During the course of Robert Kyncl’s nearly two-year tenure as Warner Music Group’s CEO, the former YouTube exec has focused on positioning the historic label for longtime growth.

In early 2024, WMG reported record earnings but announced a 10% workforce reduction. Then, August saw a major leadership shakeup: Max Lousada exited, Julie Greenwald was briefly chairman of Atlantic Music Group before leaving, and Elliot Grainge became AMG’s CEO. Under Grainge, Atlantic restructured and new leadership came in at 10K Records and 300 Entertainment. These moves signaled a loud-and-clear generational shift in leadership, marking a transformative year for Atlantic and Warner.

Looking back at a year of bombshells and breakouts — success stories include Zach Bryan, Benson Boone, Teddy Swims, Charli xcx, Dua Lipa and more — Kyncl writes in a note to staff, obtained by Billboard, that he is grateful for their dedication in a year he has long-dubbed the “Year of the Next 10.”

In the note, Kyncl writes that the company achieved significant milestones, including having the most listened-to artist (Bruno Mars), the No. 1 song of the year (Boone’s “Beautiful Things”), and the most in-demand songwriter (Amy Allen). He also highlights the importance of change and innovation in the music industry, celebrating the team’s success in delivering originality, which “gives this industry its energy and optimism.”

“We’ve not just helped our artists and songwriters do new, brave, and disruptive things, we’ve held ourselves to the same standard,” he writes. “The industry is at a pivot point, and the changes we’ve made this year put us on the front foot.”

He highlights that WMG was a clear leader in onboarding new talent in the marketplace, with artists like Boone, Swims and Allen receiving critical acclaim. Established acts also reached new heights, he notes, with Mars becoming the world’s biggest streaming artist, Charli xcx exhibiting “radical newness” during brat summer and Linkin Park making a notable return with a new singer. The company further expanded its reach through catalog reissues by the likes of the Grateful Dead, Madonna, David Bowie, Neil Young and Joni Mitchell, among others.

Kyncl writes that, internally, WMG has focused on growth by increasing A&R investments by double digits, overhauling leadership, and advocating for new pricing and royalty models in streaming. The company also embraced AI — Kyncl cites the recreation of Randy Travis’ voice as a prime example — and prioritized global market share through a streamlined structure.

Looking ahead to 2025, Kyncl encourages continued innovation, aiming to amplify unique voices, grow the music ecosystem and deepen fan engagement. He rounds out the memo by celebrating the team’s efforts and hinting at exciting projects on the horizon.

“There’s still plenty of work to do, but we’re getting stronger, faster, bolder all the time,” he says. “As I’ve said before, focus and simplicity brings great intensity and impact.”

Read the full memo below:

Hi everyone, 

I wanted to take a moment to thank you for your incredible dedication and passion over the past year. 

In January, I talked about 2024 being the Year of the Next 10, where we moved to set ourselves up for the next decade. We’ve ended the year with the No.1 most listened-to artist, No. 1 song of the year, and the most in-demand songwriter of the year. I know the last twelve months have been intense, and I’m so grateful to you all for rising to the occasion. We’ve achieved something that only a really collaborative and committed team could… We simultaneously delivered for our artists and songwriters, while doing the tough work of change.

And change is a necessity in this business… Music is nothing without the new. New sounds, new ideas, fresh looks, different directions. That’s what stands out. That’s what cuts through the noise. That blast of originality is what gives this industry its energy and optimism. 

There are countless examples of innovative successes across the company. In a note like this, I can’t be comprehensive, so please excuse that I’ve picked just a few examples to highlight our trajectory. 

NEW TALENT

When it comes to impactful new talent, we’ve led the industry this year.

Benson Boone had the biggest song of 2024 worldwide, and Teddy Swims had the biggest song of the year in the U.S., the largest market. Both are signed to Warner Records and Warner Chappell, and both are up for Best New Artist at the Grammys. Amy Allen became the planet’s hottest songwriter and is nominated for Grammy Songwriter of the Year, alongside WCM’s Jessi Alexander and RAYE.

