With Kendrick Lamar and SZA’s 13-week Billboard Hot 100 No. 1 “Luther” falling off the Hot 100 dated Oct. 25, 2025, there were officially no rap songs in the chart’s top 40 last week. 

The highest-ranking rap song — defined as a song deemed eligible for charting on Billboard’s Hot Rap Songs listing — on the Oct. 25 Hot 100 was YoungBoy Never Broke Again’s “Shot Callin,” at No. 44. Cardi B’s “Safe” (featuring Kehlani) and BigXthaPlug’s “Hell at Night” (featuring Ella Langley) also ranked in the 40s, at Nos. 48 and 49, respectively. 

The last time before that when there were zero rap songs in the top 40 of the Hot 100? You have to go back all the way back to Feb. 2, 1990, when the top-ranking rap song was Biz Markie’s eventual top 10 hit “Just a Friend,” which had just climbed to No. 41 on the chart. The next week, “Just a Friend” jumped to 29, starting a Hot 100 streak of rap songs in the top 40 that would last for the next 35 years, eight months and three weeks. 

Recent rule changes to Billboard’s Hot 100 methodology did play a part in the streak coming to an end. For the chart dated Oct. 25, descending songs were deemed recurrent and removed from the chart if they had exceeded certain durations on the chart while also falling below certain updated chart thresholds — for instance, if they had fallen below No. 25 after spending over 26 weeks on the chart. That particular change resulted in the departure of “Luther,” which had fallen to No. 38 on the previous week’s Hot 100 in its 46th week on the listing.

However, with “Luther” and seven other songs in the Hot 100’s top 40 going recurrent on the Oct. 25 chart following the rule change, there was also extra opportunity for songs below them on the chart to rebound into the top 40, or to reach it for the first time. No rap songs were close enough to the threshold to be able to make that jump. (Also in the way: all 12 songs from Taylor Swift’s new album, The Life of a Showgirl, have been lodged in the top 40 the past three weeks, further limiting room for rap hits in the region.)

The lack of rap songs in the Hot 100’s top 40 is the latest sign of a recent dip in rap’s commercial dominance. Hip-hop’s overall market share reached a peak in 2020, when it neared 30%. That had slipped to just over 25% in 2023, and has been at 24% so far in 2025, through the week of Oct. 23. In the Hot 100 chart for the equivalent chart week five years ago (dated Oct. 24, 2020), a whopping 16 of the top 40 were rap songs, while in the equivalent chart two years ago (Oct. 28, 2023) there were eight rap songs in the top 40. 

It is worth noting that the rap world is currently in a bit of an in-between moment with some of its biggest names. Drake, the biggest chart mainstay of the past 15 years (and the artist with the most Hot 100 hits of all time), has not yet released his much-anticipated Iceman album, while his 2024 foe Lamar is finally somewhat dormant following an 18-month period of cultural and commercial domination. However, the last few months have not been totally without big rap releases: both Cardi B and BigXthaPlug (two of the rappers currently closest to the top 40) have released new albums since August, and even without a new album, Drake has released a steady stream of new singles since announcing the album in July. 

“Luther” is also the most recent rap song to appear in the Hot 100’s top 10, last doing so on the chart dated Aug. 2, when it ranked at No. 9, before falling to No. 12 the next week. In the two months and three weeks following that chart, the closest another rap song got to the Hot 100’s top 10 was BigXthaPlug’s “All the Way” (featuring Bailey Zimmerman), which ranked at No. 22 for the Hot 100 dated Sept. 6, after peaking at No. 4 in April.

On this week’s Hot 100 (dated Nov. 1, 2025), the rap song-less streak is extended to a second week, as once again no rap songs rate in the chart’s top 40. However, “Shot Callin” does get one spot closer to ending the drought by breaking into the region, climbing No. 44-43 this week. 

Additional reporting by Dan Rys.


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Wicked made major moves upon its release back in 2024. Now, with the second half of the series, Wicked: For Good, almost upon us, it’s time to start shopping.

The sequel will drop in theaters on Nov. 21, giving us a little under four weeks left until its arrival. (That’s Three weeks and four days to be exact). If you’re looking to prep for the occasion, ShopBillboard is here to help Wicked fans ready themselves for their journey back to the Land of Oz. To help prepare for the trip, we’ve collected a list of the cutest Wicked-themed merchandise to shop before (and after) the film drops.

From headphones and speakers to sweatshirts, shoes, luggage, beauty essentials and other goodies, see below for a collection of merch that’ll help you channel the magical energy of Wicked.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

‘Wicked’ Pink Glinda Dress

$7.47 $14.99 50% off

Buy Now at petsmart

A pink dog dress inspired by Wicked.


