Naomi Sharon traded Obsidian‘s signature dark aesthetic for a latex snow white wardrobe on tour, signifying her transition into a “lighter version” of herself.

The First Lady of OVO’s refreshing outlook on life was evident on her The Only Love We Know EP in May, which saw Sharon coming to terms with having to end certain relationships that weren’t serving her so that she could properly move forward.

The Dutch singer-songwriter hit the road in support of the EP with a seven-city North American trek this summer, which wrapped up in August, and now it’s back to work on her anticipated sophomore album and plenty of horseback riding.

The album is set to be executive produced by Majid Jordan’s Jordan Ullman, and Sharon reveals the LP’s near completion and could be released later this year.

“I feel like it’s more up-tempo,” she tells Billboard of her Obsidian follow-up. “It hits a little harder, like it’s more in your face. It’s a little bit more digestible for a broader audience in a positive way. It’s still credible. I’m really happy about it.”

Earlier this year, fans felt as if Sharon would’ve been a perfect fit for Drake and PartyNextDoor’s $ome $exy $ongs 4 U, but the ethereal singer says she never linked up with the 6 God and PND for any of the OVO joint project’s sessions.

“I would’ve loved to — but I also see this as an opportunity to grow as an artist myself, instead of it being tied to someone else’s success, because that’s pretty easy,” she explains. “It’s like a wild card, but like, I do not want to use it as a wild card. I see it as a beautiful opportunity to create music with someone whom I’ve truly aspired to and love.”

Check out the rest of our interview with Naomi Sharon during her trip to NYC, as she talks her upcoming album, loving horseback riding and why she’s not buying foreign R&B singers having a tough time breaking through in the U.S.

What’s been the difference between headlining your own tour versus opening for Tems?

I think with opening for Tems, it was more so to engage with a newer audience, which was really interesting. And I was really grateful for that opportunity. And I think that right now, which it’s very exciting, is that I’ve gained some new fans. I’ve gained new listeners.

How are you growing as a performer?

I just came out of a very important meeting with my label, and we were talking about the newer music. And I have a background in dance and theater, so for me to stand still on stage is kind of unnatural, although it comes naturally with the set that I have, which is also beautiful. But I feel like with the new music that I’ve been making, it’s much more lively and has more opportunity for choreos.

Personally, how do you feel you’ve grown this last year?

I think to start as an individual in life, I’ve been growing because life just happens and I need to adapt, and I’ve learned a lot about myself in the past few months. And with that, that goes hand in hand with being in the studio as well. [It] pours into your art because whenever you’re changing automatically, everything surrounding you will change as well. You will attract different things.

Last time we spoke, you wanted to start riding horses and now I feel like that’s your thing.

Yeah, four times a week. I am an equestrian. So I came back from tour, and I found out that there was a stable next to my home, and it’s a really good one. I went there, and I fell in love, not only with the horses, because I fell in love with a horse before, but just like the whole world of being with an animal, and in this particular case, a horse that has a lot of high sensitivity. They know everything about everyone. It’s fascinating how they can feel you. They can sense your heart and they’re communicating with their body language. You’re just reaching out, but a horse tells you when you’re allowed to [ride] and I love that. 

Was that something you always wanted to do, or a passion you found later in life?

I was a kid, and I was doing track and field, and I asked my mom and dad if I could do horseback riding as well, but it was a very expensive. So I think my parents were right at the time. They were like, “One sport is enough.” I was competing at a high level in track and field, so it was enough. Horseback riding is something that I always wanted to do. And grooming horses makes me feel very peaceful. It’s like the most interesting thing ever. They’re warm. Like, if you’re standing next to a horse, their warmth gives off on you. You can feel them.

What was the genesis for The Only Love We Know EP?

There was a moment where we were creating music for an album initially, and then we’re like, “You know what? It’s really important to put music out.” So, just maybe as a stepping stone to the album, we need to release an EP. I had a few songs already for the second album, but like, we’re just like, we can put it [on the EP], and maybe we could put it on the album as well.

The second album is much more something that is very powerful. Like, Obsidian was not that. It wasn’t powerful, but it was different, yeah, more timid, in a way. The second album is more out there.

How was working with Jordan Ullman, who executive-produced the project?

He’s the executive producer on the album as well. Working with him is very easy. We allow ourselves to go through stuff within a creative process, because it’s fun and games, but it can also be very emotional, where sometimes you have to have someone in the room who’s convincing you to do something. A little push. There was one song in particular on this new project where I was like, “I don’t know if we’re gonna do this, because it was too commercial.” And he was like, “You have to push through. You have to do this.” So I did. So we literally like allow ourselves to just be ourselves, and that creates a safe space for sure.

I read in another interview with you saying not to be surprised if you go country or rock on another project.

First of all, I love a lot of different types of genres. Yeah, I love country. I love rock and roll as well. So why not explore that? I listen to it. I think that it could be very interesting how that would live in my world. It feels like home. [There’s a song] written by me and Sebastian Cole, who’s a really good writer from Alabama. So it has something that sounds like country, and I love that. And I was like, “I have to do this more often.” I would love to go to Nashville, and there are horses there.

Have you sent Drake any of the new music and what does he think?

He hasn’t listened to this yet, but I think that he would definitely agree with what is going on. I think he would be happy to hear that I’m doing more up-tempo stuff. The way that our songs are structured now, he’s just really good at creating songs. He’s really good at knowing what’s missing in a song as well. He was not really hands-on with this project, which is totally fine as well. It’s something that I’m curious about. I feel good about it, so I think we’re aligned.

What’s your relationship with PartyNextDoor?

We have met each other. First of all, I think he’s really interesting in a positive way. It’s like, really mysterious. I kind of love that about him. Like, bring back mysterious artists as well. He doesn’t have to do anything like that; he’s just him. I would love to work with him, would love to write with him. 

Do you think it’s tougher for foreign R&B artists to break through in America?

I don’t feel like that. I really believe in my faith, which is a little bit spiritual. I’m convinced if I stay true to myself and be aware of my surroundings and what people advise me to do and take that seriously. I think actually we have something that is foreign to the U.S., so that could be interesting as well. You just gotta work hard, yeah, and know when and how and how to do it. 

