Fuerza Regida chatted with Billboard’s Isabela Raygoza on the winner’s walk of the 2025 Billboard’s Latin Music Awards.
Óscar Maydon chatted with Billboard’s Isabela Raygoza on the winner’s walk of the 2025 Billboard’s Latin Music Awards.
Netón Vega chatted with Billboard’s Isabela Raygoza on the winner’s walk of the 2025 Billboard’s Latin Music Awards.
Bad Bunny was recognized Thursday (Oct. 23) as the Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards, in one of the ceremony’s most emotional moments.
Rita Moreno, the nonagenarian Puerto Rican Hollywood legend, surprised Bad Bunny on stage by presenting him with the trophy. “Today I see an artist who brings to the entire world that same strength, that same passion that helped me never give up,” Moreno remarked, as Bad Bunny looked on from the audience. “It moves me from the bottom of my heart, Benito, to present you with the Billboard Latin Artist of the 21st Century Award, Bad Bunny!”
The prestigious honor is based on his unparalleled achievements on Billboard’s Top Latin Albums and Hot Latin Songs charts throughout the first 25 years of the century. As he went up to accept his award, the two danced briefly together to the rhythm of “Baile Inolvidable,” creating a magical moment.
“I respect you a lot, I admire you a lot, wow,” Bad Bunny told Moreno. “Following your words, every time I hear other artists express themselves that way about me, it gives me the confidence that being myself and doing the things I do from the heart will always be a great decision, because that’s what I’ve done since day one, discovering who I am and what I represent.”
“I accept this award with pride because I know how hard I’ve worked, not only myself, but everyone on my team,” he said. “I’m aware that this award could have been for any of the artists here tonight who have also contributed to Latin music, who have inspired me, who are why I’m here, and those who are dreaming of being here. I will always identify with those artists because I consider myself a young man who continues to dream, with many goals and things to do.”
He added: “What I’m saying now, I’m saying from the heart. I didn’t have any practiced words. I still don’t understand, among so many artists, why me? But I’m grateful. This is yours because you have me here. I don’t know, God wanted me to receive it because it doesn’t feed my ego. I receive it without arrogance, very humbly, and I will remain the same.”
The excitement had begun moments earlier, when, after the presentation video was shown, Los Pleneros de la Cresta appeared singing their hit collaboration “Café con Ron” in the halls of the James L. Knight Center in Miami — from where the show was airing live via Telemundo.
With historic consistency, the multi-platinum Puerto Rican superstar has shattered records in Latin music on the Billboard charts and beyond. His last four albums — Debí Tirar Más Fotos (2025), Nadie Sabe Lo Que Va a Pasar Mañana (2023), Un Verano Sin Ti (2022), and El Último Tour del Mundo (2020) — have all earned unprecedented No. 1s on the all-genre Billboard 200. Beyond the charts, Bad Bunny’s recent concert series at the Coliseo de Puerto Rico marked a milestone by breaking records for its magnitude and economic impact.
He has become a cultural icon, breaking barriers in fashion, film, and music — from co-chairing the Met Gala to collaborating with soccer megastar Lionel Messi on a groundbreaking Adidas partnership — as well as starring in film projects alongside acclaimed directors and actors.
Bad Bunny graces the cover of Billboard‘s October Issue 14. He will also be the first Latin-American male solo artist to headline the Super Bowl Halftime Show in February 2026.
Mexican star Peso Pluma accepted the first-ever Billboard Vanguard Award at the Billboard Latin Music Awards 2025. There to present him with the special honor was girlfriend Kenia Os, who spoke about Peso Pluma’s achievements. Minutes later, the corridos hitmaker took the stage to not only accept the honor but to share a passionate kiss with Kenia.
“I didn’t know she was going to give me the award,” Peso said, almost blushing but visibly excited about receiving it from her hands. “I am extremely happy and proud of this remarkable woman,” Peso remarked. “I am delighted that you have given this to me. Thank you to those who support me. Long live corridos!”
