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Prime Day 2025 is back for its annual October event. Not to be confused with the big July sale extravaganza, the house of Bezos created a second annual savings event (Prime Big Deal Day) right in time for the holidays. With the official dates for the Amazon-issued sale happening now, between October 7-8, we’ll be updating our guides with the plenty of splurge-worthy Prime Day deals worth shopping until they turn the lights off.

Shop the Best Prime Day Deals, At a Glance:

To help you sneak in some early savings, ShopBillboard has sorted through all the good, the great, and the best Prime Day deals worth shopping before the event starts tomorrow. From Levi’s and Crocs to Apple and Dyson, this list includes deals up to 50% off on highly sought-after, tech-savvy gadgets, trendy fashion and beauty deals, and stylish home upgrades. So get shopping before you miss out!

Keep checking back here throughout the week as we’ll be updating our guide with more and MORE sweet deals.

Shop Prime Day deals: October Prime Day 2025 deals | Best Prime Day tech deals | Best Prime Day deals under $100 | Prime Day Beauty deals | Prime Day Headphone deals | Prime Day Medicube deals | Prime Day Funko Pop deals

What Is the October Amazon Prime Day Event?

The Amazon Prime Day October event (labelled “Prime Big Deal Day”) is the younger brother to the big July event, but carries with it just as many jaw-dropping deals. Prime Day is Amazon’s annual members-only shopping event. It offers limited-time deals, lightning deals, and exclusive discounts on products across nearly every category.

When Is the October Amazon Prime Day Event?

Amazon Prime Day October event begins on Tuesday, October 7, and will end on Wednesday, October 8. However, shoppers can browse many early deals right now.

Best Prime Day Tech Deals

Looking to upgrade your hardware? There endless amounts of must-have Prime Day tech deals worth exploring. Save big on Apple, Beats, Samsung and Sony products below.

Best Prime Day Beauty Deals

Having a sophisticated beauty regimen doesn’t need to be expensive. Level up your skincare with these impressive Prime Day beauty deals from medicube, Supergoop! and Salt & Stone.

Best Prime Day Style and Sneaker Deals

There’s never a bad time to add to your wardrobe, especially when products are over 40% off. Shop fan-favorite brands like Levi’s and Crocs below before sizes run out.

Best Prime Day Home Deals

Want to give your home an HGTV makeover? These Prime Day home deals will help spruce up your living space without breaking the bank. With deals up to 45% off, you can fully redecorate without going over your budget.

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

This week: Taylor Swift, Taylor Swift, Taylor Swift.

‘Showgirl’ Streams: Taylor Swift’s Latest Racks Up 384 Million Plays in First Three Days

The numbers just keep getting more absurd as they come in for Taylor Swift‘s 12th album The Life of a Showgirl, released last Friday (Oct. 3). The 2.7 million in sales that Showgirl posted in its first day of release deservedly generated most of the headlines, but the album’s streaming performance proved nearly as historic, with lead single “The Fate of Ophelia” racking up the most single-day streams of any song in Spotify history, while the full Showgirl set the single-day mark for any album in 2025.

Across the first three days of the album’s release (Oct. 3-5), The Life of a Showgirl racked up 384 million official on-demand U.S. streams — an average of 32 million streams per song. For reference, the most-streamed song in the country last week was HUNTR/X’s Hot 100-topping “Golden,” and that song pulled in 32.3 million streams across the full tracking week. So for her 12-track album, Swift averaged about as many streams per song as the best-streaming song in the country did last week, in less than half of a full tracking week.

Can The Life of a Showgirl challenge the all-time record for single-week streams across one album? It might be tough, given that she’s competing with herself, and the fight is somewhat lopsided: Swift previously set the record with 2024’s The Tortured Poets Department, which amassed 891.37 million streams in its debut week — a number Showgirl will likely fall short of if its streams continue to naturally recede throughout the week, as usually happens with new releases. That album had 31 tracks to work with (15 of which were released as part of its Anthology Edition reissue), however, rather than just the 12 of Showgirl — which means that on average (28.8 million), Showgirl‘s tracks were already outperforming those of Poets by the end of the weekend with their mean of 32 million, with more than half of the week still to account for.

And “The Fate of Ophelia” will certainly end up among the most-streamed tracks in a single week, having already totaled 47.7 million official on-demand streams in its first three days of release. That puts it over half the way towards catching the current leader for the 2020s, Cardi B’s Megan Thee Stallion-featuring “WAP,” which garnered 93 million streams in its debut frame — though as the song inevitably loses steam as the week goes on, it may need an extra boost or two to really threaten that superstar teamup. (Something tells us Team Taylor’s got other Billboard records on her mind at the moment anyway.) – ANDREW UNTERBERGER

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Charli XCX’s ‘Brat’ Booms Following Taylor Swift’s ‘Romantic’ Diss & ‘Wuthering Heights’ Trailer

Charli XCX may be focused on her acting career right now, but Brat is forever. Thanks to a new trailer for Emerald Fennell’s forthcoming Wuthering Heights big-screen adaptation, as well as a diss on Taylor Swift’s new Life of a Showgirl album believed by fans to be directed towards Charli, tracks from the British pop star’s Grammy-winning opus have seen renewed traction on streaming. 

