By the mid-2010s, the power of the playlist — the Spotify playlist to be exact — loomed large in the music business: Everyone knew a spot on Rap Caviar could mint a rap hit overnight; a placement on Fresh Finds could induce a label bidding war; and a lower-than-expected ranking on New Music Friday could ruin a label project manager’s Thursday night.

But in the 2020s, challengers — namely TikTok, with its potent and mysterious algorithm that serves social media users with addictive snippets of songs as they scroll — have threatened Spotify’s reign as music industry kingmaker. Still, Spotify’s editorial playlists remain one of the most important vehicles for music promotion, and its 100-plus member global team, led by its global head of editorial Sulinna Ong, has evolved to meet the changing times.

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“Our editorial expertise is both an art and a science,” says Ong, who has led the company through its recent efforts to use technology to offer more personalized playlist options, like its AI DJ, Daylist and daily mixes. “We’re always thinking about how we can introduce you to your next favorite song to your next favorite artist. How do we provide context to get you to engage? Today, the challenge is cutting through the noise to get your attention.”

In conversation with Billboard, Ong talks about training the AI DJ with the editors’ human expertise, using playlists to differentiate Spotify from its competition and looking ahead to Generation Alpha (ages 0-14). 

I’ve seen such a shift in the editorial strategy at Spotify in the last couple years. Daylist, personalized editorial playlists (marked by the “made for you” tag), daily mixes, AI DJ and more. Did those inspire your team to push into these personalized editorial playlists?

To start off, it’s useful to zoom out and think about how people listen to music. The way people listen to music is fluid and curation and editorial has to be fluid as well. We have to understand the changes.

Curators have always been at the core of Spotify’s identity, right from the early days of the company. Back in 2012, Spotify’s music team started with three editors, and it quickly grew to more than 100 around the world today. These curators started by curating what became known as our flagship editorial playlists — Today’s Top Hits, Rap Caviar, Viva Latino. Over time that expanded to playlists like Altar, Lorem, Pollen, etc. Those are all still important.

But around 2018, editors made their first attempts to bridge human curation from our flagship editorial playlists with personalization engines. 2018 is the year when the technology arose with personalization and machine learning to open up these possibilities. At that time, we started making more personalized playlists where the tracks fit with an overall mood or moment curated by editors but varied for each listener — like My Life Is A Movie, Beastmode, Classic Roadtrip Songs. Editors will select a number of songs that they feel fit that playlist. Let’s say for example we have 200 songs selected, you might see the 100 of those that are most aligned with your taste.

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Discover Weekly and Release Radar are tailored to listener activity and have been around much longer. Did those inspire your team to push into these personalized editorial playlists around 2018?

Yes, exactly. Algorithmic playlists, like Release Radar [and] Discover Weekly, we found that users liked them [and] that inspired us to then work with the product teams and ask, “What is the next step of this?” Spotify has more than 500 million users. We knew that it would keep growing and as a human curator, you can’t manually curate to that entire pool. Technology can fill in that gap and increase our possibilities. A lot of times, I see narratives where people call this a dichotomy — either playlists are human-made or machine-made. We don’t see it that way.

In 2024, personalization and machine learning are even more important technologies for streaming music and watching content. We’ve kept investing in cutting-edge personalization and it’s making a real impact — 81% of our listeners cite personalization as their favorite thing about Spotify. Our static editorial playlists are still very powerful, but we also have made these other listening experiences to round out the picture.

How someone listens is never one thing. Do you only want to watch movies? No, you want to watch a movie sometimes; other times you want to watch a 20-minute TV show. We have to understand the various ways that you might like to [listen].

Daylist, for example, is very ephemeral. It only exists for a certain amount of time. The appeal is in the title — it also really resonates for a younger audience.

Did your team always intend that Daylist, which often gives users crazy titles like “Whimsical Downtown Vibes Tuesday Evening,” could be shareable — even memeable — on social media?

Absolutely. It’s very shareable. It’s a bite-sized chunk of daily joy that you get that you can post about online.

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It reminds me of the innately shareable nature of Spotify Wrapped.

There is a lineage there. It is similar because it’s a reminder of what you’re listening to. But it’s repackaged in a humorous way — light and fun and it updates so it keeps people coming back.

How do you think Spotify’s editorial team differentiates itself from competitors like Apple and Amazon?

Early on, we understood that editorial expertise around the world is really valuable, and it was needed to set us apart. So we have editors all around the world. They are really the music experts of the company. They are focused on understanding the music and the cultural scenes where they are.

We have what we call “editorial philosophy.” One of the tenets of that is our Global Curation Groups, or “GCGs” for short. Once a week, editors from around the world meet and identify tracks that are doing well and should flow from one market to another. We talk about music trends, artists we are excited about. We talk about new music mainly but also music that is resurfacing from social media trends.

This is how we got ahead on spreading genres like K-pop seven years ago. We were playlisting it and advocating for it spreading around the world. Musica Mexicana and Amapiano — we were early [with those] too. We predicted that streaming would reduce the barriers of entry in terms of language, so we see genres and artists coming from non-Western, non-English speaking countries really making an impact on the global music scene.

How was the AI DJ trained to give the commentary and context it gives?

We’ve essentially spun up a writers’ room. We have our editors work with our product team and script writers to add in some context about the artists and tracks that the DJ can share with listeners. The info they feed in can be musical facts, culturally-relevant insights. We want listeners to feel connected to the artists they hear on a human level. At the end of the day, this approach to programming also really helps us broaden out the pool of exposure, particularly for undiscovered artists and tracks. We’ve seen that people who hear the commentary from DJ are more likely to listen to a song they would have otherwise skipped.

