T.I.‘s son Clifford “King” Harris Jr. was arrested earlier this week in Georgia.
Fox 5 Atlanta is reporting that jail records indicate the rapper’s 20-year-old son had an open warrant for his arrest in Pickens County for failure to appear in court. The warrant stems from charges of speeding, driving with a suspended license, and a DUI back in August 2022. He was taken into custody and sent to Dekalb County Jail and then was released to Pickens County.
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According to WSB-TV 2 Atlanta, King almost hit a police car as he was pulling out of a gas station with his BMW. The officers said in the incident report that they smelled weed and he had a gun on his hip. They then checked his information and the warrant popped up.
“I informed Mr. Harris that I would need to speak with him outside and opened the driver-side door,” the arresting officer wrote in the incident report. “Mr. Harris was cooperative, and I removed the firearm from his hip with no issue. I then had Mr. Harris step out of the vehicle and I detained him by placing handcuffs on him. I escorted Mr. Harris to my patrol vehicle, conducted a pat down, and placed him into the rear of my vehicle.”
There were two other people in the car with Harris, but they weren’t arrested.
During a recent appearance on Atlanta’s Hot 107.9, T.I. revealed King is expecting his first child and joked about how he’s going to raise his grandson. “King’s about to have a son and I told him I’ma make this the greatest gangster of all time,” he said as he began to laugh. “I will raise this child to torture you the way you tortured me. I promise you. There will be an indictment in this young one.”
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Jake Shimabukuro is still pinching himself. And Mick Fleetwood is smiling ear to ear.
That’s how the two are feeling as they bring out Blues Experience, a collaborative album that finds the ukulele virtuoso and the Rock and Roll Hall of Fame drummer exploring the blues over nine tracks – one of which is a moving tribute to Fleetwood’s late Fleetwood Mac bandmate, Christine McVie.
“I’m really excited about this project,” Shimabukuro tells Billboard via Zoom from Hawaii, where he lives (and where he met Fleetwood, another Hawaii resident). “It’s such a departure from anything I’ve ever done, but I love that because it really feels like I learned a lot from this experience. In my wildest dreams I never would have imagined that this album would exist someday. And I love those kinds of things…the most unlikely collaborations or combinations coming together to do something very different and unique.”
Fleetwood — who has some 40 ukuleles hanging on the walls of his home as decorations — adds that the appeal for him was to work with someone he calls “an explorer. He’s fascinated with music. He comes from a very traditional musical background, but he’s done an extraordinary amount of projects with anyone from Neil Young to Bette Midler, all this strange, bizarre, super-eclectic stuff that’s obviously intrigued him on his journey. That’s what led to, ‘What can a funny old drummer — me — do with someone like this?’”
Fleetwood and Shimabukuro had met a number of times over the years, establishing a friendly relationship. “We basically were passing in the night for years, always saying, ‘We’ve got to do something together,’” recalls Fleetwood. Meeting up again at a Shimabukuro show in Maui during early 2023 put the idea on the front-burner for both, and by March they were in a studio Fleetwood has near his home, with “no pressure, no agenda, just to get in there to see what happens.” Four songs in four days — “recording everything live and just experimenting and having a lot of fun,” according to Shimabukuro — proved they were creatively in sync. Shimabukuro was even happy to plug into a vintage Fender Princeton amplifier that helped him craft a sound that “really seemed to work nicely for this genre and this style.”
Playing blues was a no-brainer, even if it’s something Shimabukuro had not done to a great extent before. “First, Mick’s the iconic blues drummer,” he explains. “I’ve always loved that style of music, that style of playing the guitar, that kind of phrasing. I mean, one of my all-time favorite Jimi Hendrix tunes is his version of ‘Red House’ when I was young. So it was in me.”
Shimabukuro also acknowledges the influence on his playing of “Uncle” Joseph Kekuku, the 19th century acknowledged inventor of the steel guitar. “I’m not playing slide on my ukulele, but this album kind of brings it back to what he did and what I learned from that. It’s kind of a throwback but at the same time is progressive.”
Fleetwood says that his cohort “was very privy to the pedigree of early Fleetwood Mac and Peter Green. So that became sort of the template of the conversation, or at least the overview. He’s very passionate about what he does, and anything with passion in it, in my quiet opinion, is connected to the blues. He’s an incredibly, technically capable player, period, and he has a whole other world of looking at things in a different way, where you actually pay attention to where the blues come from. So this album ended up being a combination of his natural self, which is a huge catalog of technical ability, and what it is that I do.”
