From the blues to jazz to rock to folk to country, the guitar is probably the most pivotal instrument of the 20th century, serving as a centerpiece for a variety of genres that changed the course of culture in America and around the world.
In honor of the stringed instrument that has amped up audiences for centuries, we present Billboard’s complete list of the 100 Greatest Guitars of All Time — updated this week in full after revealing the first half (100-51) last week.
No, that’s not a typo. This is not a list of 100 guitarists – though each item on this list is associated with a particular guitar slinger. And it’s not a list of guitar brands or companies. This is a list of actual guitars, played by great guitarists. It puts the shine on guitars throughout modern history that have been a part of the evolution of popular music. Instead of focusing on guitar playing style, we’re looking at the instrument itself as handled by various luminaries across everything from bluegrass to heavy metal.
What is “the greatest”? Iconic, influential, inventive, famous, game changing? Unusual, oddball, beautiful, even whimsical? Just plain cool? It’s all of that and more. Some of the guitars that follow are standard models with minimal modifications; others are one-of-a-kind pieces that have been endlessly tinkered with. Some are technical and auditory wonders; others have been beaten to hell over the years by overzealous owners. But all are important to the guitar’s history and ongoing evolution.
This was a big undertaking that we didn’t want to do alone. We invited a panel of ace guitarists across a variety of genres, as well as journalists and experts, to peruse a lengthy list of guitars, compiled by Billboard, and vote on them. We invited our voters to submit their own picks. After tallying their responses, we sent it back to the voting panel, solicited additional feedback and incorporated that into a final list of the 100 Greatest Guitars of All Time.
In addition to a few voters who wished to remain anonymous, the voting panel included: Duane Betts, Nick Bowcott of Sweetwater, Carl Broemel of My Morning Jacket, Larry Campbell, Joanna Connor, Michael Doyle of Guitar Center, Alejandro Escovedo, Pete Evick of Bret Michaels Band, Damian Fanelli of Guitar World, Billy Gibbons of ZZ Top, Slim Gambill who plays for Lady A, Kirk Hammett of Metallica, Jim James of My Morning Jacket, Myles Kennedy of Alter Bridge and Slash featuring Myles Kennedy and the Conspirators, J Mascis of Dinosaur Jr, Dave Mason, Scott Metzger, Bob Mould, Rick Nielsen of Cheap Trick, Orianthi, Joe Perry of Aerosmith, Joe Satriani, Chris Scapelliti of Guitar Player, Peter Stroud of Sheryl Crow’s band, Matthew Sweet, Mark Tremonti of Creed and Alter Bridge, Seth Walker, Erika Wennerstrom of Heartless Bastards, Jack White, Nancy Wilson, Andy Wood and Oliver Wood.
This list is far from exhaustive. There are so many legendary guitars that even a list of 100 fails to encompass all of them. Regardless, we hope what follows spurs some excitement, debate, discovery and even, perhaps, someone to pick up a guitar and start playing.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-08-27 17:47:362024-08-27 17:47:36The 100 Most Iconic Guitars of All Time: Complete List Revealed
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
With August slipping away into a moment in time, as Taylor Swift would say, the time is coming for you to pack away your jean shorts and start breaking out your layering pieces. An oversized sweater has become the definition of cozy season, but one particular style has caught the attention of TikTok for its loose, baggy look that’ll keep you comfortable while giving off a vintage aesthetic — and it just got restocked.
Grey Bandit’s Cool Vibe sweater has gone viral on the social media platform for its retro-inspired design that features the highly sought out “dad” pattern. At first glance, the geometric pattern will transport you to a wood cabin, cozied up in front of a fireplace with a mug of hot chocolate. Reviewers are also calling the design “perfect for the holidays,” as it can easily be paired with jeans or a classic pair of leggings.
According to the brand, the sweater was released back in 2023, and after going viral, quickly sold out. Now, it’s been restocked just in time for the new fall season.
Keep reading to learn more and buy the sweater online.
When you throw on Grey Bandit’s Cool Vibes Sweater, you’ll be met with a soft polyester, wool and spandex material to keep you warm and comfy. The style is more oversized, which means you’ll want to size down if you don’t want a baggier fit. Reviewers also mention that drying the sweater will shrink it.
TikToker @bri.belanger posted a video showing off the oversized fall sweater, which has earned more than 16,000 views on the platform. Commenters were quick to gush over the Grey Bandit sweater, even claiming it gives off Rory Gilmore vibes from Gilmore Girls.
“I will not be taking this sweater off until next spring, thank you,” the caption for the video reads.
