Lanie Gardner joined TRACK Mgmt, the firm founded by music exec Tracker Johnson in January 2025 that’s home to HARDY, Dallas Smith, Jake Worthington and McCoy Moore. Gardner has had her music featured on soundtracks for Twister and Queen of the Ring and has collaborated with Thomas Rhett, Warren Zeiders and Dorothy. Her sophomore project, Faded Polaroids, will release Sept. 5. – Jessica Nicholson

ONErpm signed Daya and will release her second full-length album, Til Every Petal Drops, on Oct. 10. The company released the first single from the set, “Agnostic,” on Friday (Aug. 8). Under the deal, Daya will retain full creative control while taking advantage of ONErpm’s marketing, digital strategy, distribution and direct-to-fan capabilities.

Related

In other ONErpm news, the company announced two additional signings: long-running rock band G. Love & Special Sauce and Florida rapper Cochise. For the former, ONErpm will make the majority of the G. Love & Special Sauce catalog available across all platforms, including five albums — Back in the Day, In the King’s Court, Has Gone Country, Front Porch Loungin’ and Moonshine Lemonade — that will be available for the first time. The band is also set to release two new projects later this year, including Ode to R.L. — a tribute album to late blues artist R.L. Boyce, part of which was recorded with Boyce prior to his death in 2023 — and a live album from the band’s 30th anniversary tour last year. Additionally, the band will begin working on a new studio album. For Cochise, ONErpm has released a string of new singles, including “I LIE,” “BRACES” and “I THINK,” over the past couple of months.

Related

George Prajin and Peso Pluma’s Double P Management signed Los Hermanos Espinoza. Hailing from Texas, the rising regional Mexican duo is known for its soulful take on corridos while embracing norteño roots, crafting a sound that resonates with fans on both sides of the border. The duo joins Double P Management’s growing roster, which also includes Gabito Ballesteros and Paloma Mami. – Griselda Flores

Slayyyter signed with RECORDS/Columbia Records, which released her latest single, “BEAT UP CHANEL$,” on Aug. 1. The pop artist recently toured with Kesha and boasts more than 300 million streams globally, according to a press release. She released the album Starf–ker in 2023.

Related

Comedian and singer-songwriter Matt Mathews signed with WME for global representation. Mathews is currently on his Live Nation-promoted Boujee on a Budget Tour, which has sold more than 150,000 tickets to date, according to a press release. Next year, the multi-hyphenate is slated to release his debut self-titled music album produced by Stanton Edward. He previously released tracks including “What a War” and “Joke’s on Me.”

Nashville-based pop-punk singer-songwriter Taylor Acorn signed to Fearless Records, which will release her upcoming album, Poster Child. The LP is preceded by lead single “Goodbye, Good Riddance,” with a second single, “Hangman,” slated for release on Aug. 22.

Related

Position Music signed Toledo, Ohio-raised, L.A.-based alt-pop singer-songwriter Britton to a record deal. She already released the single “clawmarks” on the label on July 25.

Big Loud Records signed Timmy McKeever to its roster. McKeever, who just released the song “Hold You to It,” relocated to Nashville in June 2024 and released his debut album, Devils & Angels, in December. – Jessica Nicholson

Australian artist Stella Donnelly signed with Dot Dash Recordings/Remote Control Records, which released her new single “Baths” and its double A-side “Standing Ovation” on Wednesday (Aug. 6).

Related

Composer, visual artist, multi-instrumentalist and filmmaker Steel Beans signed a label deal with Anderson .Paak‘s APESHIT Records and EMPIRE, which released his latest single, “Big Dumb,” last month. More new music is slated for release later this year.

Parallel Vision, the label founded by Daniel Oakley, Darren Potuck and Cage the Elephant’s Brad Shultz, signed L.A.-based alt-rock band Common People in partnership with Big Loud Rock. The label released the Shultz-produced single “Thank You” last month.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Gifting is hard, especially for your loved ones. There’s always so much pressure to snag that perfect piece for the special someone in your life that strikes a balance between sentiment and affordability. While we can’t all be as extravagant as Travis Kelce’s reported 35 bouquets of flowers gifted to his boo, Taylor Swift, or as interesting as Benny Blanco’s bathtub filled with nacho cheese for Selena Gomez, we can still make gifting choices that will, at the very least, make that special someone smile.

To help you along your gifting journey, we at ShopBillboard have compiled a list of products to shop for your girlfriend, although these gifts are great for just about anyone, and we’re hoping you’ll get inspired at the very least. Keep reading to shop our favorite picks from top brands such as Baggu, Jellycat, FP Movement, Ouai and Beats, among a slew of others.