Blues Experience isn’t strictly blues, mind you; there are renditions of Procol Harum’s “A Whiter Shade of Pale,” for instance, as well as Neil Young’s “Rockin’ in the Free World.” But the bulk of the set hews that way, including the Shimabukuro original “Kula Blues,” and the Stevie Wonder-written, Jeff Beck-popularized “‘Cause We’ve Ended as Lovers,” a personal favorite of Shimabukuro’s that features Sonny Landreth on slide guitar. Keyboardist Mark Johnstone from the Mick Fleetwood Blues Band plays on a couple of tracks, while bassist Jackson Waldhoff and keyboardist Michael Grande play throughout the album.
The album’s most stunning moment, however, is its closing, a rendering of Christine McVie’s Fleetwood Mac signature song “Songbird” followed by a spoken word coda by Fleetwood, mourning McVie’s death on Nov. 30, 2022. It’s a three-hanky musical elegy, even though Fleetwood says “that wasn’t the intention.”
“‘Songbird’ came out of the blue, and we couldn’t not include it,” Fleetwood says. “It was around the time when Christine had passed, and we found ourselves doing that song, which was not predetermined. To me that was very poignant. I was very pregnant with the loss of Christine, and the fact that we were singing it but not singing it reminded me of Peter Green; he had a great natural voice, but he also sang through his instrument. It was very emotional and also in those moments was a prayer, for sure. Christine was a huge loss for me and for millions and millions of people.”
Saluting McVie on a blues album was also appropriate, Fleetwood adds. “She was a blues player,” he says. “She came up through the ranks, playing with Freddie King. And she was an extraordinarily passionate songwriter; just when you thought she was on a journey into the pop world she’ll go out and lay something on you like ‘Songbird’ that really is a lament…which is of course connective to the blues.
“Before we lost Christine there were some intentions that Fleetwood Mac would’ve found a way to say goodbye…but we didn’t. It was unthinkable for (the band) to do any more. Stevie (Nicks) has been able to do that in many ways on the big excursion that she’s doing; she’s been able to do what Fleetwood Mac was not. All of that was like a sort of tsunami of feeling as we did that song. But it was also very healing, and a kind of closure.”
Fleetwood and Shimabukuro played some of the Blues Experience songs live at We Are Friends — A Maui Wildfire Benefit Concert on the island last year, and they both voice a desire to perform together again. They’re also up to collaborate more, though Shimabukuro claims that “I would never want to get greedy and ask for another project like this from him — but if he brought it up and said, ‘Man, let’s do another one,’ are you kidding me? Oh my goodness, that would be a dream come true, like winning the lottery twice.”
The odds are better than that, however. “If Jake knocked on the door and said, ‘I’m actually not on the road,’ I would always be open to doing something,” Fleetwood affirms. In the meantime, he’s working on an album of his own, collaborating with an “interesting” corps of other artists (he mentions Girl In Red specifically) and even employing some of those ukuleles from the wall.
“It’s petrifying,” Fleetwood acknowledges, “but it’s actually turning out to be really interesting. I’m having a lot of fun doing that, and my heart is saying ‘you need to do more.’ Doing this (album) with Jake did me a lot of good. It was really the trigger of ‘you can do this.’ It’s very therapeutic, and I’ve actually learned to express myself in little areas I never knew was there, and to whatever avail doesn’t really matter. It’s just about doing it, and then we’ll see what it leads to.”
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Louis Tomlinson is paying tribute to his longtime friend and former bandmate, Liam Payne, following the news of his death on Wednesday (Oct. 16).
In a heartbreaking post shared to Instagram on Thursday (Oct. 17), Tomlinson said that he is “devastated” to have “lost a brother,” alongside a photo of the two One Direction members smiling onstage, with Payne’s arm wrapped around Tomlinson’s shoulder.
“Liam was somebody I looked up to everyday, such a positive, funny, and kind soul,” the “Bigger Than Me” singer continued in his post. “I first met Liam when he was 16 and I was 18, I was instantly amazed by his voice but more importantly as time went on I got a chance to see the kind brother I’d longed all my life for.”