“Everything Is Romantic,” which may have inspired the title of Swift’s diss (“Actually Romantic”) and plays in the Wuthering Heights trailer, has jumped a whopping 622% in streaming activity over the past four weeks, according to Luminate. The week prior to the trailer’s unveiling (Aug. 29-Sept. 4), “Everything” earned over 305,000 official on-demand streams, leaping 108% to over 635,000 official streams the following week (Sept. 5-11). “Everything” grew at least 50% over the streams for the next three weeks, reaching a whopping 2.2 million official streams the week before Swift dropped Showgirl (Sept. 26-Oct. 2). 

Swift opens “Actually Romantic” with the line, “I heard you call me ‘Boring Barbie’ when the coke’s got you brave,” which many perceived to be a response to Charli’s lyrical references to Swift and Matty Healy’s short-lived romance on Brat’s “Sympathy Is a Knife.” In the weekend preceding Showgirl’s release (Sept. 26-28), “Everything Is Romantic” pulled 787,000 official streams, leaping 54% to 1.2 million official streams during Showgirl release weekend (Oct. 3-5). As for “Sympathy,” that track earned 207,000 official streams the weekend before Showgirl (Sept. 26-28), jumping a whopping 480% to 1.2 million official streams during Showgirl release weekend (Oct. 3-5). 

“Actually Romantic” also inspired many listeners to review “Girl, so confusing,” a Brat track on which Charli ironed out her friction with fellow pop star Lorde, eventually inviting her on the song’s headline-grabbing remix to address their issues in a more mutually sympathetic way. In the weekend preceding Showgirl’s release (Sept. 26-28), “Girl, So Confusing” collected 519,000 official streams, rising 31% to 681,000 official streams during Showgirl release weekend (Oct. 3-5). 

Finally, the entirety of Brat leapt 60% in total streams following Showgirl’s release. In the weeknd prior to Swift’s drop, Charli’s album earned 5.3 million official on-demand U.S. streams, and that number rose to 8.4 million official streams the following weekend (Oct. 3-5). – KYLE DENIS

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‘Showgirl’-Sounding Songs Surge on Streaming: JoBros, Luis Miguel & More 

As Taylor Swift’s latest album dominates the cultural conversation, so have comparisons of certain Showgirl tracks to older pop songs, leading to streaming gains for those tracks. 

Some listeners have likened the album’s title track, which features Sabrina Carpenter, to Jonas Brothers’ “Cool,” resulting in a 223% jump in streaming activity for the band’s 2019 track. In the weekend prior to Showgirl’s arrival (Sept. 26-28), “Cool” earned 78,000 official on-demand U.S. streams, and that number rose to 254,000 official streams the following weekend (Oct. 3-5). Similarly, some listeners have likened Swift’s “Opalite” melody to that of Luis Miguel’s “1+1 = Enamorados,” giving way to a 224% boost in streams for the Mexican singer’s childhood hit. In the weeknd preceding Swift’s new LP, “1+1” collected just 7,800 official on-demand U.S. streams; that figure more than tripled to 25,500 official streams the next weekend (Oct. 3-5). 

Of course, Showgirl also boats “Father Figure,” which properly credits George Michael for referencing his 1987 hit of the same name. Michael’s track, which enjoyed a quasi-resurgence in 2024 thanks to its use in the acclaimed film Babygirl, earned 286,000 official streams the weekend before Showgirl’s release (Sept. 26-28). The following weekend (Oct. 3-5), Michael’s “Father Figure” leapt 83% to 523,000 official streams. – KD

Live Nation plans to offer $1.3 billion of convertible senior notes with 2031 due dates that will repay existing debt and possibly fund concert venues, the company announced Wednesday (Oct. 8).

The offering’s proceeds, along with borrowings under a new credit facility, will be used to redeem all of the $300 million of 5.625% notes due in 2026. The notes will also pay the full amounts outstanding in a term B loan facility and the revolving credit facility, which amounted to $823.8 million as of June 30. The company also intends to use some of the proceeds for general corporate purposes, which may include funding concert venues or repaying or purchasing some of its outstanding debt.

Initial buyers will have the right to purchase up to an additional $100 million of convertible notes. The net proceeds from these additional notes are expected to be used for general corporate purposes. 

As of June 30, Live Nation had total debt of $6.48 billion on its balance sheet, with $4.99 billion being long-term and $1.49 billion classified as current (including $1.1 billion of senior convertible notes due 2029 that holders could have exchanged in the third quarter). Live Nation also has a $135 million euro-denominated note due this year and $275 million of debt due in 2026 related to the acquisition of a U.S. venue. After next year’s maturities, the company will have $1.2 billion of 6.5% senior secured notes and $950 million of 4.75% senior notes, both due in 2027, and $500 million of 3.75% senior secured notes due 2028.