On Beyoncé’s Cowboy Carter, released Friday (March 29), the superstar salutes pioneering country artist Linda Martell, the first Black woman to ever play the Grand Ole Opry in 1969, and, in doing so, is introducing the pioneer to a whole new audience.
Though she has long retired, the 82-year-old Martell returns on Beyoncé’s album on two segments, both of which address Beyoncé’s refusal to be bound by genre lines. In the introduction to “Spaghettii,” she says, “Genres are a funny little concept, aren’t they? Yes they are. In theory, they have a simple definition that’s easy to understand, but in practice, well, some may feel confined.”
Martell returns on the 28-second interlude titled “The Linda Martell Show,” opening with “Thank you very much,” to the sound of applause. She continues, “This particular tune stretches across a range of genres and that’s what makes it’s a unique listening experience. Yes, indeed. It’s called ‘Ya Ya,’” she says before the genre-bending “Ya Ya” opens to a sample of Nancy Sinatra’s 1966 classic, “These Boots Are Made For Walkin.’”
For many listeners, this is likely the first time they have heard of Martell, who played such a groundbreaking role in country music. Her breakthrough single, “Color Him Father,” peaked at No. 22 in September 1969. The song was the highest-charting song on the tally by a Black woman for more than 50 years until Beyoncé’s “Texas Hold ‘Em” reached No. 1 earlier this year.
On Friday, Martell praised Beyoncé via an Instagram post. “I am proud that @beyonce is exploring her country music roots. What she is doing is beautiful, and I’m honored to be a part of it. It’s Beyoncé, after all!”
Here are seven things you should know about Martell.
It’s been less than a day since Beyoncé finally dropped her Cowboy Carter album, and the project is already breaking records.
The album is officially Spotify’s most-streamed album in a single day in 2024, the streaming service announced on Friday (March 29). This is the first time a country-album holds the title this year. Before the album’s release, “Texas Hold ‘Em” was streamed over 200 million times.
That’s not the only record that the album broke. Cowboy Carter has the biggest debut to date earning more first-day streams on Amazon Music globally than any of her previous albums. The album also marks the most first-day streams for a country album by a female artist in the history of Amazon Music.
The 27-track album features a whopping list of star-studded collaborators, including Miley Cyrus, Post Malone, Dolly Parton, Willie Nelson, Linda Martell, Tanner Adell, Willie Jones, Raphael Saadiq, The-Dream, Shaboozey and more. The project also features the Billboard Hot 100 chart-topper, “Texas Hold ‘Em.”
“This album has been over five years in the making,” Bey wrote of the project on Instagram earlier this month. “It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.”
It’s Friday, March 29th, and we’ve been blessed with a ton of new music this week. Beyoncé’s long-awaited ‘Cowboy Carter’ is finally here. J-Hope dropped his new album, ‘Hope on the Street Vol. 1.’ Machine Gun Kelly teamed up with Trippie Redd for ‘Genre: Sadboy.’ Fans are raving about the features on ‘Cowboy Carter’ with some even convinced that Taylor Swift was featured on the track “BODYGUARD.” And more.
Tetris Kelly
‘Cowboy Carter’ is here and we’re breaking down all the features. Plus new music from J-Hope, MGK, Trippie Redd and more. Sum 41 stops by to talk about their final album, we find out whose fandom is the strongest and learn more about Chicano Batman. Howdy partners, it’s Friday, March 29th and welcome to Billboard News. My name is Tetris and I heard there’s some kind of Renaissance going on. Let’s kick things off today with your Friday music guide.
Tetris Kelly
Beyoncé kicks off her new era busting out the gate with “Ameriican Requiem” and the highly anticipated “Jolene” is as good as we expected and it’s Dolly P approved.
Tetris Kelly
More music coming throughout the show but for now, here’s your top story.
Tetris Kelly
Miley Cyrus, Post Malone and Taylor Swift?
Tetris Kelly
We’re covering all the features on Beyoncé’s ‘Cowboy Carter’ so you don’t have to.