He added that Payne was the “most vital part of One Direction,” due to “his experience from a young age, his perfect pitch, his stage presence, his gift for writing.”
Tomlinson then shared a message directly to Payne, hoping he’s “listening,” writing, “I feel beyond lucky to have had you in my life but I’m really struggling with the idea of saying goodbye. I’m so grateful that we got even closer since the band, speaking on the phone for hours , reminiscing about all the thousands of amazing memories we had together is a luxury I thought I’d have with you for life. I would have loved to share the stage with you again but it wasn’t to be.”
He continued that he will be looking out for Payne’s seven-year-old son, Bear, adding, “I will be the Uncle he needs in his life and tell him stories of how amazing his dad was.”
“Payno, my boy, one of my best friends, my brother, I love you mate. Sleep well,” his statement concluded. See it here.
Tomlinson’s statement comes in addition to a joint message by the surviving members of One Direction, in which they noted that they are “completely devastated by the news of Liam’s passing.” The group statement continued, “In time, and when everyone is able to, there will be more to say. But for now, we will take some time to grieve and process the loss of our brother, who we loved dearly. The memories we shared with him will be treasured forever.”
Payne died around 5:07 p.m. local time after sustaining multiple traumas and hemorrhages from his fall, a recent preliminary autopsy confirmed. Local authorities believe he was not sober at the time and found substances that appeared to be narcotics and alcoholic drinks in his room after they arrived at the scene. In the moments leading up to the star’s death, a hotel manager called 911 to report that a guest was “overwhelmed with drugs and alcohol” and “destroying [their] entire room”; by the time police got there, Payne had already fallen from the balcony of his room and died due to his injuries.
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In partnership with Billboard and DoorDash, the Venezuelan singer revisits his home country by way of local Miami cuisine, thanks to DoorDash’s diverse selection of vendors and highlights how through food and music, culture has no boundaries.
Danny Ocean: Food and music has always been my way of staying connected to my roots. Leaving Venezuela was difficult and it was not just about adapting, but to find a way to blend my past with what I had already had in front of me. I wanted to make a living from music, but I knew that in Venezuela, I was not going to be able to. And sometimes we have to make sacrifices in order to get what you want in life, and I was aware of what I had to do and also what I had to sacrifice. I went through a lot of things that as an immigrant we have to go through when you come here, and regardless of how tired I was when I got home, I always try to dedicate a couple of hours to my music and the love that I have for music is what makes me keep going forward and I believe that this what motivates me the most. It is beautiful when there is a bigger purpose than your own personal interest. I know that I am not just doing it for me, but for my culture and my people. Venezuelan food is like a little piece of home that I can take with me no matter where I am. When I am far away from home, it is those familiar flavors that bring me home. Arepas, empanadas, the things I grew up with.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-10-17 21:08:492024-10-17 21:08:49Danny Ocean Talks Miami, His Venezuelan Roots & the Taste of Music | Billboard
One Direction has spoken out about the loss of former bandmate Liam Payne, who died after falling from the third floor of a hotel in Buenos Aires, Argentina, on Wednesday (Oct. 16).
In a joint statement shared to Instagram one day after the tragedy, surviving members Harry Styles, Niall Horan, Zayn Malik and Louis Tomlinson wrote that they are collectively “completely devastated by the news of Liam’s passing.”
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“In time, and when everyone is able to, there will be more to say,” their message continues. “But for now, we will take some time to grieve and process the loss of our brother, who we loved dearly. The memories we shared with him will be treasured forever.”
“For now, our thoughts are with his family, his friends, and the fans who loved him alongside us,” the band added. “We will miss him terribly. We love you Liam.”
Payne died around 5:07 p.m. local time after sustaining multiple traumas and hemorrhages from his fall, a recent preliminary autopsy confirmed. Local authorities believe he was not sober at the time and found substances that appeared to be narcotics and alcoholic drinks in his room after they arrived at the scene. In the moments leading up to the star’s death, a hotel manager called 911 to report that a guest was “overwhelmed with drugs and alcohol” and “destroying [their] entire room”; by the time police got there, Payne had already fallen from the balcony of his room and died due to his injuries.