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When Spotify editorial playlists started, the cool, young, influential audience was millennials. Now it’s Gen Z. What challenges did that generational shift pose?

We think about this every day in our work. Now, we’re even thinking about the next generation after Gen Z, Gen Alpha [children age 14 and younger]. I think the key difference is our move away from genre lines. Where we once had a strictly rock playlist, we are now building playlists like POV or My Life Is A Movie. It’s a lifestyle or an experience playlist. We also see that younger listeners like to experiment with lots of different listening experiences. We try to be very playful about our curation and offer those more ephemeral daily playlists.

What are you seeing with Gen Alpha so far? I’m sure many of them are still on their parents’ accounts, but do you have any insight into how they might see music differently than other generations as they mature?

Gaming. Gaming is really an important space for them. Music is part of the fabric of how we play games now — actually, that’s how these kids often discover and experience music, especially on Discord and big MMOs — massive multiplayer games. We think about this culture a lot because it is mainstream culture for someone of that age.

Gaming is so interesting because it is such a dynamic, controllable medium. Recorded music, however, is totally static. There have been a few startups, though, that are experimenting with music that can morph as you play the game.

Yeah, we’re working on making things playful. There’s a gamification in using Daylist, right? It’s a habit. You come back because you want to see what’s new. We see the AI DJ as another way to make music listening more interactive, less static.

Spotify has been known as a destination for music discovery for a long time. Now, listeners are increasingly turning to TikTok and social media for this. How do you make sure music discovery still continues within Spotify for its users?

That comes down to, again, the editorial expertise and the GCGs I mentioned before. We have 100-plus people whose job it is to be the most tapped-in people in terms of what’s happening around the world in their genre. That’s our biggest strength in terms of discovery because we have a large team of people focused on it. Technology just adds on to that human expertise.

Back when Spotify playlists first got popular, a lot of people compared the editors to the new generation of radio DJs. How do you feel about that comparison?

It’s not a one-to-one comparison. I can understand the logic of how some people might get there. But, if I’m very frank, the editorial job that we do is not about us. Radio DJs, it’s all about them, their personality. It’s not about them as a DJ or a front face of a show. Not to be disparaging to radio DJs — their role is important — it’s just not the same thing. I don’t think we are gatekeepers. I say that because it is never about me or us as editors. It’s about the music, the artist and the audience’s experience. It’s very simple: I want to introduce you to your next favorite song. Yes, we have influence. I recognize that in the industry. It’s one I take very seriously. That’s a privilege and a responsibility, but it is not about us at the end of the day.

This story was published as part of Billboard’s new music technology newsletter ‘Machine Learnings.’ Sign up for ‘Machine Learnings,’ and Billboard’s other newsletters, here.

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Pharrell Williams’ new collaboration is gearing up for liftoff,= ahead of his animated biopic due in theaters next month. The Grammy-winning producer teamed with Lego to create the Over the Moon set announced on Tuesday (Sept. 3).

“Growing up, I was obsessed with space and the infinite possibilities it represents,” Pharrell said in a statement. “This partnership aims to inspire creativity and inclusivity. With my Lego Over the Moon set I want everyone to feel seen and empowered to imagine their own stories. The spaceship is blasting off, and you’re in the pilot seat.”

Pharrell Teams With Lego for Over the Moon Set: Pre-Order Now

LEGO EXCLUSIVE

Over the Moon with Pharrell Williams


The Lego x Pharrell Over the Moon Builder Set ($109.99) is a black-and-gold space shuttle powered by a colorful jet stream. The celestial set, designed to “inspire creativity and curiosity,” features seven ranges of minifigure skin tones, the largest range of any Lego product. A total of 51 different minifigure heads are included and more than 30 of them were designed exclusively for the set.  

“Our values for over 90 years have been rooted in creativity, curiosity and imagination. Pharrell is unique in his ability to draw on those qualities to influence his art. A true icon of our time, he never fails to innovate and inspire his audience, through any of his many endeavors” said Julia Goldin, chief marketing and product officer for Lego Group. “Through our partnership, we want to inspire people of all ages to unlock their own limitless potential through Lego Play. This is a shared mission, and we’re excited to take off today.”

Lego Over the Moon is available for pre-order on the Lego website and will be released on Sept. 20.

In addition to the exclusive set, Pharrell and Lego are launching the Lego Build the Change global challenge through his non-profit organization, Yellow.

Piece by Piece, featuring Williams, Kendrick Lamar, Gwen Stefani, Timbaland, Jay Z, Justin Timberlake, Busta Rhymes and Snoop Dogg, debuts in theaters on Oct. 11.

Due to staggering public demand for Oasis’ upcoming reunion tour, the band announced two additional dates for London’s Wembley Stadium, to take place on September 27 and 28, 2025.

For these shows, to make “amends” for disappointment, skyrocketed ticket prices and missed tickets due to a frustrating ticket platform queue, a special invitation-only ballot ticket sale strategy has been created for the two new shows. Applications to join the ballot will be opened first to the many fans who were unsuccessful in the initial on sale with Ticketmaster.

Last week, the “Live Forever” band confirmed a tour in 2025, plus a promise of an extended international run. “The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised,” the group wrote in a statement on social media.

Oasis will hit the road for multiple dates across the British Isles, including Cardiff, Manchester, London, Edinburgh, and Dublin, for what will be their “only shows in Europe next year”. The official statement added that “plans are underway for OASIS LIVE ’25 to go to other continents outside of Europe later next year.”