My take on that is that people stay in their country’s lane. I think that you have to travel, meet other people and really work with effort. Because — like, for instance, the U.K. has a really clear sound, to me, so if you want to break free from that… The reason why that doesn’t really work in the U.S. is that in the U.S., you have a different sound.  Like, R&B is much bigger, and in a different world than the R&B that lives in the U.K. So I think that if you want to do that, you have to kind of entertain both worlds.

I think that in the U.S., nothing is crazy enough. Like, if you would walk into an office right at a label, you would say, “I want to be the biggest artist ever!” People here would accept that more. I think you guys are used to that, where Europe is a little bit more reserved, in that way.

How was meeting Wyclef Jean?

That was very random. Wyclef, that was in Cannes. All of a sudden, Wyclef wanted to meet me. He was saying really beautiful stuff. For the rest of my life, I’m good with the compliments. He was mentioning me in the same sentence as Whitney Houston and Lauryn Hill. 

Is winning a Grammy a major goal for you?

I think it would be cool to be nominated or to win a Grammy. I would be the first Dutch person as an artist. That’s pretty fire. It’s sick, but it’s a stepping stone as well. Like, it’s a really important moment. It could be a key moment in someone’s career, because it opens up a lot of things. So that’s what I want and need — but at the same time, it’s almost materialistic.

Alex Warren’s “Ordinary” reigns as Billboard’s No. 1 global song of the summer for 2025.

Related

The race reflects performance on the weekly Billboard Global 200 from charts dated June 7 through Sept. 6, spotlighting the biggest songs worldwide from Memorial Day through Labor Day. The Global 200 ranks songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. Titles that appeared on the 2024 global summer recap or peaked on the Global 200 during or before summer 2024 were ineligible to appear on this year’s summer retrospective.

(Notably, countries in the Southern Hemisphere were not in summer the past three months. Listeners in those territories might at least feel carefree, warm-weather vibes browsing the biggest worldwide hits over that span.)

“Ordinary” spent the first six weeks of the summer tracking period atop the Global 200, with seven of its next eight weeks at No. 2.

“Alex makes really universal music,” Atlantic Records vp of A&R Michael Parker told Billboard in April of the Carlsbad, Calif.-born singer-songwriter. “Alex’s songs are personal and powerful, and all true stories ripped right out of his life that most can relate to. It’s also a huge testament to our U.S. and international teams working closely together to achieve global success.”

Despite not reaching No. 1 on the Global 200 until the chart dated July 19, “Golden” by HUNTR/X, the singing trio of EJAE, Audrey Nuna and REI AMI, wraps at No. 2 for the summer — with two more songs, both by Saja Boys, from Netflix’s smash animated film KPop Demon Hunters in the top 10, at Nos. 8 and 9, respectively.

Here is a rundown of the 10 biggest global songs of the summer for 2025:

  • No. 1, “Ordinary,” Alex Warren
  • No. 2, “Golden,” HUNTR/X: EJAE, Audrey Nuna & REI AMI
  • No. 3, “Die With a Smile,” Lady Gaga & Bruno Mars
  • No. 4, “APT.,” ROSÉ & Bruno Mars
  • No. 5, “Back to Friends,” sombr
  • No. 6, “Manchild,” Sabrina Carpenter
  • No. 7, “Love Me Not,” Ravyn Lenae
  • No. 8, “Soda Pop,” Saja Boys: Andrew Choi, Neckwav, Danny Chung, Kevin Woo & samUIL Lee
  • No. 9, “Your Idol,” Saja Boys: Andrew Choi, Neckwav, Danny Chung, Kevin Woo & samUIL Lee
  • No. 10, “La Plena (W Sound 05),” W Sound, Beéle & Ovy on the Drums

Sabrina Carpenter’s “Espresso” wrapped as the No. 1 global song summer of the summer for 2024, after Jung Kook’s “Seven,” featuring Latto, ruled for summer 2023.

As previously reported, “Ordinary” is the No. 1 title on Billboard’s Songs of the Summer chart for the 2025 summer season, based on performance on the weekly, U.S.-based Billboard Hot 100 between Memorial Day and Labor Day.

It’s free Billboard charts month! Through Sept. 30, subscribers to Billboard’s Chart Beat newsletter, emailed each Friday, can unlock access to Billboard’s weekly and historical charts, artist chart histories and all Chart Beat stories simply by visiting the newly redesigned Billboard.com through any story link in the newsletter. Not a Chart Beat subscriber? Sign up for free here.


  

Although summer technically lasts until mid-September, the Caribbean’s biggest stars came out to play throughout August, maintaining the momentum the region has accrued this year.

In addition to new albums from major reggae and dancehall players like Vybz Kartel (Heart & Soul), Mr. Vegas (Ghetto Reggae), Lila Iké (Treasure Self Love) and Jesse Royal (No Place Like Home), the soca scene got an eye-popping double co-sign for Full Blown’s globe-conquering Big Links riddim. On Aug. 15, Grammy-nominated R&B star Chlöe and “Shake It to the Max” singer Moliy remixed Yung Bredda’s breakthrough crossover hit “The Greatest Bend Over,” complete with a Carnival-set music video.

Less than two weeks later, the Caribbean’s biggest and buzziest artists hit Brooklyn’s Kings Theatre for the third annual Caribbean Music Awards, hosted by Majah Hype. Featuring performances by Iké, Elephant ManLady Lava, Full Blown, Maureen, the Caribbean Music Awards will air on Sept. 12 on BET. Additional appearances included lifetime achievement honoree Bounty Killer, elite icon honoree Busta Rhymes, humanitarian award honoree Sizzla, Spice, Shenseea, SeraniMýaArmaniiBuju BantonDexta Daps, DJ Khaled, Romain Virgo, Problem Child and Swizz Beatz.

Of course, the glory of August seeped into the beginning of September with Brooklyn’s West Indian Day Parade (Sept. 1). The Eastern Parkway-set celebration featured appearances from Moliy, Tina (Hoodcelebrityy), and even New York City Democratic mayoral candidate Zohran Mamdani.

Naturally, Billboard’s monthly Reggae/Dancehall Fresh Picks column will not cover every last track, but our Spotify playlist — which is linked below — will expand on the 10 highlighted songs. So, without any further ado:

As it turns out, the opening night of the Eras Tour wasn’t the first time Taylor Swift performed for three hours straight. According to her former neighbor, pro wrestler Jeff Jarrett, the pop star once played an equally long private concert for his family to cheer them up during a tough time.

