Morgan Wallen’s new album One Thing at a Time is off to a robust start in the United States. The country set’s 36 songs generated 101 million on-demand official audio streams in the U.S. on the album’s release day of March 3, according to initial reports to data tracking firm Luminate, whose information powers Billboard’s weekly charts.

For context, the largest U.S. streaming week for a country album is the first week of Taylor Swift’s Red (Taylor’s Version), which collected 303.23 million on-demand audio and video official streams for its 30 tracks (in its first week, ending Nov. 18, 2021). The second-largest streaming week for a country set is the debut frame of Wallen’s last album, Dangerous: The Double Album, which logged 240.18 million clicks for its 30 songs in its debut week, ending Jan. 14, 2021.

In addition, One Thing at a Time sold over 60,000 copies on its first day, mostly through digital album purchases. The set was issued only in three retail-available editions: a digital album (both clean and explicit) and a double-CD (explicit only). One Thing at a Time has yet to be released on vinyl, unlike Dangerous in its first week, when it sold 6,000 copies.

News of further initial sales and streaming-and-track-equivalent activity for One Thing at a Time, as provided by Luminate, will be reported in the coming days.

One Thing at a Time was preceded by the release of nine songs from the album, going back as far as April of 2022. Four of those tunes topped Billboard’s Hot Country Songs chart: “Don’t Think Jesus,” “Thought You Should Know,” “You Proof” and “Last Night,” the lattermost of which has reigned for three weeks running (through the most recently published March 4-dated ranking).

One Thing at a Time is Wallen’s first album since Dangerous: The Double Album, which debuted atop both the Top Country Albums chart and the all-genre Billboard 200. On the former, it has spent a record-breaking 96 weeks at No. 1, while on the latter, it racked up 10 weeks (all consecutive) on top. It also has notched 108 nonconsecutive weeks in the top 10 on the Billboard 200 (through the most recently published list, dated March 4) – the most weeks in the region among any album by a single artist in the chart’s history.

Dangerous closed 2021 as the year-end No. 1 album on the Billboard 200, and the most popular album of the year in the U.S., as measured by equivalent album units by Luminate.

Luminate’s current tracking week ends at the close of business on Thursday, March 9. One Thing at a Time’s final first-week numbers are expected to be announced on Sunday, March 12, along with its debut position on the multimetric Billboard 200 albums chart (dated March 18). If One Thing at a Time debuts at No. 1 on the Billboard 200, it will mark Wallen’s second chart-topping set, following Dangerous.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

Morgan Wallen‘s new album, One Thing at a Time, is already breaking streaming records in its first day of release.

With 52.29 million streams on Friday (March 3), according to Spotify, the country star’s 36-song project has set the record as the service’s most-streamed country album in a single day by a male artist.

Wallen’s One Thing at a Time has also had the largest streaming debut of any genre in 2023 so far on Spotify.

On release day, Morgan was the most streamed artist of the day in the U.S. and globally on Spotify.

Spotify additionally tells Billboard that on Saturday (March 4), 31 songs from the album are in Spotify’s Top 50 U.S. chart, including “Last Night” at the No. 1 spot with 3,143,730 streams.

Spotify partnered with Wallen to celebrate One Thing at a Time at the hitmaker’s high school, Gibbs High School in Knoxville, Tenn., on Thursday. Wallen surprised students with a concert on the school’s baseball field, featuring several songs from his new project. The students were treated to Wallen’s favorite concessions, plus a photo booth that transformed snaps into exclusive baseball cards, courtesy of Spotify.

Wallen presented the school’s principal with a check for $35,000 from the Morgan Wallen Foundation to go toward performing arts and sports programs.

Morgan’s previous album, the 30-track Dangerous: The Double Album, was released in 2021 and still remains in the Billboard 200’s top five.

Nicki Minaj is officially launching her own record label.

The superstar rapper announced the big news during her Queen Radio show on Friday (March 3), revealing that the new label’s artist roster includes Nana Fofie, Tate Kobang, Rico Danna and London Hill.

“I have a record label now,” Minaj said, teasing that the company’s name will be revealed at a later date. “When I get behind an artist, y’all know how I do s— for people that’s not even signed to me. Imagine what I’ma do for the ones that’s signed.”

Minaj said that her longtime affiliate Patty Lauren (aka Patty Duke) will serve in an A&R role at the new label.

The Queen of Rap’s first single of 2023, “Red Ruby Da Sleeze,” dropped Friday through Young Money/Republic. It marks her first solo song since last year’s Billboard Hot 100-topping smash “Super Freaky Girl.”

On Friday’s Queen Radio show, Minaj told listeners that she was texting with Republic Records co-president Wendy Goldstein, who was encouraging her to make the label announcement during the program.

“I said, ‘Wendy, we got to do this big. I’m a female; you a female, mamma. You got to do this right. We gotta do it right. I don’t want no little itty-bitty ting ting. I want to do it right,’” the rapper said.

Minaj added that her new record label will feature a variety of musical acts. “Don’t think my label is just rap, or Black, or anything,” she said. “We got some other genres of music.”

Minaj also touched on the influential role Lil Wayne played early in her career, and how she hopes to do the same for up-and-coming artists on her label.

“When I came in this game I didn’t have no paperwork with Lil Wayne. But he had us on tour, he had us in a studio, he was getting on my mixtapes,” she said. “So I understand the importance of having somebody else doing the heavy lifting for you. I understand why people are coming out and they’re so, you know, microwaveable and they’re here today and gone tomorrow, because there’s no structure. There’s no real person that believes in them. That’s like, ‘Nah, I’m gonna make it my business to see you shine.’”

Listen to a replay of Queen Radio through Amp, and check out in-studio photos from Friday’s show on Minaj’s Instagram below.