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Few songs withstand time, distinguished by their infectious beats, experimental sounds, poignant lyrics or enduring appeal, rendering them as classics. In partnership with Tres Generaciones Tequila, a brand that champions the journey and not just the destination, we’re on an exploration to roundup the top Get Up Anthems over this next year from these six cities: Houston, Atlanta, New York, Chicago, Miami and Los Angeles. Guided by curated panels, we delve deep into each city’s sonic history, spotlighting tracks that embody resilience, authenticity, and innovation and celebrate the power music has to inspire listeners to get up and chase their passions, in the spirit of perseverance.
The Top 10 Get Up Anthems from Chicago were crafted through a blend of editorial expertise, data-driven analytics, social impact and personal sentiment, to create a ranked list of the songs which inspired, captivated, and energized the A. In a historical dive from 1973 to present day, the city’s playlist [click HERE to play] features hometown hits that are synonymous with the city’s rich history and culture, hand selected by Chicago’s very own, Twista, Vic Mensa and Dreezy, Billboard editor, Kyle Denis, and moderated by Rocsi Diaz.
Did they get it right? Or were they off the mark?
Take a look at the Top 10 Get Up Anthems for Chicago:
10. “Kill S**t” – G Herbo and Lil Bibby (2012)
“Kill Shit” is a powerful embodiment of Chicago’s drill movement, a subgenre that captures the raw and often harsh realities of life in the city’s neighborhoods. The track, produced by DJ L, is more than just a song; it’s a declaration of resilience and survival. G Herbo and Lil Bibby’s aggressive delivery and vivid storytelling resonated with a generation of Chicago youth who saw their own lives reflected in the lyrics. While it didn’t chart on the Billboard Hot 100, its influence on the drill genre and the careers of both artists is undeniable. This track served as a catalyst, not just for G Herbo and Lil Bibby, but for the entire drill scene, which would go on to shape the sound of hip-hop for years to come.
9. “This Ain’t What You Want” – Lil Durk (2013)
“This Ain’t What You Want” marked a turning point for Lil Durk, both artistically and commercially. The track’s dark, menacing production, paired with Durk’s introspective lyrics, delves into the complexities of life in Chicago’s streets. It’s not just a song, but a reflection of the tension, struggles, and aspirations that define the drill music scene. By capturing these elements so effectively, Lil Durk solidified his role as one of the most influential voices in Chicago rap. The track also highlighted his ability to blend gritty street narratives with a more polished sound, a balance that would become a hallmark of his later work. It’s a song that helped put Lil Durk on the map nationally, while remaining deeply rooted in the city that shaped him.
8. “Percolator” – Cajmere (1992)
“Percolator” is a quintessential Chicago house track that exemplifies the city’s rich history in electronic music. Cajmere (aka Green Velvet) crafted a minimalistic yet infectious beat that became an instant classic on the dance floors of Chicago’s clubs. The repetitive, hypnotic nature of the track is a testament to the power of simplicity in music production. Though “Percolator” didn’t chart in the mainstream, its impact on the house music scene was profound, influencing countless DJs and producers around the world. The track’s enduring appeal lies in its ability to get people moving, a true “get up” anthem that speaks to the spirit of perseverance and joy that is at the heart of Chicago’s music culture.
7. “Kick, Push” – Lupe Fiasco (2006)
“Kick Push” is a breath of fresh air in the world of hip-hop, offering a narrative that was both unique and universally relatable. Lupe Fiasco’s debut single, produced by Soundtrakk, tells the story of a young skateboarder navigating life’s challenges, using his passion as a means of escape and expression. This was a stark departure from the prevailing themes in hip-hop at the time, and it showcased Lupe’s ability to bring new perspectives to the genre. The song’s smooth, jazzy production complements the storytelling perfectly, creating a track that feels both introspective and uplifting. “Kick Push” didn’t just introduce Lupe Fiasco to the world; it also expanded the boundaries of what hip-hop could be, resonating with listeners who found their own passions reflected in the lyrics.
6. “No Problems” – Chance the Rapper feat. Lil Wayne and 2 Chainz (2016)
“No Problems” is more than just a hit song; it’s an anthem of independence and celebration. Chance the Rapper’s collaboration with Lil Wayne and 2 Chainz on this track from his Coloring Book mixtape embodies the spirit of triumph over adversity. Produced by Brasstracks, the song’s upbeat energy and infectious hook made it an instant favorite, not just in Chicago but across the country. The track’s success—culminating in a Grammy win for Best Rap Performance—is a testament to Chance’s unique approach to music and business. As an independent artist, Chance’s success with “No Problems” sent a powerful message to the industry: you don’t need a major label to achieve greatness. The song resonates deeply with those who have faced obstacles and come out on top, making it a perfect addition to this list of Get Up Anthems.