Related

According to People, the WWE star recently told TMZ Sports that — back when he lived next to the Swift family in Hendersonville, Tenn. — the 14-time Grammy winner once came over to hang out with his kids shortly before his wife died of breast cancer in 2007. “It was Christmas of 2006,” he recalled. “My first wife [Jill Gregory] was really ill with breast cancer.”

“She passed away about five months after this, so she was really ill,” he continued, according to the publication. “Obviously, like every little girl in America, my daughters were big Taylor fans, and her songs had just kind of broke, but she was a hometown girl.”

When she initially showed up for a visit, Jarrett says that his children urged Swift to run back home and grab her guitar because they “wanted her to sing and play.”

“By the end of the afternoon, Taylor played about three hours,” he added, noting that by the time she was finished, about 45 people had gathered in his home just to watch her perform.

The showcase wound up being good practice for Swift’s global Eras Tour more than 15 years later, on which the singer played for more than three hours on a nightly basis. The grueling trek would end up inspiring the concept for her next album, The Life of a Showgirl, which drops Oct. 3.

Swift first announced the project through an appearance on then-boyfriend Travis Kelce’s New Heights podcast. A couple of weeks later, the couple revealed their engagement — about which Jarrett told TMZ Sports that he was happy for his family friend and couldn’t wait to see her welcome kids of her own someday.

But before all of that, Swift was just the girl next door who babysat Jarrett’s daughters, one of whom starred in the hitmaker’s “Mine” music video in 2010. In an interview last year, the wrestler recalled, “Taylor was like a big sister and came over and took the girls, baking cookies and just kinda hung out at the house.”

“I can’t say enough good things about Taylor,” he added at the time. “Just a sweetheart. I still call her ‘our girl’ and now she’s hanging out in the NFL circles.”


  

Alex Warren has ruled the past several months with his exalted celebration of love, “Ordinary.” In addition to 10 nonconsecutive weeks at No. 1 on the Billboard Hot 100, it spent all 14 weeks atop Billboard‘s seasonal Songs of the Summer chart. But his latest single takes a much more somber tone. “Eternity,” which is No. 83 in its sixth week on the Hot 100, heartbreakingly addresses Warren losing both his parents before he turned 21 years old and the acute, unabating sense of loss.

Both songs are featured on Warren’s first full-length Atlantic album, You’ll Be Alright, Kid, which reached No. 5 on the Billboard 200. Adam Yaron, 26, produced and engineered the set and co-wrote the majority of the tracks — including both “Ordinary” and “Eternity” — which radiate emotion. “We always approach songwriting from a point of truth and vulnerability,” he says. “[With] ‘Eternity,’ there is something raw and almost uncomfortable about how heavy the lyric is.”

Below, Yaron reflects on his working relationship with Warren, his memories of creating the album’s biggest hits and more.

Related

How did you and Alex meet?

We met at a session. I came in as a writer, and we just really connected and just continued working from there.

You co-wrote “Eternity” with Alex, Cal Shapiro and Mags Duval, which is about Alex losing his father at 9 years old and his mother at 20. How did it come about?

I met [Alex] a few months after he lost his mom, so I’ve been really close to his journey with loss. We had so many conversations about his dad and his mom. I think this was the last song to be written for the album. It came up that we hadn’t really tackled grief yet. It became apparent that it’s such a big part of his story, and we had to go there. The song breaks my heart. Putting it together musically was its own challenge, but it just started spilling out once we understood what we were going to talk about.

This was the last song you wrote for the album. Do you think you could have written that song earlier in the process?

I never thought about that. I suppose not. We had known each other at that point for — at least as a group — almost two years. I think we built up so much trust and had so many conversations about Alex and who he is and understanding his relationship to grief. “Ordinary” had been out already when we wrote this song, and a lot of things were starting to go really well. I think not having his parents there to witness all of this incredible success and recognition was really weighing on him. I know he really believes that they are watching him in some capacity. From there stemmed some of the lyrics: “I walked this world alone” kind of comes from that.

What was it like producing his vocal for the song?

Alex is one of those artists that gets on the mic and then it’s like, “Oh, wow. This is brought to life in a whole new way.” I think because “Eternity” in particular is so personal and vulnerable, it doesn’t take much to get that performance from him. I don’t think he sung this particular song that many times. It feels like he’s just telling the truth. I hope that comes across because in the room it was very palpable. We were in his house and set up this mic and a curtain to dampen the sound a little bit in his closet. It was very in the moment — looking back, that’s part of the magic of it. The recording process was very natural.

A version of this story appears in the Aug. 30, 2025, issue of Billboard.

Perhaps more than any other city, New Orleans is a music town. In the Big Easy, music is more than an economic or cultural factor; it’s atmospheric and generational in the way it defines and binds communities. When Hurricane Katrina devastated New Orleans two decades ago, it shattered our perceptions of how destructive natural disasters could be. It didn’t just wash away homes and businesses, though; it paused the city’s music, its lifeblood. In New Orleans, brass bands, jazz clubs, second lines and neighborhood gigs are not just entertainment; they are part of the social fabric.

It was also a pivotal moment in recognizing the role of music in disaster recovery. While we don’t always appreciate the power of music when we have it, we know and feel when it is gone. After Katrina, the silence across the city was nearly as haunting as the wreckage itself, and it became clear just how much communities rely on music to heal and come together.

Related

For musicians, the devastation was personal and immediate: entire collections of instruments were lost to floodwaters, vintage and one-of-a-kind gear gone, and the venues that sustained them shuttered indefinitely. More than half of New Orleans’ 5,000 musicians were displaced. In 2005, MusiCares, the leading non-profit supporting music professionals, was one of the first responders in New Orleans. At the time, we had no apparatus for disaster response, but knew our community was hurting. Our staff handed out cash and essential supplies from their cars to music people in need. In the days and weeks after the storm, MusiCares provided more than $1.7 million in direct assistance to 2,400 music professionals and their families.  While our contribution was a very small fraction of the aid that rebuilt New Orleans, by investing in the recovery of music, our efforts had considerable ripple effects on the economic and social well-being of communities. MusiCares’ work was one piece of a larger recovery, getting music people what they needed so they could keep the music playing, and in turn provide a soundtrack to the city’s revival.

