Mr. Todd/ I’m so happy/ I could eat you up, I really could” lyric, while others skip the lip-synching and simply kiss someone or something to Bonham-Carter’s cues from the tune.

Another debut from the Sept. 28 chart, NLE Choppa and 41‘s “Or What,” ranks within the top three for the first time, jumping 44-3, mostly via lip-synching uploads. The song was released Sept. 6 and earned 3.2 million streams in the week ending Sept. 26, up 73%.

Odetari’s “Keep Up” (No. 14), leaps into the top four, rising 14-4 in its second week on the list. It ties Odetari’s top-performing song on the tally, equaling the No. 4 peak of “I Love You Hoe,” co-billed with 9Lives, in September 2023.

Released in mid-July, “Keep Up” has exploded in recent weeks thanks to a dance trend. It concurrently hits a new peak of No. 6 on the Hot Dance/Electronic Songs chart, accumulating 5.8 million streams, up 39%, as the ranking’s greatest gainer in that metric.

IV of Spades’ “Come Inside of My Heart,” the previous No. 3 on the TikTok Billboard Top 50, rounds out the top five, while Ken Carson’s “Overseas” jumps 23-6 in its second week, nearly six months after its April release.

Carson’s TikTok success with “Overseas” is owed mostly to lip synchs, usually to the song’s lyric of “That boy repeat everything he hear like a parrot, he a b–ch/ The last b–ch I broke up with slit her wrist.”

“Overseas” earned 3.2 million streams in the week ending Sept. 26, a gain of 7%.

Two more songs hit the top 10 of the TikTok Billboard Top 50 for the first time: Freak Nasty’s “Da’ Dip” and Olivia Rodrigo’s “Deja Vu” at Nos. 7-9, respectively. “Or What” is led by lip synchs and “Da’ Dip” by a dance trend (notable since the song, which peaked on the Hot 100 at No. 15 in 1997, is inherently named for a dance), while “Deja Vu” gains from the “and suddenly” trend.

See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.

Fat Joe’s commitment to healthcare price transparency is unwavering. With 32 days until the presidential election, the Bronx native is launching a PSA calling on elected officials to stop the price gouging and “robbing all of us.”

The 54-year-old is looking to bring the power back to the people and is putting pressure on those in office. Teaming up with unions, workers and employers, Fat Joe’s healthcare price transparency PSA went live on Thursday (Oct. 3).

“To every elected official and politician in America, the people stand united,
desperate for you to listen,” he says in the spot. “If you’re not advocating for prices and transparency in healthcare, you’re compromising every single American across this country.”

Joe continues: “Because when we can’t see prices, hospitals, insurers, and their middlemen charge us whatever they want. Our very own healthcare system is robbing all of us. We just need the prices. That’s how our economy works!”

With more than 100 million Americans mired in medical debt, the “Lean Back” rapper hopes to see political leaders take a more honest approach when it comes to crafting a more affordable health care system.

“If you want to do right by workers, employers, and unions, then you’ve gotta to do right by the people they represent and the families who depend upon them,” Joe, 54, (born Joseph Cartagena) demands. “And we gotta hear it. Prices now! Power to the Patients.”

Fat Joe’s latest PSA is part of an ongoing advocacy campaign with Power to the Patients looking to garner even more momentum toward significant legislative change for Americans. Before leaving office in 2021, President Donald Trump’s executive order went into effect requiring hospitals to make prices of health services publicly available.

President Joe Biden followed-up with an executive order of his own in 2023 demanding that the Department of Health and Human Services enforce it. However, a nonprofit called Patient Rights Advocate discovered that most American hospitals are refusing to comply with the rules outlined.

Watch the clip below.

Zhamira Zhamrano teamed up with Ulta Beauty and Billboard to walk through her “Favorite Look” using products from Ulta Beauty’s Hispanic- and Latina-owned and founded brands. See below for a list of products used during filming.