Best Gifts for Girlfriends: A Gift Guide

Jellycat Amuseables Coffee-to-Go Bag Charm

A plushie keychain.


Jellycats are so popular in fact that they launched their own Amazon storefront. Their little faces and plushie texture are a fan-favorite for adults and kids alike. This little coffee to-go cup bag charm is a coffee lover’s dream, and it doubles as a bag charm, so it’s great for sprucing up any old totes or carry-ons. Decorative and cute. What could be better than that?

Best Gifts for Girlfriends: A Gift Guide

Grace & Stella Under Eye Mask 48 Pairs

$29.95 $46 35% off

Buy Now On Amazon

A pack of 48 pairs of under eye masks.


If your girlfriend or partner is obsessed with beauty, then these eye masks will be a hit. Retailing for $29.95, these gilded eye masks from Grace & Stella are not only fancy, but they work, too. The pack of 48 masks is formulated with niacinamide that works to brighten and hydrate the thin skin of your under eyes, improving the overall complexion for a more awake look. If you haven’t slept your allotted seven hours, these will make you look like you did and then some. Pro tip: Pop these masks in the fridge and put them on cold for a de-puffing effect.

Best Gifts for Girlfriends: A Gift Guide

LEGO Botanicals Japanese Red Maple Bonsai Tree Building Kit

A LEGO kit for adults.


This LEGO Botanicals Japanese Red Maple Bonsai Tree is better than a bouquet because it won’t die after a week. Retailing for $59.95, this interactive building kit comes with a red and amber-colored bonsai tree with detailed bark bricks, smooth decorative elements and a buildable pot for display. Work solo or with your partner to build the blossoming tree for a relaxing date night at home.

Best Gifts for Girlfriends: A Gift Guide

Dimmable Flower Candle Warmer Lamp

A floral lamp and candle warmer in a green hue.


This Dimmable Flower Candle Warmer Lamp is a functional decorative lamp that works similarly to a wax melter, except it’s more aesthetically pleasing. Retailing for $27.99, this floral-inspired piece uses heat to melt the candle and wax from top to bottom without lighting the wick. This means the candle will melt evenly, making the fragrance last twice as long as your traditional burning candles. The lamp itself is fixed with a wooden base with a metal body and a glass lampshade made to look like a lotus flower. If the green hue isn’t your thing, Walmart has the same silhouette in gold, pink and purple. Walmart also has an alternative lampshade shaped like a tulip.

Best Gifts for Girlfriends: A Gift Guide

Baggu Flat Pouch Set

Three colorful pouches from Baggu.


Organization doesn’t have to be boring, and Baggu has proven that. The brand’s Flat Pouch Set retails for $36 and comes with three bags in varying sizes and whimsical prints. The three-pack is great for travel, but can also be used to organize your daily tote or work bag. You can store everything from makeup products, chargers, change and even medicine in these pouches. While we think the Night Orchard color scheme is great, the Sea Creature and Get Ready With Me colorways are just as cute, too.

Best Gifts for Girlfriends: A Gift Guide

FP Movement Victory Set

A lounge set with a pullover and biker shorts.


The best thing you could give your significant other is comfort. This FP Movement Victory set is the epitome of just that. Retailing for $148, this two-piece comes with an oversized pullover and coordinating high-rise slim-fit biker shorts. While this set looks great together, the pieces can also be worn separately to create even more versatile looks. The pullover is just as slouchy and cozy as a blanket, while the biker shorts are made of stretchy and breathable fabric that allows for effortless movement, no matter where the day may take you. From a yoga sesh to lounging on the couch, this set will get you through.

Best Gifts for Girlfriends: A Gift Guide

Glow Recipe Fruit Babies Skincare Kit

A skincare kit with Glow Recipe’s Ceramide Facial Cleanser, BHA Toner, Vitamin C Eye Cream, Hyaluronic Acid Cream and Niacinamide Dew Drops.


Got a partner who’s skincare obsessed? This Fruit Babies Skincare Kit from Glow Recipe has all your skincare must-haves in one place. You’ve got five products: Glow Recipe’s Ceramide Facial Cleanser, BHA Toner, Vitamin C Eye Cream, Hyaluronic Acid Cream and Niacinamide Dew Drops, all for $42. Each step of your routine is covered, from your cleanser to your toner and even moisturizer. Five products for the price of one? Sign us up.

Best Gifts for Girlfriends: A Gift Guide

Patterned Daily Planner

A printed daily planner.


