Ever since Michael Jackson ushered in the blockbuster era of the Super Bowl halftime show when he headlined in 1993, nearly every performer who has graced the stage on sports’ (and TV’s) biggest night has enjoyed sizable boosts in sales and streams. Looking to continue this tradition is Rihanna, who is set to hit the midfield stage early next year when she headlines Super Bowl LVII. 

With few exceptions, Super Bowl halftime headliners have seen a sizable commercial uptick over the last 30 years. In 2002,  U2 saw sales for three of the band’s key albums (All That You Can’t Leave Behind, The Joshua Tree and Best of 1980-1990) more than double in the week following the performance. In 2004, Janet Jackson — in spite of, or perhaps because of, the singer’s infamous “Nipplegate” controversy — saw a similar jump. Particularly large sales gains were also seen for Paul McCartney in 2005, Prince in 2007, Tom Petty & The Heartbreakers in 2008, Madonna in 2012, Katy Perry and Missy Elliott in 2015, Coldplay and Bruno Mars in 2016 and, in 2017, Lady Gaga, who saw a whopping 1,000%  gain in digital album and song sales on Super Bowl Sunday alone.

In 2022, the halftime show — headlined by Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige — averaged 103.4 million viewers across television and streaming in the U.S., according to NBCUniversal, which aired the event. The game itself garnered 112.3 million viewers – its best showing in five years.

Super Bowl halftime performances in the last 30-plus years have spurred some impressive boosts in sales and streams – and on Billboard’s charts. Ahead of Rihanna’s 2023 Super Bowl halftime show on Sunday, Feb. 12, here’s a look back at some of the biggest halftime show winners since 1993. (Sales and streaming data for the U.S. only, according to Luminate.)

It’s a shame Cleveland Guardians’ rookie outfielder Oscar Gonzalez doesn’t get to pick the walk-up music for every Major League Baseball player — his delightful choice is the theme song from SpongeBob SquarePants. Far more widespread in stadiums throughout the four Division Series, which begin Tuesday (Oct. 11), is superstar rapper Bad Bunny, who, according to data the MLB provided for the remaining eight playoff teams, soundtracks eight players’ trips to the plate (including the Atlanta Braves’ Ronald Acuna Jr. and Eddie Rosario, who each use two different Bad Bunny tracks).

Billboard crunched the numbers to highlight the most popular walk-up music stars for the eight remaining playoff teams. Given the number of Latino players in baseball, Bad Bunny, Daddy Yankee, Elvis Crespo, Anuel AA and Los Hermanos Rosario are especially popular, and just about everybody gets a rise out of hip-hop.

Outside the below list, there are plenty of SpongeBob-type outliers: Houston Astros outfielder Jake Meyers’ use of Phil Collins’ “In the Air Tonight”; not one but two uses of Ted Nugent’s “Stranglehold”; Braves third baseman Austin Riley’s adaptation of Stone Cold Steve Austin’s classic wrestling intro; Garrett Stubbs of the Philadelphia Phillies going way back to Frank Sinatra’s “That’s Life”; and Sean Manaea of the Padres going way soft with Grover Washington Jr.’s “Just the Two of Us.” Reliever Edwin Diaz’s team, the New York Mets, may be out, but Timmy Trumpet’s “Narco” carries on, for the Braves’ William Contreras and others.

Exclusive to Billboard, the MLB shared walk-up songs for nearly all 26 players on each team’s playoff roster, or about 200 overall (some of whom walk out to multiple songs).

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Regardless of whether you prefer ready-made or DIY costumes, it’s always fun to dress up for Halloween! But when it comes to finding that perfect costume, it all depends on what makes you comfortable.

Face masks, for example, have been the norm for more than two years, so you might feel better wearing a Halloween mask instead of going all out on a costume. If so, horror icons like Michael Myers, Jason, Ghostface from Scream, and even Squid Games masks are good options that won’t cost you very much money.

Need more variety? We’ve rounded up a collection of pop culture Halloween costumes that you can have delivered in time for All Hallow’s Eve, and some that you can BOPIS (buy online and pick up in store).

From superheroes to anime, movie characters, TV characters and more, check below for a list of 11 of the coolest pop culture Halloween costumes for 2022. And for more Halloween content, be sure to read our lists of the best musician-inspired Halloween costumes and spooky decorations.

Euphoria Costume: Cassie Howard

BP. Mixed Print Dress

$24.50

$49

50% OFF

“You guys can all judge me if you want but I do not care. I have never, ever been happier!” The bathroom scene from Euphoria has been memed more times than we can remember. For those who want to channel one of East Highland High School’s most notorious character’s, the Western-style look is pretty iconic. Get into costume with this BP. mixed print dress and baylee booties, throw in some hair clips, and don’t be scared to pile on the blue eyeshadow. Click here for more DIY costume ideas for Rue, Maddy, Fezco, Lexi and Kat.