Katrina was our first true lesson in disaster response and marked the beginning of a new approach for how we prepare for and respond to disasters that threaten the music community.

It was also a turning point in understanding that for communities to recover, music needs to recover. Disasters, whether natural or economic, have unique and devastating effects on the millions of people in the U.S. who work in music. Many people who work in music live paycheck to paycheck. After 35 years of support for music professionals, we know that as little as one gig can mean the difference between making rent or not. The livelihoods of so many in music are also dependent on highly specialized gear and instruments. The loss of income after a disaster can be immediate if their gear is damaged or venues and studios are destroyed. For music professionals, a lost gig is not just lost income. It can mean lost connection, lost purpose, and often, lost hope.

The mental health needs of music professionals are also unique. Our research shows that suicidal ideation among music professionals is two to three times higher than that of the general population. Disasters can have devastating consequences for this community in the absence of immediate and long-term mental health support.

The challenges of Katrina set the stage for how disasters affect music communities everywhere.  Over the past two decades, similar patterns have emerged during crises: Musicians and crews face immediate financial and emotional strain, and communities feel the ripple effects when critical spaces are destroyed. Since Katrina, MusiCares has built a robust and comprehensive disaster safety net for music professionals. We have provided over $45 million in emergency and long-term recovery assistance to tens of thousands of music people impacted by dozens of natural and economic disasters.

Through our data and collaborations, we continue to learn and better understand how comprehensive and far-reaching the impact of disasters is on music people. In the early days of our response, our priority was the essentials: financial assistance for basic living needs — the first step in helping music professionals get back on stage, back in studios and back to fueling the communities that rely on them.

During the COVID pandemic, we saw how financial insecurity impacted mental health and substance use and substantially scaled our support in these areas. And the effects of devastating wildfires in Los Angeles in January 2025 demonstrated how essential it is to marshal a comprehensive and long-term response. While MusiCares has provided over $7 million in assistance already, we know that our support to those directly and indirectly impacted by the fires will continue for years to come.

The recovery of New Orleans showed us what’s truly at stake. Katrina taught us that music isn’t a luxury, it’s essential infrastructure. When music professionals can return to their work, people gather, communities heal and resilience emerges. As large-scale disasters and crises become more frequent, destructive and far-reaching, investing in people who make music possible is one of the most powerful ways to help communities recover and thrive. Investing in music professionals to rebuild and recover isn’t just good for music; it’s good for all of us.

Theresa Wolters is executive director of MusiCares and Harvey Mason Jr. is CEO of the Recording Academy and MusiCares.


Billboard VIP Pass

After years of inactivity, Radiohead have reunited to announce a 20-date tour for late 2025. 

Related

The Oxford-formed band will perform across the U.K. and Europe — including a four-night residency at London’s O2 Arena — with shows in Madrid, Bologna, Copenhagen and Berlin in November and December. See the full run below.

Tickets will only be accessible by registering on the band’s website. Registration opens on Friday (Sept. 5) at 10 a.m. BST and runs through until Sunday (Sept. 7) at 10 p.m. BST. The tickets will then go on sale to the general public on Sept. 12.

Writing on the band’s Instagram, drummer Philip Selway said, “Last year, we got together to rehearse, just for the hell of it. After a seven-year pause, it felt really good to play the songs again and reconnect with a musical identity that has become lodged deep inside all five of us.”

He continued, “It also made us want to play some shows together, so we hope you can make it to one of the upcoming dates. For now, it will just be these ones but who knows where this will all lead.”

The dates will mark the band’s first gigs in eight years; their last live performance was on Aug. 1, 2018 at the Wells Fargo Center in Philadelphia. Radiohead first teased the shows via a series of mysterious flyers, which were distributed around each city the tour is slated to visit.

Radiohead have not released an album since 2016’s A Moon Shaped Pool, which they supported with an extensive world tour that included a Coachella headlining slot the following year. It became Radiohead’s sixth No. 1 on the U.K.’s Official Album Charts, and hit No. 3 on the Billboard 200

A Moon Shaped Pool was the fifth Radiohead album to be nominated for the Mercury Prize, making the four-piece the most shortlisted act in the Prize’s history. It also received a Grammy nod for best alternative music album, while its lead single “Burn the Witch” scored a nomination for best rock song.

In the following years the band have been inducted into the Rock and Roll Hall of Fame (2018), but otherwise pursued numerous extracurricular projects outside of Radiohead. Drummer Selway and guitarist Jonny Greenwood have worked on a series of film soundtracks, as has frontman Thom Yorke. Guitarist Ed O’Brien’s has shared solo work as EOB, while bassist Colin Greenwood has collaborated and toured with Nick Cave.

Jonny Greenwood and Yorke have also released music as The Smile, which they debuted during a livestream event held by Glastonbury Festival in May 2021. The Smile have released three full-length albums to date, the most recent being 2024’s Cutouts.

During their hiatus, band members have spoken out sporadically about the future of Radiohead. In late 2024, Yorke made headlines when he told Australian outlet Double J that he “really doesn’t give a f–k” about reunion rumors. “I think we’ve earned the right to do what makes sense to us without having to explain ourselves or be answerable to anyone else’s historical idea of what we should be doing,” he added at the time.

His comments followed a video interview between Colin Greenwood and Hay Festival Querétaro that took place last September, in which the musician revealed that Radiohead had been rehearsing together earlier in the summer. He explained that the band “did some rehearsals in London, just to play the old songs,” adding that “it was really fun, we had a really good time.”

More recently, as Radiohead’s hiatus continued, “Let Down”, a track from the seminal 1997 LP OK Computer, entered the Billboard Hot 100 in August after rising in popularity on TikTok. In 2022, the song featured in the season one finale of the hit Hulu show The Bear, but has soared again online in recent months, with users enamored by its emotional feel.