Across the world, we have an extraordinary new generation lighting the way forward, including Artemas, Aziya, Bea and her Business, BENNETT, Bug Eyed, Dasha, Florence Road, Forrest Frank, Jeff Satur, Jordan Adetunji, The Marías, Michael Marcagi, Tokischa, Roxy Dekker, TitoM, and Yuppe.

NEW HEIGHTS

We’ve also helped established artists and songwriters reach new heights, telling their stories in bold, new ways.

Bruno Mars became officially the biggest artist in the world (smashing records with 138 million monthly listeners on Spotify!), thanks in part to new collaborations, including with ROSÉ, who herself set new streaming records for a K-pop soloist. 

Then there’s the radical newness of Charli xcx’s Brat, or the record-breaking return of Linkin Park, with a soulful new singer. As well as incredible new projects from stars around the world such as Alex Warren, Ana Mena, Ayed, AYLIVA, Bailey Zimmerman, Burna Boy, Cardi B, Charlie Zhou, Coldplay, CYRIL, Dani Fernández, David Guetta, Diljit Dosanjh, Don Toliver, Dua Lipa, Ed Sheeran, Fred again.., Geolier, Gunna, Iñigo Quintero, Jack Harlow, Kenya Grace, King, Lay Zhang, Lil Uzi Vert, María Becerra, Megan Thee Stallion, Michael Bublé, Miriam Bryant, Myke Towers, NLE Choppa, SCH, twenty one pilots, TWICE, and Zach Bryan to name a few; along with reissues of iconic music from David Bowie, Grateful Dead, Green Day, Joni Mitchell, Madonna, Neil Young, and Talking Heads… all of which won new fans, and drove new spikes in streams. 

NEW WORLD

We’ve not just helped our artists and songwriters do new, brave, and disruptive things, we’ve held ourselves to the same standard. The industry is at a pivot point, and the changes we’ve made this year put us on the front foot. 

There’s still plenty of work to do, but we’re getting stronger, faster, bolder all the time. As I’ve said before, focus and simplicity brings great intensity and impact:

➞Due to the changes we’ve made, we’ve delivered on our promise to put more money behind the music… growing our A&R investment by double digits.   

➞We prioritized market share growth, bringing in pioneering new leaders in major markets, including the U.S. with Atlantic and in Japan, while investing in talent and entrepreneurs in high-growth territories, such as India.

➞We’ve shrunk the world, flattening our company, to make it easier for artists to break worldwide, while fully globalizing our catalog and distribution services.

➞We’ve successfully advocated for innovation in pricing and royalty models at the streaming services, while demonstrating the potential of AI (with Randy Travis still my personal favorite example!). 

The throughline here is our powerful ability to amplify unique voices, crank up the contrast, and bring the shock of the new. Going into 2025, let’s lean into that expertise… we want to expand the music ecosystem while, crucially, growing our share. Our mission is to turn dreams into stardom and audiences into fans. 

I hope you and your loved ones enjoy a well-deserved break. So many exciting things to come in 2025!

Robert

Pharrell Williams has won 13 Grammys and been nominated for countless other awards. But on Tuesday (Dec. 17) the singer/producer/songwriter received a rare honor when he was named UNESCO’s goodwill ambassador for artistic eduction and entrepreneurship in a ceremony in Paris.

According to the Associated Press, Williams’ new role for the Paris-based U.N. cultural agency will involve promoting initiatives including the protection of indigenous cultures, the advancement of education and health care for women and raising awareness about genocide prevention and safeguarding cultural heritage.

“Growing up in Virginia, never in my wildest dreams did I think I would be given an opportunity like this one,” Williams, 51, said in accepting the honor while nodding to his impoverished youth. He said by taking up the role he hoped to “deepen that sense of unity and togetherness” by doing work that “evens the odds for marginalized communities.”

In a statement, UNESCO general director Audrey Azoulay called Williams a “complete artist [who is] also a humanist who works to put culture at the service of peace and bringing people together. He believes in the power of creativity and education to build a better future. His commitments resonate with UNESCO’s mandate. I am delighted that he is joining UNESCO’s family of Goodwill Ambassadors today to support our action.”