Who says your dog can’t join in on all the Wicked fun? Now your dog can channel their own inner witch for just $7.47. This doggy-sized Glinda dress is available in sizes XS to XL for dogs of all sizes, and features a little tulle skirt and sleeveless top with bow adornments.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Zak Designs Wicked 15oz Ceramic Charming Mug

A Wicked-inspired mug.


Are you a Glinda or an Elphaba person? Whichever you are, Target currently features mugs depicting both the Ozian witches for just $8.99. These Zak Designs mugs hold 15oz of liquid and come with whimsical illustrations of both characters. Pick your favorite or snag both for a complete collection.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Swiffer Sweep and Mop Deluxe, Limited Edition Pink ‘Wicked: for Good’ 2-in-1 Floor Mopping and Sweeping Kit

A limited-edition Wicked Swiffer.


This Wicked x Swiffer collab is the closest we’ll be getting to having our very own witches broom a la Elphaba. The limted edition mop and sweeping kit comes in pink or green, letting users channel their inner Elphaba or Glinda while cleaning the house. It retails for $19.94 and comes with the Swiffer and both wet and dry pads.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Wicked Teddy Bear

A green Wicked-inspired teddy bear.


Snuggle up with this Wicked-themed teddy bear from Build-A-Bear. Retailing for $36, this bear is bright green, like Elphaba, and comes with Wicked branding throughout. Keep in mind that this bear is just a base. You can dress it up to your heart’s content in witchy attire inspired by Elphaba and Glinda, also available at Build-A-Bear.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Her Universe Wicked Glinda Embroidered Girls Cardigan

A Glinda-inspired cardigan.


Get like Glinda with this Her Universe Wicked Glinda Embroidered Girls Cardigan, currently available at Hot Topic for $59.90. The cozy style is a perfect cold-weather piece, keeping you both warm and fashionable all fall long. The style is pink with an embroidered “G” on the breast, a nod to Glinda, accompanied by whimsical floral and bubble motifs on the sleeves. Sizing is available from XS to 3XL.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Universal Wicked™ Hoodie Sweatshirt

$27.49 $54.99 50% off

Buy Now at old navy

A black Wicked hoodie.


If you’re ready to cozy up and watch Wicked and Wicked: For Good back to back, you’ll need a cozy ensemble to do it. Old Navy has a unisex Universal Wicked™ Hoodie that might just do the trick. The best part? The style is currently a whopping 50% off. The unisex style is black and features Wicked graphics on the front and back.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Wicked X Bombas Calf Sock 4-Pack

Wicked-inspired Bombas socks.


Bombas’ Wicked socks are a darling addition to your boring old sock drawer. You can snag a single pair for $20 or grab the whole collection for $80, a set that includes all four styles. The calf-height socks are made with a comfy, cozy cushioned footbed and seamless toes for a comfortable fit.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Fharamcy Wicked Clean Kit Limited-Edition

A Wicked skincare set from Fharamcy.


Get ready to get wickedly clean with this Wicked-inspired Farmacy set retailing for $39. The limited-edition set comes with Farmacy’s best-selling cleansing balms in pink and green. These cleansers are great for all skin types, from dry to combination, and helps thoroughly clean the skin while allegedly reducing pore size and smoothing your skins uneven texture. The balm formula turn into oil when coming in contact with the heat of your skin, breaking down everything from makeup to dirt on you skin’s surface.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Wet Brush ‘Wicked’ 2.0 Detangle and Style Kit

A Wicked-themed detangle brush.


Wet Brush’s detangle brushes went extremely viral for their de-tangling abilities. Now, the brand is bringing Wicked fans a full-on detangling kit that’s here to save your hair for good, pun intended. The kit currently retails for $19.99 and comes with a wet brush and two butterfly-shaped bobbi pins. The secret to Wet Brush’s success? It’s the ultra-soft IntelliFlex bristles that glide through tangles with ease while minimizing pain. The brush itself has been Wicked-afided with a pink, silver and blue print inspired by Glinda.​

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Universal Pictures’ Wicked: For Good Deluxe Elphaba Doll

$16 $43.19 63% off

Buy Now at walmart

An Elphaba doll with a movie-inspired costume and accessories.