Here’s the full list of Radiohead’s 2025 tour dates: 

  • Nov. 4: Madrid, Spain @ Movistar Arena
  • Nov. 5: Madrid, Spain @ Movistar Arena
  • Nov. 7: Madrid, Spain @ Movistar Arena
  • Nov. 8: Madrid, Spain @ Movistar Arena
  • Nov. 14: Bologna, Italy @ Unipol Arena
  • Nov. 15: Bologna, Italy @ Unipol Arena
  • Nov. 17: Bologna, Italy @ Unipol Arena
  • Nov. 18: Bologna, Italy @ Unipol Arena
  • Nov. 21: London, England @ The O2
  • Nov. 22: London, England @ The O2
  • Nov. 24: London, England @ The O2
  • Nov. 25: London, England @ The O2
  • Dec. 1: Copenhagen, Denmark @ Royal Arena
  • Dec. 2: Copenhagen, Denmark @ Royal Arena
  • Dec. 4: Copenhagen, Denmark @ Royal Arena
  • Dec. 5: Copenhagen, Denmark @ Royal Arena
  • Dec. 8: Berlin, Germany @ Uber Arena
  • Dec. 9: Berlin, Germany @ Uber Arena
  • Dec. 11: Berlin, Germany @ Uber Arena
  • Dec. 12: Berlin, Germany @ Uber Arena

MTV’s biggest night — and now officially Music’s Most Iconic Night — is just around the corner (Sept. 7), as the Video Music Awards come to CBS for the first time. Produced for the first time in a decade by longtime MTV exec Van Toffler, hosted by five-time Grammys steward LL Cool J, and featuring performances from a wide array of breakout stars and returning greats, the evening should be a memorable one — but for no one moreso than whichever artist gets to become the latest to take home the top prize for video of the year.

The video of the year category has a storied but imperfect track record of honoring the all-time greats of the format, acknowledging Madonna but not Michael Jackson, Pearl Jam but not Nirvana, Kendrick Lamar but not Drake. Despite the many celebrated artists and classic videos ultimately denied the distinction, the all-time winners list remains a formidable canon of prime MTV fixtures, YouTube sensations and now even theatrically premiered short films — a list of names that this year’s nominees would all be more than happy to add theirs to.

Will that list come to include a repeat winner, like Kendrick Lamar, Lady Gaga or The Weeknd? Perhaps a long-overdue first-timer, like Ariana Grande, Bruno Mars or Billie Eilish? Maybe a newer crossover star like ROSÉ, Sabrina Carpenter or Playboi Carti? We’ll see on Sunday, but before then, take a look back at Billboard‘s ranked list of the 41 videos that have already received MTV’s greatest honor — there’s not a total dud in the bunch, and at least a couple dozen that remain essential pieces of pop culture history years, if not decades later.

It’s well past midnight at New York’s Daylight Studio, and Cardi B is fighting to stay awake. Five hours into her Billboard photo shoot, a slight wardrobe malfunction with her black dress is prompting a quick timeout. “S–t, I got a wedgie,” she groans, dropping into her seat with a smirk. But like a true New Yorker, she toughs it out — chewing ice and cracking jokes like she’s headlining her own late-night set.

Clutching a Chick-fil-A cup, she rattles off a story about the fast-food chain botching her order. Then she seamlessly swerves into her recent social media spat with WWE’s Naomi. A couple of days earlier, Cardi had hosted SummerSlam at New Jersey’s MetLife Stadium — and in the run-up to the event, she’d threatened on X to shave Naomi’s head and use her hair as a wig. “I just be talking s–t because I know these b–ches can really fight,” she gags, eyes gleaming.

Cardi’s jokes and swagger never clock out. But behind the antics, she’s focused — and eager to reassert her hip-hop dominance. Seven years after her Grammy Award-winning, multiplatinum-selling, culture-shifting debut, Invasion of Privacy, she’s finally ready to launch her next act with her long-awaited second album, Am I the Drama?

“I’m really one of those artists that people ask for their albums the most every year,” Cardi says matter-of-factly. “I wouldn’t be confident if nobody asked me for my s–t. Imagine nobody asking for an album of yours? Imagine nobody asking for your music? That’s why I’m so confident.”

Related

She has only released one album, but Cardi B already boasts a Hip-Hop Hall of Fame-caliber résumé. She became the first female rapper to win best rap album at the 2019 Grammys. She has five Billboard Hot 100 No. 1s and 13 top 10 hits. She’s also the first female artist to have every track on an album certified platinum or higher by the RIAA.

Along the way, Cardi evolved into one of music’s most sought-after collaborators, partnering with pop giants Bruno Mars and Maroon 5 for Hot 100 chart-toppers, as well as hip-hop upstarts such as Latto and GloRilla.

“What’s special about Cardi is that she knows her audience, her fan base and how to stay relevant,” says Shawn Holiday, her manager at Full Stop Management. “She hasn’t put out an album in seven years, but she knows how to stay current because she knows how to do features that keep her in the marketplace.

“GloRilla was a new artist at the time [they collaborated],” he continues. “Cardi didn’t care. She was really trying to empower other females in hip-hop. It wasn’t about the money for Cardi; she did it because she loved the song and knew she could add value to it.”

While her music wins are undeniable, it’s Cardi’s triumphs outside of the studio that have solidified her legacy. Since releasing Invasion of Privacy, she has become a global brand force, securing partnerships with Fashion Nova, Reebok and Whipshots; her deal with NYX Professional Makeup culminated in a Super Bowl commercial in 2024.

It’s hard to believe, given all this enormous cultural influence, that she still has yet to embark on her own headlining tour. “A lot of people say I got comfortable because I make money, but the most money I make is when I go and do shows,” says Cardi, who tweeted in 2022 that she’d netted $1 million for a 35-minute show at a private event during Miami’s Art Basel. “I could rush and put out music like it’s nothing and then pick up millions of dollars per show, but it’s not about that. I want the music to be great. I want it to be amazing.”

Cardi B, Cover Story, R&B/Hip-Hop

Stephane Rolland dress and headpiece, Valentino earrings.

AB+DM

Cardi will finally hit the road in February when she embarks on her first-ever headlining tour. Produced by Live Nation, the arena run will hit more than 30 North American cities through April.

“The market’s been waiting on a Cardi tour for a while, so we’re excited to be involved with her first headlining run,” says Mike G, her booking agent at UTA. “The strategy for someone who’s never headlined is first and foremost making sure she’s healthy on the road. We’re limiting the schedule to no more than four shows a week to give her the proper rest for the entire run.”

Though international demand has surged, Cardi’s immediate focus is on this U.S. leg.

“It’s like a domino effect when it comes to strategy,” Mike adds. “We’re very conscious of ticket pricing, what the market looks like and who would pay for a Cardi tour. Scaling and pricing are a very important thing for your first headlining run, but she’s been in the market for a while. We’re confident it’ll do extremely well.”