Who doesn’t like to be organized? This daily planner from Urban Outfitters brings cuteness to the mundane, making your days a bit brighter. It’s both functional and aesthetically pleasing, with 380 pages to keep your to-do lists and yourself in check. The cover is made of a linen fabric printed with a tiled cottagecore-esque design. Each page can be bookmarked with a little ribbon strip, helping you keep your place. While we like the Porto Tile colorway, this planner comes in more than 11 other variations.

Best Gifts for Girlfriends: A Gift Guide

Ouai Mini St. Bart’s Body Set

A set three body products from Ouai, including a cream, cleanser and body mist.


Feeling and smelling your best go hand in hand. Ouai Mini St. Bart’s Body Set comes with three Ouai products for $35: St. Barts Body Crème, St. Barts Body Cleanser and St. Barts Hair & Body Mist. The cream nourishes the skin, the body cleanser helps wash away dirt and grime, and the mist offers a dragon fruit, orange, musk and tuberose scent to the hair and body. In short, this set will make you feel like you’re on vacation.

Best Gifts for Girlfriends: A Gift Guide

Sacheu Peel Off Liner STAY-N Bundle

A set of three lip liner stains.


Lip liner is always the first to go after eating, drinking or just being. Sacheu has got the girlies covered. The brand’s trending peel-off liner leaves a stain that doesn’t budge even after your lip products have all faded away. Utilized by the likes of Billie Eilish, the stain is applied wet and lifts once dry, so the user can peel off the residue, leaving a stain behind. This three-pack is perfect for the curious makeup lover looking to try the stain without breaking the bank on three single shades.

Best Gifts for Girlfriends: A Gift Guide

Women’s Low Slung Barrel Rider™ Jean in Going Forward

On-trend dark wash barrel jeans.


Love ’em or hate ’em, barrel jeans are here to stay. While the silhouette can be tricky to style, these from Lee are an approachable wash and composition. Like a diet barrel jean, the silhouette is less bulbous, offering a baggy feel without looking misshapen. The dark wash also grounds the style, creating a versatility that other barrel jeans lack because of the head-turning silhouette. We’d style these with a cozy cardigan and sneakers or ballet flats. For a more formal look for the office or date night, slingbacks and a blouse should do the trick.

Best Gifts for Girlfriends: A Gift Guide

Threshold Iridescent Round 100ml Diffuser

A iridescent diffuser in a round shape.


There’s nothing better than making your space smell good. If your partner likes to get cozy at home, then this diffuser can help make the experience a 10 out of 10. Retailing for $20, this decorative diffuser from Target is round with an iridescent design. The diffuser runs for up to five hours and utilizes ultrasonic vibration humidification with simultaneous misting that diffuses scents evenly into the open air. To make this gift even sweeter, we’d recommend buying a few fancy fragrance oils to go with it.

Best Gifts for Girlfriends: A Gift Guide

Lululemon Women’s Restfeel Slide in Lavender Frost

$49 $58 16% off

Buy Now at lululemon

Cushy lavender slippers.


These Lululemon Restfeel Slides will have your partner feel like they’re walking on air. Retailing for $49, the footwear is designed for those casual days at home, and is crafted of cushy foam with a dual-density midsole that balances comfort and function. The straps are equally plush, keeping the slides in place. Finally, the rubber outsoles offer the style a non-slip feel. If the Lavender Frost hue isn’t your favorite, the Restfeel silhouette comes in two pastel variations we’re sure your girlfriend will love.

Best Gifts for Girlfriends: A Gift Guide

QUQIYSO Coffee Maker 304 Stainless Steel French Press

$15.68 $17.89 12% off

Buy Now On Amazon

A stainless steel french press with attachments.


If your girlfriend is a coffee lover and an espresso machine isn’t in your budget, a French Press is truly the next best thing. Retailing for $15.68, this stainless steel offering is heat-resistant, durable and, most important, easy to clean. Don’t know how a French Press works? You steep coarse-ground coffee in hot water, much like tea. You then separate the grounds from your freshly brewed coffee using a mesh filter attached to a plunger. The plunging action separates the grounds from your brew, leaving you with a damn good cup of coffee.

Best Gifts for Girlfriends: A Gift Guide

Beats Solo 4 Bluetooth Wireless On-Ear Headphones in Cloud Pink

Pink wireless headphones.


Give the gift of quality music with these Beats Solo 4 Bluetooth On-Ear Headphones. Retailing for $99.99, this model comes equipped with custom acoustic architecture and updated drivers for crisp and clear sound every time. You’ve also got 50 hours of battery life, so you’ll never be without your tunes. Beyond their impeccable sound quality, these headphones are also lightweight and comfortable on the head. If all that wasn’t enough, these headphones come in a range of alluring colors, although Cloud Pink is our favorite.