Are you a good witch or a bad witch? Well, whichever witch you are, this Elphaba fashion doll is sure to please. Retailing for $43.19, the toy is equipped with a true-to-the-movie gown with textured, striped black and white cape. You can further accessorize Elphaba’s look with an accompanying broom, hat, satchel and boots. The doll’s long, dark tresses are braided down her back.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Scünci ‘Wicked’ Glinda Gold Hair Pin

A Glinda-themed hair pin.


Looking to beautify your hair like Glinda? This Scünci Wicked Glinda Gold Hair Pin should do the trick! Retailing for $12, this pin is adorned with a high-shine rhinestone adornment, similar to the sheen of Glinda’s crown. The Wicked-inspired style is simplistic but will elevate any updo thanks to the shiny accents. In case you were wondering, this is a French pin. To use, you’ll want to gather your hair in a twist and insert the pin horizontally into the twist with the curve facing away from your head. The resulting updo is slightly unkempt, relaxed and so chic, a certified French girl style.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Ariana Grande ‘Wicked’ Glinda Bubbly Pink Eau de Parfum

a Wicked-themed perfume.


This Glinda perfume, from Ariana Grande’s fragrance line, is a Floral Gourmand, as you’d expect. The decorative fragrance currently retails for $72. The fragrance’s top notes include pink sparkle apple, blush nectarine and pink pepper, which gives the scent a fruity and slightly peppery hit. The middle notes are straight-up floral with what Grande describes as charming princess tulip and dewy peony. On the bottom, you’ve got creamy cedarwood/blond woods, sandalwood and sugared musks which smell musky and woody, as you’d expect. Added all together this scent is sweet with a hint of something musky and earthy, making the scent more complex.

Ariana Grande’s r.e.m. Beauty x Wicked Collection

r.e.m. Beauty x Wicked Elphalba Makeup Set

A Wicked-themed makeup collection.


Starting with the beauty aisle, Grande’s R.E.M. Beauty unveiled a Wicked collection of dazzling eyeshadows, eye masks, lip oils, glittery glow drops and other beauty must-haves. The collection is available at Target, Ulta and rembeauty.com.

green metallic crocs with wicked jibbitz

Wicked Elphaba Classic Crocs

Wicked-themed clogs.


Step into the magic of Wicked in limited-edition Crocs. The Wicked x Crocs collection includes the Elphaba Classic Clog ($69.99), Glinda Siren Clog ($94.99) and Wicked-themed jibbitz ($24.99).

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Vera Bradley x Wicked Large Original Duffel

Vera Bradley x Wicked collection.


Vera Bradley’s Wicked collection features this lovely duffle bag (available in pink or green). The roomy bag is sized just right for traveling, or hitting the gym.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

OPI Nail Lacquer, 12PC Mini Advent Calendar Wicked Limited Edition Collection, (12 x 0.125 fl oz)

An OPI Nail kit inspired by Wicked.


Give your nails a touch of Wicked. This set from Opi’s Wicked collection pairs bright pink and dark green gel polish. You also get a few other shades in there all inspired by Oz.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Wicked x Voluspa Pink Goes With Green Candle Duo Set

A candle duo set inspired by Wicked.


Light things up with this candle set from the Wicked x Voluspa collab. The candle coupling features 8.5oz candles: Elphaba’s Bewitching Banyan Forest and Glinda’s Perfectly Pink Yuzu.

emerald city "wicked" lego set box and build

Wicked Lego Emerald City

$73.32 $99.99 27% off

Buy Now at walmart

A Wicked Lego set.


Build your very own Emerald City! The Welcome to the Emerald City Lego Set has 945 piece and Lego minis of Glinda, Elphaba, The Wizard, Madame Morrible and Fiyero.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Mattel Universal Pictures’ Wicked: for Good Singing Elphaba Fashion Doll with Removable Outfit, Inspired by The Movie, Sings “for Good” in English

A singing Elphaba doll from Wicked.


With the press of a button, Mattel’s singing Elphaba doll belts out “Defying Grafity.” Shop more Wicked dolls here.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Wicked Glinda at Shiz University Doll

A Glinda doll from Wicked.


Head of the class! The Glinda at Shiz University doll is ready for school with her pink school bag and Shiz textbooks.

Best 'Wicked' Magical Merch Collabs to Shop Ahead of the 2025 Sequel

Monopoly Wicked Edition Board Game | Inspired by The Motion Picture |

$24.99 $29.99 17% off

Buy Now at Amazon

A Wicked Monopoly game.


Play a Wicked round of Monopoly with this movie-themed board game. It comes complete with munchkin homes, emerald castles, Defy Gravity and Total Ozmopolitan cards and six tokens: Elphaba’s hat, Elphaba’s Broom, Elphaba’s Bottle, Glinda’s Crown, Glinda’s Trunks, and The Grimmerie.