With 23 tracks set to appear on Am I the Drama?, including two Hot 100 No. 1s — 2020’s “WAP” and 2021’s “Up” — Cardi’s aiming to prove it was worth the wait. Slated for release on Sept. 19, Cardi’s second act features a tougher storyline: Expectations are sky-high, her divorce from rapper Offset is pending, she’s raising their three kids on her own and she’s navigating the new Atlantic Music Group (AMG) regime under CEO Elliot Grainge.

“Cardi B is synonymous with the excellence that has made Atlantic Records a historically significant record label,” Grainge tells Billboard. “She is a real vanguard and a groundbreaking career artist who continues to push hip-hop and popular music culture forward in surprising and inspiring ways. There is no one like her. We are fortunate to be in her orbit.”

In June, Cardi released the album’s first single, “Outside,” a trunk-rattling track where she defiantly shakes off the shackles of her marriage and steps into singlehood. The song debuted in the top 10 of the Hot 100, a reminder that even amid chaos, Cardi can still storm the charts.

But if “Outside” was Cardi coming out swinging, it’s the René & Angela-sampling “Imaginary Playerz,” released in mid-August, where her pen first draws blood. Jay-Z famously flipped the R&B duo’s 1982 single “Imaginary Playmate” for his own “Imaginary Players” in 1997, and on her version, Cardi makes the beat her own as she fires shots with sniper-like precision. “My flop and your flop is not the same/If you did my numbers, y’all would pop champagne,” she snaps.

“Cardi remains at the top of her game,” AMG COO Zach Friedman says. “She released a great record with ‘Outside,’ marking another exciting milestone for her. The entire AMG family is here to support her vision for the new album. She continues to be one of one.”

It’s 2 a.m. when Cardi finally steps off-set, the 11-hour shoot behind her. She exhales, eager to trade couture for pajamas and finally fix that pesky wedgie. These marathon days, the kind that test your patience and prove your stamina, are the grind she has been craving — the same grind that helped her become an overnight icon. Now, seven years after Invasion of Privacy forever changed the rap game, Cardi is ready to be the headline, the plot twist and the finisher all over again. This time, she’s walking straight into the drama, daring anyone to even match her smoke.

It has been seven years since Invasion of Privacy. How have you grown since then?

Since then, I’ve experienced a lot. The good and bad of fame, the hate, jealousy, drama, balancing my career with my personal life and growing up and maturing. I’ve learned to control my emotions and understand how life works and how to play chess better.

With all you’ve accomplished, what still motivates you to chase greatness?

I’m passionate about winning and everything that I do. If I’m learning something, I want to be the best I can be. I love the game, I love evolving. I don’t love listening to my own music.

Really?

No, it’s not that I don’t like it, but I’ve heard it a million times. Now I hear so many things and I’m like, “Ooh. Why do I sound like that?” So I like evolving, the way I pronounce things and the way I come up with things. I really love it.

Cardi B, Cover Story, R&B/Hip-Hop

AB+DM

Did you ever have a moment where you questioned whether this second album would actually come together?

Never. I always knew that I was going to drop a second album, I just didn’t have a project well put together.

My fans be like, “Oh, you should have put a project together when ‘WAP’ and ‘Up’ was out,” but I only had four records that I liked. I didn’t have an album done around that time. I’m not the kind of person that’s going to lock in in two months and complete an album. I’m very picky with my music.

But in this era, you can drop one-off singles like you did with “WAP” and “Up” and be OK.

Yeah, but I want to put out this whole project because I have a lot of songs. I recorded 60 songs. Every other day, I’m a different person, I change my mind [about everything]. My team is always like, “I hope you don’t change your mind about your songs.” I’m like, “Nope. I’m settled.”

Since you broke out, the world of talented female rappers has become more competitive than ever. How do you stay confident and clear in your lane amid all that?

So many girls come and go. They’re great, but yet [the fans are] asking for my product. Every year there’s a debate on social media about when is my album dropping. They’re not saying that about other people, so y’all need to ask them. That’s why I’m so confident.

Why do you think people are fascinated with women MCs feuding? Is there a world where everyone can coexist peacefully, or does the game thrive off competition?

No lie, these b–ches be catty. You can’t prevent a b–ch from being shady. Sometimes b–ches want to see what you’re about. They want to test you and they want to test your gangsta. A lot of the b–ches will come in this game and feel like they can challenge you. Some b–ches like to die young. In this game, you need to really know who you’re challenging.

People often refer to you, Nicki Minaj and Megan Thee Stallion as the “Big Three” women in rap. Even without an album in seven years, why do you still feel like you belong in that tier?

Because I do my job well and I take my time with my music — clearly you can see that. But it’s something you’d have to ask the fans. So many [rappers] come and go, and I’m still here. You can downplay my accent, but I put a lot of thought into my work. I don’t half-ass anything I do.

What does success look like for Am I the Drama? A No. 1? A Grammy? Or is the win just in finally delivering it?

Winning a Grammy, the most prestigious award, you can never take that from me. Everybody wants to downplay it, but everybody wants one. [But] times have changed. Success for me will be people saying, “She put out a great album.“ If [at] 3 a.m. people are talking about the album, that’s going to be success for me because people can’t wait to downplay it. I even want the people who don’t like me to be like, “Yo. That s–t is fire.” Yeah, eat your f–king fruits, n—a.

Cardi B, Cover Story, R&B/Hip-Hop

AB+DM

SZA said she owed you a verse for the album. Did she ever send it in?

She did not! I feel like she’s been really tired because she’s been on tour and then on top of that, I don’t know. Maybe she did do the verse. I’ve been hearing other conversations. We’ll see about that.

Can you share any features we can expect on Am I the Drama?

Nah, I don’t want to share it. (Laughs.) You just got to hear it.

What went into the decision to include “WAP” and “Up” — both several years old — on the album?

Because my fans asked for it. My fans always be like, “B–ch, you better not [leave them off the album].” My fans do not stop reminding me of the fact that I didn’t submit “WAP” for the Grammys. I’m not always going to submit [my music to the Grammys], but on top of that, people are crying about that like, “Oh, it’s about numbers.” Those two records are not going to count for the first-week numbers, which everybody cares about. So what’s the issue? [Editor’s note: Any activity generated by “WAP” and “Up” before Sept. 19, when the album is to be released, will not count toward the album’s weekly chart performance.] At the end of the day, so what, you’re going to get 21 new songs. [“WAP” and “Up”] are going to be at the end. So what you’re crying for? You really don’t care.