Best Gifts for Girlfriends: A Gift Guide

Boy Smells Mist Me With That Trio

$64 $72 11% off

Buy Now at boy smells

A fragrance trio.


Picking out a fragrance, especially for someone else, can be rather tricky. Boy Smells is illuminating that problem with help from its Mist Me With That Trio. Retailing for $64, the bundle comes with three spritzers: Fruity Lips, Cream Dream and Lycheelicious, which are scented with florals and fruit, giving buyers the option to mix and match their scents to create their very own long-lasting fragrance.

Best Gifts for Girlfriends: A Gift Guide

Personalized Women’s Waffle Robe

$31.49 $34.99 10% off

Buy Now at etsy

A waffle textured robe with customized monogrammed detailing.


Comfort has never looked so good. Etsy currently has a waffle-textured robe that you can get customized and monogrammed for that special someone for just $31.49. You have the option to choose the color — there are 11 colors in total — and the placement of your embroidery. The waffle texture provides the robe both breathability and absorbency post-shower.

Taylor Swift gave fans the best news they could possibly ask for on Tuesday (Aug. 12) — that she has a new album on the way.

Related

After launching a mysterious countdown on her website and sending Swifties into an anxious frenzy, the pop star finally confirmed through a teaser for boyfriend Travis Kelce’s upcoming New Heights podcast episode that after months of dropping Easter eggs — the orange Eras Tour outfits, the 12 letter I’s in her letter about reclaiming her masters, the 12 Taylor Nation pictures — her 12th studio LP, The Life of a Showgirl, is coming soon. And though the title of the album is the only known detail so far, Swift’s fanbase is overflowing with excitement and predictions for the hitmaker’s next era.

“can’t wait for taylor to release my new favorite taylor swift album to go along with my other favorite taylor swift albums,” one person wrote on X.

A second fan rejoiced, “HALLELUJAH WE ARE CLOWNS NO MORE! WELCOME HOME THE LIFE OF A SHOWGIRL.”

“finding out that a new taylor swift album is coming out is a feeling that i can only describe as the same as drinking 17 brown sugar shaken espressos,” a third person added.

Several fans mentioned feeling like they were experiencing Swiftie “zoomies” in reaction to the news — “Taylor Swift zoomies are at an all time high rn y’all I’m watching the eras tour and RUNNING around my apartment trying to make the time go faster,” one person shared — while one listener declared that she was “bouncing around my room like a feral cat” with excitement. Many Swifties wasted no time in theorizing about the possible sound and subject matter of The Life of a Showgirl, which will mark the hitmaker’s first LP since 2024’s 17-week Billboard 200-topping effort The Tortured Poets Department.

“going from TTPD, an album about fame and vulnerability and the toll it takes on her personhood and mental health to The Life Of A Showgirl, which is another angle on fame,” one fan mused. “(and maybe a more empowering angle?) I’m SOOOOO excited to hear what she has to say in these songs.”

“the life of a showgirl makes me feel like she’s aboutta bust out of the TTPD insane asylum with the most insane stories and she’s gonna be loud about em,” agreed another Swiftie.

“All I know is that Taylor is about to treat us to an incisive retrospective on her entire life as a ‘showgirl,’” one listener wrote. “The loss of her innocence, the loves and lives she sacrificed to scrutiny, and the weight of being a woman in the public eye. Looks like TTPD was only the beginning.”

But it wasn’t just the average Swifties who were excited about the upcoming project. King Swiftie himself (aka Flavor Flav), shared the pop superstar’s image of the sparkly orange vinyl with the matching lock on Instagram, while New York City’s Empire State Building’s Instagram account shared a photo of the landmark lit up in the same orange, captioning the post, “Onto the next era.”

Though fans are clearly well and truly hyped for The Life of a Showgirl, Swift still has a lot to reveal about the project. She’s expected to share more details in her full guest episode of New Heights — which drops Wednesday evening (Aug. 13) — but for now, all Swifties have to go off of is a clip posted to the podcast’s social media accounts.

“I wanted to show you something,” she says in the video, carefully taking out a blurred vinyl from a “T.S.” brief case. “This is my brand new album, The Life of a Showgirl.”

Nashville’s songwriters could be metaphoric role models for country publicists, as shifts in the marketplace, accelerated by the pandemic, have made it more difficult to gain media attention. Journalists are buried in a larger volume of pitches and press releases, spurred in part by developments during the work-from-home years.

One online reporter told Quartz Hill Music Group vp of publicity Natalie Kilgore that he receives as many as 8,500 emails a day. Most of those are surely unopened and/or unanswered.

Related

“We have to write a hook the same way a songwriter has to write a hook,” Kilgore says. “Except I think we have less time and less attention to get that hook across.”