Nobody is saying there is a direct connection, but it sure seems like whenever Brad Paisley performs the national anthem before a World Series game things tend to go long. The “When I Get Where I’m Going” singer sang the “Star-Spangled Banner” at Dodger Stadium on Monday (Oct. 27) in game three of the World Series between the Los Angeles Dodgers and the Toronto Blue Jays, there was no way to know that the contest would stretch into a record-tying 18 innings over more than six-and-a-half hours, with the Dodgers ending up with a 6-5 victory.

Well, unless you’ve been paying attention and clocked that it was the fourth time Paisley had done the honors, with each one of those games going into extra innings: 11 innings for game 2 in 2017, 18 innings for game 3 in 2018 and 10 innings in game one in 2024.

Speaking to the Associated Press on Tuesday (Oct. 28), Paisley revealed whether, given his track record, he suspected Monday’s game would go long. “No, I fully, I fully expected this to actually be over in nine for maybe the first time in a while, you know,” he said, adding, “I am cursed. No, I don’t think so. … It’s wild. It’s fun. I think it’s a really fun thing.”

Paisley said that actually, instead of being a curse, he considers his extra inning run as one of those “weird fun facts that baseball excels in… It’s what Brad Pitt says in Moneyball. It’s like, ‘How can you not be romantic about baseball?’”

In fact, Paisley is so into his unique status as baseball’s extra inning man that he’s given himself a new nickname: “Mr. More Baseball.”

“It’s kind of cool to know that I sang the anthem at a couple, at the two of the four total Dodger walk-off games that ever happened. The other two were before my time anyway. … And especially the one that was 18 innings,” Paisley said, noting that around the 16th inning on Monday he thought, “‘There’s no way this is happening again.’” The day after, the singer said he saw a couple of statisticians note that he’s never performed at a World Series game that didn’t go into extra innings. “I’m available for football games, too,” he joked. “If anybody wants, you know, another quarter or two out of their team.”

Though Paisley is a West Virginia native, he said marrying wife actress Kimberly-Williams Paisley in 2003 and having a home in the Los Angeles area has made him a de facto Dodgers die-hard. “I would take the kids to these games. I got to know so many people there. … It was just an easy transition into that. I grew up going to Pirates games. My dad liked the Indians,” he said of his other go-to teams.

He noted that he’s also become friendly with a few Dodgers players, including pitcher Clayton Kershaw and infielder Justin Turner, as well as team manager Dave Roberts. “We’ve had adventures together,” Paisley said. “It’s a slow progress to where you’re addicted to something. And I got there pretty quick a while back.”


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The Latin Recording Academy announced on Wednesday (Oct. 29) that Maluma and Roselyn Sánchez will host the 26th Annual Latin Grammy Awards. The Colombian hitmaker will make his hosting debut. Meanwhile, Sánchez returns for the eighth time as host of the Latin Grammys, including her most recent stint in 2023.

The Latin Grammys will air Nov. 13 live from the MGM Grand Garden Arena in Las Vegas. The three-hour telecast will be produced by TelevisaUnivision, and air across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET, preceded by a one-hour pre-show starting at 7 p.m. ET.

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Puerto Rican superstar Bad Bunny tops the list of nominees for this year’s Latin Grammys. Bunny received 12 nods, including for album of the year with Debi Tirar Mas Fotos and double mentions in record of the year and song of the year, in both cases for “Baile Inolvidable” and “DTMF.” He is closely followed by Mexican songwriter-producer Edgar Barrera and Argentine duo CA7RIEL & Paco Amoroso, each with 10 nominations.

The Latin Grammys announced an additional round of performers that includes Kacey Musgraves, Rauw Alejandro, Carlos Santana, Grupo Frontera, Christian Nodal, Edgar Barrera. They join previously confirmed artists Pepe Aguilar, Gloria Estefan, Los Tigres Del Norte and Carín León, who will also perform. Spanish star Raphael will be celebrated as 2025 Latin Recording Academy Person of the Year.

The Latin Grammy Premiere, during which the majority of the categories are awarded, will precede the telecast. Additional details about this event will be announced soon.


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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

With the 2025-26 NBA season in full swing, the league is already seeing a lot of buzz and excitement for what’s to come throughout the schedule. The first big event is the NBA Cup, a six-week in-season knockout tournament where each team has a chance to win it all.

What is the NBA In-Season Tournament?