Other artists do the same thing. You only care because of me. If I’m really doing it for the numbers, I could put “Money” [released six months after Invasion of Privacy] because “Money” is [multiplatinum]. I could put “Press” [from 2019]. That’s platinum. Hold on, I got a lot of successful f–king records. (Laughs.)

How would you compare your relationship with Atlantic now versus when you first started in your career?

It’s a little different because there’s a lot of new people. I started off with different bosses and now I have new ones. S–t, I feel like I had a disagreement on a song with them because I didn’t really want to put it out, but it still worked out in my favor. It’s like, “Alright. Maybe I can trust y’all a little bit with that.” It’s never like, “Oh, I hate my label. I’m [bumping heads] with my label,” and stuff like that. As long as y’all give me my budget, I’m happy. It is a little sad not being with the same people that you started off with, but the new bosses, they’re cool. They’re young. They get it. You just have to have conversations with people and go directly to them. Be direct, say what you want, be direct to me and that’s just that. We’re good.

Your connection to fans, especially through Spaces on X or Instagram Live, has always been strong. How much did those bonds keep your spirit up through the album process?

We have a relationship where I love them. Just like how you love your family and friends, you are going to get into arguments with them. They could be a little bit annoying, like, “Aight. Now y’all doing too much,” but I really love them. They can be therapeutic. It’s so weird because I have somebody new in my life and explaining that type of relationship to my fans [can be weird], but they know me. And I know them. I don’t go by people’s approvals, but I do take my fans’ approval for certain things into consideration. It’s kind of weird. If they don’t like something or somebody, I want them to like them, but it’s like, “Why do I care? Why do I want my fans’ approval?” But that’s because they care about me a lot.

You’ve built one of the strongest feature runs in rap. In your eyes, what makes a Cardi B verse so special?

First, I got to really like the song. Second, even if I like the song and I don’t hear myself on it, I’ll literally tell an artist, “I don’t want to ruin your song.” If I do it, it’s because I feel very confident. I’m going to put my 100% on it. If you’re putting me on your stuff, I’m going to show love to it. I’m not just going to be like, “Oh, here’s the record,” promote it for one day and goodbye. I really put my all in it and if I can’t do it, I’m going to tell you straight up, I can’t.

You’ve never officially hit the road for a full tour. What would a Cardi B tour look and feel like?

I know I’m a good performer. Well, am I? No, I’m great. I’m actually really great because I was a stripper. (Laughs.) But no, I think my personal tour is not going to be like any other performances that I’ve ever had. From the aesthetics to the look to even the way I perform, I’m going to be doing things that I don’t normally do, like work out, because I want to be the best. I’ve been going to so many different tours. I went to the Madonna show and the Beyoncé show. I can’t perform like Beyoncé, but you can’t half-ass nothing.

You know Beyoncé doesn’t drink water onstage, right? If she does, it’s only a sip.

Yeah, but I got asthma. My fans know I got asthma. They know I’m going to have to take a water break, but I’m going to give it my all. I always say this: I have two left feet, but I’m going to have to get a fake leg. A right one because I’m going to give it my all. This is going to be one of the greatest tours. I’m going to make it the best.

What about the Super Bowl? Is performing at halftime something you see in your future?

Of course. I got asked to do the Super Bowl and I denied it. I feel like soon, if I get to do it, I’m going to have more hits. I’m going to be more experienced and I’m going to eat that up.

Since Invasion of Privacy, you’ve become a ­mother of three. How has motherhood shaped you?

It turned me into a real woman. I was like, “What makes a woman? Her body? Her cooking?” It’s her maturity and her thinking. If I didn’t have kids, I wouldn’t sacrifice so much. This summer, I haven’t even put my feet in a pool. I do everything for my kids. I’m the only provider and you know what? Ain’t no complaining about it. I love them so much and they ground me. Sometimes I be so exhausted and it’s not even about work, it’s just life. If you think when you get rich you’re going to stop working, you’re never going to stop working. My mom used to be a freakin’ cashier and she used to work every single day. To this day, I still talk about how hard my mom worked. I had a very rough childhood, but my mom always made sure we ain’t go to no shelter. I want my kids to be like, “My mom made sure I had everything that I wanted.”

Friendship has always been at the core of your relationship with Offset. Despite the ups and downs, do you envision a lasting friendship with him?

I tried. Next question.

You’re dating NFL star Stefon Diggs. Was it tough at first to not only date again, but go public, especially with someone who’s also in the spotlight?

It was very tough, but it is what it is. It’s tough hiding. It’s tough dating in your 30s, too, but I like him. I love him, today. (Laughs.) I was always scared of dating people [because] I’ve always been in a long relationship since I was like 21.

How has he inspired you to be a better version of yourself creatively or personally?

Personally, I’ll never complain about my job or about lack of sleep. I’m not superdisciplined. I don’t really have a sleep schedule. I don’t ever like to map out my day. I don’t even like to schedule my month. It just overwhelms me. The one thing I’ve been learning is to be more organized and not complain.

He has to do two different things: learn his playbook and get physical. He has to be in bed at a certain time and wake up at a certain time. I’m like, “Oh, my gosh. You’re literally in the military. You really work hard.” I work hard, but I can take a little break. I can lay back and I don’t have to be running, but it’s very inspirational to see how hard somebody works. It’s just like, “Wow. You should be proud of yourself.”

Cardi B, Cover Story, R&B/Hip-Hop

AB+DM

You’ve inspired a generation of new female rappers. Do you see yourself as a mentor now, and is that a role you embrace?

Have your ever read [Sister Souljah’s novel] The Coldest Winter Ever? (Laughs.) At the end of the book, the main character, Winter, was in jail. She cut a b–ch — or some s–t like that — then they let her out to go to her mom’s funeral. She saw her sister going in her same footsteps and wanted to give her advice. Before she gave her advice she was like, “You know what? F–k it. Let her go through what I went through. Let her learn on her own.” Sometimes you got to let b–ches learn on their own. I have to because there were so many b–ches that I’ve sat down and given advice from the heart. Like, if I see people bullying you because of whatever the f–k, I’m going to go in your DMs and give you advice. But sometimes I got to really hold myself [back] and say, “No, b–ch. Don’t do it,” because these b–ches turned their backs on me, f–ked my man, talked about me and somebody told me about it.