6. “The Light” – Common (2000)
“The Light” is a beautiful example of how hip-hop can be both deeply personal and universally resonant. Produced by the legendary J Dilla, the track features a smooth, soulful beat that perfectly complements Common’s heartfelt lyrics about love and commitment. Released as part of his Like Water for Chocolate album, “The Light” stands out as a conscious, introspective track that showcases Common’s lyrical prowess. This song had a significant impact on Chicago’s hip-hop scene, as it highlighted a more thoughtful, positive side of the genre at a time when mainstream hip-hop was dominated by more aggressive content. “The Light” not only earned Common a Grammy nomination, but it also solidified his place as one of the most respected and influential voices in hip-hop. It’s a song that continues to inspire listeners to connect with their emotions and express themselves authentically.
5. “Hay” – Crucial Conflict (1996)
“Hay” is a track that encapsulates the eclectic nature of Chicago’s hip-hop scene. Crucial Conflict’s fusion of hip-hop with country vibes created a unique sound that was unlike anything else at the time. The song’s twangy production and catchy hook made it an instant hit in Chicago, and its success helped to shine a spotlight on the city’s West Side. Included in the group’s debut album The Final Tic, “Hay” played a crucial role in expanding the boundaries of hip-hop, showing that the genre could draw on a wide range of musical influences. The song’s success on the Billboard Hot 100, where it peaked at No. 18, is a testament to its broad appeal.
4. “Po Pimp” – Do or Die feat. Twista (1996)
The seminal track from Chicago rap group Do or Die, featuring Twista and produced by The Legendary Traxster, “Po Pimp” is characterized by its smooth, melodic production and rapid-fire verses, epitomizing the Midwest’s unique twist on gangsta rap. The song became a massive hit in Chicago and beyond, reaching No. 22 on the Billboard Hot 100 and played a crucial role in popularizing the “speed rap” style and brought national attention to Chicago’s hip-hop scene.
3. “All Falls Down” – Kanye West feat. Syleena Johnson (2004)
The self-produced standout track from Kanye West’s debut album The College Dropout, “All Falls Down” blends soulful production with introspective, thought-provoking lyrics, featuring a sample of Lauryn Hill’s “Mystery of Iniquity,” reinterpreted with Syleena Johnson’s powerful vocals. Kanye’s commentary on materialism, self-consciousness, and societal pressures struck a chord with listeners, both in Chicago and beyond. The song’s success, peaking at No. 7 on the Billboard Hot 100, solidified Kanye’s place as a leading figure in hip-hop, known for pushing boundaries both musically and lyrically. “All Falls Down” is more than just a hit; it’s a cultural touchstone that continues to resonate with listeners who grapple with similar themes in their own lives
2. “Don’t Like” – Chief Keef (2012)
“Don’t Like” is a raw, unfiltered anthem that became the defining track of Chicago’s drill movement. Produced by Young Chop, the song’s minimalist production and aggressive lyrics capture the stark realities of life on Chicago’s South Side. Chief Keef’s delivery is unapologetically direct, and the song’s hook became a rallying cry for a generation of listeners. The impact of “Don’t Like” was immense, not only in Chicago but across the world, as it introduced drill music to a global audience. The song’s influence is evident in the countless artists who have adopted the drill sound, and its legacy continues to shape the trajectory of hip-hop. The remix by Kanye West and other artists on the G.O.O.D. Music compilation further cemented its status as a modern classic.
1. “Overnight Celebrity” – Twista (2004)
“Overnight Celebrity” is a masterclass in hip-hop production and lyrical delivery, showcasing Twista’s rapid-fire flow over a dramatic, orchestral beat produced by Kanye West. Released as part of Twista’s Kamikaze album, the song is a perfect blend of soulful samples and modern hip-hop, creating a sound that is both timeless and innovative. The track’s narrative of sudden fame and its pitfalls resonates with listeners, making it more than just a club hit. Peaking at No. 6 on the Billboard Hot 100, “Overnight Celebrity” played a significant role in elevating Twista’s status in the music industry, while also highlighting the unique style of rap that Chicago is known for. The song’s impact on the city’s music scene is profound, as it exemplifies the creativity and resilience that have always defined Chicago’s hip-hop culture.
Watch the full discussion HERE and recreate the cocktails that powered the conversation at home! And be sure to follow along on all content for the Get Up Anthems series HERE.
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Selena Gomez says that Wizards of Waverly Place is just as magical as it was when she left.