The NBA Cup is an annual competition for all 30 teams matched up in three groups in both east and west conferences (six groups, in total) that runs concurrent with the NBA season. The NBA debuted three seasons ago with the Los Angeles Lakers and Milwaukee Bucks winning in 2023 and 2024, respectively.

NBA Cup games take place on Fridays, Wednesdays and Tuesdays until the final in Las Vegas, Nevada on Tuesday, Dec. 16. Check out a complete schedule for the NBA Cup here.

Read on for details, plus ways to watch and stream NBA Cup games live online.

How to Watch the 2025 NBA Cup Online

The 2025 NBA Cup begins on Friday, Oct. 31 with group play. Games livestream on Prime Video, ESPN, NBC and Peacock, and NBA League Pass. Basketball fans who don’t have access to live TV through cable, streaming or a digital antenna, can livestream on DirecTV, Sling TV and Hulu + Live TV, as well as Prime Video, ESPN Unlimited, Peacock and NBA League Pass.

Can you watch NBA games live online for free? Yes! Streaming services, like DirecTV and Hulu + Live TV offer free trials for up to five days of use.

Prime Video

Prime Video is the home for the NBA Cup games throughout the tournament. To watch NBA Cup games, you’ll need to be a Prime member. Signing up will grant you access to Prime Video to watch the basketball games as well as a whole suite of benefits, including fast two-day (or less) free shipping; discounts at Whole Foods Market, access to exclusive shopping events — like Prime Day and Black Friday — and other perks.

Meanwhile, Amazon is offering a 30-day free trial for new subscribers who want to try out the service. When the trial is finished, you can either cancel the streaming service altogether, or you can keep watching starting at $8.99 per month. However, if you want all the perks that come with Amazon Prime, it goes for $14.99 per month (or $139 per year) — a nearly 25% savings.

DirecTV

A subscription to DirecTV — which comes with NBC and ESPN for the NBA Cup — gets you access to live TV, local and cable channels, starting at $49.99 for the first month of service ($84.99 per month afterwards). The service even offers a five-day free trial to watch for free, if you sign up now.

You can watch local networks such as ABC, CBS and PBS, while you can also watch many cable networks, including FS1, Lifetime, FX, AMC, A&E, Bravo, BET, MTV, Paramount Network, Cartoon Network, VH1, Fuse, CNN, Food Network, CNBC and many others.

Sling TV

Sling TV offers the Orange + Blue plan, which comes with ESPN and NBC (in some markets). Orange + Blue goes for half off for your first month of service, while it gets you access to all channels offered from Sling in their base plans and the ability to stream on up to three devices at once. Please note: Pricing and channel availability varies from market-to-market.

Hulu + Live TV

For the most content offerings, you can sign up for Hulu + Live TV and get access to the Hulu library in addition to more then 95 live TV channels (including ESPN and NBC). The streaming platform starts at $64.99 per month for the first three months of service ($82.99 per month afterwards).

And, for even more programming, Hulu + Live TV now comes bundled with Disney+ and ESPN Unlimited, which will give you everything within the Hulu library in addition to exclusive content on ESPN for even more sports coverage.

Peacock

The simplest way to get instant access to NBA on NBC is through NBCUniversal’s official streaming platform, Peacock. While there is no free trial for new users, the platform offers cheap plans starting at just $10.99 per month, or you can get an annual plan for $109.99 per year (which gets you 12 months of streaming for the price of 10).

Outside of the 2025 NBA Cup, you can look forward to streaming TV shows, includes Poker FaceThe TraitorsCouple to ThroupleThe Best Man: The Final ChaptersLove IslandYellowstoneSuitsThe OfficeModern Family and Parks & Recreation.

The streaming service is also the home to exclusive music programming, such as Girl You Know It’s True, Toby Keith: American Icon, When Metal Ruled the World, America’s Got Talent and others.

ESPN Unlimited

ESPN Unlimited is the official streaming platform for ESPN, and a subscription includes instant access to games and more exclusive content for $29.99 per month. You can save almost 17% off by purchasing an annual subscription for $299.99 per year.

Want to watch the NBA Cup internationally? Use ExpressVPN to access various streaming platforms from outside the U.S.

Want more? For more product recommendations, check out our roundups of the best Xbox dealsstudio headphones and Nintendo Switch accessories.

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After months of preparation, Hybe Latin America unveiled the final lineup of Santos Bravos during a concert in Mexico City. Shortly after, some members of the band attended Billboard Latin Music Week to announce this milestone. For more information on the band’s big debut, visit Billboard.com.