The Gallagher brothers, Noel and Liam, split the band in 2009, and became estranged. Both artists formed successful musical careers away from the band that made them household names. The duo fanned the flames on social media in 2022 of a possible reunion, as they last performed onstage together in August 2009.

Noel had stated he was willing return to the band for £100 million ($135 million), to which Liam responded that he would reunite the band for free.

See below for the current full list of Oasis tour dates.

JULY 2025

4th – Cardiff, Principality Stadium
5th – Cardiff, Principality Stadium
11th – Manchester, Heaton Park
12th – Manchester, Heaton Park
16th – Manchester, Heaton Park
19th – Manchester, Heaton Park
20th – Manchester, Heaton Park
25th – London, Wembley Stadium
26th – London, Wembley Stadium
30th – London, Wembley Stadium

AUGUST 2025

2nd – London, Wembley Stadium
3rd – London, Wembley Stadium
8th – Edinburgh, Scottish Gas Murrayfield Stadium
9th – Edinburgh, Scottish Gas Murrayfield Stadium
12th – Edinburgh, Scottish Gas Murrayfield Stadium
16th – Dublin, Croke Park
17th – Dublin, Croke Park

SEPTEMBER 2025

27th – London, Wembley Stadium
28th – London, Wembley Stadium

The members of 1960s rock band The Guess Who have settled a bitter trademark lawsuit in which two bandmates referred to a recent iteration of the group as nothing more than a “cover band.”

In a statement, Randy Bachman and Burton Cummings said they had reached a deal to resolve their lawsuit against fellow original members Jim Kale and Garry Peterson — ending a legal battle among the four original members of the band best known for hits like “American Woman” and “These Eyes.”

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Under the deal, Bachman and Cummings said they will acquire full control over the trademark to the band’s name. Monetary terms and other aspects of the agreement were not disclosed in the announcement, and no legal papers announcing the settlement have yet been filed in court.

“We are pleased to have reached a resolution that honors our shared history and allows us to move forward with a new sense of purpose and camaraderie,” Bachman said, with Cummings adding that they were “committed to preserving and celebrating the legacy for our fans.”

Attorneys for Kale and Peter didn’t immediately return a request for comment. As recently as April, their attorneys called the lawsuit “a complete farce” and threatened to “hold Bachman and Cummings accountable for their wrongful and extortionate conduct.”

The battle between the members of The Guess Who was just the latest clash between bandmates over the legal rights to classic group names. Journey, Stone Temple Pilots and Jefferson Starship have all fought protracted litigation over their trademarks, as have members of The Rascals, The Ebonys, The Commodores and The Platters.

Such disputes often arise out of one question: Who truly constitutes the band? Is it the members, or an LLC that owns the rights to the name? Is it the original lineup, or the one that produced the biggest hits? Does one key member and a bunch of replacements count? Fans, band members and lawyers will likely give you different answers.

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Bachman and Cummings sued last year, claiming that Kale and Peterson were misleading the public by operating a “cover band” under the name The Guess Who. The case claimed that the rival band had never featured Bachman or Cummings, that Kale had retired in 2016 and that Peterson only rarely took the stage — but that the group had been falsely advertised as the real thing.

The lawsuit called the band a “deceptive scheme” driven by Kale and Peterson’s “greed.”

“Defendants’ false advertisements and marketing have led to confusion and outrage by fans and consumers, many of whom have taken to social media to share their experiences of being deceived into buying tickets to see the Cover Band because of advertising and promotion by Defendants implying that the Cover Band’s live performances will include Plaintiffs,” read the lawsuit filed by Bachman and Cummings.

Unsurprisingly, Kale and Peterson saw things differently. In an April motion to dismiss the lawsuit, they pointed out that they owned the federal trademark registration for the name and called the lawsuit a “complete farce” — perpetrated by two former members who had left the band in the 1970s and whom nobody expected to see in the current lineup.

“Consumers who see an ad for a concert by The Guess Who would not reasonably assume that Bachman and Cummings are performing merely because they were in the band many years ago,” Kale and Peterson’s attorneys wrote. “It is common knowledge that bands often undergo membership changes and that few if any bands formed in the 1960s still have the same lineup today.”

Responding to a lawsuit that called them a “cover band,” Kale and Peterson fired back with their own personal digs, painting Bachman and Cummings as spurned former members who were jealous of their ex-bandmates’ ongoing success.

“After all, that is what is really driving this lawsuit. Following their time in The Guess Who, Bachman and Cummings performed as solo artists or in other acts, but found less success than they apparently expected,” read Kale and Peterson’s response. “As a result, Bachman and Cummings have tried to take The Guess Who name for themselves, despite having left the band decades ago and Defendants carrying on the band’s legacy.”

A North Carolina musician has been indicted by federal prosecutors over allegations that he used AI to help create “hundreds of thousands” of songs and then used the AI tracks to earn more than $10 million in fraudulent streaming royalty payments since 2017.

In a newly unsealed indictment, Manhattan federal prosecutors charged the musician, Michael Smith, 52, with three counts of wire fraud, wire fraud conspiracy and money laundering conspiracy. According to the indictment, Smith was aided by the CEO of an unnamed AI music company as well as other co-conspirators in the U.S. and around the world, and some of the millions he was paid were funneled back to the AI music company.