Touchland Rosewater Glow Mist

Original Beauty Blender Makeup Sponge

beautyblender: Power Pocket Puff Dual Sided Powder Puff

Rabanne’s Eyephoria Handbag Eyeshadow Palette Quad (Color: No More Drama)

Rabanne’s Eyephoria Colorshot Matte Liquid Eyeshadow

Ere Perez Avocado Waterproof Mascara

Rizo’s Curls- Volumizing Hair Spray

It’s a 10- Miracle Finishing Spray

Carolina Herrera’s Mini Good Girl & Good Girl Blush Perfume Set

Rabanne’s Dramalips Glassy Lipstick

Zhamira Zhamrano:
Hi! My name is Zhamira Zambrano, and I’ve teamed up with Billboard and Ulta Beauty to show off “My Favorite Look.” First we’re going to start with hand sanitizer, Touchland Rosewater Glow Mist. Now that we have our hands clean, we’re going to start off with Beautyblender Power Pocket Puff.

Being Latina fills me with much power. I grew up in a house of women who, aside from being so beautiful on the outside, were very beautiful on the inside as well, and I feel like that has always helped me feel empowered. So for me to be able to partner with a brand like Ulta Beauty fills me up with absolute joy.

It’s really important for me to wear Hispanic-owned makeup brands like Ere Perez because I feel like we’re stronger when we get together and support gorgeous things like this. It’s, like, look at this mascara right now. For volume, we are going to utilize the product Rizo’s Curls Volumizing Hair Spray. To finish off the hair completely, we’re going to utilize the brand It’s A 10 Miracle Finishing Spray.

You can’t go without the perfume. One of my favorites is Carolina Herrera. She is also Venezuelan.

And now to end this makeup look, we’re going with what I believe is the secret of all Latinas to close out a good makeup look.

Keep watching for more!

Four women have been there for Beyoncé, Billie Eilish, Selena Gomez and Travis Kelce on their respective rises to superstardom over the years, and they aren’t their agents, managers or publicists. They’re their moms.

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Tina Knowles, Maggie Baird, Mandy Teefey and Donna Kelce got a rare moment in the spotlight on Thursday (Oct. 3) with the publication of Glamour‘s new Women of the Year cover story, which features all four of the women posing together. In a group discussion, the quartet opened up about the best and worst parts of parenting kids who become globally famous, from watching their children perform in front of thousands of people to feeling limited on when and where they can go without being bombarded by fans and paparazzi.

At one point, Knowles and Teefey — moms to Bey and the Wizards of Waverly Place alum, respectively — bonded over making sure their daughters didn’t turn into divas despite finding fame as teenagers.

“We had some moments where I was like, ‘Listen, they can pick up their own suitcases,’” Knowles recalled of the “Break My Soul” singer. “’You look people in the eye, say hello, don’t turn into a diva. That’s not going to work here.’ You have to teach your kids that … because everybody’s trying to handle everything for them and kissing their butts sometimes. And I am like, ‘No, no, no, you’re not helpless.’”

Teefey had a similar story about Gomez. “She was getting out of the trailer, and there was an umbrella, and they were holding it for her, and then they were bringing her food and all this stuff,” the producer told the other three moms. “I was like, ‘She can hold her own umbrella.’ She needs to learn how to pump her own gas in her car. She needs to be a person first.”

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Baird — mom to the “Bad Guy” musician as well as producer Finneas — and NFL matriarch Kelce also found common ground when talking about their family’s home lives pre-fame. “My husband and I are working class actors,” Support + Feed founder Baird said. “We eked out a meager living, and it afforded us a lot of time with our kids, which was awesome. But the industry is primarily people like us or even people not even like us who couldn’t even do that. So when all of this happened to our kids, we’d never been on that side of it.”

“It was like, ‘Oh, Billie is a nepo baby,’” Baird added of the internet’s past response to finding out she was an actress. “And I’m like, ‘Did you know that I got that episode of Friends because I was about to lose my health insurance?’”

“I was a commercial banker for a bank in several different states,” said Kelce, who shares both Travis and retired Philadelphia Eagles center Jason Kelce with ex-husband Ed Kelce. “I was a major breadwinner in the family… My husband and I knew that our marriage was not working, but we stayed together for the kids. Ours was a very friendly relationship. So, we could do that and make sure that their life was normal as possible.”