Narrator:

Santos Bravos from HYBE Latin America has been in the works for months, but finally, it has been announced. The band and some of its members even made an appearance during Billboard Latin Music Week. Earlier this year, HYBE Latin America revealed the competition, stating their goal of adapting the K-pop model to discover the next Latin boy band. After months of competition, documented on their YouTube reality show, over a dozen finalists were narrowed down to a group of five members at an event and concert held in Mexico City.

The selected members are Kenneth Laville, Kauê Penna, Gaby Bermúdez, Alejandro Arámburo, and Drew Venegas. Having just formed as a band, some of them performed at Billboard Latin Music Week in Miami to make their big debut. During their appearance, the members enjoyed their first experience in the spotlight. They spoke about their new line of merch, participated in a panel, and engaged in other activities.

To learn more about Santos Bravos and their big debut, visit Billboard.com.

When Marshall Betts and Avery McTaggart first began sketching ideas for what would become TBA Agency, live music had all but vanished. The touring world was at a standstill, and hundreds of agents—including the pair and their future partners—had just been laid off from the now-shuttered Paradigm Talent Agency in March 2020 as a result of the COVID-19 pandemic. What began as a few late-night phone calls between friends became a bold bet on the future of live music at a time when there was no live music at all.

Both Betts and McTaggart had followed parallel paths through the agency world. After early stints at The Windish Agency, they joined Paradigm when Windish was acquired, helping to expand the company into one of the dominant forces in touring. “Paradigm was acquiring half a dozen agents every quarter,” Betts recalled. “It was rapid expansion—and then, in March 2020, everything stopped.” The demands of social distancing and stay-at-home notices paused the live music world for more than a year. Within weeks, entire departments at agencies like Paradigm were laid off or suspended. “No one even knew what the next week would look like,” he said.

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By that Friday, Betts and McTaggart were on the phone. “We thought, let’s get the group together on Monday,” Betts said. “Everyone was just trying to figure out what was happening, calling clients to ask if they’d stick with them even though none of us had jobs. Luckily, most of them said yes.”

Those conversations quickly turned into strategy sessions. “We asked ourselves: what worked at Paradigm, what didn’t, what worked at Windish—and how could we build something better?” Betts said. Within three and a half months, TBA was born.

Launching a live-touring agency during a global shutdown was an audacious move, but the partners saw opportunity amid chaos. “We were pitching a live touring business in the middle of a pandemic,” Betts said. “But there was a real appetite for something independent. People understood that artists didn’t need a thousand-person corporate structure to succeed.”

For McTaggart, who had long envisioned a more personal and flexible model of representation, the pandemic was the catalyst. “I’d always thought there was room for a new kind of independent agency,” he said. “The business had become so consolidated—independents being absorbed by larger firms. There hadn’t been a major new agency launch in over a decade. I felt there would always be an appetite for something that operated differently, that treated both artists and employees like humans, not cogs.”

Between May and August 2020, the founding team worked nonstop to build the company from scratch. They handled everything from corporate structure and health insurance to web design and branding. “The pandemic forced us to slow down and think through every detail,” McTaggart said. “We weren’t booking tours, so we had the bandwidth to really build the foundation.”

The final phase of planning took place on the road. “Marshall and I rented an RV with our partners and spent a month driving around the country, finalizing the business plan,” McTaggart said. “We’d work during the day, park at campgrounds, and sleep under the stars. Honestly, it was one of the best months of my life.”

The First Call Sheet

When TBA officially launched on September 1, 2020, the industry was still largely dormant. Yet the agency started strong—with a roster of roughly 200 artists, including Unknown Mortal Orchestra, Jungle, Bob Moses, Hot Chip and Mura Masa, most of whom had followed McTaggart and his partners from Paradigm.

“I basically told my clients, ‘I’m building something new. Give me time, and I’ll show you who’s involved,’” McTaggart said. “It would’ve been the easiest time in the world for them to drop me—but they didn’t. Every single one of them came along for the ride.”

TBA launched fully staffed—with agents, assistants, coordinators, tour marketing, and brand partnership departments already in place. “We wanted to do it properly,” McTaggart said. “Even with no touring revenue, we made sure our employees had health insurance. We believed that if we treated our people right, everything else would follow.”

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From the start, Betts said, TBA prioritized experience and personal connection over rapid expansion. “We wanted people who could have meaningful conversations with artists—not just about booking, but about their careers,” he said. “It was always quality over quantity. We built a strong foundation, and that’s paid off. We’ve tripled in size since day one, and most of our staff are still here.”