Scooby-Doo Costumes: Velma

Buy: Jerry Leigh Scooby-Doo Velma Halloween Costume for Adults, Standard Size, Includes Shirt, Skirt, Glasses, Knee Socks $45.99

Everybody loves Velma! The Scooby-Doo character has always been a fan favorite, and she might be even more popular after her coming out moment from HBO Max’s Scooby Doo Halloween movie went viral last week. Whether you’re going DIY or ready-made, Velma’s costume is pretty easy to put together — all you need is a shirt, skirt, knee socks, a wig and her signature glasses. Find Scooby Doo and other character costumes here.  

Anime Costumes: Naruto

Buy: US Size Adult Anime Black Orange Top Pants Cosplay Costume (X-Large) $49.99

Celebrate the 20th year anniversary of Naruto this Halloween. The Naruto Uzumaki costume pictured above is available in sizes S-XXL (and custom sizes). Find Naruto costumes at Amazon and Spirit Halloween in adults and kids’ sizes. Want more anime options? Check out costumes inspired by Sailor Moon, Avatar the Last Airbender, Attack on Titan and other shows here.

Regency Era Costumes: Bridgerton

Buy: Edwina Costume Dress for Women Vintage Regency Dress Victorian Ball Gown Pink Lace High Waistline Tea Gown (S, Pink) $112.00

The regency era is having a renaissance! This Bridgerton costume from Amazon is inspired by the character Edwina Sharma and includes a pink, lace high-waisted dress and long white gloves. Find more Bridgerton-esque looks at Amazon, Etsy and Nordstrom, or shop the Bridgerton collection at Bloomingdale’s.  Regency era costumes can also be used to dress as some characters from HBO Max’s House of the Dragon and Prime Video’s The Rings of Power.

Royal Costumes: Queen Elizabeth

Buy: Rubie’s womens Queen Wig Party Supplies, Multicolor, One Size US $17.00

Speaking of royalty, expect to see costumes inspired by The Crown this Halloween. 2022 was an emotional year for the British royal family, following the death of Queen Elizabeth and the 25th anniversary of the death of Princess Diana. Queen Elizabeth are sold out online, but DIY options are more fun! Throw on an oversized sweatshirt and biker shorts to pull off one of Princess Diana’s causal looks, or recreate Queen Elizabeth’s looks in a double-breasted coat, vintage style cocktail dress and a replica of one of her signature hats. Find wigs, sashes, tiaras and other royal costume accessories here.

Superhero Costumes: Spider-Man

Buy: Goodd Superhero Spider Costume Spandex Jumpsuit Halloween Cosplay Costumes Kids/Adults (Kids-XL, 2019) … … $45.99

Spider-Man: No Way Home was one of the biggest movies of the last year, so it makes sense that the webbed hero’s costumes is among Amazon’s best-sellers. Spider-Man is always a cute costume idea for kids and adults. Find Batman costumes here and here for Dr. Strange.

Top Gun Costumes

 

Buy: Leg Avenue mens – Official Top Gun Flight Suit 8s Movie Jumpsuit Halloween for Men Adult Sized Costumes, Khaki/Green, Medium Large US $79.19

Top Gun is holding steady as the biggest movie of 2022. Suit up in this Top Gun costume available in sizes ranging from X-Small to 3X. You can also get the costume in women’s and kids’ sizes.

Hocus Pocus Costumes

Buy: Party City, Hocus Pocus Winifred Sanderson Halloween Costume for Women, Large/Extra Large, Dress with Attached Coat $50.00

Cast a spell this Halloween in a Hocus Pocus costume available as Winifred, Sarah, or Mary Sanderson (another great group costume idea). The Winifred costume pictured above only includes the floor length dress, the teeth, choker and wig are sold separately.

Encanto Costumes

Adult Mirabel ‘Encanto’ Halloween Costume

$49.99

We don’t talk about Bruno! But we do talk about how to dress up as Encanto characters for Halloween. Choose from Bruno, Isabela, Antonio, Abuela Alma and other characters with costumes from Amazon, Spirit Halloween and shopDisney.

Minions Costumes

Minions Adult Costume

$44.99

Minions was another 2022 blockbuster. The move sequel became a TikTok phenomenon after fans dressed in black suits to watch the film in theaters around the country. Find a selection of Minions costumes for kids and adults at Halloween Costumes, Spirit Halloween and Amazon. Dress as Gru in this mask and scarf or throw on a black suit.