Payne, Styles, Horan, Malik and Tomlinson first met in 2010 on The X Factor, when judges Simon Cowell and Nicole Scherzinger placed them together in a boy band. One Direction continued on for six years after that, scoring four No. 1 albums on the Billboard 200 and six Billboard Hot 100 top 10 hits in addition to embarking on numerous sold-out global tours before disbanding in 2016.
Afterward, all five members pursued solo careers. Relations between them were sometimes tense following their split, but in recent years, the quintet appeared to be supporting one another more than ever. Just two weeks before he died in Argentina, Payne had attended Horan’s concert in the country.
In addition to the band’s statement, Tomlinson also shared his own personal tribute to Payne on Instagram on Thursday. “Liam was in my opinion the most vital part of One Direction,” he wrote, sharing a throwback photo with his late bandmate. “His experience from a young age, his perfect pitch, his stage presence, his gift for writing. The list goes on. Thank you for shaping us Liam.”
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After much fun and many late nights, the 2024 Ibiza season has come to a close. Some tracks commanded the dance floor more than others, with the 40 most-played songs over the summer at island clubbing mecca Pacha counted down below.
While the list includes a few global hits, like Tyla’s “Water,” and a few classic capital-B bangers (see: Beyoncé’s “Crazy in Love”), the list is largely composed of underground dance music made by known stars and emerging producers alike.
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“Pacha Ibiza has its own singular sounds, driven by the world’s best DJs, and is where music lovers first discover new artists and new, previously unheard of, tracks” Aloki Batra, FIVE Hospitality and The Pacha Group CEO, tells Billboard.
The data that created this list was collected by KUVO in partnership with DJ Monitor, which installs technology in clubs like Pacha that functions much like Shazam, identifying tracks within its library. This library is comprised of a database of nearly 80 million songs submitted to DJ Monitor by PROs, which allows DJ Monitor to create setlists with 93% accuracy, the company reports.
FIVE Holdings acquired the Pacha Group in 2023 in a deal worth approximately $330 million. The deal encompassed the Ibiza flagship club, which opened in 1973, along with two hotel island hotel properties, Toy Room Club, which has multiple locations in Europe, India and the Middle East and WooMoon Storytellers, a party that happens primarily in Ibiza and Tulum.
2024 resident DJS at Pacha included Solomun, Marco Carola, Bedouin and many more. This year the club was also graced with the presence of stars including Katy Perry, Rita Ora, Jason Statham, Naomi Campbell, Spanish tennis player Carlos Alcaraz and many others, the club reports.
“Pacha Ibiza believes in the universal language of music uniting a global community of music lovers for over 50 years. The central ethos of Pacha Ibiza remains the same as we move into a new chapter of our time tested values of love, joy, connection, celebration, inclusiveness and diversity. This is evident in Pacha Ibiza’s legendary Flower Power party that is reimagined for a new era in 2024 while preserving its core essence. Evolving from its roots, today’s Flower Power celebrations blend nostalgia with contemporary happy house sounds, offering an immersive experience that transcends generations.”
The Top 40 Songs Played at Pacha Ibiza in 2024
“Move” – Samm (BE)
“Pick Up the Phone” – Pawsa Feat. Nate Dogg
“Last Night” – Serite
“Nocturnal” – Joezi
“See You Sweat (Extended Mix)” – Genesi & Max Styler
“Sweet Moment” – Snirco
“Walk In Amsterdam” – Ugo Banchi
“It’s That Time (FISHER Remix)” – Marlon Hoffstadt
“Sing It Back” – Moloko
“Fuma Ernesto” – Carrera (ve)
“Love Desire” – Cassimm
“Miss You” – DJ Agos
“Umbrella” – Oppaacha
“We Are The People” – Empire Of The Sun
“Dance With Ibiza” – Ugo Banchi
“Famax” – Raffa Guido
“Freddie’s Warmup” – Vlado
“Hope” – Camelphat Feat. Max Milner
“On My Mind” – Ajna (BE)
“Pakit” – Ban Marian
“Somebody That I Used To Know” – James Cole
“Spektrum” – Camelphat
“Still Pushin’” – Youniverse
“Water” – Tyla
“At Night” – Shakedown
“If You Want My Loving” – Prospa
“Kill The Vibe” – David Guetta, Mason & Princess Superstar
“Last Night (Anyma x Layton Giordani Remix)” – Loofy
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HARDY shared a carousel of photos of the couple in a maternity photo shoot on Instagram, captioning the post: “You have been our favorite little secret to keep. Baby HARDY coming February 2025,” alongside a baby bottle emoji. The photos show Caleigh in a long, off-the-shoulder white dress that shows off her baby bump, while HARDY is dressed in jeans and a long-sleeve shirt.