That foundation also created a culture of collaboration and transparency among other independents. “In the early pandemic, with NITO and NIVA forming, there was this sense of unity,” Betts said. “Independent agencies started talking and helping each other. It was a period of peace and cooperation we’d never seen before. Now it’s more competitive again, but those walls have come down a bit. It’s healthier.”

Five years later, the bet on independence has paid off — not only for TBA but for the entire ecosystem of agencies launched in that same window. “The success of independent companies isn’t a threat to the big agencies,” McTaggart said. “It’s good for the business. There’s more choice for artists, for agents, for employees. Healthy competition means a healthier live industry overall.”

He points to sectors like ticketing as a cautionary tale: “The parts of the music business that are least healthy are the ones with no competition. On the live side, the rise of independent agencies has made things stronger.”

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Both Betts and McTaggart believe the model has lasting power. “Artists have learned they don’t need the biggest name or biggest Rolodex to reach their goals,” Betts said. “Sometimes, it’s actually better not to have that. What they do need is people who care, who move quickly, and who understand their vision.”

As the agency marks its fifth anniversary, its founders are mindful of the challenges ahead — rising touring costs, economic uncertainty, and the pressures facing both artists and promoters. “Every side of the business is grappling with higher costs and more unpredictability,” McTaggart said. “We’re more involved than ever in tour budgeting, in understanding what things really cost. You can’t just book a tour and walk away anymore. You have to build sustainable growth.”

For Betts, the past five years are proof that independent doesn’t mean small — it means intentional. “We didn’t need a thousand-person payroll to make an impact,” he said. “We just needed the right people, the right artists, and the right values.”


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For months, it looked like the Grammy race for best new artist was likely to come down to Alex Warren and sombr. But a couple of things happened in the past few weeks to make the race more competitive – Olivia Dean exploded with a top 10 single on the Billboard Hot 100 (“Man I Need”) and a top 10 album on the Billboard 200 (The Art of Loving). And the Recording Academy ruled Leon Thomas eligible, even though he won a Grammy three years ago for co-writing SZA’s “Snooze.” Now, we have a real race.

With the nominations set to be announced next Friday (Nov. 7), all four of these artists certain to be nominated for best new artist, along with Lola Young. After that, it gets harder to choose, but the field will be rounded out with three other nominees, culled from a list of 337 eligible names.

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Final-round voting begins Dec. 12 and extends to Jan. 5. So Dean has about six weeks for her profile to continue building before the first votes are cast.

If Dean (or Young) winds up winning, this will be the ninth year in a row that a solo woman has been named best new artist. The streak started in 2018 with Alessia Cara and has continued with Dua Lipa, Billie Eilish, Megan Thee Stallion, Olivia Rodrigo, Samara Joy, Victoria Monét and Chappell Roan.

If Warren, somber or Thomas takes the prize, they’d be the first male artist to win since Chance the Rapper in 2017.

The Marías, which span multiple genres and languages, also have a good chance of being nominated. If they were to win, they’d be the first group (defined as an act with three or more members) to take the prize since fun. in 2013. Three other groups are seen as having a reasonably good shot at a nod: Sleep Token, KATSEYE and The Red Clay Strays.

Some of the top contenders have already won new artist prizes at other shows. Warren won best new artist at the MTV Video Music Awards on Sept. 7. Thomas won best new artist at the BET Awards on June 9. Zach Top, Ella Langley and The Red Clay Strays won the new male, female, and duo/group prizes at the Academy of Country Music Awards on May 8. Myles Smith won the rising star award at the Brit Awards on March 1.

Even some acts that won new artist awards in 2024 are eligible. Megan Moroney won new artist of the year at the 2024 Country Music Association Awards and new female artist of the year at the 2024 Academy of Country Music Awards. The Red Clay Strays won emerging artist of the year at the 2024 Americana Music Honors & Awards.

(The Grammys in recent years have erred on the side of being inclusive in this category. In previous eras, they almost seemed to be looking for nitpicky reasons to kick artists out – just ask the people around Whitney Houston and Richard Marx who are probably still smarting over their exclusions.)

BigXthaPlug and Bailey Zimmerman, who collaborated on the top five Hot 100 hit “All the Way,” are competing against each other here. Sleep Token and Ken Carson, who both landed No. 1 albums on the Billboard 200, are eligible. So is Role Model, who made a vivid impression late in the eligibility year with his irresistible breakthrough hit “Sally, When the Wine Runs Out.”