In a recent sit-down interview with People, the 32-year-old singer-songwriter opened up about the process of bringing her breakout Disney Channel series back to life via a reboot slated to arrive this fall. “It was like a dream,” she told the outlet in a video clip posted Tuesday (Aug. 27).
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“I truly feel like it was the place I started, and I will always be grateful for that time,” the Rare Beauty founder added. “I just hope that this new chapter can bring a whole new audience joy the same way that we did when we were younger.”
The new Wizards will find Gomez reprising her role as Alex Russo, as well as serving as executive producer. David Henrie will lead the show alongside a cast of new characters, stepping back into his role as Justin Russo, Alex’s older brother.
Fans got their first look at the reboot in May, when photos arrived showing the “Single Soon” singer and her costars posing on set. In one photo, Gomez and Henrie hold up their magic wands in what appears to be the same wizard’s lair from the original Disney Channel series, which ran from 2007 to 2012; in another, the pair smiles in a new kitchen setup alongside the actors playing Justin’s family: Alkaio Thiele, Janice Leann Brown, Max Matenko and Mimi Gianopulos.
The interview clip arrived on the same day as Only Murders in the Building‘s season four premiere on Hulu, with Gomez, Steve Martin and Martin Short returning to their roles as murder-mystery podcasters Mabel, Charles and Oliver. The “Lose You to Love Me” artist recently earned her first Emmy nomination in an acting category for her work on the show’s previous season.
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Tres Generaciones Tequila, a 50 year old brand introduced by the family that elevated tequila to a symbol of Mexican pride, and Billboard are partnering together for a year-long celebration of music’s transformative power to unveil the top songs that have energized, uplifted and excited six select cities, known as the ‘Get Up Anthems.’ These playlists are curated through a mix of editorial insight and data analytics, and honor the songs that define each city’s history and culture.
In an exposed brick warehouse on Chicago’s Westside, hometown legends Twista, Vic Mensa, and Dreezy gathered with Billboard editor Kyle Denis to honor the Windy City’s rich musical heritage. Over Tres Generaciones Tequila’s Chicago Fire cocktail, Rocsi Diaz led a spirited debate on the top 10 Get Up Anthems. After a deep dive into 15 local hits, the group unanimously crowned “Overnight Celebrity” by Twista as the definitive Chicago anthem. Despite Twista’s presence on the cohort, the decision was based solely on the track’s undeniable influence on the city’s cultural landscape.
“Overnight Celebrity,” a standout from Twista’s 2004 album Kamikaze, is more than a hit; it’s a sonic triumph, a cultural milestone in Chicago’s hip-hop legacy, and a commercial powerhouse. The track, produced by Kanye West, is a testament to the perfect synergy between Twista’s rapid-fire flow and Kanye’s innovative production, a blend that is both artistically innovative and culturally significant.
West’s production blends lush orchestration with hip-hop’s gritty edge. It utilizes a sped-up sample of Lenny Williams’ “Cause I Love You” to craft a dramatic, soul-infused backdrop that perfectly complements Twista’s breakneck delivery. The contrast between Twista’s relentless flow and the soulful strings creates a dynamic tension that propels the track forward. At the same time, the moderate tempo allows listeners to fully appreciate the intricacy and speed of his delivery.
Nationally, the track broke new ground, introducing the Midwest’s unique rap style to a broader audience. Twista’s rapid-fire technique and Kanye’s soulful production offered a refreshing alternative to the dominant East and West Coast sounds. The collaboration of these two future powerhouses symbolized Chicago’s ability to shape the national soundscape. With its themes of fame and aspiration, “Overnight Celebrity” captured the spirit of a city where gritty realism meets ambitious dreams while tapping into the mid-2000s zeitgeist when instant fame became a cultural obsession. Twista’s lyrics offered a sharp commentary on celebrity’s allure and fleeting nature, reflecting the broader shift toward the commercialization of personal identity.
Commercially, “Overnight Celebrity” was a triumph, peaking at number six on the Billboard Hot 100 and topping the Billboard Hot Rap Tracks chart. Its success, with over 312,000 copies sold in its first week, propelled Kamikaze to debut at number one on the Billboard 200. These achievements not only solidified Twista’s place in mainstream hip-hop but also bolstered Kanye West’s reputation as a top-tier producer, making the audience feel the track’s commercial triumph.
“Overnight Celebrity” remains a landmark in Twista’s career and Chicago hip-hop history. Its intricate production, powered by Kanye West’s genius and Twista’s unparalleled lyrical speed, created a track that was as artistically innovative as it was culturally significant. Locally, it became an anthem of Chicago’s hip-hop prowess and redefined the rap landscape nationally.