UNESCO said that Williams will serve as a “mentor and role model for young creators, particularly in Africa, where UNESCO supports the development of cultural industries.” He will join other goodwill ambassadors including K-pop group Seventeen and jazz great Herbie Hancock, among others.

To celebrate his nomination, Williams spoke to 800 secondary school students and fashion, music and films students at UNESCO headquarters at a screening of his LEGO biopic Piece by Piece. “Words cannot describe how I feel about being chose by UNESCO as a Goodwill Ambassador,” said Louis Vuitton menswear designer Williams, who chose the UNESCO HQ for the setting of his June fashion show for the iconic French fashion house.

Ariana Grande is explaining her decision not to tour after Republic Records confirmed earlier this week that she has no shows planned for 2025.

While at the Golden Globes First-Time Nominees luncheon Tuesday (Dec. 17), the 31-year-old singer-actress told Variety that “music will always be a part of [her] life,” but she’s more focused on continuing what she started with Wicked going into the new year. “I feel so grateful to the acting, and I think my fans know that music and being on stage will always be a part of my life,” she began.

“But I don’t see it coming anytime soon,” Grande continued. “I think the next few years, hopefully we’ll be exploring different forms of art, and I think acting is feeling like home right now. I am appreciative for [my fans’] understanding. I’m so grateful for the ways in which we’ve grown together over this whole journey with Wicked.”

“But music will always be a part of my life,” she added. “I’lll perform at my mother’s house.”

The “Yes, And?” singer’s explanation comes two days after her label shut down rumors that she was gearing up to hit the road next year, something she’d previously talked about doing during her Eternal Sunshine album rollout. Replying to a fan account on X Sunday (Dec. 15), Republic wrote, “There are no plans for a tour next year. But Ariana remains deeply appreciative of her fans and all their continued love, support and excitement.”

While at the luncheon, Grande also gushed to Entertainment Tonight about receiving her first-ever Golden Globe nomination the same year Selena Gomez and Miley Cyrus both earned nods. All three women started their careers around the same time in the 2000s on Nickelodeon and Disney Channel TV shows. Now, the Victorious alum and Wizards of Waverly Place star are both up for best supporting actress in 2025 thanks to their respective performances in Wicked and Emilia Pérez, while the Hannah Montana leading lady’s The Last Showgirl ballad, “Beautiful That Way,” is in the running for best original song.

“It’s incredibly special,” Grande said of Gomez and Cyrus. “I love those girls, and to grow up with the world watching, and then to have your work be recognized in this way, it makes me so happy. I love those girls so much. I’ve always loved their work. Just to see them grow is so beautiful.”

Watch the clip below.

Ariana Grande feels pride in how far her, Miley Cyrus and Selena Gomez have come — from child stars to Golden Globe nominees. ✨ pic.twitter.com/ku9tW6waja

— Entertainment Tonight (@etnow) December 18, 2024

With audiences off to see the Wizard, and Elphaba and Glinda, radio is capitalizing on the buzz of Wicked by playing two of the franchise’s signature songs.

Wicked, which adapts the stage musical of the same name that premiered in 2003, opened in North American movie theaters Nov. 22 and has since made more than $500 million in ticket sales worldwide.

Meanwhile, the film’s soundtrack has spent its first three weeks at No. 1 on Billboard’s Soundtracks chart. Billed to Wicked stars Cynthia Erivo and Ariana Grande (and various artists), it has earned 321,000 equivalent album units in the U.S. in that span, according to Luminate. The set, on Universal Studios/Verve/VLG/Republic, also crowned the Top Album Sales and Vinyl Albums charts and logged its first three weeks on the Billboard 200 in the top 10.

Notably, when Wicked debuted at No. 2 on the Billboard 200, it claimed the highest arrival in the chart’s 68-year history for a stage-to-big-screen musical soundtrack.