She-Hulk Costumes

Buy: She Hulk Deluxe Adult Costume Small $60.99

She-Hulk made her debut in the 1980 comic The Savage She-Hulk, and it only took 42 years for the green superhero to land her own TV series. If you’re a fan of She-Hulk on Disney+, you might like the costume above, which includes a jumpsuit, fingerless gloves and boot covers. Want to DIY? Throw on a gray suit and green makeup.

In June of 2012, a wide-eyed Brandon Wisniski stepped out of his older brother’s car and into their future. 

“I didn’t have a tent, I didn’t really have a plan,” Wisniski says. “I was just like, ‘We are going to Electric Forest,’ and it was the best experience I ever had in my life at that point.”

This past June, on the 10-year anniversary of that fateful leap, the producer-rapper-DJ now known to fans around the world as Wreckno returned to Electric Forest — but this time, their older brother didn’t turn around and go home after dropping them off at the edge of the campgrounds. 

Instead, the younger Wisniski pulled their brother and mom with them on stage to perform a full-on live show with vocals, choreography and backup dancers, completing a full-circle moment now memorialized in the six-and-a-half minute documentary Homecoming Queen: An Electric Forest Success Story, shared for the first time below.

“Getting to really show who I am as a performer on stage,” Wisniski says, “then playing a song with my mom and my brother, and we all got to hug onstage? That’s probably the most pure thing that’s ever happened in my life.”

We caught up with Wisniski — who identifies with any and all gender pronouns — during a rare moment in their Detroit home. Just a three hour drive from their hometown in rural Manistee, MI (population: 6,200), Wisniski is also light-years away from the small town scene of their youth. (Electric Forest takes place an hour south of Manistee, in the similarly tiny/rural Rothbury, MI.)

“Growing up queer in a small town, I had a lot of love around me, but there’s certain things that you do that kind of waters yourself down so you can survive a little bit easier,” Wisniski says in the doc. “But I am very thankful as well, that I went through some of the things that I went through, because it makes me that much more fierce on stage and it makes me very proud to do things that I’m able to do now as a very out and loud queer person.”

As witnessed in the doc, Wreckno’s new live show takes as much inspiration from Britney Spears and Nicki Minaj as their collaborator GRiZ. (Wreckno collaborated with the fellow Michigander on the 2020 queer anthem “Medusa” and appeared onstage during GRiZ’s headlining set at Electric Forest this year.)

While Wreckno has only had the chance to perform the show four times — at Detroit Pride, Electric Forest, GRiZmas in July and Lollapalooza — those landmark events have forever changed the artist’s outlook.

“I feel bad, because every time I’m on stage now, I don’t have my crew,” Wisniski says. “Now I know the scope of the show I can give, and it feels like I’m reverting a little bit. I know all the choreography, but it doesn’t have the same impact when I’m TikTok dancing alone [in the DJ booth].” (Wreckno is currently on a North American club tour, and will do their next live performance at Red Rocks on Oct. 27, as part of Rezz’s Rezz Rocks IV.)

While this is all marking aa new chapter for Wreckno, it’s the end of a long first chapter for the boy that was. Homecoming Queen opens with a shot of baby Wisniski staring into the camera. We hear his mother on the other side of the lens, encouraging him to sing.

“When I first started teaching myself how to dance, I would watch ‘Bad Romance’ over and over until I knew all the steps — and she would have to deal with it,” Wisniski laughs. “She remembered me as a 16-year old coming back from [Electric Forest] with scrambled brain cells, like, ‘Hey!’ She had seen me do this for like 10 years … She knew I could do all this stuff. She knows who I want to be a performer, but [the Electric Forest show] was her first time really seeing it.”

On stage and on the mic, Wreckno’s persona has erupted into a spicy and powerful sexual being, as evidenced by the June single “Delusional,” on which Wreckno raps, “I got way too much drip to be stuck in a cubicle / And yo man can’t decide, am I sexy or beautiful?”

“A couple of years ago, I was just trying to convince myself of a lot of it,” the artist says, “and now I’m kind of like, ‘Oh no, I’m aware that we are awesome and kids wanna hear this.’ So I think that has changed, where like, I really believe some of the s–t I’m saying.”

That confidence is contagious, too. Walking through the Forest after their performance, Wreckno fans new and old approached the performer to thank them for their set. It was one, the fans said, that genuinely helped young queer kids, weirdos and dreamers of all genders, sexual orientations and personal backgrounds see themselves and their own strength put on a pedestal for all to appreciate. 

