V’ghn might have a sixth sense. The Grenadian soca sensation knew “Jab Decisions” would be a season-defining hit ahead of its release for Spicemas 2025 — and he also had the idea for his current tour long before its titular song came to fruition.
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On Saturday (April 25), V’ghn will return to his home country of Grenada for his Jab Decisions Tour finale at the island’s National Stadium. Also serving as his 30th birthday celebration, the massive show boasts a lineup that includes fellow Caribbean music stars Terra D Governor, Voice, Lyrikal, Nailah Blackman, Mical Teja, Full Blown, Skinny Fabulous, Christo, Coutain, Ding Dong, Dred Lion, Bubbah 473, Dash and 2025 Spicemas Road March winner Lil Kerry.
The blockbuster show also arrives alongside the news of V’ghn’s new publicity team. On Friday (April 24), the soca star confirmed that he joined forces with veteran publicist Yvette Noel-Schure and award-winning publicist Tenille Clarke of Chambers Media Solutions. Notably, Noel-Schure, whose clients include music industry titans like Beyoncé, is a fellow Grenadian, and Clarke hails from the twin-island republic of Trinidad & Tobago, making the new partnership a true cross-Caribbean collaboration. After teaming up to power KestheBand’s latest era, and now adding V’ghn to the fold, Schure and Clarke are collecting Caribbean music stars like infinity stones.
Saturday’s all-night extravaganza marks the conclusion to the Jab Decisions tour, which transported V’ghn to major global cities such as Miami, New York, London and Toronto. The cross-continental trek is jointly produced by him and Top-Notch Entertainment, with support from both Pure Grenada and the Grenada Ministry of Tourism, Creative Economy & Culture.
“I had the idea to go on tour about three days after dropping ‘Jab Decisions,’ since it was one of the last songs released for the [Spicemas] season,” he tells Billboard. “I also just wanted to incorporate Terra into whatever I was doing. He was happy to join, but I realized it could be even bigger. I’ve always wanted to include a multitude of Grenadian artists and create history. Soca is one, and every island contributes to the genre. We have to stick together. That oneness will drive the streams and the numbers.”
V’ghn’s early pitches to promoters were all shut down, he says, but “telling me ‘I can’t’ is like telling me, ‘I can’ in a different language.” So, he spoke with Tracy Garrett-Baptiste, head of department for creative economy at the Grenada Office of Creative Affairs, for over a month, eventually convincing her to throw some support behind the artists and their accommodations. By that point, other promoters realized songs recorded by the expected tour lineup were dominating the season, so they began to latch onto V’ghn’s idea as well.
“Jab Decisions” began with V’ghn lying down in a friend’s room in London and vibing to different beats. “[Producer] Kay Frass sent me the beat about two months before I recorded it,” V’ghn recalls. “He’s been sending me beats for years, and I told him one of these days, the right song is going to come. When he played me that beat in [Grenada’s] Lavo Lanes while we were bowling, I said, ‘This is the one I’m writing a song on, and I’m going to give you a hit.’”
It took him a while, but V’ghn eventually got around to mumbling an early melody pass, which he sent to Frass, who then demanded he finish it as soon as possible. With a clearer understanding that he was onto something, V’ghn recorded the full song and shared a snippet on an Instagram story post. Despite the departure from his signature, groovy soca-rooted sound, fans and peers alike demanded the immediate release of the song.
Building on his sonic experimentation, V’ghn also tapped his first Grenadian collaborator in some years, Terra D Governor, despite fans recommending Boyzie and Voice throwing his hat in the ring via Instagram DM. By the end of August’s Spicemas celebrations, “Jab Decisions” cemented itself as one of the season’s biggest anthems — and V’ghn didn’t even touch down in Grenada until the evening of Carnival.
As he prepares to take the stage for his Jab Decisions tour finale, V’ghn is hoping to bring the rich history and culture of soca music and jab jab to a new generation. On Monday (April 20), he took to his official Instagram page to reveal that Grenada’s PBC boys’ choir will be joining him onstage for “Keep It Together,” an introspective, DJ Puffy-helmed cut that arrived on Jan. 30.
“As the only youth ambassador for WIPO [World Intellectual Property Organization] in the Caribbean, it’s my duty to incorporate the youth and get them involved in things like this,” stresses V’ghn. “I’ve been wanting to work with the PBC choir; it’s just the right moment and the right time. I remember trying choir in school, and those are moments that stick with you. And there are a few guys who probably look up to me, so I want to motivate them and make them feel like they’re on the right path. I want to be an example of what they can be and even surpass.”
Given that his as-yet-untitled new album is slated to arrive this summer on Aug. 20, V’ghn is headed straight to the studio following Saturday night’s show. “I’m tapping into being more open with music, giving more of my experiences in life in the songs,” he teases. “Expect more of me in my music, more of who I am and who I want people to understand me to be.”