Watch the full Chicago discussion HERE and be sure to follow along on all content for the Get Up Anthems series HERE
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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Finneas is treating fans to more than just new music — the “Cryin Out Loud” singer has also released his first-ever collection of guitars in collaboration with Fender. While the “Only a Lifetime” artist has been helping promote his sister Billie Eilish’s album Hit Me Hard & Soft, along with appearing on Amazon Music’s Songline, Finneas took some time to create his own instrument that was built with all the features he could want.
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The collection debuted on Aug. 22 and has two signature styles to choose from: the Finneas Acoustasonic Player Telecaster, which features a Cappuccino fade design and is priced at $1,400, and the limited-edition Finneas American Acoustasonic Telecaster that comes in a crisp white shade with splurge-worthy features and a $2,500 price tag.
Fender x FINNEAS
Just like the 27-year-old, the Acoustasonic guitars were designed to be versatile, whether you’re looking for electric sounds or a more acoustic noise. You can plug them into a guitar amp or gift one to the aspiring musician in your life for a pro-approved design they can experiment with their sound with.
What makes these guitars especially notable is how the producer curated the sounds that come included with the guitar. Not only will you be able to make music with Finneas-approved notes, but the guitars are also constructed with and onboard chorus effect selected by the artist that you won’t find in any other guitar.
Keep reading to learn more and shop the FINNEAS x Fender guitars.
Showing off a natural yet smooth design is Finneas’ Acoustasonic Player Telecaster, which features a solid spruce top, mahogany body and neck as well as a bridge and fingerboard constructed from rosewood. Included with the guitar is the singer’s signature on the back and a padded gig bag for added protection.
While the Oscar-winner’s limited-edition guitar isn’t available to purchase quite yet, you can still sign up to be notified when it does go on sale, and learn more about the instrument below.
Limited-Edition Finneas American Acoustasonic Telecaster
Choose from 10 voices on the limited-edition guitar and take advantage of the luxurious features put into the design such as a three pickup system. When you want to travel with the instrument, it comes with a deluxe molded hardshell case for extra security and portability.
For Finneas, the most important quality when it came to crafting the perfect guitar was having a multipurpose design.
“The most important thing to me about a guitar is versatility,” he said in a press release. “I was first introduced to the Acoustasonic guitar in 2019 when I was on tour with Billie, and I played it at every show that year. When we started conversations about my signature model, I knew this guitar was great in a live setting, and I wanted to find w ays to take it into the studio and make it a versatile, expressive studio instrument. This is the result of that.”
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Billboard and Tres Generaciones Tequila are partnering to find out the Get Up Anthems of select cities, and for this stop, we’re in Chicago. In conversation with Rocsi Diaz, Chicago natives Twista, Vic Mensa, and Dreezy sat with Billboard’s Kyle Denis to curate their top 10 Get Up Anthems for Chicago. The list includes songs that inspired and energized their city, by Chicago artists, presented by Tres Generaciones Tequila.
Be sure to follow the multi-city conversations at Billboard.com.
Dreezy: Wait, so we’re going to put it as No. 1 for real?
Twista: For now.
Rocsi Diaz: For now. First of all, let me tell you something: This is one city I ain’t going to mess with nobody in Chicago. I want to be able to come back and get my Harold’s Chicken.
Hey there, I’m Rocsi Diaz alongside Billboard and Tres Generaciones Tequila. We’re embarking on a journey to celebrate the profound impact of music both personally and within the community. Our mission? To uncover the ultimate Get Up Anthems for cities across the nation.
Today, we’re in the iconic city of Chicago, where the winds blow strong and the blues rhythms thrive. Thank you, Tiana. Contributing to this discussion, I’m joined by Chicago’s very own legend Twista, known for his rapid-fire delivery that earned him a world record for speed. Also, Vic Mensa, known for his thought-provoking lyrics and diverse mix style. The dub princess of Chicago rap Dreezy, celebrated for her versatile flow and work life. And lastly, Billboard’s very own hip-hop writer Kyle Denis.
Just a few days ago, we began the selection process for Chicago’s Get Up Anthems. Now it was challenging, but with Billboard’s exclusive chart data, we narrowed it down to 15 tracks, now in this bowl. These selections are up for discussion as we finalize the top 10 list and crown Chicago’s No. 1 Get Up Anthem.
All right, guys. Before we jump into the conversation, let’s go ahead and raise our glasses to the city we love so much, the WIndy City. Chi Town with this Chicago Fire drink from Tres Generaciones Tequila. Cheers!