“You talk about it from the time you’re booked, your dream festival… but the whole time, you don’t really know exactly how it’s going to go,” Wisniski says. “You never know who this will touch in the future.

The 16-year-old version of Wisniski would almost certainly agree.

Bush frontman Gavin Rossdale is excited to be touring in support of a new album he’s genuinely proud of — but it’s a tough time to be on the road.

“This year has been equally as disastrous for me as the other two years I didn’t tour,” Rossdale tells Billboard‘s Behind the Setlist podcast. After six weeks in Australia and another six weeks in Europe, Bush joined Alice in Chains and Breaking Benjamin for a 30-city tour across North America that wrapped up Oct. 8 at the Xfinity Center in Mansfield, Mass. As an opening act with a new single to support, Rossdale likens Bush to “a quintessential baby band” rather than a veteran act that gets more than 3 million monthly Spotify listeners. 

Rossdale’s need to promote a new album and reacquaint with fans has run into the harsh realities of the post-pandemic world: a glut of bands rushed back to touring in 2022, inflation has reached a 40-year high and equipment is in short supply. “Rooms are more expensive. Buses are more expensive. What about the f—ing gas companies? OK, hey, there’s a war going on. So sorry, but we have to hike prices up or $8 a gallon in L.A., right?” he says sarcastically.

Rossdale pauses and changes to an optimistic tone. “But creatively, we’re on a high,” he says. Bush’s ninth studio album, The Art of Survival, released Oct. 7, finds Rossdale and company full of bombast, huge guitars and memorable hooks. “I think this record is fire. And thank God it’s a good record. Imagine doing all this and having a mediocre record!”

Rossdale and Bush hit it big in 1994 with Sixteen Stone, one of the most successful albums of the grunge era that has been certified six-times platinum in the U.S. on the strength of such tracks as “Everything Zen,” “Glycerine,” “Comedown” and “Machinehead.” Sixteen Stone accounts for about half the songs in a typical set on the recent tour. “It feels mean-spirited to not play those songs,” he says. The balance of the set are tracks from Bush’s 2020 album The Kingdom, and the first single from The Art of Survival, “More Than Machines.” Other songs made occasional appearances, such as “The Sound of Winter” from 2011’s The Sea of Memories and “The Chemicals Between Us” from 1999’s The Science of Things.

Bush has gone through cycles over the last three decades, and Rossdale is realistic about the band’s position. “There are times I’ve reaped the benefits of this band, and there are times I’ve laid the groundwork so that the band continues,” he says. “It’s just the hard reality of life. I feel like I never want to discuss the business, but it’s good for people to know that we’re truthfully in it together, and I’m just planting seeds.”

At times acerbic (when talking about corporate greed) and passionate (when talking about the Supreme Court’s overturning of Roe vs. Wade that inspired the song “More Than Machines”), Rossdale comes off as more grateful than anything else. “I’m living like everyone else: just day to day, getting through it as best I can, and appreciating that I’m damn lucky to be alive and have this great record.” 

Listen to the entire interview with Gavin Rossdale with Behind the Setlist on Spotify, Apple Podcasts, Stitcher, iHeart, Amazon Music or Audible.

Cardi B took to Instagram on Sunday (Oct. 9) to share a snippet of her verse on a recorded remix of Ice Spice‘s breakout hit, “Munch (Feelin’ U).”

“If you tell somebody we f—, but I ain’t nut, n—-, you cappin’ / N—-s a munch, eat it for breakfast / B—-es a scam, b—-es is desperate / B—-es be dirty, go get tested, way too easy, don’t wanna catch it,” Cardi raps over the drill beat, over a clip of the star showing off a black mini dress and strappy heels.

While fans were hyped to hear the fresh rendition of Ice Spice’s track, Cardi took to Instagram to reveal that the unofficial remix will not see a release date. “I’m not putting that song out by the way,” she tweeted. “You know I don’t tease.”

When asked why, she explained that she likes the song, but “don’t love it… just having fun.”

The Bronx rapper’s “Munch” has blown up over the past month and a half and now has 18.41 million on-demand U.S. streams, according to Luminate. Last month, Ice Spice signed with 10K projects, the label confirmed with Billboard.

Cardi, meanwhile, is fresh off the release of her GloRilla collaboration, “Tomorrow 2,”  which debuted at No. 3 on Billboard’s Hot R&B/Hip-Hop Songs chart. The track also opened at No. 9 on the Billboard Hot 100, giving the Memphis rapper her first top 10 visit — and first top 40 hit. It also extends Cardi B’s Hot 100 top 10 count to 11.