Other strong contenders, not already mentioned, include Ravyn Lenae, Mariah the Scientist, Addison Rae, Jessie Murph, Gigi Perez, Riley Green, October London, Sam Fender, Reneé Rapp, PinkPantheress, Tucker Wetmore, ATEEZ, Central Cee, Lil Tecca, Parker McCollum and Keke Palmer.

The eligibility period for the 68th Grammy Awards is Aug. 31, 2024, through Aug. 30, 2025. While the Grammys set a minimum number of releases an artist must have to qualify in this category (five singles/tracks or one album), there is no maximum. Instead, the Grammys’ rules and guidelines booklet says nominations for the honor hinge on when “the artist had attained a breakthrough or prominence” — and it delegates that determination to a screening committee.

Artists are allowed to appear on the entry list for best new artist three times, after which they are ruled ineligible for future consideration.

Here are the eight leading nominees for best new artist. The artists are shown in alphabetical order, which is how they’ll be listed on the Grammy nominees list.

For all the meticulous planning that mothers and fathers do before the big day arrives, things have a tendency to go sideways while babies are being born. Just ask Justin Bieber, who earlier this week fessed up to kind of losing his cool in the delivery room when wife Hailey Bieber was giving birth to their son, Jack Blues Bieber, last August.

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During one of his now-daily Twitch streams, Bieber described to some friends what it felt like when things got tense between him and the couple’s doula, a non-medical professional who is on hand to provide emotional and physical support during birth. In a grab of the chat from a fan, Bieber says, “I remember dealing with, like… there was tension with… ’cause we had a doula and then we had a nurse as well, and the nurse and the doula were really kind of butting heads.”

Adding to the tension, Bieber said, “then I was butting heads with the doula, and it was just like this… and I was hella emotional because it’s like, this is like one of the most important times of your life, and I remember just like, I think I was being really strong with the doula.” Bieber said his advocacy made wife Hailey feel anxious. “So she’s like, ‘you need to apologize to the doula,’” he said she told him. “Just clear the air.”

So, the “Sorry” singer said he apologized, explaining that his emotions were running high at that moment. “‘I don’t want you to take away from my moment either as the dad,’” he said he told the doula. “‘I got this too.’ There’s times when I need to console Hailey and I felt like she was pushing me to the side so that she could do [her job],” said the singer, who noted that he felt he had “good instincts too” as a first-time dad.

While baby Jack has seemingly not shown up to hang out in the playpen Bieber set up in the middle of the giant studio where he is streaming on Twitch, the singer has been busy since launching the feed last week. So far, he has played a lot of basketball with his crew, sung what sounded like the beginnings of a new song on Monday and, on Wednesday (Oct. 29), did an intense trainer-led group workout with his boys.


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The NFL is adding more firepower to the Super Bowl LX musical lineup. In addition to halftime headliner Bad Bunny, the football league’s hospitality provider, On Location, announced on Tuesday (Oct. 28) that Sting will headline a Super Bowl-branded concert at the Palace of Fine Arts in San Francisco, two days before Benito takes the stage for the big game at Levi’s Stadium in Santa Clara, Calif. on Feb. 8.

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The former Police singer and solo superstar will perform as part of an intimate event dubbed Super Bowl LX Studio 60, described as “a weekend of unforgettable music entertainment at one of San Francisco’s most iconic venues,” that will give fans a chance to see artists “up close and personal.”

The announcement of the Sting show comes as this year’s halftime show headliner has gotten unequivocal messages of support from the NFL and Jay-Z — whose Roc Nation has been booking the halftime show since 2019 — following complaints about Benito’s booking from Donald Trump and other administration figures.

When asked by a TMZ photographer earlier this week about the harsh words coming Benito’s way from some on the right, Jay reportedly told the site that the Puerto Rican superstar is more beloved in the U.S. than some would like you to think. “They love him. Don’t let them fool you,” Jay said.

Following September’s announcement that Roc Nation had tapped Bad Bunny for next year’s halftime show, Trump dismissed the booking in an interview with Newsmax in which he claimed to have never heard of the reggaeton superstar who NFL commissioner Roger Goddell recently called, “one of the leading and most popular entertainers in the world” in doubling down on the choice.

Additionally, Homeland Security Sec. Kristi Noem has promised to continue the administration’s nationwide crackdown on undocumented people at the game, threatening that U.S. Immigration and Custom Enforcement (ICE) agents will be “all over the place” at the Super Bowl.

Super Bowl LX will air live on Feb. 8 at 6:30 p.m. ET and be broadcast on NBC and Telemundo and stream on Peacock and NFL+.


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