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In the “The Stars Behind the Star” franchise, the editors of Billboard Latin and Billboard Español share stories that have not yet been told about those who are not usually in the spotlight. Think “everything you don’t see on camera,” or “everything that happens behind the scenes.” These unsung heroes are essential to an artist’s team and their foundation. Today, we highlight Latin Grammy-winning music video director Carlos Perez.
Carlos Perez has directed many of Latin music’s most viewed music videos, from Luis Fonsi and Daddy Yankee‘s “Despacito” to Marc Anthony‘s “Vivir Mi Vida.” But one helped change music history forever: “Gasolina” by Daddy Yankee, the first single from his revolutionary album Barrio Fino, which debuted at No. 1 on Billboard’s Top Latin Albums chart in July 2004 and became the best-selling Latin album not only of the year but of that decade.
The song and its respective video, which juxtaposed the adrenaline of racing with the sensuality of dancing women, helped make Daddy Yankee something of a reggaeton Messiah, reviving sales of the Latin genre, introducing a new radio chart in the United States (Latin Rhythm Airplay) and laying the foundation for the urban music that continues to dominate much of the Latin landscape.
And Perez was much more than the director of “Gasolina”: He worked extensively with Daddy Yankee on the album’s art and marketing campaign, even though they met just six months before Barrio Fino came out thanks to a mutual friend, Raúl López, who was the manager of the Puerto Rican reggae band Cultura Profética.
“I was in the United States and knew very little about reggaeton,” Perez says, “and my friend insisted: ‘Look, reggaeton is what’s coming.’ But I, ignorant of the subject, one day told him that the day I could work with the Jordan of reggaeton was when I was going to work in the genre. He told me, ‘I got it for you; give me a few days.’ And sure enough, days later, I had a meeting [with Daddy Yankee] at Villa Kennedy, a housing project in San Juan, Puerto Rico.”
As far as Perez knew, Daddy Yankee initially needed photos and art for his album, but the first thing the artist told him, he remembers, was: “Tell me everything you can do for this album.”
Director Carlos Perez
As part of Barrio Fino‘s 20th anniversary, we traveled to 2004 with Perez to learn the details behind the success that inaugurated not only a musical movement but also a lifestyle. Built on a rhythm with an irresistible, global appeal that would eventually form the basis for other movements — from Medellin’s romantic reggaeton to Argentine trap — Daddy Yankee’s album opened doors and inspired subsequent generations of musicians throughout the region.
How long before did you start planning everything for this album?
We met six months before. He told me that he didn’t want to look at what was being done around him in the genre, and we wanted to make a release that, when it came out, would be on par with any release worldwide.
So I made him a proposal for a launch that included something that at that time was not common: the development of identity from the logo, the photography, and the general concept online. It was a launch that monopolized all distribution points. At that time, record labels were outsourced to different people. What I was selling was to make a consistent launch, and to monopolize all the content distribution points with a solid, aspirational image.
What did you think of Daddy Yankee when you met?
The first impression I had was of someone who was very clear about his horizon and his objective, and a person who listened, learned and, in the same way, challenged you. “If this is for this, why can’t it be for this, too?” He is a person who has an innate sense of the market and knows how to market.
For example, I think that, for about a year-and-a-half, he had been announcing the album with “Barrio Fino Coming Soon” in all the songs he recorded. That lets you understand how he already had the name and the concept of what he had been developing long before the album came out. He said that reggaeton had many attributes that allowed it to go global. Among them, it was not just a genre, but it had the culture of dancing, how one dressed, and how one spoke. I had all that very clear.
And did he show you his music that first day?
It was interesting, because I didn’t listen to the album. He has always been very private with music, so I didn’t listen to music until he was already mastering and delivering the album. Yes, I had heard little things, but I remember that he said it was a complete album with a range of musical diversity. He focused with me far beyond the music in the album’s concept of what he wanted to convey around the part. At that time, he did not see that album as something that was a selection of 10 songs; I saw it almost like a movie. I had a visual film behind each song, and that’s how I could explain them to you.
How difficult was it for you to create a concept with a genre that was not your favorite?
For years, he came from a genre called “The Underground.” I had already worked with Ricky Martin, Ricardo Montaner and Olga Tañón, and had made several international releases. So he was precisely looking to create a concept that did not turn its back on the essence of reggaeton, but also had a global look at its identity.
I grew up in the United States, so hip-hop influenced me. He often compared reggaeton with hip-hop, and it was much easier for me to understand where he was coming from and why the genre had all the necessary variables to make a more international release.
What is one of your earliest anecdotes of that time?