The life of a publicist changed dramatically from early 2020 to 2022, thanks to a slew of adjustments made by the fan base, the media and the artists. 

Developments include:

  • The continued downsizing of traditional media.
  • A dramatic uptick in country fans’ use of digital platforms, particularly social media and streaming services.
  • The rise of Zoom as a marketing and communication tool.
  • Shuttering of some media offices in favor of home-based work force.
  • The increased clutter in journalists’ in-boxes.
  • A greater emphasis on individual songs over albums.
  • A reevaluation of personal priorities and work/life balance among many participants in the music media ecosystem, including the journalists, the artists and the publicists themselves.
  • The explosion of podcasts.
  • Shrinking attention spans.

That attention span has been shortened in the digital age. News notifications and social media more easily distract the average adult. A Microsoft study indicated that the typical attention span had declined from 12 seconds in 2000 to about 8 seconds in 2013, and many media decision-makers believe it has been reduced since then. 

“Not too long ago, we focused on 60- to 90-second video content,” MCA vp of media Ailie Birchfield says, “but now it’s more about 15-second clips or less.”

That helps keep the consumers’ focus, but Kilgore suggests that slimmer pitches are similarly required to maximize media interest. 

“Back in the day,” she explains, “the publicity teams basically put every single talking point in an email tailored to the outlet and told the life story of a project in order to land a pitch. Today, nobody has the time to read that. So everything needs to be short, sweet and basically written.”

Related

That’s partially a result of an explosion in competition. Since radio is no longer the only audio medium that builds hits, a new tier of artists is breaking out through satellite radio and streaming, and most of those acts publicize their accomplishments the same way that artists on terrestrial radio do. Plus, each focus track leading up to the release of an album tends to get its own press release, meaning more artists are touting more product more often. Publicists are challenged to find novel ways to make their artists’ projects stand out.

“Releasing new music no longer guarantees media attention,” Birchfield suggests. “A song or album release needs additional layers — whether it’s a unique promotion or accompanying story — to really gain traction.”

Some of the traditional methods to garner traction with consumers have disappeared, beginning with a segment of outlets geared specifically to the genre’s most ardent fans.

“We used to have Country Weekly, we had People Country print, which now is peoplecountry.com,” observes Sweet Talk Publicity president Jensen Sussman. “There used to be GAC Headline Country, and now, with all the changes over at CMT, it feels as if our core country outlets have been getting smaller.”

Subscribe to Billboard Country Update, the industry’s must-have source for news, charts, analysis and features. Sign up for free delivery every week.

The outlets are less likely to attend events, too. One publicist, speaking on background, said gatherings that used to draw 30 or more reporters, producers and talent bookers now typically attract fewer than 10. It’s not a reflection on the genre — country is in the midst of a boom.

Instead, it’s a confluence of factors that emerged — or were enhanced — during the pandemic: fewer journalists, most of them working from home instead of offices that are convenient to Music Row, with the prospect that they can avoid a hairy commute and parking hassles. They now often repurpose a press release about the event, if they cover it at all. Especially since most stories won’t explore much detail beyond the basics.

“There’s less platforms with the longer-format stories,” Sussman says. “You saw a shift where news would be a punchier short story. And so when you have an artist and you’re trying to tell a very emotional or deep story, you’re looking for very specific outlets for that.”

Related

However, publicists have seen an expansion in one part of the post-pandemic media puzzle, thanks to the widespread acceptance of remote video. National TV shows are more receptive to artists doing “tape and release” appearances, where they play for cameras locally and send the performance to the channel in another city. It saves travel time and cuts costs that can frequently run $10,000 to $20,000. Plus, the pandemic-related rise of Zoom lets artists to meet the media without either party having to leave their base of operations. It also created new tour press options, as some local TV stations now conduct remote interviews that were previously limited to rare, in-person conversations the day of the show.

“Once artists started doing interviews on Zoom, this opened the doors where, a month ahead of a tour stop in another city, the artist could hop on their laptop, [use] good lighting and a solid background, and do the interview,” Sussman notes. 

In the big picture, post-pandemic publicity offers a wider variety of options through newer media platforms, but fewer opportunities through some historically essential outlets. It means more work to craft a campaign full of short hits, usually for a narrower audience. That means getting to the hook faster in their pitches.

“It’s a brave new world,” Kilgore says, “and we all have to adapt.”

Olivia Rodrigo wrapped her 97-show, year-and-a-half long Guts tour on July 1 with the second of two shows at Co-op Live in Manchester, England. The singer’s first-ever headlining arena tour took her from North America to Asia, Australia, Europe and South America on an ambitious outing that featured support from Chappell Roan, St. Vincent, Remi Wolf, the Breeders and others.