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On her Instagram Stories, Ryan also wrote, “Thank you all so much for all of the sweet words and love you’ve shared with us about our little one!! I am so relieved and excited to finally have the news out there!! We are going to be parents! This is so fun!”
After dating for a few years, HARDY and Caleigh got engaged in August 2021 when the singer-songwriter proposed at the Lyric Theatre in Oxford, Mississippi, the same venue where the couple first met. They wed in October 2022 in Nashville before heading off for a honeymoon in Thailand.
The couple first privately shared the news that they will soon be parents during an industry-only No. 1 party earlier this week in Nashville, celebrating Kenny Chesney’s song “Take Her Home,” which HARDY is a co-writer on, alongside Zach Abend and Hunter Phelps.
As an artist, HARDY has earned three No. 1 Country Airplay hits, including “Truck Bed,” “One Beer” (with Lauren Alaina and Devin Dawson) and “Beers on Me” (with Dierks Bentley and Breland). He also recently teamed with Stephen Wilson Jr. for an acoustic version of Wilson’s song “Father’s Son.”
Rita Ora‘s latest concert featured an emotional tribute to Liam Payne, who died at age 31 on Wednesday (Oct. 16) after falling from the third floor of his hotel in Buenos Aires, Argentina.
Taking the stage in Japan within hours of the tragedy, the singer/actress struggled to get through the words of “For You,” her 2018 collaboration with the former One Direction star for the Fifty Shades Freed movie. Looking visibly emotional in videos captured by fans, Ora ended up having the crowd sing the lyrics for her as she walked with her head bowed, at one point turning her back to the audience and looking up at the ceiling.
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She then sat down on a riser and attempted to sing the final pre-chorus before cutting out again. “I can’t even sing this right now — can you do it for me?” she said, pointing into the crowd before covering her face with her hands.
As a black-and-white photo of Ora and Payne in the studio flashed on the screen behind her, the Descendants: The Rise of Red star watched her fans sing the chorus for a minute more before mouthing, “I’m sorry,” and walking off the stage with her arms folded over her chest.
“For You” reached No. 76 on the Billboard Hot 100. In addition to appearing on the Fifty Shades Freed soundtrack, the collaboration also found homes on Payne’s debut solo album LP 1 and Ora’s Phoenix.
Shortly after news of Payne’s death came to light, Ora wrote on Instagram that “For You” takes on “a whole new meaning for me now.”
“He had the kindest soul, I will never forget,” she added, sharing photos of herself and the “Strip That Down” artist. “I loved working with him so much – he was just such a joy to be around on and off stage. This tragic news breaks my heart.”
Countless other musicians and fans have also shared messages of shock and grief on social media over the past 24 hours, with two of Payne’s other collaborators — Zedd and J Balvin — speaking out as well. The X Factor alum’s former school recently posted a statement remembering his “positive impact” on the community in which he grew up (Wolverhampton, England), while his family told the BBC, “Liam will forever live in our hearts and we’ll remember him for his kind, funny and brave soul. We are supporting each other the best we can as a family and ask for privacy and space at this awful time.”
A recent preliminary autopsy confirmed that Payne died from multiple traumas and hemorrhages obtained from the impact of his fall. Police are still investigating what happened, but initially reported finding substances in the star’s room that appeared to be narcotics and alcohol.
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“Can I ask you a question…?” Sure, if you’re taking kids to see Taylor Swift on The Eras Tour. Billboard Family is here to provide answers to all your questions, and to some questions you didn’t even know you had, about this massive cultural event.
Eras Tour tickets, ages, outfits, friendship bracelets explained, songs to know, bag policies and what to bring, start and end times, weather tips and more: Here’s what you need to know before your family goes sees Swift live in Miami (Oct. 18, 19, 20), New Orleans (Oct. 25, 26, 27), Indianapolis (Nov. 1, 2, 3), Toronto (Nov. 14, 15, 16, 21, 22, 23) or Vancouver (Dec. 6, 7, 8) on the final run of The Eras Tour.
Why take this author’s advice?