The interview comes as the Kansas City Chiefs tight end is at peak levels of fame, thanks in large part to his romance with Taylor Swift. The same could be said for Bey, Gomez and Eilish as well, with the Destiny’s Child star garnering Grammy buzz for her latest Billboard 200-topping album Cowboy Carter, the Rare Beauty founder recently crossing into billionaire status and the “Happier Than Ever” artist embarking on a global arena tour over the weekend.

After the Glamour cover story came out, Gomez shared it on her Instagram Story and wrote, “Congratulations mommy.”

See Knowles, Baird, Teefey and Donna Kelce on the cover of Glamour below.

In 1996, Gloria Estefan became the first artist to receive the Billboard Spirit of Hope Award at the third annual Billboard Latin Music Awards.

The Cuban-American singer, who that year nabbed three awards — including Latin dance single of the year for “Abriendo Puertas” — was also recognized for her philanthropic and humanitarian contributions beyond her musical work.

Since its inception 27 years ago in honor of the late Tejano singer Selena Quintanilla, the Billboard Spirit of Hope Award has been awarded to 22 artists, including two-time honorees Estefan (1996, 2011) and Maná (2000, 2013). No award was presented in 2012, 2016, 2018, 2019 and 2021.

Last year, the special award was presented to Colombian superstar Karol G. The “Provenza” singer’s impact extends beyond music. In 2022, Karol G founded the Con Cora Foundation, which aims to support the economic, social, psychological and artistic development of underprivileged women. 

J Balvin is set to be honored his year for his philanthropic efforts through his Vibra En Alta Foundation, which aims to elevate young individuals by supporting their educational journeys. “I’m so grateful, and so honored, to be recognized with such a special award,” he said in a statement. “It’s important for me, as the artist I am today and that little kid with dreams I once was before – and still is to this day – to be able to support and guide the next generation into realities of their own. I am proud to be able to help the youth and new wave discover their passions through the Vibra en Alta Foundation and help turn those very dreams into realities.” 

The 2024 Billboard Latin Music Awards list of finalists is led by Karol G, who has 17 nods in categories including artist of the year, tour of the year, Global 200 Latin artist of the year, and top Latin album of the year for Mañana Será Bonito (Bichota Season). See the complete list of finalists here.

As has been the case for more than 20 years, the Billboard Latin Music Awards coincide with Billboard’s annual Latin Music Week, the single largest and most important gathering of the Latin music industry, taking place Oct. 14-18. Purchase tickets to the 2024 Billboard Latin Music Week here.

In honor of Hispanic Heritage Month and the upcoming Billboard Latin Music Awards, taking place Sunday, Oct. 20, see all of the Spirit of Hope Award winners in the history of the awards show:

On Thursday (Oct. 3), one day before first-round voting opens for the 67th annual Grammy Awards, the Recording Academy released its 2024 Membership Report. The most eye-popping statistic: 66% of the current Grammys electorate has joined since the Recording Academy introduced its new membership model in June 2019. Under that model, the academy invites large new member classes to join, with an eye on boosting the numbers of women, people of color and people under 40 in the academy.

Thus, the voting membership that delivered album, record and song of the year to Adele in 2017 and those same three awards to Bruno Mars in 2018 is much different today. We started to see a shift in voting patterns in February 2019, even before the new membership model was introduced, when Childish Gambino’s “This Is America” became the first hip-hop hit to win record or song of the year. (It won both.) That same year, Kacey MusgravesGolden Hour won album of the year.

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Since 2019, approximately 8,700 creators have become voting members of the Recording Academy. Of that total, more than 2,000 joined just this year. There are now more than 13,000 total voting members, according to the Academy.

Other key takeaways from the report include:

Boosting Numbers of Women

In 2019, the Recording Academy set an ambitious goal to add 2,500 women voting members by 2025. With a year to go, the Academy has already surpassed this goal, adding more than 3,000 women voting members.  Since 2019, the percentage of women voting members has grown by 27%.

Increasing Racial Diversity

The Academy reports that the percentage of people of color has grown by 65% since 2019 among voting members. Since 2019:

  • The percentage of Black or African American+ members has grown by 90%.
  • The percentage of Hispanic or Latin+ members has grown by 43%.
  • The percentage of  AAPI+ (Asian American or Pacific Islander) members has doubled, reflecting a 100% increase.