Related

And while hundreds of thousands of fans took in the shows, not everyone was able to make it out, so Rodrigo is offering up a special keepsake for those who were in the room, as well as those who just can’t get enough. On Tuesday morning (Aug. 12), Rodrigo announced the Guts World Tour Book, a $38, 136-page hardcover book housed inside a die-cut slipcase with a raised metallic foil star on the cover.

The colorful book, which is slated to ship on Sept. 26, promises to give fans an “inside look at the GUTS world tour, including never-before-seen images, exclusive poster, commemorative tour trading card” and more. In addition, the package will include a red ribbon bookmark, double-sided poster and a double-sided sticker sheet.

Though the GUTS tour wound down last month, Rodrigo has hit a few festivals so far this month, including a headlining slot at this year’s Lollapalooza festival in Chicago on Aug. 1. The 22-year-old pop superstar made her Lolla debut on day two, where she was joined by childhood favorites Weezer for runs through their hits “Buddy Holly” and “Say It Ain’t So.”

Check out an image of the book below.

Guts World Tour Book

Guts World Tour Book

“Never Call Again” singer Gavin Adcock and his manager Saxon Curry have joined Sticks Management, the artist management firm founded by Morgan Wallen and his longtime agent Austin Neal, in 2024.

Warner Music Nashville-signed singer-songwriter Adcock is from Georgia, as is Curry, and both attended Georgia Southern University. Adcock graduated from GSU in 2022, while Curry transferred to Nashville’s Belmont University to complete his degree in music business. While at Belmont, Curry was introduced to Adcock after earning an invite to a show in Georgia from a former high school classmate, Bennett Bosewell, who had become Adcock’s guitar player.

Adcock hired Curry as his manager while Curry was still working at WME as an agent assistant. That relationship led to Adcock signing with WME in fall 2023. Adcock signed with Warner Music Nashville in 2024 and has since earned the RIAA-platinum certified hit “A Cigarette,” as well as the Gold-certified songs “Four Leaf Clover,” “Run Your Mouth” and “Deep End.”

Adcock, who was named Billboard’s Country Rookie of the Month for July, will release his sophomore album Own Worst Enemy on Aug. 15. The album’s “Never Call Again” is at No. 59 on Billboard’s Country Airplay chart.

Adcock is set to open for Wallen this weekend in Cleveland, Ohio, as part of Wallen’s I’m The Problem Stadium Tour, and will launch his own Need to Tour on Aug. 21. Adcock is repped by WME for booking and is with Kella Farris of Farris, Self & Moore for business management. 

Tyler, The Creator pushes the envelope creatively, and he’s at it again with his self-directed “Sugar on My Tongue” video, which was released on Tuesday (Aug. 12).

In the visual, Tyler and a potential love interest are in a white-tiled room before throwing a rave after her parents leave. Things take a turn when the scene pivots to the Grammy-winning rapper in a skin-tight black latex suit, which leans into BDSM culture with Tyler on a leash.

He gets naked to turn the heat up a few notches, and then breaks out a knife to perform oral surgery on himself, cutting out his tongue. The muscular organ lies bloody in the middle of the bathroom floor before being watered, and growing to the point that the woman in the clip can ride on top of it.

Fans seemed to be taken aback by Tyler’s creative direction as well. “Did not expect to wake up to tyler going full freak mode,” one person commented on the video’s YouTube page.

“Sugar on My Tongue” arrived in July as part of Tyler, The Creator’s party-starting Don’t Tap the Glass album. Even with a shortened tracking week, the project debuted atop the Billboard 200 with 197,000 equivalent album units earned in the United States in the week ending July 24, according to Luminate.

2025 is another busy year for Tyler, who hyped his feature film debut, as he’s gearing up to star alongside Timothée Chalamet and Gwyneth Paltrow in A24’s Marty Supreme film. Directed by Josh Safdie, the movie is set to hit theaters on Christmas Day, and a trailer will be released on Wednesday (Aug. 13).

Watch the “Sugar on My Tongue” video below.

Taylor Swift didn’t rest for long after wrapping her global Eras Tour. After just eight months of downtime, the pop superstar all but broke the internet by revealing at 12:12 a.m. ET Tuesday (Aug. 12) that she’d be embarking on a brand new era with the release of an album titled The Life of a Showgirl, which will mark the 12th studio LP in her discography.