Tetris Kelly
A cover of The Beatles that captures meaning in a way only Beyoncé can deliver. “Blackbird,” which Paul McCartney has said was inspired by racial tension, features up-and-coming Black country singers Tanner Adell, Brittney Spencer, Tiera Kennedy and Reyna Roberts. She also grabbed Willie Jones’ soulful voice on “Just For Fun.” And Shaboozey brings the vibes on “Spaghettii,” genre-bending musician Post Malone sounds sweet and smooth on “Levii’s Jeans,” and Miley and Beyoncé’s vocals soared and blended to perfection on “II Most Wanted.” But whose voice provides the backgrounds on standout track “Bodyguard”? Fans were convinced it’s Taylor Swift. Billboard can confirm Taylor Swift is not credited on the song. Well, Swiftyhive can still dream, and with so many other flawless tracks on ‘Cowboy Carter,’ we have plenty to feast on.
Watch the full video above!
When Beyoncé released her Cowboy Carter album on Friday (March 29), the second in a trilogy of albums following 2022’s Renaissance, one of the immediate standouts from the country music-influenced project was a lush, harmony-stacked version of The Beatles’ classic “Blackbird” (stylized as “Blackbiird” on the album).
Beyoncé’s lilting, gentle singing on the spare arrangement is accompanied by gorgeous, soaring backing vocals from a collective of rising Black female country artists — Tanner Adell, Tiera Kennedy, Reyna Roberts and Brittney Spencer — whose profiles are already rising less than 24 hours since the album came out.
“It is a once-in-a-lifetime opportunity,” says Kennedy, who also provides background harmonies on the Cowboy Carter track “Tyrant,” as do Spencer and Roberts. Of “Blackbiird,” she says, “It was so beautiful. It feels like we were having a little Destiny’s Child moment. To get to share that moment with them on such an important song, with Beyoncé, is cool.”
Paul McCartney, with contributions from John Lennon, wrote the original song as a tribute to the Little Rock Nine, a group of Black students who in 1957 endured racial discrimination after enrolling at Little Rock Central High School in Arkansas. McCartney told GQ in 2018 that according to slang used in England in the 1960s, “A bird is a girl, so I was thinking of a Black girl going through this – you know, now is your time to arise, set yourself free, and take these broken wings.”
The women did not know that their song had made the final cut until Beyoncé released the track list on Wednesday and did not hear the recording until the album was released first thing Friday.
“I posted some pictures of me [on social media] seeing the track list for the first time,” says Adell — who, like the other women, added that her phone has been ringing off the hook all day. “I was waiting along with the rest of the world. You never know, right? Things change all the time. So to see my name on that track list was just as much of a gasp moment [for me] as it was for everybody else, I promise.”
The women, who recorded their four parts together without Beyoncé in the studio, are prohibited from sharing specifics about how they became involved with the record or the actual recording process. There is so much privacy around the project that Adell could not answer if she had already recorded the song by the time she posted this message to Instagram on Feb. 11: “As one of the only Black girls in the country music scene, I hope Bey decides to sprinkle me with a dash of her magic for a collab.”
Kennedy says she heard the final version of “Blackbiird” the same time as the rest of the world, when the album came out at midnight. “It was crazy emotional hearing it for the first time,” she says. “I was bawling. Hearing my voice for the first time on that song and seeing my name, I’m still trying to process it. I dreamed that this would happen, but I never imagined.”
While Beyoncé sings lead on the majority of the track, Kennedy’s lead vocal can be heard as the song draws to a close, on lines including “Take these wings and learn to fly.”
“I get choked up every time thinking about it,” Kennedy says. “I’ve been in Nashville almost eight years, and there have been a lot of highs but a lot of lows, and sometimes you do feel broken. Being on the Beyoncé album, I feel like I’m soaring.”
“When I heard it, I thought it was so beautiful,” adds Spencer. “We hear it when we’re recording, but to hear the finished mix and the master, it’s really overwhelming. I listened to it with the ears of a fan.”