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According to the indictment, the hundreds of thousands of AI songs Smith allegedly helped create were available on music streaming platforms like Spotify, Amazon Music, Apple Music and YouTube Music. It also claims Smith has made “false and misleading” statements to the streaming platforms, as well as collection societies including the Mechanical Licensing Collective (the MLC) and distributors, to “promote and conceal” his alleged fraud.

Because of Smith’s alleged activities, he diverted over $1 million in streaming payments per year that “ultimately should have been paid to the songwriters and artists whose works were streamed legitimately by real consumers,” says the indictment.

The indictment also details exactly how Smith allegedly pulled off the scheme he’s accused of. First, it says he gathered thousands of email accounts, often in the names of fictitious identities, to create thousands of so-called “bot accounts” on the streaming platforms. At its peak, Smith’s operation allegedly had “as many as 10,000 active bot accounts” running; he also allegedly hired a number of co-conspirators in the U.S. and abroad to do the data entry work of signing up those accounts. “Make up names and addresses,” reads an email from Smith to an alleged co-conspirator dated May 11, 2017, that was included in the indictment.

To maximize income, the indictment states that Smith often paid for “family plans” on streaming platforms “typically using proceeds generated by his fraudulent scheme” because they are the “most economical way to purchase multiple accounts on streaming services.”

Smith then used cloud computing services and other means to cause the accounts to “continuously stream songs that he owned” and make it look legitimate. The indictment alleges that Smith knew he was in the wrong and used a number of methods to “conceal his fraudulent scheme,” ranging from fictitious email names and VPNs to instructing his co-conspirators to be “undetectable” in their efforts.

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In emails sent in late 2018 and obtained by the government, Smith told co-conspirators to not be suspicious while running up tons of streams on the same song. “We need to get a TON of songs fast to make this work around the anti fraud policies these guys are all using now,” Smith wrote in the emails.

Indeed, there have been a number of measures taken up by the music business to try to curb this kind of fraudulent streaming activity in recent years. Anti-streaming fraud start-up Beatdapp, for example, has become an industry leader, hired by a number of top distributors, streaming services and labels to identify and prevent fraud. Additionally, severl independent DIY distributors including TuneCore, Distrokid and CD Baby have recently banded together to form “Music Fights Fraud,” a coalition that shares a database and other resources to prevent fraudsters from hopping from service to service to avoid detection.

Last year, Spotify and Deezer came out with revamped royalty systems that proposed new penalties for fraudulent activity. Still, it seems fraudsters study these new efforts and continue to evolve their efforts to evade detection.

The rise of quickly generated AI songs has been a major point of concern for streaming fraud experts because it allows bad actors to spread their false streaming activity over a larger number of songs and create more competition for streaming dollars. To date, AI songs are not paid out any differently from human-made songs on streaming platforms. A lawsuit filed by Sony Music, Warner Music Group and Universal Music Group against AI companies Suno and Udio in June summed up the industry’s fears well, warning that AI songs from these companies “saturate the market with machine-generated content that will directly compete with, cheapen and ultimately drown out the genuine sound recordings on which [the services were] built.”

Though Smith is said to be a musician himself with a small catalog of his own, the indictment states that he leaned on AI music to quickly amass a much larger catalog.

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The indictment alleges that around 2018, “Smith began working with the Chief Executive Officer of an unnamed AI music company and a music promoter to create thousands of thousands of songs that Smith could then fraudulently stream.” Within months, the CEO of the AI company was allegedly providing Smith with “thousands of songs each week.” Eventually, Smith entered a “Master Services Agreement” with the AI company that supplied Smith with 1,000-10,000 songs per month, agreeing that Smith would have “full ownership of the intellectual property rights in the songs.” In turn, Smith would provide the AI company with metadata and the “greater of $2,000 or 15% of the streaming revenue” he generated from the AI songs.

“Keep in mind what we’re doing musically here… this is not ‘music,’ it’s ‘instant music’ ;)”, reads an email from the AI company’s CEO to Smith that was included in the indictment.

Over time, various players in the music business questioned Smith’s activities, including a streaming platform, a music distributor and the MLC. By March and April 2023, the MLC halted royalty payments to Smith and confronted him about his possible fraud. In response, Smith and his representatives “repeatedly lied” about the supposed fraud and AI-generated creations, says the indictment.

Christie M. Curtis, FBI acting assistant director, said of the indictment, “The defendant’s alleged scheme played upon the integrity of the music industry by a concerted attempt to circumvent the streaming platforms’ policies. The FBI remains dedicated to plucking out those who manipulate advanced technology to receive illicit profits and infringe on the genuine artistic talent of others.”

Kris Ahrend, CEO of the MLC, added, “Today’s DOJ indictment shines a light on the serious problem of streaming fraud for the music industry. As the DOJ recognized, The MLC identified and challenged the alleged misconduct, and withheld payment of the associated mechanical royalties, which further validates the importance of The MLC’s ongoing efforts to combat fraud and protect songwriters.”

With the first quarter of the 21st century coming to a close, Billboard is spending the next few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. We’ve already named our Honorable Mentions and our No. 25No. 24No. 23 and No. 22 stars, and now we remember the century in Lil Wayne — who turned popular music into Wayne’s World for much of the late ’00s, and helped raise an empire that would rule pop and hip-hop for the entire 2010s.