Related

What was almost as eye-popping as the announcement itself was the way she shared the news. In lieu of her more recent method of unveiling new albums during award-show acceptance speeches — like she did for 2022’s Midnights at the VMAs and 2024’s The Tortured Poets Department at the Grammys — Swift instead chose a much more casual route of spreading the word this time. Joining boyfriend Travis Kelce on his New Heights podcast, the 14-time Grammy winner simply revealed the project’s existence and title in a clip posted to the show’s social media accounts, just one day before the full episode’s release.

“So, I wanted to show you something,” she said in the video, pulling a blurred-out vinyl from a “T.S.” brief case as the Kansas City Chiefs tight end beamed beside her. “This is my brand new album, The Life of a Showgirl.”

Fans are now clamoring for all the information they can get on the LP, which will mark Swift’s first full-length since 17-week Billboard 200 chart-topper Tortured Poets. But while only time will tell how the famously cryptic, Easter-egg-dropping musician will continue sharing new details about Life of a Showgirl, Billboard is keeping track of all of them as they come.

See everything there is to know — so far — about Swift’s 12th studio album below.

Singer, songwriter and guitarist Preston Cooper may be celebrating a series of career firsts in 2025, including his initial entry on Billboard’s Country Airplay chart with his debut radio single, “Weak.” Yet his raw, blues-dipped sound and commanding voice were forged through years of regular gigs around his home state of Ohio.

“Everybody’s like, ‘Oh, you’re an overnight star,’ but no, it’s taken about eight years,” Cooper tells Billboard.

Building upon previously released songs including “Weak,” “Numbers on a Mailbox” and “Used To” (which Cooper also plays guitar on), he includes those songs on his upcoming release Toledo Talkin’, his debut full-length album, out on Aug. 29 on Big Machine Label Group.

Growing up on a cattle farm in the small town of Fredericktown, Ohio — an hour northeast of Columbus — Cooper sang in the school choir as a freshman, but it wasn’t until he saw a classmate play in guitar class that he discovered his true passion. “He was up in the corner of the room playing, and I could tell he was actually good,” Cooper says. “He showed me some chords. I loved the guitar, and then I started putting some words to the [melodies] and singing with it. We ended up playing in some bands together.”

Cooper started off with rock classics such as Metallica’s “Enter Sandman,” The White Stripes’ “Seven Nation Army” and Deep Purple’s “Smoke on the Water,” quickly adding to his repertoire hits by Chris Stapleton and John Mayer. After graduating high school, he became a mailman, walking up to 14 miles a day. To pass the time and entertain residents along his route, he sang snippets of songs and made up melodies, quickly earning the nickname “The Singing Mailman.” Off the clock, he regularly played in local bars and restaurants, eventually making more money from shows than his mail route.

“I didn’t play bro country, but like, Stevie Ray Vaughan, lots of [Chris] Stapleton, Bill Withers, B.B. King. I kind of played whatever I wanted to play,” he recalls of those gigs. 

While playing a fundraiser in Toledo in 2023, Cooper and his music caught the attention of Nashville songwriters Brad and Brett Warren, also known as The Warren Brothers, who have written songs for Toby Keith (“Red Solo Cup”), Tim McGraw (“Highway Don’t Care”) and Martina McBride (“Anyway”), and who overheard Cooper performing during their meet-and-greet. 

“They were supposed to be meeting people, but they kept coming in and watching me play,” Cooper recalls. Three weeks later, he made the trip to Nashville to write with the Warren Brothers and perform at Nashville’s The Bluebird Cafe. 

“They were just throwing me into the ballgame, and it was cool,” Cooper says of first coming to Nashville. That first writing session turned into his debut radio single “Weak,” and evolved into Cooper signing a publishing deal in 2024 with The Warren Brothers and Warner Chappell Music Nashville, followed by a label deal with Big Machine Label Group.

By the time he signed with Big Machine, Cooper had already been working on Toledo Talkin’, balancing songwriting and recording sessions with those bar gigs back in Ohio. “I was still doing that to make money to live [in Nashville],” he says. “It was really hard.”

The new album finds Cooper highlighting his range of influences. He delivers a Stapleton-esque, raspy-soul vocal on “The Takedown,” a tale about finding the courage to leave the comforts of home in favor of the unknown. He proves he can handle full-throttle country-rock with aplomb on “One For The Road.” The album’s closing song finds him etching a tale of a down-on-his-luck musician on the street doing his own kind of spiritual preaching. “He’s singing the gospel truth/ It’s coming out like the blues,” Cooper sings.

Cooper’s music, soulful vocals and bluesy guitar-playing had Nashville industry execs talking during Nashville’s Country Radio Seminar in February, and he’s opening shows this year for Kameron Marlowe and Riley Green. Cooper, Billboard’s August Country Rookie of the Month, recently discussed the making of his debut album, working with The Warren Brothers and his dream collaborations.