We had a second meeting in Miami, and a budget had already been developed. I shared an office with a friend, and we had a house where the first floor belonged to my friend and the second floor was mine, so every time a guest of mine came, we had to go through [his house] and invade the space.
The day Daddy Yankee arrived, my friend was meeting with about ten or twelve executives from the city of Miami. That’s where Yankee arrives with his chains, his cap, and it was quite interesting to see the reactions of all these people when he enters. Obviously no one knew who the guy was, of course, he was new. But just because he was walking around with twenty chains and the cap, everyone was like, “Who the hell is this?” [Laughs]
Apart from “Gasolina,” did you make any other Barrio Fino videos?
Yankee was so clear with the marketing that he figured out that MTV allowed you to deliver a four-and-a-half-minute video, so he decided that for the release, he wanted to include three songs within those four-and-a-half minutes. I mean, it was basically a minute-and-a-half, a minute-and-a-half, a minute-and-a-half.
Then he chooses “King Daddy,” which for him is like the conceptual theme of the character. If you listen to it, it defines the character of the Barrio Fino album. [Also] he chose “No me dejes solo” with Wisin y Yandel, which he thought was one of the most commercial songs on the album. And then “Gasolina,” which he was always very clear about, was “a hit.”
Those three songs were filmed on that first shoot. After that, I also made a video for “Corazones,” one of the album’s hip-hop songs, and we did a couple of other things.
If Daddy Yankee asked you to re-record the video for “Gasolina” today, how much would you change it?
It’s just that when “Gasolina” takes off, MTV obviously asks for a full video of the entire length of the song, but we didn’t have that back then. We talked about having an extra day of shooting because I didn’t think we had enough material. Then the speed was such that what is known today as the “Gasolina” video has different parts. I actually filmed and edited a minute-and-a-half, then someone else — I don’t even know who it was, because my office didn’t handle that — they repeated much of the material. They even added shots to that video that I would never have used.
Also, the resources and the budget with which we worked were very limited, so today would be another film. I would love to re-record the video. They have never talked about it. Well, at one point I think there was talk about doing something for the anniversary, but it never happened. It was the video that I wanted to do again.
Did you ever think you were creating a historic album?
I knew that the concept of the album was special because he also, within his vision for the album, wanted to project a clean image, a more mainstream image. So I was very clear that the title of Barrio Fino was very powerful. I was clear that Raymond was an artist in every aspect, and I knew that we were going to have a release like no other album just because of the fact that we were integrating everything into one. I was very clear when starting Barrio Fino that I was working with the Jordan of reggaeton. That was clear from the beginning. Very clear.
What do you think is essential for a video to become unforgettable?
A good song. You can have all the money in the world, all the creativity in the world, and if the song is s–t… the video is going to be s–t.
Music is the essence of our business. Many people forget that nowadays. There is a lot of talk about algorithms, TikTok and hooks, but there is no longer talk about great songs and great artists. So it is a very saturated industry. Unfortunately, I think there is a saturation of junk music. I still try to be selective.
You often return to work with the same artists over the years, including Daddy Yankee, Ricky Martin, Marc Anthony and others. How important is it to you to create that connection?
The thing is that the creative artist relationship is a relationship like any other: there are people who can see love with a temporary eye, and others who see it in the long-term. I get so involved, and take it so personally for the projects that I get involved in, that it seems to me that it is very important not only to be selective about the song and the music but to be selective about the chemistry that exists and the vision that the client, the singer, or the group have, and how compatible we are. So I have always said that when I sit down with a client or an artist for the first time, I always share with them that I like marriages. I am not a big fan of “one-night stands,” because they are very problematic.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-08-27 17:27:082024-08-27 17:27:08Music Video Director Carlos Perez Looks Back on Daddy Yankee’s Landmark Album ‘Barrio Fino’
Halsey is asking some big questions on her upcoming album The Great Impersonator, which the pop star announced Tuesday (Aug. 27) alongside an introspective, decades-spanning trailer previewing some of the new music.
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Dropping about two months after Halsey confirmed they’d been diagnosed with Lupus and a rare T-cell disorder, the trailer opens with the “Without Me” singer saying in a voice-over, “When you get sick like that, you start thinking about ways it could’ve all been different.”
Shots of modern-day Halsey cut to clips of her modeling retro outfits and hairstyles that become more and more dated. “What if I debuted in the early 2000s? The ’90s? The ’80s? The ’70s?” the three-time Grammy nominee continues. “Am I still Halsey every time? In every timeline, do I still get sick? Do I become a mom?”