Even 25 years after notching his first Billboard Hot 100 entry, Lil Wayne remains a fixture in the rap scene, and unquestionable as one of the most influential hip-hop artists of all-time. Take a snapshot of rap when Wayne entered the game and then survey today’s landscape and it’s easy to see: Just look at all the “Lil’s” running around, rappers with grills and face tattoos while sporting dreadlocks and it all can be traced back to the New Orleans rap deity – even if the neophyte MCs can’t mimic his AutoTune-drenched rhymes and genius punchlines. Or let Wayne himself tell it: “Before I stepped into music, everyone looked a certain way and everyone did a certain thing. Look at me. Now look at music. They all look like me,” he said in 2020. “I love it.”

Once Wayne invaded the “Best Rapper Alive” discussion in the mid-’00s, he began cementing his status as a commercial titan even beyond hip-hop. Everyone from Enrique Iglesias to Shakira wanted a piece of Weezy, whose grill-bearing smile became unavoidable in pop culture and led to him defining an era of hip-hop during a time where rap essentially became interchangeable with pop, on its way to emerging as music’s most-consumed genre. Oh, and he introduced the world to Drake and Nicki Minaj under his Young Money imprint, who would go on to be even more dominant than him within pop music in the decade to follow. 

Long before his mixtape supremacy, lighter flicks and Bape camouflage, Weezy got his feet wet establishing himself as a prodigy in the Cash Money Records army and the youngest member of the Hot Boys. Wayne finished the 20th century on a high note — and proved ready to take over for the 2000s as just a 16-year-old — with appearances on a pair of lexicon-expanding classics, when he had the country hollering “Bling Bling” on B.G.’s diamond-inspired hit, and dropped it like it’s hot on Juvenile’s “Back That Azz Up” anthem.

It was Lil Wayne’s turn to step into the solo spotlight with his raw Tha Block Is Hot debut in late ‘99, which peaked at No. 3 on the Billboard 200 and spawned a Hot 100 hit with the title track, assisted by the aforementioned Hot Boys, B.G. and Juvenile. After his next two albums delivered middling commercial performance, Lil Wayne went back to the drawing board – and threw his notepad in the trash after learning Jay-Z was freestyling, which led to the birth of the series that defined Weezy’s career.

It was actually Cash Money sonic savant Mannie Fresh who possessed the foresight to predict that Tha Carter series would go on to live in rap lore as one of the paramount series in the genre’s history. “I’m like, ‘Tha Carter is going to define rap for a while.’ Wayne was like, ‘You really think?’ I’m like, ‘I really do. It’s got to be something incredible,” Mannie Fresh recalled to Complex.

MF broke out the Roland TR-808 drum machine and got Weezy high on his supply. Inspired by ‘90s Cash Money Records group U.N.L.V.’s shout-out to the in-house producer, Wayne carried the baton with “Go DJ.” The spacey track cracked the Hot 100’s top 15, proving he could carry a major hit on his own. The pop world also began to take notice of Weezy’s shooting stardom, as Destiny’s Child enlisted Lil Wayne and then-consensus King of the South T.I. to mobilize for top five Hot 100 hit “Soldier,” which was nominated for best rap/sung collaboration at the 2005 Grammys.

He kept building momentum into Tha Carter II, which arrived in late 2005. Wayne certainly never lacked confidence, but C2 saw him crowning himself the “Best Rapper Alive” with a song named just that – and following the album’s release, the rest of the world was starting to believe it, too. Weezy had refined his rapping style and extended his production barriers outside of the Mannie Fresh and Cash Money Records nest, which led to an album that many consider the crown jewel of his discography. The set netted Wayne another top 40 Hot 100 hit with “Fireman,” but the only flame that couldn’t be contained in the coming years was his own.  

There wasn’t a minute to be wasted in the time between Tha Carter II to C3, with Wayne climbing higher into rap’s pantheon. Weezy became a machine, churning out cheeky punchlines and Auto-Tune-laced rhymes and seemingly never running out of fuel. He painted vivid pictures of heartbreaking love stories and grimy street tales like a chameleon, disappearing into his songs’ canvases.

Lil Wayne
Lil Wayne
Lil Wayne
Lil Wayne

During this time, he proved himself in the mixtape circuit – unleashing fan-favorite classics like the DJ Drama-hosted Dedication 2 and Da Drought 3, which fortified his legend among the underground hip-hop heads. The cultural impact of Wayne’s mixtapes run is essentially incalculable, since the Billboard charts didn’t account for DatPiff downloads and circulating Limewire files, but many of the tracks live on in iTunes libraries and the hearts of fans as holy grails of that Weezy period. 

Meanwhile, if an artist needed a guest verse in the second half of the ‘00s, there was only one rapper to call. Wayne sprinkled his syrupy flows onto myriad top 40 Hot 100 hits from ‘06 to C3’s arrival in June ‘08, like Chris Brown’s “Gimme That,” Lloyd’s “You,” Fat Joe’s “Make It Rain,” DJ Khaled’s “We Takin Over,” Wyclef Jean’s “Sweetest Girl,” Playaz Circle’s “Duffle Bag Boy,” Birdman’s “Pop Bottles” and Usher’s “Love in This Club Part II.” In the midst of his run, Weezy also teamed up with his mentor Birdman for their Like Father, Like Son joint project, as he became totally unavoidable both on radio and on video networks MTV and BET. 

Even with Wayne’s vociferous output, there was still ample appetite for more music. It got to the point that songs were being leaked online, which forced Weezy to continue reshaping his vision for Tha Carter III. He even quick-released a five-track EP of songs that had already circulated on the internet, with 2007’s aptly titled The Leak.  