As movie and music fans immerse themselves in Wicked, two of its most beloved songs are scaling Billboard radio charts (dated Dec. 21): Grande’s “Popular” ascends 29-27 on Adult Pop Airplay and 34-29 on Pop Airplay, while Erivo and Grande’s “Defying Gravity” debuts on both rankings at No. 39.

Alongside Wicked’s success, radio’s embrace of the tracks – solely written by Stephen Schwartz – marks the platform’s latest foray into songs from stage and/or movie musicals. In 2022, Encanto’s “We Don’t Talk About Bruno” ruled the Billboard Hot 100 for five weeks and rose to the top 25 on Adult Contemporary, Adult Pop Airplay and Pop Airplay. (In 2023, the intricate earworm won the Grammy for best song written for visual media.)

Plus, “You Will Be Found” from Dear Evan Hansen, the 2017 Tony Award recipient for best musical, spent more than four months in the Adult Contemporary chart’s top 15 from October 2023 through this March, as recorded by Natalie Grant and Cory Asbury.

Historically, however, such songs have been relatively few and far between on radio, despite their built-in familiarity. For every airplay success story, Rent, 1996’s Tony winner for best musical, for instance, did not spin off a pop/adult radio chart hit in its anthem “Seasons of Love.” Conversely, Madonna leveraged her superstar status into play for her version of Evita’s “Don’t Cry for Me Argentina,” written by Andrew Lloyd Webber and Tim Rice. Aided by its club- and radio-ready “Miami Mix,” the song reached the Pop Airplay top 10 in 1997.

(Wicked composer Schwartz is enjoying his latest Billboard chart success in a history that dates back to Godspell and its cast’s 1972 No. 13 Hot 100 hit “Day by Day.”)

In 2024, when radio has numerous sources of research, from traditional callout to social media, certain programmers have pounced on playing “Popular” and “Defying Gravity,” even if the former, especially (and like “We Don’t Talk About Bruno”), is essentially a movie excerpt, with Grande singing in her Wicked character.

“First, it stars one of our core artists, Ariana Grande, who not only sounds great, but gives a phenomenal acting performance,” says Tom Poleman, iHeartMedia chief programming officer. “And, as one of the most anticipated movies of the year, it’s a pop culture moment for our listeners. [Pop] stations, in particular, are about reflecting what our listeners are into, and ‘Popular’ and ‘Defying Gravity’ are two of the biggest songs of the moment.”

iHeartMedia’s Pop Airplay reporter WHTZ (Z100) New York played “Popular” and “Defying Gravity” 20 and 16 times, respectively, Dec. 10-16, according to Mediabase.

“No hesitation,” echoes Alex Tear, SiriusXM and Pandora vice president, music programming, of playing “Popular” and “Defying Gravity.” The former aired 57 times on SiriusXM’s TikTok Radio and 44 times on Hits 1, both of which contribute to the Pop Airplay chart, Dec. 10-16. Plus, Adult Pop Airplay panelist The Pulse gave it 50 plays. “Defying Gravity” drew 39 plays on Hits 1 in the same stretch.

“Our listeners expect Hits 1 to be in, and leading, pop culture moments and movements,” Tear says. “We’ve never been focused on ‘typical.’ We’re focused on our listeners’ passions and keeping pace, in addition to being predictive of their favorites.”

Likewise believing that radio can benefit from, and amplify, the conversation around Wicked, Republic released a 3:33-long edit of “Defying Gravity” two weeks after the original version, running 7:39 and including spoken word sections, arrived on the film’s soundtrack. “Popular” is 4:01 in length, along with a mix trimmed to 2:53, with both edits having been added to the Wicked soundtrack on DSPs.

Through Dec. 12, Grande’s “Popular” has totaled 28.8 million official U.S. streams and 15.2 million in all-format airplay audience. Erivo and Grande’s “Defying Gravity” has tallied 35.5 million streams and 6.8 million in radio reach.

“It’s simple,” Tear muses of Hits 1. “We’re a pop channel that’s front and center with pop culture. Our listeners come to hear the ‘now,’ and nothing could be hotter than Wicked.”

Says Poleman, “It came down to the popularity — no pun intended — of this movie.”