Peso Pluma also performed during the awards ceremony. Accompanied by 12 dancers, he sang “Apaga La Luz,” his collaboration with Mexican DJ and producer duo RØZ.
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The “Rubicón” singer spoke to Billboard on the red carpet and teased upcoming new music. ” I am working hard, so stay tuned for upcoming announcements,” he noted. “Something special is coming with Tito [Double P]. I am very pleased and excited about the surprises coming next year as I work to release music that everyone is waiting for.”
Hailing from Jalisco, Mexico, and known for hits like “Por Las Noches,” “PRC” and “AMG,” Peso Pluma has notched 25 top 10 hits on Billboard’s Hot Latin Songs chart, 33 titles on the Billboard Hot 100, and landed at No. 3 on Billboard‘s Top Latin Artists of 2024.
Most recently, Peso Pluma made history as the Council of Fashion Designers of America’s (CFDA) first Mexican ambassador for New York Fashion Week.
Hosted by Goyo and Javier Poza and broadcasted live from Miami’s James L. Knight Center on Telemundo, the Billboard Latin Music Awards 2025 can also be streamed live on the Telemundo app, Peacock and Telemundo Internacional across Latin America and the Caribbean.
Laura Pausini chatted with Billboard’s Isabela Raygoza on the winner’s walk of the 2025 Billboard’s Latin Music Awards.
Laura Pausini was recognized with the Billboard Icon Award at the 2025 Billboard Latin Music Awards on Thursday (Oct. 23), airing live on Telemundo. The Italian superstar received her trophy from Puerto Rican singer Ozuna.
“Thank you so much, Billboard, for this important recognition,” explained Pausini, elegant in a long black lace and beaded dress, evidently moved. “The fact that you consider me an icon makes me feel like a rare gem. It fills me with pride that after more than 30 years of career, I have the good fortune to be here, in front of all of you.”
“I’ve always said it: being from Italy and at the same time feeling so Latina is an enormous privilege that you have allowed. You have adopted me since I was a teenager,” she continued, adding that this time she would do something she had never done before: “I’m going to thank this hardworking Laura who hasn’t given up when she’s been told no, which has been many times, by the way.” And she went on to perform a cappella part of her hit “Víveme.”
Finally, she dedicated it to her family and her team, to God, and to the songwriters who’ve always inspired her. Moments before, Pausini performed her take of Gianluca Grignani‘s classic “Mi Historia Entre Tus Dedos” on a simple stage decorated with fog and white orbs of light.
The Billboard Icon Award honors artists whose careers have not only remained relevant over the years, but also those who have established themselves as some of the most distinguished artists in their genres, celebrated globally for achieving both musical and commercial success.
With over 75 million records sold and 6 billion combined streams throughout her 30-year-plus career, Pausini is the most internationally-recognized Italian voice and a global pop icon. Among other recent achievements, last November she earned her first entry on the Billboard Hot 100 with a version of her 1990s hit “Se Fue” featuring Rauw Alejandro. In 2023, she was honored as the Latin Recording Academy’s Person of the Year.
Her latest releases are “Mi Historia Entre Tus Dedos” and Bad Bunny’s “Turista,” both to be included in her upcoming covers album Yo Canto 2, while she recently announced a new world tour for 2026.
Additionally, Pausini participated in Billboard Latin Music Week in a highly anticipated “Icon Q&A” session, where she delighted fans with her charm, sang “Turista” and offered details about her upcoming releases.
Grupo Frontera chatted with Billboard’s Griselda Flores & Jessica Roiz on the red carpet of 2025 Billboard’s Latin Music Awards.
Fuerza Regida chatted with Billboard’s Griselda Flores & Jessica Roiz on the red carpet of 2025 Billboard’s Latin Music Awards.
Óscar Maydon chatted with Billboard’s Griselda Flores & Jessica Roiz on the red carpet of 2025 Billboard’s Latin Music Awards.