The current voting membership, counting the new voting members added this year, is 49% white or Caucasian; 38% people of color; and 13% prefer not to disclose or unknown. That “people of color” slice breaks down like this: 19% Black or African American+; 10% Hispanic or Latin+; 4% Asian or Pacific Islander; 2% prefer to self-describe; and other smaller slices.

The current voting membership is 66% men; 28% women; 6% prefer not to disclose/unknown; and other, smaller slices.

Too Much Jazz. Not Enough Country

By genre, the current voting membership is 27% pop; 19% jazz; 17% R&B; 17% rock; 13% American roots; 13% alternative; 12% classical; 10% global music; 10% Latin music; 10% other; 10% rap; 9% dance/electronic; 9% country; 8% gospel/Christian; 8% visual media; 7% contemporary instrumental; 5% new age; 4% children’s; 4% musical theatre; 3% reggae; 3% spoken word; and 1% comedy. (Members could select more than one genre.)

Jazz and classical are overrepresented, relative to their share of the music market. Country lags behind its share of the music market.

By area of specialization, the current voting membership is 46% songwriters/composers; 33% producers; 33% instrumentalists; 32% vocalists; 19% engineers; 12% arrangers; 6% other; 4% music video; 3% album packaging; 3% album notes writers; 2% music supervisors; 2% conductors; 2% spoken word.

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In a letter accompanying the release of the report, Harvey Mason Jr., CEO of the Recording Academy, said in part: “The Recording Academy membership has never been more reflective of the music community than it is today. It has more women, more People of Color, and a broad representation of diverse genres and crafts. But we’re not just celebrating numbers. Our organization has been fundamentally transformed by this extraordinary infusion of new talent, making us an unquestionably better, stronger, more successful, and more impactful organization.

“And we’re not done yet. Even though we’ve made huge strides towards creating a diverse and representative membership body, there is still much work to be done. We want to recruit more young voters, because the future of music is in their hands. We want to see an increase in the percentage of women and people of color, because our goal must always be to accurately represent our community.

“And as we globalize our mission, we want a membership body that reflects every corner of the music world.”

Mason added some specifics in an interview with Billboard this week. “It’s been a very intentional effort to try and make sure that our membership is the most relevant, the most diverse. …We’re not just trying to build numbers. We’re looking at, what is the music community made up of? … A big goal for us is to make sure that we’re matching or coming close to the community that makes music. That’s not the same as the general population of our country. We know that R&B/hip-hop is roughly 33%-34% of all music created and consumed. We know what the numbers are for Latin music, women, and other groups. We have a rough idea of what the numbers feel like.”

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On July 26, Mason sent a pointed letter, via email, to the Academy’s voting members, “It’s about the current year and the quality of the work, period!,” he implored. There should be no other rationale for voting. If you are taking into account an artist’s older work, or their reputation, or race, or gender, what label they are on, who their manager is, how many friends participated in the project, or anything else like that, you’re not doing your job.”

Talking to Billboard, Mason expressed a little more sympathy for members who may be inclined to take other factors into account, though he again said he hoped the focus would be on the music. “Voters have their own ideas around how they vote and what they chose to vote for and we want to give them some latitude to be able to do that but it’s my hope and I believe it’s the Academy’s desire that our voters will evaluate the music based on the merit of that music exclusively. It’s not about past sins [of the academy]. It’s not about genre representation. It’s really about the quality of the music. My hope is that people listen to the music and evaluate it based on the merits.”

At another point in the conversation, he said “The whole idea of this membership [drive] is not just to hit numbers, it’s to try to get the right results and the right outcome.”

Asked to be more specific about that statement, Mason said, “I’m not saying the positive result is any specific album or genre winning any specific award. I’m just looking for accuracy and relevance and making sure the outcomes are reflective of what’s happening in music. I don’t care what genre that is. I’m definitely not looking at making reparations [for past Grammy outcomes]. I’m just saying the outcomes for our academy … are all driven by our membership and if we have the right membership, we’re a better organization.”