Coming off his “I’ve arrived” moment with the debut performance of “Gossip” at the ‘07 BET Hip-Hop Awards, expectations couldn’t have been higher for C3 – and Wayne nonetheless calmly pole vaulted over the clouds to etch his name into the hip-hop history books. Tha Carter III arrived on June 10, 2008, as the soundtrack to the summer, while debuting atop the Billboard 200 with over one million records sold in the first week – his first No. 1 LP. It’s the last hip-hop album to hit the seven-digit sales mark in a weekly period, outside of Drake’s Views in 2016. 

The album, which would also go on to win the Grammy for best rap album, was Wayne’s sonically richest yet, resisting any easy regional pigeonholing, as Wayne served up something for everyone. The ambitious C3 produced three major Hot 100 hits, as the extraterrestrial double-entendre of “Lollipop” featuring the late Static Major topped the Hot 100 for five nonconsecutive weeks, while the T-Pain-assisted strip club anthem “Got Money” and the blazing-though-hookless “A Milli” also cracked the top 10. (Who could forget Wayne’s day in the life on set for the “A Milli” visual?) Even the cover art, featuring Wayne as a baby with face tattoos, has lived on as iconic. 

Tha Carter III encapsulated everything Wayne had to offer from his versatile repertoire. Whether he was barring up against Jay-Z on “Mr. Carter” or playing rapper-doctor on “Dr. Carter,” he jumped around with ease. Weezy even offered social commentary on political topics like President Bush’s inaction when it came to Hurricane Katrina relief in his hometown (on “Tie My Hands”) or condemning the criminal justice system and reverend Al Sharpton (on “Don’t Get It”). Lil Uzi Vert would later say of Weezy: “When I heard Tha Carter III, I knew Wayne was the greatest rapper alive.”

It’s tough to believe if you didn’t live through it, but Lil Wayne had possibly the greatest peak of any rapper ever circa Tha Carter III. While rap titans Kanye West, Jay-Z and Eminem were dominating, Weezy had perhaps the highest level of respect and general approval rating of his peers, fans and critics at that point. Ye himself called Wayne his “fiercest competition” while on stage at the ‘08 BET Awards. “You scare me, man, every time you spit,” West said.  

Lil Wayne

This was Wayne’s MVP Award and championship run, like 2012 LeBron James or ‘92 Michael Jordan. The New Orleans dignitary was a player that was automatically on fire anytime he stepped into the booth. Seriously, everything he touched seemingly turned to gold. Established as the millennials’ rap superhero, Lil Wayne led from the top of the food chain – even when clashing with his superstar peers on supercharged posse cuts like “Swagga Like Us” (No. 5 Hot 100).

With Weezy at the peak of his powers, he was essentially minting new hitmakers on radio seemingly on a weekly basis, spamming the airwaves with appearances on smashes by artists like Kevin Rudolf (“I Made It,” “Let It Rock”) and Jay Sean (“Down”). The latter topped the Hot 100, and Wayne’s memorable verse – and thoughts on the economy – remain a staple in rotation for DJ sets at bars across the country. All artists wanted a piece of Lil Wayne at this point, as his Wayfarer sunglasses, tattoos and purple Bape jacket became imagery ingrained in American pop culture. 

At the top of the game, Wayne tested the depths of his artistry with his newfound guitar skills when he zagged into the rock-leaning Rebirth. He was probably a few years too early on the rock star wave that came to the hip-hop mainstream with the next generation of rhymers like XXXTENTACION, Lil Uzi Vert, Trippie Redd and Playboi Carti. Nonetheless, the album debuted at No. 2 on the Billboard 200, while Weezy’s six-string lessons on the pummeling shout-along “Prom Queen” still made it to the Hot 100’s top 15.

In the midst of the commercial peak of his career, Lil Wayne was also thinking about the next generation of rappers. By the end of the 2000s, he’d sign two artists who would take what he’d built with Young Money to the next level in the following decade — Drake and Nicki Minaj — as well as fellow up-and-comers like Tyga and Jae Millz. The We Are Young Money compilation album arrived in Dec. 2009 to assist in spotlighting some of the talented artists running behind Wayne. The project ended up spawning hits like the raunchy polyamorous posse cut “Every Girl” and the Lloyd-assisted crowd-pleaser “Bedrock,” which hit No. 2 and provided early memorable solo moments for both Drake and Nicki.

An eight-month jail stint on Rikers Island in NYC for a gun charge forced the always-moving Lil Wayne to sit down for much of 2010, as he pressed pause for the first time in a long time and temporarily took off the “Best Rapper Alive” crown. Still, the motivational horns of “Right Above It” with Drake managed to invade the Hot 100’s top 10 from behind bars, following a premiere from Hot 97’s Funkmaster Flex. High school football players across the U.S. made the Kane Beatz-produced beat the soundtrack to their highlight tapes while the girls walking the hallways updated their Facebook statuses in unison to Wayne’s feel-good, “Life’s a beach, I’m just playing in the sand” bar. 

It didn’t take long for Wayne to get back on track following his release from Rikers. Tha Carter IV’s lead single “6 Foot 7 Foot” – which felt like the cousin to C3’s “A Milli” – gave him another top 10 entry on the Hot 100, and earned his seat back at the rap council. Teaming up with friend DJ Khaled has long been a fruitful formula for Wayne, and they also scored another hit heading into the summer of 2011 with “I’m on One” alongside Drake and Rick Ross. Meanwhile, a pair of C4 advance singles – the smoky, bar-heavy “She Will” and the acoustic ballad “How to Love” – showcased the duality of Wayne’s artistry, and both reached the Hot 100’s top five. 