How did the song “Weak” come about?

Three weeks after I met The Warren Brothers, I went to Nashville to write with them and Lance Miller. I pulled out that “Weak” melody, which I made up on my mail route, and they were like, “What?!,” and helped me put lyrics to it. We wrote that song in like 45 minutes, and then recorded it immediately.

What songwriting lessons have you learned through writing with them?

They are some of the best. They taught me little tricks, things like double meanings in songs. They are the masters of that. They’ll write something that has three meanings in one line.

Another standout on the upcoming album is “If This Table Could Talk,” which you also wrote with Brad and Brett Warren. What was writing that like?

That was [written] quite a while ago, like November 2023. It’s probably one of my favorites. Lyrically, it’s just a great song, and it ties into my life a lot — just growing up, things that table’s seen, happiness, sadness, divorce, marriage, all that stuff. I showed some friends that song and it speaks to them.

“Numbers on a Mailbox” links to your days as a mailman, but it’s one of very few songs on the album that you did not write. How did you hear it?

[The Warren Brothers] wrote that about eight years before I met them. It was like this God moment of “That’s just a perfect song for you.” I’m from a small town, and I worked at the post office—there was no other better person to cut it than me.

How did you come to Big Machine’s attention?

Brad Warren texted [Big Machine Label Group executive vp of A&R] Allison Jones and was like, “Hey, I haven’t asked for a favor in a long time, but I would like you to meet this kid we found.” Allison called [Big Machine founder/CEO] Scott Borchetta, and we had a meeting at Big Machine. I played him three songs, and he was like, “That’s enough.” That kind made my heart stop. But then he was like, “When do we start?” I was meeting with other [labels] at the time, and it felt like here I could musically kind of go where I wanted to and they would support it.

Who would you want to collaborate with?

In the country world, Chris Stapleton is my hero. I’d love to do something with him. And Bob Seger, the Foo Fighters, and, of course, John Mayer.

What is one album you could you listen to over and over?

Probably the Escape album by Journey. 

When you are not doing music, how do you spend your time?

I love to deer hunt and turkey hunting is probably my favorite, but I love to coyote hunt, too.

It seems that most artists have to contend with the constant need to feed the social media machine. How do you approach that? 

I’m trying to get better at it. I don’t mind it, but I didn’t grow up on social media. I was always out in the woods, and I just didn’t think about pulling out my phone and showing people what I had for breakfast, right? I love the reach [of social media], though. That’s how people find new music.

 What are a few things on your career bucket list?

[Playing] Red Rocks, and that will happen in a couple of weeks [with Green], which is wild. I’d love to play Madison Square Garden and the Ryman [Auditorium]. I’ve never even been there. I’d love to play there.

There are many reasons for Taylor Swift’s extraordinary success: talent, resilience, courage and, not least, a work ethic that is second to none. The country-turned-pop superstar is tireless and extraordinary productive. Her just-announced The Life of a Showgirl will be her ninth full-length album of the 2020s. And that doesn’t even count live albums.

Related

Swift has been a prolific and engaged artist since she released her eponymous debut album in October 2006. Her longest gap between regular studio albums was just over three years – the gap between 1989 (October 2014) and reputation (November 2017).

But she has picked up the pace in the 2020s. As this decade began, Swift had achieved six No. 1 albums on the Billboard 200 and had become the first woman to win the Grammy for album of the year twice as a lead artist. One might reasonably think that an artist who had achieved that much success and validation would let up on the pace a bit, perhaps even take a well-earned breather. Instead, Swift has redoubled her efforts.

Two factors played a role in this explosion of activity: COVID-19, which was officially declared a pandemic by the World Health Organization in March 2020, led Swift to record two albums in quick succession, Folklore and its “sister record,” Evermore. They were released less than five months apart in 2020.

And Swift’s desire to reclaim control of her artistic legacy led her to re-record four of her early albums. Those re-recordings didn’t slow the pace of new studio albums. Swift somehow found the time and energy to toggle back and forth between new albums and re-recordings of old ones.

In addition to these nine new and re-recorded albums, Swift has also released two live albums in the 2020s – Folklore: The Long Pond Studio Sessions and Lover (Live from Paris). (Technically, there was a third: Live From Clear Channel Stripped 2008 was released in April 2020 without Swift’s approval. Swift bluntly denounced the release on her social media accounts, calling it “shameless greed in the time of coronavirus” and asked fans not to buy or stream the album. They complied: The album flopped.)

Just about any talent scout will say that talent is not enough to achieve and sustain success in the music business. A strong will to succeed, and a willingness to do whatever that takes, are just as important. You can call it a “work ethic.” Swift has it in spades.