First-round voting for the Grammy Awards opens on Friday Oct. 4 at 9 a.m. PT, and closes on Oct. 15 at 6 p.m. PT. Grammy nominees will be announced on Nov. 8. Final-round voting will be held from Dec. 12 to Jan. 3. All voting members, including those welcomed in the 2024 new class, are eligible to participate in the voting process. The 67th annual Grammy Awards will be held on Feb. 2 at Crypto.com Arena in Los Angeles. The host has yet to be named. Trevor Noah hosted the last four Grammy telecasts.

The 66th annual Grammy Awards were held on Sunday, Feb. 4.  Ben Winston, Raj Kapoor and Jesse Collins were executive producers. Hamish Hamilton directed. The show received a Primetime Emmy nomination for outstanding variety program (live), but lost to The Oscars (which was also executive produced by Kapoor). The Recording Academy has yet to announce the host, producer or director of the 2025 show.

Harvey Mason Jr. quietly re-upped with the Recording Academy in September for another four years as CEO. Mason first assumed the role of permanent CEO on May 13, 2021, after having served on an interim basis for the previous 16 months. His three-year contract with the academy ran through July 31 of this year.

There was no announcement in September about Mason’s decision to stay in his job. “It was kind of right in the middle of a lot of things that were going on with us at the academy,” he explained in an interview with Billboard about the academy’s new member class. “We’re doing a lot of things that we’re excited about that I felt probably deserved more attention than [my contract extension]. I just want to keep my head down and do the work.”

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Under Mason, the academy has undergone dramatic changes since it officially terminated former president/CEO Deborah Dugan on March 2, 2020, after she had been placed on administrative leave six weeks earlier. Dugan, who served only five months in the job, took over from longtime president/CEO Neil Portnow.

Mason said he’ll continue to have the freedom to do outside music projects. “Luckily, I’m allowed to continue to be very creative — run my business, make music, be in the studio. So, it actually gives us a different perspective. I think it’s a good thing for the CEO of the Grammys and the Recording Academy to be in the studio working.”

As late as Feb. 27, when Billboard interviewed Mason about the success of Bob Marley: One Love, on which he was credited as executive music producer, he said wasn’t sure if the was going to stay at the academy. “I don’t think either side has made a commitment yet or firm decision as to what’s going to take place after July,” he remarked at the time.

Before he became CEO, Mason received five Grammy nominations — three of them for his work in film and TV, on the soundtracks to Dreamgirls, Pitch Perfect 2 and Jesus Christ Superstar Live in Concert.

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But he has taken himself out of Grammy contention as long as he is CEO. “I’ve committed to not putting my name on the ballot because I wouldn’t want my job at the Academy to influence how somebody viewed a project or voted for a project,” he said in February.

But other people who work on those projects can submit their own names. “I don’t want to punish people that do great work. So, others can submit, I won’t submit and I will not be getting a nomination or win while I’m in this role.”

On another topic, Mason said the academy has made no decision about what to do about the Salute to Industry Icons Award that Sean “Diddy” Combs received in January 2020, in light of his current legal woes.

Federal prosecutors on Sept. 17 unsealed a criminal indictment against Combs over sweeping allegations of sexual abuse, accusing him of running a racketeering conspiracy that included sex trafficking, forced labor, kidnapping, arson and bribery.

Mason said that if Combs is convicted, “We’d have to take a look at that, as it was an honorary award. So, it’s a little bit different than a Grammy. I don’t think we would be in the business of retracting people’s Grammys, but I don’t think I’ll speculate on an honorary award and how we would handle that until I see what happens going forward.”

Mexican music merges with rap in Fuerza Regida‘s groundbreaking new project. The entrepreneurs of the San Bernardino band announced their inaugural Don’t Fall In Love Fest on Thursday (Oct. 3), a nod to their latest Jersey corridos album Pero No Te Enamores — an album that blends Jersey club and hip-hop with a corridos bélicos mindset.

A homecoming of sorts, the Nov. 2 event at the NOS Event Center will be Fuerza Regida’s first performance in their hometown of San Bernardino since 2018.