Though the four women were aware of each other and some of them are close friends, the quartet had never sung together and did not know how stunning their vocals would sound together. “It’s amazing just to hear the blend of all of our voices together and just how impactful it is — the fact that Beyoncé is lifting all of our voices simultaneously and taking it to the next level,” Roberts says. “I’ve been listening to it kind of nonstop, but it was definitely crazy to hear all of us together. It just sounded so beautiful, angelic and powerful.”
Adell, who also sings on the album’s “Ameriican Requiem,” says her father’s favorite song is The Beatles’ “Blackbird,” so even though it came out long before she was born, she was very familiar with the song and its message. “It’s a powerful statement to have four Black country females on this track accompanying Beyoncé. … I’m grateful for Beyoncé to shed some light on other country artists like myself.”
To the women, Beyoncé — whose Cowboy Carter lead single “Texas Hold ‘Em” stands at No. 35 on Billboard’s Country Airplay chart and has spent six weeks atop Hot Country Songs — has long served as a paragon of possibilities and hope, even in a genre where they feel they are often swimming upstream, both as women and women of color.
“Beyoncé has always been my biggest inspiration and I’m just so thankful, because I feel like to hear all of us on her song, it just shows that she believes in us and that is so empowering,” Roberts says. “I’m still in awe of the fact that my favorite artist in the world that has shaped my music, my art and my vision is now uplifting me.”
“I’ve adored Beyoncé for so long. I can’t count how many times I’ve been in Nashville and would say to myself, ‘What would Beyoncé do?’ At times when things felt really hard or when I wanted to elevate my thinking or feel better, there’s so many times where she’s just been a beacon of light in my life personally,” Spencer says. “Just being on a record with her, I just never thought that would happen and so it’s really beautiful.”
Each of the women is already making inroads on their own.
Alabama native Kennedy, who hosts Apple Music’s The Tiera Show, has released songs including “Jesus, My Mama, and Therapy.” The former Valory/Big Machine artist also performed in a tribute to Shania Twain at the 2022 ACM Honors and appeared in Dolly Parton’s music video for “Peace Like a River.”

Adell broke through with her debut single “Honky Tonk Heartbreak.” She followed with “FU-150,” “I Hate Texas” and “Buckle Bunny,” all included on her 2023 Columbia Records EP Buckle Bunny, a mesh of country, rock, hip-hop and R&B sounds. She has since parted with Columbia. Both her and Roberts’ songs saw an immediate increase in streaming after “Texas Hold ‘Em” was released.

Elektra artist Spencer first garnered attention in 2021 after she covered “Crowded Table” from The Highwomen, who have invited her on tour with them. Spencer released her debut full-length album, My Stupid Life, earlier this year.

Roberts released her debut album Bad Girl Bible, Vol. 1 last year and has opened concerts for Reba McEntire. ESPN has used her tracks “Stomping Grounds” and “Countdown to Victory” on Monday Night Football.

Spencer hopes their participation — and Beyoncé’s support of new Black country artists (Willie Jones and Shaboozey are featured on other songs on the album) — sends a message to the country community and its lack of diversity.
“I don’t know what exactly her intention is, but I think we can all assume that it’s a good one,” Spencer says. “She’s definitely made a statement, and I think she’s paying attention and she cares about what’s happening and she cares about Black country music. It’s powerful to watch. She’s the biggest artist in the world and she’s seeing what’s happening. To me, that says a few things: It says that the state of what’s going on is actually way more dire than I think people give it credit for. When I talk about that, I talk about, just honestly, the bigotry of this town. I think the world is watching. I think she’s making a statement. If anybody can get people’s attention in Nashville, I think it might be Beyoncé, and she’s done it in her own way. And it’s brilliant.”
Kennedy praises Beyoncé’s inclusion of country legends as well. “I think it is so beautiful what she has done with this album — the collabs with Willie [Nelson], Dolly [Parton] and Linda Martell and for her to give a spotlight to up-and-coming artists like me, I have no words,” she says. “I’m so thankful to her for giving us this spotlight, and I intend to keep shining that spotlight on other artists. There are so many amazing artists in country music who have been working so hard. There are so many different sounds in country music — hip-hop country, R&B country like I sing, Latin country — and she’s brought this entire audience to country music.”