The teaser features snippets of the previously released single “Lucky,” which interpolates Britney Spears’ hit of the same name, as well as unreleased songs inspired by the different aesthetics and sounds of the decades Halsey lists in the voice-over. “If it all ended right now, is this a person you’d be proud to leave behind? Is it even you?” they conclude.
“’The Great Impersonator’ A Confessional Concept Album by Halsey,” reads the trailer’s caption.
Halsey has not yet shared the album’s release date, but it will follow 2021’s If I Can’t Have Love, I Want Power, which reached No. 2 on the Billboard 200. The About-Face Beauty founder dropped a few singles in the three years since — including 2023’s “Die 4 Me” and 2022’s “So Good,” both of which charted on the Billboard Hot 100 — before kicking off her new era with “Lucky” and fellow singles “The End” and “Lonely Is the Muse.”
Watch Halsey’s The Great Impersonator trailer below.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-08-27 17:09:562024-08-27 17:09:56Halsey Announces ‘Confessional’ Concept Album ‘The Great Impersonator’: Watch the Trailer
MTV and TelevisaUnivision will partner for the second consecutive year with a live, hosted simulcast of the 2024 VMAs on Wednesday, Sept. 11 at 8 p.m. ET/PT on Univision, the most-watched network among U.S. Hispanics. An encore presentation of the awards show will air on UniMás at 11:30 p.m. ET/PT.
This is a reversal of what transpired last year, when the live simulcast aired on UniMás at 8 p.m. ET and the encore presentation aired on Univision at 11:30 p.m. ET. This platform flip portends a much bigger live audience this year, given Univision’s greater reach.
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MTV & TelevisaUnivision Announce Partnership to Simulcast the 2023 MTV Video Music Awards
Univision will bring exclusive show access to its audience, with original, in-show commentary from entertainment host and reporter Alejandra Espinoza throughout the three-hour broadcast, live from New York’s UBS Arena.
“We’re excited to build on last year’s unique and enormously successful partnership with TelevisaUnivision,” Bruce Gillmer, president of music, music talent, programming & events, Paramount and chief content officer, Music, Paramount+, said in a statement. “Together, we were able to reach the largest live Spanish-speaking audience in VMAs history and deliver +29% [year-over-year] ratings growth. We look forward to celebrating the world’s top artists, including some of the biggest Latin superstars, with our fans around the globe.”
“TelevisaUnivision is excited to partner with Paramount for the second consecutive year to bring the VMAs to our audience,” said Ignacio Meyer, president of U.S. Networks at TelevisaUnivision. “Latin music’s rising influence on mainstream culture is undeniable. We’re proud to be the exclusive Spanish-language home in the U.S. for this year’s award show, offering viewers an in-language, front-row seat to this celebration.”
MTV calls this year’s show the “most global VMAs in show history.” The show will have three Latin performers — Anitta, Karol G and Rauw Alejandro, plus Camila Cabello, who has Latin roots. (The show has also booked K-Pop star LISA.)
Latin and Latin pop crossover music has been an important part of the performance mix on VMA broadcasts since 2018. Last year, four Latin artists performed on the show – Shakira (as part of her Video Vanguard award presentation), Karol G, Peso Pluma and Anitta (the latter both solo and in tandem with K-pop stars TOMORROW X TOGETHER).
Prior to that, in 2022, J Balvin (with Ryan Castro), Anitta and Bad Bunny performed. In 2021, Ozuna, Cabello and Tainy (in tandem with Mendes) represented Latin music. In 2020, Maluma, CNCO and Nicky Jam (in tandem with Black Eyed Peas and Tyga) did the honors. In 2019, CNCO (in the pre-show), Cabello (with Mendes), Rosalía and Ozuna (in a joint performance) and J Balvin and Bad Bunny (also in a joint performance) all performed. In 2018, Jennifer Lopez (receiving a Video Vanguard award) and Maluma performed.
Anitta is this year’s top Latin nominee, with three nods – best Latin and best editing for “Mil Veces” and another nod for best Latin for “BELLAKEO.” Bad Bunny and Alejandro each have two nods. Bad Bunny is nominated for artist of the year and best Latin for “MONACO” Alejandro is nominated for best Latin and best cinematography for “Touching the Sky.” Karol G, Shakira, Cardi B and Myke Towers each have one nod.
Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are executive producers of the 2024 VMAs. Barb Bialkowski is co-executive producer. Alicia Portugal and Jackie Barba are executives in charge of production. Wendy Plaut is executive in charge of celebrity talent. Lisa Lauricella is music talent executive.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-08-27 16:56:482024-08-27 16:56:482024 VMAs to Be Simulcast Live on Univision