The festival that the group will headline showcase a dynamic array of stars from both the OG Cali rap scene, hip-hop new heads and Latin music superstars. The lineup includes high-profile names such as Lil Baby, Kodak Black, and Luis R Conriquez, alongside Chino Pacas, Sexy Red, Xavi, and Clave Especial. Also gracing the stage will be Los Rieleros del Norte, Mi Banda El Mexicano, Bone Thugs N Harmony, Too $hort, Roberto Tapia, Larry Hernandez, MC Magic, Baby Bash, and Lil Rob.

Additionally, another major headliner will be revealed on Monday (Oct. 7).

“I wanted to do something big for San Bernardino,” said Fuerza Regida frontman JOP (real name Jesús Ortiz Paz) in a press release. “I’m bringing hope to the city with this festival.”

The SoCal band have earned plenty of critical praise. The group are finalists for eight 2024 Billboard Latin Music Awards, including Artist of the Year, Top Latin Album of the Year and Regional Mexican Album of the Year for their 2023 Pa Las Baby’s Y La Belikeada, and more. Additionally, JOP is up for Songwriter of the Year and Producer of the Year. Last year, the quintet made Billboard history by becoming the first Latin band ever to be crowned No. 1 on the Top Artists – Duo/Group list of Billboard‘s year-end charts.

See the full lineup below:

JOP will star on the The Sony Music Publishing Icon panel, presented by Sony Music Publishing during the 2024 Billboard Latin Music Week, taking place on October 14-18 at the Fillmore Miami Beach. Get your tickets here.

Colombian artist Fonseca puts his family to the test in a fun quiz about his Billboard chart achievements! Watch as his wife and kids try to recall the milestones of his successful career, sharing laughs and surprising moments along the way. 

Fonseca:

What’s my most recent song that has been on the Billboard charts?

Kids:

Me! I know! Me!

Daughter:

“Pedacito de Playa”

Fonseca:

That’s right my girl! Good job! What’s my favorite song to perform at concerts?

Juliana Posada:

“Ven,” right?

Fonseca:

Yes, exactly. That one I love the most because it makes me think of all of you. What was the first song I wrote for Mom?

Son:

“Te mando flores”

Fonseca:

That’s right, kiddo! Nice work. And you know the most recent song I wrote for Mom is “La Sicologa.” Also part of my TROPICALIA album.

Son:

Cut!

Fonseca:

What do you guys think? Should we grab a bite to eat?

Juliana Posada:

Yes, that sounds great!

Kids:

Yes!

Fonseca:

Alright, let’s go!

How do you think my life has been these past few months?” Shaboozey asks with a wry smile.

The 29-year-old multihyphenate artist — one of 2024’s biggest breakout acts — has twisted my question and flipped it back on me, his measured poker face masking the tornado of emotions he’s feeling. There’s no hiding that he’s tired; we’re speaking the day after September’s MTV Video Music Awards, where he snagged two nods (including best new artist), and its star-studded afterparty, where he mingled with the likes of Taylor Swift and Sabrina Carpenter. Some hours later, he went to Brooklyn for his Billboard cover shoot, soundtracked by Zach Bryan and Chris Stapleton. Now we’re grabbing lunch in a hotel restaurant, where Shaboozey has finally settled down with a half-dozen Prince Edward Island oysters and some fries.

The VMAs were just the latest marquee moment in a year full of the kind of highlights most artists dream of achieving over their entire careers. A year in which his appearances on Beyoncé’s culture-shifting Cowboy Carter (on “Spaghettii” and “Sweet * Honey * Buckiin’ ”) were just the beginning of his string of feats. A year when Shaboozey went from a supporting stint on a Jessie Murph tour to his own headlining North American tour. A year when his own “A Bar Song (Tipsy)” notched a historic 12 weeks atop the Billboard Hot 100. And a year that could still get even bigger if “A Bar Song” gets likely-looking Grammy nominations for record and song of the year; or if the album it’s on, the Billboard chart-topping Where I’ve Been, Isn’t Where I’m Going, gets album of the year and best country album nods; or if Shaboozey himself contends for best new artist.

Read the full Billboard cover story here.