1.) I’ve attended The Eras Tour with kids (for fun) and without (for work, also fun) — and can confirm they make for different experiences.
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2.) I’m a parent, with all the anxieties that come along with it. I happen to be a parent who first said hello to Swift, then in her country era, at an industry meet and greet when my eldest child was in the womb; now we’re a family of five, with three kids raised on Swift’s music.
3.) I’ve got an extraordinarily vast knowledge of everything Eras as I’ve followed every concert online, updating Billboard‘s sweeping list of all the surprise songs Swift’s performed on this tour.
I’m hopeful this guide will help other parents bringing kids to their first concert, or at least their first concert of this magnitude. Last year I bought last-minute tickets to see Swift with my kids on The Eras Tour at Gillette Stadium in Foxborough, Massachusetts — the weekend of the rainiest rain show ever, or what Swift fondly remembers as “a full-on deluge” — and for Billboard, I attended on an earlier weekend at Mercedes-Benz Stadium in Atlanta, Georgia, to report on this tour that would go on to become a historic, nearly 150-show journey.
Read through the frequently asked questions for grown-ups taking kids to see Taylor Swift live on The Eras Tour:
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In July, popular influencer/podcast host Tinx took to TikTok to ask her followers a question: “Are labels and artists asking random people to make content about music and not say[ing] it’s an ad?” The answer in the over 700 replies to the video was a resounding and simple “yes.”
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“Sound campaigns” have been an integral part of music marketing since TikTok took off in 2019, but they differ from other paid promotion campaigns on social media. Captioning a video with #ad, or another similar disclosure, is required by the Federal Trade Commission (FTC) when companies “pay you or give you free or discounted products or services” in exchange for featuring their product in a video, but that has never been the standard for the paid promotion of a song. “Any essence of perceived authenticity can be stripped away when a creator tags a video as paid,” says one digital marketing agency CEO.
As a result, one major label marketer believes “75% of popular songs on TikTok started with a creator marketing campaign,” but says that there’s no way to actually track how many of the songs that go viral on TikTok do so organically or are boosted by thousands to hundreds-of-thousands of dollars’ worth of paid promo.
When asked for clarification about whether or not promoting songs in the background of videos requires disclosure, a representative for the FTC said, “While we can’t comment on any particular example, that practice seems somewhat analogous to a product placement… When there are songs playing in the backgrounds of videos, there are no objective claims made about the songs. The video creator may be communicating implicitly that they like the song, but viewers can judge the song themselves when they listen to it playing in the video. For these reasons, it may not be necessary for a video to disclose that the content creator was compensated for using a particular song in the background in the video. We would evaluate each case individually however.”
While it is not, in most cases, an FTC violation to run undisclosed creator campaigns to promote singles on TikTok, Instagram Reels or YouTube Shorts, it remains a little-understood area of music marketing that many music fans are not aware is happening. “The beauty of Tiktok, for me, has disappeared because I’m super cynical and believe everything I see there, disclosed or not, is paid to be promoted,” says the digital marketing agency CEO. (Most of the sources in this story requested anonymity in order to speak freely about how these campaigns work.)
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Often, digital marketing gurus will reminisce about the days of the Hype House bros and the D’Amelio’s TikTok reign, around the onset of the COVID-19 pandemic, which were considered the good ol’ days for creator marketing. At the time, it was expected for successful TikTok virality to translate into boosts in streams practically every time. “Back then, it made sense to pay over $10,000 a video for those famous kids to post your song. There was a high probability of [return on investment] ROI in 2020,” says a second digital marketing agency CEO. One creator manager says they remember a top creator at the time boasting about getting “$50,000 to just play the sound” in the background of a TikTok.
Typically, these creators would be instructed by an artist manager, a label, or a third-party digital marketing company (most times the latter) to perform a certain trend along with the song, like a dance or a certain filter, in exchange for money.
But these days, experts like George Karalexis, CEO of YouTube marketing and rights management company Ten2 Media, say it’s “more expensive and harder than ever to start a trend” online. As Billboard reported in 2022, TikTok tracks in the U.S. were streamed far less that year than they were in 2021, according to the most recent available data from Luminate.