After several delays, Tha Carter IV finally arrived to close out the summer on Aug. 28, 2011, and the fourth installment in the decorated series nearly missed out on being Wayne’s second release to reach the million mark – moving 964,000 total album units in its first week while debuting at No. 1. While the project wasn’t as acclaimed or beloved as C3, it showed that even Wayne’s B-game could still surpass most hitmakers on their best day. 

Much of the 2010s resulted in creative frustration for Lil Wayne, who was entrenched in a nasty $51 million lawsuit with his mentor Birdman and Cash Money Records over financial compensation. The two parties would end up settling in June 2018 after three years of litigation, which finally cleared the way for the much-delayed Tha Carter V. But even during that in-between period, Wayne was still active, making ways on the feature front by reuniting with Chris Brown on “Loyal” – which reached the top 10 and spent nine months on the Hot 100 in 2014 – and earning assist wins on DJ Khaled’s No. 1 hit “I’m the One,” French Montana’s “Pop That” and Chance The Rapper’s “No Problem,” and scoring another top 10 hit of his own with the Drake- and Future-assisted “Love Me.”

At the same time, Wayne poured time and energy into building his proteges Drake and Nicki into stars in their own right, as he popped up on their albums for guest verses and remixes whenever needed. While Drizzy and Minaj took the baton and ultimately surpassed Weezy’s pop stardom in their own wildly successful crossover careers, they still always pay homage to Wayne as the GOAT, and continue shouting him out for giving them a chance and helping them achieve their rap dreams.

As Wayne’s hot streak began to cool down in the mid-2010s, so did his commercial visibility. However, another chapter of Tha Carter was still enough to push the rap world’s hype into overdrive once again.

The seven-year build-up leading into C5 was going to be nearly impossible for Wayne to match, as the project hit streaming services on his 36th birthday in 2018. Though the LP didn’t live up to the quality of previous installments, Tha Carter V was still a major commercial success – debuting at No. 1 with 480,000 units moved and netting Wayne the second-most first-week streams ever (behind Drake’s Scorpion), while also making him the first artist to launch a pair of debuts in the Hot 100’s top five (“Mona Lisa” featuring Kendrick Lamar and “Don’t Cry” with XXXTENTACION). 

Funeral scored Weezy another No. 1 album to start the 2020s off on the right foot, but none of the tracks stuck on the charts, as his days as a leading hitmaker appeared to be behind him.  Nonetheless, in an era where remixes feel formulaic and hollow, Wayne shined bright on Jack Harlow’s “WHATS POPPIN (Remix)” with Tory Lanez and DaBaby, as Weezy’s co-sign on the fiery remix helped elevate Harlow to mainstream stardom and spent 51 weeks on the Hot 100 (while peaking at No. 2) during the COVID-19 pandemic. These days, Lil Wayne’s phone is still buzzing as one of the most in-demand feature artists in all of hip-hop – including for the next generation, with younger rap stars like Polo G, Cordae, Trippie Redd, YoungBoy Never Broke Again and J.I.D. tapping Wayne for verses this decade – but instead of his Sidekick, it’s just an iPhone.

Three decades since the self-inflicted gunshot wound at home that nearly took his life, Wayne has scored 186 Hot 100 hits – fifth most of any artist in chart history – and won five Grammys. Weezy’s timelessness and wordplay wizardry has him serving up razor-sharp verses with eccentricities that are often imitated but could never truly be duplicated. Maybe he really was an alien all along. 

Read more about the Greatest Pop Stars of the 21st Century here and check back on Friday when our No. 20 artist is revealed!

It’s been three years since Justin Bieber’s last album, and he’s finally back in the studio.

In a new interview with The New York Times, indie singer-songwriter Mk.gee revealed that he’s been in studio sessions with the “Love Yourself” singer. “He’s searching,” he said. “Anything that comes out of his mouth: That’s pop music. You can really do pretty wild stuff behind that, just because it represents something.”

After launching a world tour in February 2022 in support of his last project, 2021’s Justice, and his 2020 Changes album, Bieber revealed in June of that year that he’d been diagnosed with Ramsay Hunt syndrome, which had resulted in “full paralysis” on one side of his face, leading to the postponement of some dates.

Though he hit the road again, Bieber was forced to come off the road again in September after the Rock in Rio festival due to ongoing health issues. At the time, Bieber said that he needed to “make my health the priority now,” announcing that he would take a break from touring for an indeterminate amount of time to rest and recuperate, then he cancelled all the remaining shows originally scheduled through March 25, 2023.

He appeared as a guest on a few singles since then, including Don Toliver’s “Private Landing” and an acoustic version of SZA’s “Snooze.”

However, Bieber has been busy with fatherhood lately. The star and his wife, Hailey Bieber, welcomed their first child, a baby boy named Jack Blues Bieber, last month.

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Sept. 4 is Beyoncé’s birthday! If you’re a BeyHive member and can’t get enough of all things Beyoncé, we’ve put together the ultimate Beyoncé gift guide just for you. Each item featured in this video is inspired by the queen herself, capturing the essence of everything she does.

If your birthday is around the corner and you want to celebrate alongside Beyoncé, here’s a great way to get started. You can start off your gift search with this 300-piece Poker Set for just $19.94, inspired by Beyonce’s hit “Texas Hold Em,” which topped the Billboard Hot 100 earlier this year.

Beyoncé fans, you might already know that she swears by the $600 Dyson Blow Dryer. But don’t worry, the Billboard team found a great dupe: the Conair The Knot Dr. All-in-One Smoothing Dryer Brush. For those looking to achieve Beyoncés flawless hairstyle on a budget, you can grab this 2-in-1 brush and dryer for just $30, and get that Beyoncé-inspired look without breaking the bank.