After your first album, you became a force in fashion, beauty and branding. How intentional was that?

Fashion is something I really love. I love clothes. I love style. I like putting things together well. I have an amazing team and we always get a thrill about putting amazing outfits [together]. It’s really a sport to us. Even when it gets intense, like this Fashion Week that just passed. We were always arguing. There were tears shed, but we loved those end results so much. This is why we do it all the time. The lack of sleep, the disagreements [happen], but at the end, I look like a doll and people say I look amazing.

When it comes to branding, if you’re going to put something out, it has to be the best. Imagine somebody f–king you on the first date. They f–ked you but it’s not the best p—y they ever had? You want people to say that’s the best p—y they ever had. You don’t want to give people drunk p—y. Drunk p—y is good, but what happens when you’re not drunk? It’s not good. I want it to be good all the time.

You’ve always immersed yourself in politics. Is that something that you hope to pass down to your kids when they get older?

Yes, please! I hope they take that trait from me. You always have to be aware of what’s happening to the world and what’s happened before, because things really do repeat themselves. Maybe not something drastic like a world war, slavery or the Holocaust, but there’s always shady s–t going on. I just want them to always be aware of what’s going on and what could happen. But there’s something about politics that gets me in a rabbit hole. I remember wanting to say something so bad this week, but I was like, “I can’t.”

You bit your tongue?

I have to bite my tongue. I really, really had to bite my tongue, but you know the reason why I’ve been so silent about politics? It’s because when I used to complain the past four years, I know for a fact that people watch my stuff. I know it. I know the White House watches my stuff. I have a big platform. I know they listen to what I say. I might not say it the prettiest way, but I know they listen to what I’m saying. There’s a president that knows I’ve never supported him and it’s like if I say something, he’s not going to care. I tried to give people warnings and it is what it is. What I can do? What I can say?

There was a time when I said I wasn’t voting for nobody. Everybody’s doing shady s–t. I was like, you know what? I had to pick the lesser evil. People thought it was funny. People made fun of my accent. People made fun of my speech [at a Kamala Harris rally days before the 2024 presidential election]. I was, “Aight. Y’all gonna see what’s funny.” S–t ain’t funny right now, isn’t it? It’s really tough out here. S–t is really rough out here for everybody. I tried to warn ya.

All I’m going to say is America is in a very bad place. No matter who’s in charge, it’s going to stay like that because we’re paying for bad karma. Why [are we] paying for bad karma? Because we have been involved in something morally illegal, morally that God hates, morally that is disgusting. I’m not going to speak about it. Y’all should know why. All I’m going to say is we’re going to be paying for a very long time because there’s no bigger leader than God. We’ve been doing immoral stuff. We’ve been supporting and endorsing immoral, evil things. Not one person is going to pay for it; the whole country is going to pay for it.

If you could pick one word to title this chapter in your life, what word would that be and why?

At first, I was going to say “confusing.”

How so?

It felt like a reset. Maybe that’s the word. I’m resetting again in my career. I took a break and I’m about to go back again. I’m about to be heavy on tour and I haven’t been heavy on the road in a long time. That’s a reset there. Then, it’s a reset on my personal life. The last time I was on the road, I had one kid. Now I have three kids. I was married, now I’m getting a divorce. I’m dating. It’s a reset on everything. Sometimes I feel like I’m 20 again. I shouldn’t feel like I’m 20. I should be feeling like I’m in my 30s and I’m settled, but I don’t feel as settled. I feel like I’m redoing things and relearning again in every aspect of life. Career and personal. So I guess we should say a reset.

Cardi B, Cover

This story appears in the Aug. 30, 2025, issue of Billboard.

This year, Farm Aid will take place in Minneapolis — but fans don’t need to be anywhere near Minnesota to catch the festival. As Billboard is exclusively announcing Wednesday morning (Sept. 3), CNN will help celebrate the annual event’s 40th anniversary by livestreaming sets from Willie Nelson, Neil Young, John Mellencamp and more stars later this month.

Related

CNN’s coverage of the music and food summit — which is this year being held at Huntington Bank Stadium — will take place from 7 p.m. to midnight ET on Saturday, Sept. 20. Viewers can tune in by streaming the presentation live on CNN, CNN.com or via CNN’s TV and mobile apps — no cable login needed.

“CNN is proud to join Farm Aid 40 to help bring attention to our nation’s farmers and agricultural communities,” Eric Sherling, the network’s executive vp of U.S. programming, said in a statement. “The broadcast of Farm Aid 40 is another example of CNN’s commitment to live programming and bringing viewers important cultural moments as they happen.”

In addition to Nelson, Young and Mellencamp — who founded Farm Aid in 1985 to raise funds for the country’s agricultural community — this year’s lineup will include Dave Matthews, Margo Price, Kenny Chesney, Billy Strings, Nathaniel Rateliff & The Night Sweats, Lukas Nelson, Trampled by Turtles, Wynonna Judd, Steve Earle, Waxahatchee, Eric Burton of Black Pumas, Jesse Welles, Madeline Edwards and Wisdom Indian Dancers. CNN anchors John Berman and Laura Coates will helm the live special, while chief climate correspondent Bill Weir is slated to deliver on-the-ground reporting.

“Farm Aid is honored to partner with CNN to bring Farm Aid 40 to a broad and diverse audience,” added Farm Aid co-director Jennifer Fahy. “This partnership is critical to elevating the role of family farmers to their rightful place as essential for all of us and showcasing the extraordinary artists who have generously shared their voices of support for 40 years.”

In the four decades since the very first Farm Aid took place in Philadelphia, the event has raised more than $85 million to support farmers and their families across the United States. It’s a cause that hits close to home for the event’s founders, even all this time later.

“Farming was my first job,” Nelson told Billboard in 2015. “I picked ­cotton. I pulled corn. I knew firsthand what it meant to farm. I knew damn well how tough it was. My farm roots are deep-seated in the soil of my personal story.”

For those who’d like to attend in-person, tickets for Farm Aid 40 are available to purchase through the University of Minnesota’s website.