Now, this unpredictability has led to top creators rarely fetching rates of over $10,000 for the use of a song in a video. Instead, digital marketers are spreading their budgets over many videos from smaller creators to make the illusion of a less-detectable groundswell of support. The second digital marketing agency CEO says today’s payment ranges from $25 for a micro creator (at or below about 10,000 followers) to $10,000 for a TikTok star to post the song.
Recently, a cottage industry of startups has popped up in the creator campaign space, automating the connection between smaller creators and artists looking to pay them to promote their songs. One of the leading companies, Sound.Me, for example, recently ran a creator campaign for “A Bar Song (Tipsy)” through their service. TikTok is also offering up a similar service with its “Work With Artists” feature inside the app, which allows qualifying creators (those with over 50,000 followers and living within a certain territory) to get paid to use songs, like Halsey’s cover of “Lucky,” in their videos.
Even when an artist is willing to spend a significant budget on one particular creator, that doesn’t mean the creator will always accept. Sound promos are known to be less lucrative for creators than other brand deals, like fashion or skincare, and thus it’s common for top creators to “shoot [the artist’s team] an outrageous number, knowing a sound campaign is not necessarily worth their time otherwise,” says the creator manager.
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It is also far less common to ask for a specific type of video from a creator today. Instead, the second digital marketing CEO says “it’s not really about pushing specific creative. It’s just about finding the right creators for the artist’s target audience and kind of just letting the influencers run with creative freedom.”
All of this makes discerning the paid promotion of a song from organic enthusiasm more challenging than ever. Even more complicated, the creator manager says that it’s “best practice” for creators “who want to work with a specific brand to show for free that they are using the brand’s products anyway to attract their attention. Same goes for songs.”
The sign of true success for these campaigns is when social media use of the song grows far beyond the initial budget, encouraging unpaid creators to jump in and use the track, too, multiple digital marketing sources say. “The value is in the people [using the song] that aren’t being paid,” says Jeremy Gruber, head of artist marketing and digital strategy at management company Friends at Work. “Success is when we have 13 types of videos going on at once to the song,” adds one indie label marketer. “We can’t even tell what’s happening.”
Typically, these sound campaigns are conducted in phases, and while they are common, they are not expected for every single release, three label marketing sources say. $5,000 is the low-end for what two digital marketing agencies believe would be a fruitful campaign, but the spending can grow to $80,000 (or even into the six figures for rare cases) if it is a big-name artist and the song is reacting positively. Typically after the first round of the campaign, the team will watch and see if the song grows. If it does, then a next wave of spending will be opened up and seeded out to creators to stoke the flame.
Gruber believes an ethical gray area arises when artists’ teams offer money to music curation influencers to explicitly recommend a song without disclosing the transaction to viewers. Unlike a “product placement”-like promotion which simply streams in the background, these music curators use TikTok to talk to the camera, telling consumers to take action and check out new songs in exchange for undisclosed money, concert tickets or other perks. When asked about this type of promotion specifically, the FTC declined to comment on whether or not disclosure is needed.
It’s also common for record labels to turn to social media-based blogs, typically in the rap genre, like WorldStarHipHop, Rap, Our Generation Music and more which offer pay-to-play promotion on TikTok and other social platforms to create the appearance of organic online chatter. In one message exchange, reviewed by Billboard, a representative from Rap told a music company that “solo” posts go for $1,000, but they offer discounted rates for ordering in “bulk.” Typically, these payments are not disclosed to consumers.
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While it might come as a surprise to some music lovers to learn how often these paid campaigns are used, the general consensus among the eight sources spoken to for this story is that it isn’t harming anyone to do it —at least not in the types of campaigns that resemble product placements. “Music, to me, is this beautiful art form and it is completely different from other ‘products’ in other industries [that run creator campaigns],” says the first digital marketing agency CEO. “We do feel that ethically we’re promoting content that is a net positive to society.”
It may not be as effective as it was a few years ago, but creator campaigns are largely believed to still be essential to market songs today, whether it’s on TikTok or on Instagram Reels or YouTube Shorts (which is increasingly common). Says the second digital marketing agency founder: “It’s still the best thing we have.”
This story was published as part of Billboard’s new music technology newsletter ‘Machine Learnings.’ Sign up for ‘Machine Learnings,’ and Billboard’s other newsletters, here.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-10-17 20:24:312024-10-17 20:24:31Did That Song Go Viral on TikTok Organically — Or Was It Paid For?