In 2004, Beyoncé was still part of the group Destiny’s Child, and Beyoncé had a song called “Bootylicious.” Twenty years ago, the word “bootylicious” was officially added to the Oxford Dictionary. To honor this moment in Beyoncé history and elevate your own grammar and vocabulary, treat yourself to an Oxford Dictionary this year.

Enhance your gift guide with a must-have portable fan — an essential that Beyoncé herself can’t live without. Get ready to let your hair down and channel your inner Queen Bey. To complete the vibe, consider adding a Beyoncé-themed book to your collection. It’s also a great way to revamp your Beyoncé knowledge. This family-friendly book comes with cute illustrations of her story, and it’s less than $5.

For skincare enthusiasts, the Farmacy Hydrating Face Mask is another must-have. This cream-textured mask may not only help you achieve a dewy glow, but also channels Beyoncé’s essence with its honey potion scent — great for any dedicated BeyHive member. Inspired by her song “Pure Honey,” this mask offers a spa-like experience at home. One Amazon user said, “The warming sensation upon application feels like a spa treatment at home, and as it transforms into a creamy texture, I can feel my skin drinking in all the nourishing goodness.”

If you’re a devoted Funko Pop! collector, add the Michael Jackson Funko Pop! to your cart. Beyoncé has always admired Michael Jackson, one of her childhood idols. Beyoncé, who fans believe may be headed for a rock era next, also loves Prince. So why not add this Prince Official Purple Rain Live T-Shirt to your cart and celebrate her musical influences?

Following the release of Beyoncé’s Cowboy Carter, you can’t go by without adding a classic pair of Levi’s jeans to your cart. You can get these bootcut high-rise jeans and channel the Cowboy Carter style in no time.

For more product recommendations, check out these Beyoncé-approved cowboy boots, Beyoncé’s Exclusive Renaissance Tour Merch, and tour-approved duffle bag inspired by Beyoncé’s backup dancers.

NFL season is coming soon, and Taylor Swift is all the rage for football. The NFL just dropped an ad featuring Taylor, and she’s also cooking up some plays for Travis Kelce’s team, the Kansas City Chiefs. Keep watching to see the ad!

Tetris Kelly:
Is it football season or Swiftie season? The NFL just dropped their new ad, and Taylor Swift is featured more than any other player. How many times? Let’s discuss. It’s no secret Tay is dating Kansas City player Travis Kelce and was featured in a lot of games last season, including the Super Bowl. Well, gear up for more as we check out the NFL’s new ad for the 2024 and 2025 season. The Eras Tour singer pops up at least five times in the 30-second video previewing the upcoming football season, more than any player. And though she technically has nothing to do with football, her boo says she’s gotten so into it that she’s even writing plays for the team.

Do you think the ad has too much Tay? Never! Be sure let us know in the comments.

Josh Baldwin rolls up his first chart-topper on Billboard’s Christian AC Airplay chart (dated Sept. 14) as “Made for More,” featuring Jenn Johnson, ascends a spot to No. 1. Johnson also earns her first leader on the list.

The single increased by 3% in plays Aug. 23-29, according to Luminate. Baldwin wrote it with Jessie Early, Jonathan Smith and Blake Wiggins. It’s from Baldwin’s same-named live album, released in April.

“It’s been so special for me to watch people connect with ‘Made for More,’” Baldwin tells Billboard. “Going on the road and hearing people declare these lyrics of identity and purpose over their lives has given me a fresh perspective of the impact that songs can have.”

Baldwin and Johnson are both members of the Bethel Music worship collective based in Redding, Calif. Johnson is one of the co-founders of the act, which launched in 2001, while Baldwin joined in 2014.

For Baldwin as a solo artist, “Made for More” follows his duet with David Leonard, “Every Hour,” which climbed to No. 17 on Christian AC Airplay last September, and “There Is Freedom,” which hit No. 21 in November 2022. Baldwin, based in Thompson’s Station, Tenn., logged his first of seven entries with the No. 2-peaking “Stand in Your Love,” his first of three top 10s, in February 2019. He has also hit the top 10 with “Evidence” (No. 6, February 2021).

Johnson has banked one additional top 10, also a feature, on Tauren Wells’ “Famous For (I Believe),” which hit No. 2 in December 2020.

Meanwhile, Bethel Music has scored one No. 1, for two weeks in August 2019: “Raise a Hallelujah,” with Jonathan David Helser and Melissa Helser.

Brown Goes ‘Up Up Up’ to No. 1

Anthony Brown scores his sixth Gospel Airplay leader and his fifth in succession as “Up Up Up,” with his backing choir, Group Therapy, rises 3-1. The song, which Brown solely wrote, gained by 8% in plays during the tracking week. (It was originally released by Brown featuring Zach Savage on Brown’s 2023 album Affirmations; the version by Brown and group therAPy is the one being promoted to radio.)

Brown and Group Therapy’s active streak of Gospel Airplay leaders began with “Blessings on Blessings,” which dominated for three weeks in September 2019. It was followed by “This Week” (two, July-August 2020), “Help!” (one week, August 2021) and “Speak Your Name” (one, November 2023). They first led with “Worth,” which began a 24-week command in September 2015.

Brown is one more consecutive leader from tying Todd Dulaney and Jonathan McReynolds, who share the longest active and career streak with six No. 1s in a row each.