For Roberts, her participation is a sweet victory of another sort. “I actually sang [‘Blackbird’] in middle school, and I remember auditioning for a solo and I did not get it,” she says, with a laugh. “It’s full-circle, because I definitely got it now.”
HYBE shares jumped 17.5% to 230,000 won ($170.84) this week following news that the company struck a 10-year partnership with Universal Music Group (UMG) that calls for the label to distribute HYBE’s physical and digital music and put its artists on HYBE’s Weverse social media platform. HYBE America CEO Scooter Braun will oversee all promotional and marketing collaborations between the two companies. After dropping 9.1% over the previous four weeks, the announcement brought the South Korean company’s year-to-date deficit to just 1.5%.
Another K-pop company, SM Entertainment, was one of five music companies to post double-digit stock gains this week, with its shares rising 14% to 87,800 won ($65.22). On Wednesday (March 27), the company announced the appointment of Tak Young-jun to co-CEO alongside existing CEO Jang Cheol-hyuk. SM Entertainment also announced a 1,200-won ($0.89) per-share dividend totaling 28.1 billion won ($20.8 million), an amount equal to the prior year’s dividend.
The 20-company Billboard Global Music Index rose 1.9% to a record 1,752.24 as 16 stocks posted gains, only three lost ground and one was unchanged. Even with an unusually high number of winners, the float-adjusted index, which gives greater weight to more valuable companies, fell this week because two of the three losers are among the most valuable music companies. Spotify, which has a market capitalization of roughly $50 billion, fell 0.4% to $263.90. Live Nation fell 0.2% to $105.77; its market capitalization is about $24 billion. Two more of the index’s largest companies had gains under 2%: UMG rose 1.6% to 27.88 euros ($30.11) and Warner Music Group (WMG) improved 1.4% to $33.02. Another valuable member of the index, Chinese music streamer Tencent Music Entertainment, rose 2.2% to $11.19.
Hipgnosis Songs Fund shares climbed 13.5% to 69 pence ($0.87) after the company’s board of directors released an internal report on Thursday (March 28) that showed the fund’s investment advisor, Hipgnosis Song Management, “materially” overstated annual revenue and misled investors about the amount of control exercised over the rights in its portfolio. The negative news was welcomed by investors who have taken issue with the company’s accounting practices and portfolio valuation. Hipgnosis shares traded as low as 52.9 pence ($0.67) on March 4 but have rebounded since the company overhauled its board and hired Shot Tower Capital to put together the due diligence report.
CTS Eventim, the German live events promoter and ticketing company, rose 11.1% to 82.45 euros ($89.05) after releasing earnings for the fourth quarter and full-year 2023 on Tuesday (March 26). The company expects “a moderate rise” in total revenue in 2024. Demand is “rising continuously,” CEO Klaus-Peter Schulenberg wrote in the annual report, and the company expects the recent decline in inflation to provide “new, consumption-driven impetus for growth in the future.”
Believe shares rose 7.2% this week to 16.92 euros ($18.27) following the company’s announcement that it will accept a formal offer from WMG by April 7. WMG revealed its interest in Belief on March 7 and said it would be willing to pay at least 17 euros ($18.36) per share. A consortium that includes Believe CEO Denis Ladegaillerie has lined up a large block of shares and is willing to offer 15 euros ($16.20) per share for the remainder. With Believe shares currently trading so close to WMG’s soft bid, investors apparently don’t think the consortium’s original offer is going to suffice.
Stocks were mixed as the trading week was shortened by some exchanges’ closure for Good Friday. In the United States, the Nasdaq composite fell 0.3% to 16,379.46 and the S&P 500 rose 0.4% to 5,254.35. In the United Kingdom, the FTSE 100 rose 0.3% to 7,952.62. South Korea’s KOSPI composite index fell 0.1% to 2,746.63. China’s Shanghai Composite Index dropped 0.2% to 3,041.17.


